Amazon Seller School, How to Sell on Amazon

Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4. Full News: https://amazonseller.school/amazon-news-huge-cyber-week-gains-ai-shopping-bots-major-amazon-updates/ Cyber Week Recap: Online Sales Climb 5%, In-Store Shopper Visits Increase 3% https://www.retailtouchpoints.com/features/industry-insights/cyber-week-recap-online-sales-climb-5-in-store-shopper-visits-increase-3 Tech Giants Build Synthetic Amazon, Gmail for AI Training https://www.webpronews.com/tech-giants-build-synthetic-amazon-gmail-for-ai-training/ Lawmakers Urge Amazon and FTC for Clearer Product Origin Labeling https://thefederalnewswire.com/stories/676497983-lawmakers-urge-amazon-and-ftc-for-clearer-product-origin-labeling Amazon 2026 FBA Fees: What Sellers Need to Know https://sellerengine.com/amazon-2026-fba-fees/ We’ll cover how AI traffic shifts buyer behavior, what new compliance rules could mean for your account, and how to prepare for Amazon’s 2026 fee shakeup before it eats into Q1 profitability.

Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven ad prompts, to fee changes coming in 2026, and TikTok Shop’s explosive rise, every headline signals tightening competition and shifting buyer behavior.  Full News: https://amazonseller.school/amazon-news-ai-ads-shake-up-new-fees-tiktok-threats-q4-seller-wins/ Let’s break it all down. Amazon Tests Allowing Multiple Child Variations to Rank on Page One https://www.linkedin.com/posts/h10bradley_is-amazon-allowing-multiple-child-items-to-activity-7397199339317739521-BQ-g/ Amazon Introduces AI-Powered Prompts for Sponsored Products & Sponsored Brands https://www.linkedin.com/posts/mansournorouzi_sponsored-products-sponsored-brands-prompts-ugcPost-7396966285701652482-6Mlq/ 2026 US Referral and FBA Fee Changes: What Sellers Need to Know https://sellercentral.amazon.com/help/hub/reference/G201411300?locale=en-US TikTok Shop Becomes One of the Fastest-Growing Brands in the US https://www.businessinsider.com/tiktok-shop-one-of-the-fastest-growing-brands-this-year-2025-11 We’ll dig into how these shifts affect ranking, ad performance, profitability, and cross-platform competition—and what smart sellers should adjust before these changes reshape Q4 and the start of 2026.

Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax data-sharing rules, to fee hikes and the rollout of “Doorstep Returns,” the future of selling online just got more complicated—and a lot more interesting.  Full News: https://amazonseller.school/amazon-news-ai-battles-faster-prime-shipping-costly-returns-rip-virtual-bundles/ Let’s dig in. AI isn’t just changing e-commerce—it’s taking Amazon to court. Amazon’s lawsuit against Perplexity reveals a growing war between platforms and AI browsers that bypass ads and traditional storefronts. Sellers should be watching closely—these tools could reshape how customers find and buy products online. https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping Data transparency just went global. Starting this quarter, Amazon will begin sharing revenue and identity data for all China-based sellers directly with the Chinese tax bureau. It’s a move that signals rising scrutiny on international sellers—and a future where no marketplace operates outside regulatory reach. https://www.chinadaily.com.cn/a/202510/16/WS68f0999ea310f735438b55e8.html Developers are getting a new bill—and sellers might feel it next. Amazon’s updated SP-API fee structure means tool providers could soon pass rising costs to users. If your business relies on data dashboards, automation, or campaign optimizers, expect subscription prices to climb in 2026. https://developer.amazonservices.com/spp-announcement Convenience always costs someone—and now it’s sellers. With Amazon Doorstep Returns, customers can ship items back from their own homes, making returns frictionless—but at the expense of seller margins. Return fraud, restocking costs, and free shipping expectations are becoming the new battlefield for profitability. https://myamazonguy.com/news/amazon-doorstep-returns/ We’ll break down what these changes mean for sellers who want to stay competitive without getting crushed by new rules, rising costs, and AI-driven chaos.

Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-powered browsers are reimagining the entire customer journey. Plus, shoppers are spending again—but they’re smarter, cautious, and more value-driven than ever. Full News: https://amazonseller.school/amazon-news-new-ai-shopping-tool-holiday-spending-trends-key-seller-updates/ Let’s dig into what really moves the needle this week.  Amazon Sellers are about to face a smarter shopper. Amazon’s new Help Me Decide feature compares products, prices, and reviews automatically—rewarding clear data and penalizing weak listings. Amazon’s New AI Shopping Tool “Help Me Decide” Transforms Product Discovery https://www.fastcompany.com/91427815/amazon-new-ai-shopping-feature-is-actually-pretty-helpful Holiday spending is up, but expectations are higher. Shopify reports a 24% rise in global sales—driven by discounts, bundles, and AI-assisted shopping—but customers are demanding frictionless, multi-channel consistency. Spending Rebounds as AI Shapes the 2025 Holiday Shopping Season https://www.shopify.com/news/global-holiday-retail-report-2025 ChatGPT sends traffic, not conversions (yet). While AI referrals are growing, conversion rates still lag behind traditional search. Sellers should watch this channel closely—it’s early, but evolving fast. ChatGPT Sends Traffic, But Sales Still Lag Behind Traditional Channels https://digiday.com/marketing/e-commerce-sites-see-low-sales-from-chatgpt-traffic-new-study-finds/ Browsing just got intelligent. OpenAI’s new ChatGPT Atlas Browser embeds AI into every webpage—summarizing, comparing, and automating on the fly. If this sticks, product discovery may soon start before Amazon search. OpenAI Launches ChatGPT Atlas Browser to Challenge Chrome’s Dominance https://clickup.com/blog/hub/ai/news/openai-launches-chatgpt-atlas-browser/

Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frustration is hitting a boiling point. Add reshoring trends and new marketplace dynamics, and the seller landscape is shifting fast. Full News: https://amazonseller.school/amazon-news-prime-fatigue-fee-hikes-and-ai-competition-shape-the-future-of-e-commerce/ Let’s break down what really matters for your business today.  Walmart just went all-in on AI. Shoppers can now browse and buy directly inside ChatGPT — making frictionless, conversational commerce a reality. Walmart Launches AI-First Shopping Experience: Checkout Within ChatGPT https://www.pymnts.com/partnerships/2025/walmart-launches-ai-first-shopping-experience-customers-can-checkout-within-chatgpt/ Amazon ads are burning cash and patience. Sellers reveal just how hard it’s become to drive sales without pouring money into PPC — and not all clicks convert. Amazon Sellers Reveal Pay-to-Play Reality as Advertising Campaigns Fail to Generate Sales https://www.indexbox.io/blog/amazon-sellers-reveal-pay-to-play-reality-as-advertising-campaigns-fail-to-generate-sales/ Reshoring is gaining traction again. More brands are moving production closer to home for speed, control, and the “Made in USA” edge. Reshoring Is Supply Chain Flexibility https://www.practicalecommerce.com/reshoring-is-supply-chain-flexibility Amazon is testing a new kind of transparency. The new “Price History” feature lets shoppers see past pricing — meaning sellers will need consistent, defensible discounting strategies. Amazon Tests “Price History” Feature — Transparency Just Became a Pricing Strategy https://www.linkedin.com/posts/raya-gurnett_new-amazon-feature-alert-the-price-history-activity-7385887309126127616-dkmV/  

Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what shoppers will buy before they do—this one’s packed with strategy-shifting updates you don’t want to miss. Full News: https://amazonseller.school/amazon-news-fba-fee-hikes-new-dd7-payouts-prime-growth-q4-deadlines/ Let’s dive into what’s really shaping the marketplace this week.  Amazon Sellers finally get a second chance. The new Seller Challenge lets AHA-eligible sellers dispute unfair enforcement decisions in just 48 hours. It’s fast, limited, and worth using wisely. Listing Unfairly Flagged? The New Amazon Seller Challenge Benefit Lets You Dispute Rulings https://myamazonguy.com/news/amazon-seller-challenge-benefit/ FBA fees are climbing again. Starting January 2026, fulfillment, storage, and removal rates all tick up—while Amazon slows delivery for low-volume products. Plan for thinner margins and sharper inventory control. Amazon FBA Raises Fees, Changes Delivery Promises https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/10/1760648210.html AI just got creepily good at predicting what people buy. New research shows language models can forecast purchase intent with 90% accuracy—no training needed. Product validation may never look the same. AI That Predicts What Shoppers Will Buy? It’s Already Here https://www.linkedin.com/posts/emollick_this-paper-shows-that-you-can-predict-actual-activity-7382423499325464576-gluw/ Temu’s getting a visit from regulators. Germany’s cartel office is investigating the marketplace for allegedly influencing third-party merchant pricing—raising the stakes for global e-commerce competition. German Cartel Office Investigating Temu Over Merchant Price Influencing https://www.reuters.com/sustainability/boards-policy-regulation/german-cartel-office-investigating-temu-over-merchant-price-influencing-2025-10-08/

Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are calling out fee creep as margins shrink. Full News: https://amazonseller.school/amazon-news-prime-day-disappoints-ad-taxes-rise-returns-tighten-q4-challenges-ahead/ Join me today as we cut through the noise and focus on what actually hits your bottom line.  Amazon Sellers, October’s Prime Day fell flat. Shoppers bought basics, not splurges—signaling Q4 demand will be harder to capture. Washington State just expanded taxes on digital ads and tech services. This adds costs for campaigns, development, and staffing, with lawsuits already underway. Amazon’s new “Add to Delivery” feature lets shoppers bundle items into existing orders. That means bigger baskets for Prime-eligible products. Critics say Amazon has gone “past its prime.” Sellers face higher fees, mandatory programs, and search results cluttered with ads—while Amazon keeps more of every dollar. And sellers now get more control with partial refunds on FBA returns. This change cuts return costs and gives sellers more flexibility across six major markets. Here’s what we’ll cover today: Amazon’s October Prime Day Underwhelms Shoppers, Signaling Caution For Holiday 2025 https://bitcoinethereumnews.com/finance/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/ Washington to Tax Digital Ads and Tech Services https://www.avalara.com/blog/en/north-america/2025/07/washington-digital-ad-tech-tax.html Washington’s Digital Advertising Tax – An Assault on Innovation https://www.washingtonpolicy.org/publications/detail/washingtons-digital-advertising-tax-an-assault-on-innovation Amazon Now Lets Prime Members Add Items to Completed Orders https://www.theverge.com/news/790703/amazon-prime-add-to-deliver-mobile-app-online-store Way past its prime: how did Amazon get so rubbish? https://www.theguardian.com/technology/2025/oct/05/way-past-its-prime-how-did-amazon-get-so-rubbish Manage FBA Returns with Partial Refunds https://sellercentral.amazon.com/seller-forums/discussions/t/5935f007-115c-47f2-8ea9-49d8d8c441c4

Amazon Sellers — the battlefield just shifted again. Full News: https://amazonseller.school/amazon-news-ai-shakeups-payout-controversy-holiday-sales-wars/ AI isn’t just talking about your products, it’s now selling them. Walmart, Etsy, and Shopify are catching a wave of AI-driven traffic while Amazon tightens its walls with Rufus. Meanwhile, China-based sellers now make up more than half of Amazon’s seller base, and Amazon itself is pushing a new grocery brand where almost everything is under $5. That’s not all—ChatGPT’s new instant checkout is already moving stock for Etsy and soon Shopify. Deals, traffic, and competition are changing fast, and sellers need to keep pace. Join me as we break it all down. News We’ll Cover: ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents https://www.modernretail.co/technology/chatgpt-is-now-20-of-walmarts-referral-traffic-while-amazon-wards-off-ai-shopping-agents/ AI Effect: Etsy Pops 16% as OpenAI Launches ChatGPT Instant Checkout https://www.cnbc.com/2025/09/29/chatgpt-instant-checkout-etsy-shopify.html ChatGPT Checkout Isn’t for Every Purchase https://www.linkedin.com/posts/juozas_chatgpt-checkout-is-for-boring-and-expensive-activity-7379504585335459840-DcDu/ China Reaches Global Majority on Amazon https://www.marketplacepulse.com/articles/china-reaches-global-majority-on-amazon Amazon Debuts New Grocery Brand With Nearly Everything Under $5 https://www.fastcompany.com/91414414/amazon-debuts-new-grocery-brand-with-nearly-everything-under-5

