Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frustration is hitting a boiling point. Add reshoring trends and new marketplace dynamics, and the seller landscape is shifting fast.

Full News: https://amazonseller.school/amazon-news-prime-fatigue-fee-hikes-and-ai-competition-shape-the-future-of-e-commerce/

Let’s break down what really matters for your business today. 

Walmart just went all-in on AI.

Shoppers can now browse and buy directly inside ChatGPT — making frictionless, conversational commerce a reality.

Walmart Launches AI-First Shopping Experience: Checkout Within ChatGPT

https://www.pymnts.com/partnerships/2025/walmart-launches-ai-first-shopping-experience-customers-can-checkout-within-chatgpt/

Amazon ads are burning cash and patience.

Sellers reveal just how hard it’s become to drive sales without pouring money into PPC — and not all clicks convert.

Amazon Sellers Reveal Pay-to-Play Reality as Advertising Campaigns Fail to Generate Sales

https://www.indexbox.io/blog/amazon-sellers-reveal-pay-to-play-reality-as-advertising-campaigns-fail-to-generate-sales/

Reshoring is gaining traction again.

More brands are moving production closer to home for speed, control, and the “Made in USA” edge.

Reshoring Is Supply Chain Flexibility

https://www.practicalecommerce.com/reshoring-is-supply-chain-flexibility

Amazon is testing a new kind of transparency.

The new “Price History” feature lets shoppers see past pricing — meaning sellers will need consistent, defensible discounting strategies.

Amazon Tests “Price History” Feature — Transparency Just Became a Pricing Strategy

https://www.linkedin.com/posts/raya-gurnett_new-amazon-feature-alert-the-price-history-activity-7385887309126127616-dkmV/