Claim OwnershipEducation Marketer
Subscribed: 2Played: 8
Subscribe
© Kyle Campbell
Description
What matters in education marketing. Episodes fortnightly.
66 Episodes
Reverse
In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats Podcast.
If you're looking for a good snapshot of the state of content and community marketing in higher ed, or just some fresh ideas and new perspectives - this one is for you.
What do students need from a virtual tour, and how can you make your experience memorable?
Today I’m joined by Shiro Hatori, Director of Demand Gen at Concept 3D. When it comes to virtual tours, Shiro in an expert in students' expectations and how can design experiences that leave a lasting impact.
Spoilers, a lot has changed since 2020.
The first rule of podcasting is that it takes 12 to 18 months to build anything that could be regarded as an audience - unless the podcast is Tales from the Departure Lounge.
Today, Kyle is joined by the show's hosts, the two higher ed legends, Andrew Plant and Nicholas Cuthbert, sharing their story of how they went from zero to 10,000 downloads in just 10 months.
Listen to Tales from the Departure Lounge, a show about travel for international student recruiters.
We’re used to using ambassadors for recruitment, but what about retention? Is there a role for ambassadors in helping current students build that all-important sense of belonging?
Joining me for today’s show is Ula Polsky, Director of Global Student Engagement at Northeastern University.
Ciara McNally, Head of Customer Success at the Ambassador Platform
And Northeastern student, Tishya Bathija for a new take on how ambassadors can create belonging on campus.
This episode is sponsored by The Ambassador Platform.
Kyle takes a deep dive into the findings of Edified’s Experience Tracker, a benchmark for the state of student enquiry handling around the world.
Joining him are two voices instrumental in the report - Elissa Newall and Jennifer Parsons - for their take on what students expect and how institutions can deliver.
There’s plenty of material on the power of ambassador marketing, but relatively little on how to build a legendary team.
Today, Kyle's joined by Niall Horan, Global Student Admissions Executive at University of Galway, and Matt Pilling, Customer Success Manager at the Ambassador platform to cover:
How to find the right ambassador talent
Ways to structure peer-to-peer marketing operations
How to manage students who are the face of your brand
This episode is sponsored by the Ambassador Platform.
Kyle interviews Jacky Gurr, course director for (BA Hons) Content Creation at Confetti Institute of Creative Technologies. Half of the programme's students already have jobs and Jacky shares how she’s taken the degree to market, and why businesses are queuing up to employ her students.
Ambassador marketing is no longer a secret weapon. The majority of schools are now either a) working with ambassadors or b) wishing that they could do so more. So how do you differentiate your peer-to-peer activity?
Joining Kyle is Stuart Smith, Director at IDP and Nik Higgins, Co-Founder at the Ambassador Platform
We share how the best ambassadors are helping students map out their future, and why schools should strive to be different with their ambassador marketing in 2024
This episode is delivered in partnership with The Ambassador Platform.
Kyle joins Ruth Dale and Rebecca Roberts on the Behavioral Change Marketing Podcast to discuss how schools can strive to be different in 2024.
Kyle interviews Jaime Bradford, head of recruitment operations at DMU and Helena Torree, marketing manager at NCUK, on what to watch out for in 2024. Topics covered include AI (duh), new ways to think about peer-to-peer and proven methods to make an impact at the middle of the marketing funnel.
Kyle is joined by Samantha Fanning, Head of Digital Experience at UCL and Will Nobel, Director at Squiz to discuss AI, declining social media engagement and why websites are still the most trusted resource for students making study choices.
Kyle is joined by Paul Napleton, Head of Digital & Marketing Automation at UEA (and fellow Nintendo fan) to discuss what universities can learn from Super Mario.
It used to be good enough to put a student chat on your website, but the best schools (and ambassadors) are taking the medium to new places.
Today, Kyle is joined by Ciara McNally from The Ambassador Platform and two student ambassadors Victoria Lay and Ilya Smut for their take on the new peer-to-peer playbook.
This episode is sponsored by the Ambassador Platform.
Some of the most-cited reasons content strategies fail are either a) lack of consistency in delivery or, b) stakeholders not being on the same page… but we often forget both of those are a result of problems with governance (the frameworks, structures, and processes to manage content.)
Today, Kyle's joined by Ed Braddock (Chief Customer Officer at Squiz) and Greg Sherwood (Chief Technology Officer at Squiz) to share how you can get governance on the table and design processes to promote, rather than inhibit speed.
Kyle is joined by UCAS's senior insight lead Jo Richards and principal insight consultant and Megan Edwards for a dive into the unlikely ways students are thinking about their subject choices.
Download the Project Next Generation Report
Kyle speaks with Volodymyr Manoilo, founder of Studentspeak, an organisation helping students discover their ideal degree based on what inspires and makes them happy.
Kyle speaks with Zack Busekrus on the changing nature of media and why vitality may soon be a thing of the past.
Today's episode comes courtesy of the Enrolify Podcast.
Kyle speaks with Jay Rathell, Chief Media Buyer at Yamaro83 on how universities can use Facebook and LinkedIn ads to reach their enrollment goals.
Kyle shares two tips for speakers and exhibitors hoping to attract an audience at higher ed conferences
52% of Gen Z trust generative AI enough to help them make informed decisions (Salesforce.)
Kyle shares what this means for traffic to your university website.
Comments
Download from Google Play
Download from App Store
United States