How to shine a light on stealth students
Update: 2024-12-15
Description
Fewer prospective students are making themselves known. According to new data from UniQuest, 60% of students who accept a firm place at their chosen institution have done so without engaging in any marketing activity:
*They didn’t click on your ads
*Haven’t been subject to nurture comms
*Didn’t attend your open days or enquire beforehand
To discover how to connect with hard-to-reach students, Kyle was joined by Associate Director of Future Students at Demontfort University, Elliot Newstead, and Victoria Littler, Chief Commercial Officer at Vepple.
This episode is delivered in partnership with Vepple.
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