Amazon Sellers  — this week’s headlines are packed with platform shifts, regulatory pressure, and rising competition. From Amazon’s Accelerate 2025 announcements to Alibaba courting brands, the landscape is moving fast. Full News: https://amazonseller.school/amazon-news-ftc-settlement-ai-seller-tools-new-fees-walmart-counterfeits/ I’ll break it down today so you know what matters before Q4 heats up. 🎯📦 Amazon’s Accelerate pitch was loaded with AI demos, but the biggest cheer came when they killed commingling. For sellers, that means less liability, fewer counterfeits, and $600M in potential savings. There’s also a new FBA Business fee discount. Multi-unit orders now bring better margins if you apply volume pricing. Meanwhile, Amazon just agreed to a $2.5B FTC settlement. Prime’s “hard to cancel” tactics are being scrapped, and sellers should take note: regulatory pressure is ramping up. Alibaba is luring Amazon brands with cheaper fees and shipping. Europe and LATAM are in their sights, and that could tempt sellers looking beyond Amazon. And Walmart’s marketplace growth is under fire. A CNBC report shows fake storefronts, stolen IDs, and counterfeit goods are slipping through—something Amazon sellers can use to highlight compliance as a competitive edge. Here’s what we’re covering today: Takeaways from Amazon’s pitch at its annual conference for third-party sellers https://www.modernretail.co/operations/what-amazon-pitched-at-its-annual-conference-for-third-party-sellers/ Amazon Introduces FBA Multi-Unit Fee Discount for Business Orders https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazon-fba-amazonfba-activity-7377090701043429376-WQVu/ Amazon to pay $2.5B in FTC settlement over ‘deceptive’ Prime tactics https://techcrunch.com/2025/09/25/amazon-to-pay-2-5b-in-ftc-settlement-over-deceptive-prime-tactics/ How Alibaba (BABA) Is Trying to Win Over Well-Known Amazon Sellers https://www.msn.com/en-us/money/topstocks/how-alibaba-baba-is-trying-to-win-over-well-known-amazon-sellers/ar-AA1N53Sv Walmart Marketplace Growth Tied to Lax Vetting, Counterfeits, and Stolen Seller Identities https://www.cnbc.com/2025/09/19/walmart-marketplace-fakes-scams-investigation.html Sharp, direct, and focused on seller impact—not headlines that don’t matter.

Amazon Sellers, this week’s updates are reshaping how we sell, advertise, and fulfill. From Amazon’s push into agentic AI to the long-awaited death of commingling, the landscape is shifting fast. Add in a Netflix ad partnership and FBA powering Walmart orders, and you’ve got a recipe for disruption. Full News: https://amazonseller.school/amazon-news-ai-tools-no-more-commingling-netflix-ads-holiday-prep/ Join me today for the details and strategies that matter. The age of agentic AI is here. Amazon’s new Bedrock-powered assistant goes beyond automation—taking on pricing, ads, and even account health. Commingling is finally dead. Your inventory stays yours, counterfeit risk drops, and sellers save an estimated $600M in relabeling. Then there’s Netflix teaming with Amazon Ads. Programmatic access to Netflix inventory could be your new storytelling channel. And Amazon’s Multi-Channel Fulfillment just leveled up. Now it covers Walmart, Shopify, and SHEIN—one inventory pool fueling multiple sales channels. Here’s what we’re covering live today: AI Takes the Helm: Agentic AI Transforms the Amazon Seller Experience https://markets.financialcontent.com/wral/article/marketminute-2025-9-18-ai-takes-the-helm-agentic-ai-transforms-the-amazon-seller-experience

Amazon sellers 🚨 — the platform is shifting fast. Deals are outperforming coupons, AI is sending more traffic than ever, and new product discovery tools are redefining how customers shop. Full News: https://amazonseller.school/amazon-news-deals-beat-coupons-virtual-multipacks-launch-and-usps-shake-up/ I'm diving into this week's most critical updates so you're not left behind in Q4 prep. Tune in — we'll break it down together, data and all. Amazon Shoppers Like Deals Better Than Coupons https://www.newsbreak.com/coupons-in-the-news-2337435/4222970197595-it-s-official-amazon-shoppers-like-deals-better-than-coupons Gen AI drives a 4,700% surge in traffic to shopping sites in the US: Adobe https://www.retailbrew.com/stories/2025/08/25/gen-ai-drives-a-4-700-surge-in-traffic-to-shopping-sites-in-the-us-adobe Amazon Rolls Out Virtual Multipacks. How Will Your Business Adapt? https://myamazonguy.com/news/amazon-rolls-out-virtual-multipacks/ Introducing Amazon Lens Live: Instant scanning, real-time product matches, and insights from Amazon’s AI Shopping Assistant https://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus

