The state of higher education branding
Update: 2024-06-30
Description
Universities are no strangers to branding, but how many institutions are as willing to differentiate their product as much as they are to tweak their creative?
Today, Kyle is joined by Sarah Jones of University Compare and Donna Beardmore of University of Sunderland.
Sarah brings University Compare’s research on how young people perceive university brands.
Donna brings over two decades of higher ed marketing experience, as well as a bit of niche insight into how brand building impacts recruitment.
This episode is in partnership with University Compare
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