Amazon Sellers — this week’s headlines are packed with retail power plays and platform strategy shifts. Full News: https://amazonseller.school/amazon-news-variation-policy-reversed-macys-ads-via-amazon-rising-fba-costs/ We’ll dive into Walmart’s latest push into brick-and-click commerce, a billion-dollar Amazon seller face-off, and what a reversal on variation cleanups means for Q4 prep. 🚨 Join me as we break it all down with no fluff—just strategy. Amazon Sellers — Walmart’s aiming to put your listings in their aisles. The retail giant is testing QR codes in stores that promote third-party marketplace listings—bringing online-only products into the physical world, without added fees. This is a big step for multichannel sellers watching Walmart as a rising force. https://www.modernretail.co/technology/walmart-is-testing-a-new-way-to-show-off-products-from-third-party-marketplace-sellers-in-stores/ Two billion-dollar Amazon strategies go head-to-head. Pattern (reseller model) vs. Anker (brand builder). One IPO, one household name. This isn’t just about business models—it’s about what type of Amazon success the market is willing to reward. https://www.marketplacepulse.com/articles/pattern-the-anti-anker Amazon buyers are shifting their dollars to essentials—but they’re paying more. Searches in Health & Household and Grocery are up. Electronics and Apparel are slipping. If you’re in essentials, this is your pricing opportunity. For the rest, it’s time to rethink your value narrative. https://www.momentumcommerce.com/amazon-search-price-analysis/ Variation chaos averted. Amazon reversed its variation theme cleanup policy after seller backlash. Only variations with zero sales in the last 12 months are now at risk. If your variation structure still drives traffic—breathe easy. For now. https://ppc.land/amazon-halts-variation-theme-cleanup-after-seller-backlash/#google_vignette Let’s dig into what these moves mean for your margins, marketplace strategy, and fourth-quarter game plan.

📦 Amazon Sellers, your warehouse strategy, listing tools, and recovery settings just changed. Full News: https://amazonseller.school/amazon-news-fba-policy-shift-ai-tools-new-marketplaces-q4-prep-strategies/ I’m going to cover Amazon’s damaged inventory update, Best Buy’s new threat, and why your peak season prep may already be at risk. 🤖 If you’re serious about profit and control, this is one stream you don’t want to miss. Amazon Sellers, your FBA damaged goods just got a policy overhaul. Now you get to choose—cash back or take back—but only if you act. We’ll also talk about the new AI Seller Assistant. Amazon says it helps, but what else is it tracking? Meanwhile, Best Buy’s third-party marketplace just went live. If you’re in tech, appliances, or sports merch—this might be your next channel. And if your top SKUs are already facing storage limits… You’re not alone. The Q4 warehouse squeeze has started. Here’s what I’m breaking down: Amazon FBA Sellers: New Policy Changes How Damaged Inventory Is Handled https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonfba-ecommerceoperations-amazonsellers-activity-7362223607365709824-D6_d/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAB-QogBLwK8SYvtYifqkq7rznc8y1J89dw Amazon Launches AI Seller Assistant – Helpful or Just More Oversight? https://www.linkedin.com/posts/jonelder_amazon-launches-ai-seller-assistant-activity-7362127116156481536-a9Ux/ Best Buy Launches Digital Marketplace, More Than Doubling Products Online https://www.businesswire.com/news/home/20250819865705/en/Best-Buy-launches-digital-marketplace-more-than-doubling-number-of-products-available-online Is Amazon FBA Running Out of Room Already? https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/8/1755574498.html  

Amazon Sellers, the fight for your customer is now between bots—not brands. Join me as we break down the AI arms race, smarter sourcing, and what sellers must do right now to dominate Q4. 🤖🛒 Full News: https://amazonseller.school/amazon-news-ai-agents-prime-deal-prep-vine-for-bulky-items-big-seller-wins-this-week/ It’s not just about listings anymore—it’s about where and how you show up. Amazon Sellers, the AI takeover isn't coming—it's here. This week’s headlines prove that visibility, agility, and timing now decide who wins. Here’s what we’re covering: The AI Commerce Wars Have Begun https://www.forbes.com/sites/jasongoldberg/2025/08/08/the-ai-commerce-wars-have-begun/ How AI Is Reshaping Supplier Negotiations https://hbr.org/2025/07/how-ai-is-reshaping-supplier-negotiations Get Ready for the Holiday Shopping Season https://sellercentral.amazon.com/seller-forums/discussions/t/b1ede982-1f26-4db4-9bb7-18a88bb7f7d0 E-commerce Experts Predict Boom in TikTok Shop, Live Selling in 2025 https://www.ainvest.com/news/commerce-experts-predict-boom-tiktok-shop-live-selling-2025-2508/

Amazon Sellers, this week’s headlines come with risk, opportunity, and a reality check. I’ll break down how your ChatGPT chats went public, what Trump’s new tariff means for sourcing, and how one seller cut his team in half—and they liked it. 🔥🧠 Full News:  This isn’t theory. It’s what’s hitting your business right now. Amazon Sellers, your supply chain, tech stack, and privacy settings are all being tested. This isn’t just noise—it’s action you need to take now to stay ahead. Here’s what we’re covering: Your public ChatGPT queries are getting indexed by Google and other search engines https://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/ Trump’s 50% Tariff on Indian Goods Could Reshape Amazon’s Apparel Supply Chain https://www.ndtv.com/world-news/us-retailers-weigh-options-as-donald-trump-doubles-tariff-9043904 He Replaced Half His Team with AI — And They Thanked Him https://www.linkedin.com/posts/coreyganim_i-replaced-half-my-team-with-7-ai-apps-activity-7359229855562907648-_x-M/ Competitor Spying Prompts for Amazon Sellers https://www.sellerprompts.com/prompts/competitor-spying-prompts-for-amazon-sellers

Amazon Sellers, Amazon just pulled a disappearing act from Google—and that’s only one of the fires we’re putting out today. Join me as we break down the new seller feedback system, the war on agentic bots, and why you’ll soon be doing your own prep work again. 🚨📦 Full News: https://amazonseller.school/amazon-news-fba-prep-ending-google-ads-opportunity-and-ai-selling-strategies-unleashed/ I’ll give you the facts—and the friction sellers are facing this week. Big changes are hitting four key areas: traffic, trust, tech, and prep. These aren’t minor updates—they’re strategic moves that could impact your operations and profitability fast. Here’s what we’re covering: Amazon Pulls Back from Google Shopping Ads, Creating Rare Opportunity for Sellers https://digiday.com/media-buying/amazon-has-abruptly-cut-google-shopping-ad-spending-cue-speculation/ Sellers Protest a Major Change to Amazon Feedback Coming August 4th https://www.ecommercebytes.com/2025/07/29/sellers-protest-a-major-change-to-amazon-feedback-coming-august-4th/ Shopify & Amazon Block Agentic AI Bots and Begin the War https://www.shopifreaks.com/shopify-amazon-block-agentic-ai-bots-and-begin-the-war/ Amazon FBA to End Prep Services Starting January 2026 https://www.ecommercebytes.com/2025/07/28/amazon-fba-will-no-longer-offer-prep-services/ No guesswork—just seller-focused insight and strategy that cuts through the noise.

Amazon Sellers, the headlines are loud—but what they’re not saying matters more. Join us as we dig into Amazon’s missing metric, Walmart’s aggressive brand defense, and what 100,000 million-dollar sellers are doing differently. 🎯📉 Full News: https://amazonseller.school/amazon-news-prime-day-surges-ai-backlash-and-new-seller-tools-revealed/ I'm bringing the receipts—and the reality. You’re not crazy for feeling the pressure. When platforms change the rules mid-game, the only winning move is awareness and action. Here’s what we’ll cover: Amazon’s Prime Day Recap Raises Eyebrows with Missing Key Metric https://finance.yahoo.com/news/amazon-prime-day-celebratory-recap-002829661.html Walmart Cracks Down on Unauthorized Beauty Listings — Amazon Sellers Take Note https://www.linkedin.com/posts/brandonfishman_walmart-just-did-what-amazon-should-have-activity-7353789754888376320-y7oR/ 100,000 Million-Dollar Amazon Sellers https://www.marketplacepulse.com/articles/100000-million-dollar-amazon-sellers Is an AI Backlash Looming on the Horizon? https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/7/1752872497.html We’ll break it down, sort it out, and call it like it is—for sellers who want to thrive, not just survive.

Amazon Sellers, the spotlight is on your listings, your compliance, and how you handle data. We’ll break down the latest headlines shaping your strategy—from government warnings to Prime Day performance and Amazon’s newest analytics tools. 📊🚨 Full News: https://amazonseller.school/amazon-news-ftc-warnings-prime-day-records-new-tools-to-boost-your-sales/ What’s happening right now directly impacts your bottom line. The FTC is stepping up enforcement while Amazon evolves how it serves you data. Staying ahead requires more than just running ads—it’s about understanding the shifts happening fast. Here’s what we’re covering: FTC Warns Amazon and Walmart over Sellers’ ‘Made in USA’ Claims https://www.ecommercebytes.com/2025/07/10/ftc-warns-amazon-and-walmart-over-sellers-made-in-usa-claims/ Adobe: Prime Day Expected to Drive $23.8 Billion in Online Spend Across U.S. Retailers https://business.adobe.com/blog/prime-day-event-expected-to-drive-23-billion-in-online-spend Amazon Launches Custom Analytics — A Game-Changer for Sellers https://www.linkedin.com/posts/isaac-gross-289818ba_amazon-just-wow-amazon-releases-custom-activity-7346918059539918848-pPu9/ AI Search Is Expanding the Funnel, Not Replacing It https://www.adweek.com/performance-marketing/ai-search-is-expanding-the-funnel-not-replacing-it/  

Amazon Sellers, Prime Day isn’t what it used to be—and that’s only the beginning. I’ll walk you through the sales collapse, TikTok’s shaky future, and new tactics Amazon quietly rolled out to help (or hurt) your business. 📉📦 Full News: https://amazonseller.school/amazon-news-fba-box-update-prime-day-sales-crash-vine-reviews-pre-launch-more/ I’m not sugarcoating it—this is the kind of week that separates real sellers from spectators. If you thought Prime Day was your golden window, think again. Between collapsing conversions and new platform shifts, this week calls for smarter strategy—not more ad spend. Here’s what we’ll cover: Amazon Prime Day Sales Plummet on First Day https://www.zerohedge.com/markets/amazon-prime-day-sales-plummet-first-day It’s Prime Day Everywhere — And Amazon Sellers Should Pay Attention https://www.marketplacepulse.com/articles/its-prime-day-everywhere Trump Claims “Very Wealthy People” Are Ready to Buy TikTok https://gizmodo.com/trump-says-very-wealthy-people-are-ready-to-buy-tiktok-2000621910 Get Vine Reviews Before Your Product Launch https://sellercentral.amazon.com/seller-forums/discussions/t/4f25bc97-946d-470d-ab93-13f385ab4644 Amazon Increases FBA Box Length to 36 Inches https://sellercentral.amazon.com/seller-forums/discussions/t/dae82165-50b2-4b52-99d9-a7e7db80caec

Prime Day sales tanking—don't let it sink your strategy! Unpack Amazon's FBA box size boost, Day 1 sales plunge 41%, TikTok buyout buzz, industry-wide sales wars, ad budget pressures, tariff holdouts, FTC scams bust, Seller Central makeover, pre-launch Vine reviews, return mishaps, port delays, plus tips on BSR, UPC fixes, PPC dayparting, reimbursements, and Sponsored Ads. Hear the Helium 10 backlash and upcoming events to stay ahead. Essential listens for Amazon sellers—subscribe for weekly actionable intel to scale your business!   Full Newsletter: https://amazonseller.school/amazon-news-fba-box-update-prime-day-sales-crash-vine-reviews-pre-launch-more/