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This podcast is for marketers, communicators and storytellers on a mission to make meaningful connections with their audience. Easier said than done. We talk about ways to do that and more...and we keep it fun.
54 Episodes
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AI is flipping marketing workflow on its head. That’s what Manny Rivera say’s. He’s led platform transformations for Coca Cola, Salesforce and Ford Motor Company for over 25 years. Along with how skilled he is in traditional brand functions, he’s guiding his clients into the future on how to integrate AI tools into organizations' everyday operations. His biggest message is the importance of two significant skillsets that are emerging. Learn what they are this episode Check out Manny on LinkedIn!https://www.linkedin.com/in/mannyrivera1/
Most leaders aren't happy with how they show up during hard conversations with employees. Sondra Imperati, Founder of Persistent Courage, has spent her career guiding leaders in the corporate setting and now through one-on-one coaching, to help them get unstuck. As it turns out, you need to start with your values. Sondra has her own incredible story of leaving her job and marriage in order to pursue a life of persistent courage. In this episode, she teaches us where to start when we're stuck by analyzing your core self. We dive deeper in this episode! Find Sondra on LinkedIn! https://www.linkedin.com/in/sondraimperati/
We live in a digital world. But even the best in-person networkers struggle on LinkedIn. In this episode, we sit down with David J.P. Fisher, a powerful voice in modern sales and the author of Networking in the 21st Century. David walks us through his journey to nailing down social selling and getting started on LinkedIn, the right way. Stick around to find out how networking in the 21st century actually works.Listen to the full episode now!Check out David on LinkedIn!https://www.linkedin.com/in/iamdfish/
Marketers are struggling with greenwashing and unclear communication when it comes to sustainability marketing. Nancy Himmelfarb tells her clients the solution starts with transparency and credibility. Since starting her sustainability crusade as the first corporate lawyer at Williams & Sonoma, she has dedicated the rest of her career to helping companies do sustainability marketing well. Most recently she spoke at the Chicken Marketing Summit on sustainability in the poultry industry. This week, Nancy will tell you all about that and more. Check out Nancy on LinkedInhttps://www.linkedin.com/in/nancyhimmelfarb/
Starting in the mailroom is more than some movie stereotype for John Geletka, he’s the guy that actually did it. The founder of Geletka+, a full service creative agency in Chicago, IL knows it takes blood, sweat and tears to create things for a living. From his beginnings as an art student from the South Side to creating campaigns for brands. An unconventional path gave him the tools to build dynamic teams and one hell on an agency from the ground up.In this episode, John is going to tell you how he succeeded. Check out John on LinkedIn https://www.linkedin.com/in/johngeletka/Also, check out Geletka+https://geletkaplus.com/
If you're an executive who thinks they have all the answers, you’re probably wrong. Debra Ceffalio, Founder of Wildwood Communications has guided Senior Leaders for more than 25 years. According to Debra, the best leaders are less concerned with being right and more concerned with creating connection. Learn how they do it in this episode. Check out Debra on LinkedIn https://www.linkedin.com/in/debraceffalio/
One of the job seeker's biggest hurdles is standing out on applications. This week we welcomed Lynn Hazan, a “relationship recruiter” who has spent her career helping her clients best represent themselves. She is a firm believer that it’s not about how often you apply, but where that is going to lead you to your dream role. In this episode Lynn shares her experience in matchmaking applicants to employers and how both sides should be spending their time. Tune in for advice from a seasoned pro! Check out Lynn on LinkedIn! https://www.linkedin.com/in/lynnhazan/
There’s a lot of buzz around one question- “Does AI have what it takes to do my job?”. Annie Rogerson from Artisan Talent had the unique opportunity to test AI capabilities after her copywriter resigned. In this episode we’ll highlight Annie’s experiment using AI as her new copywriter. Her results may shock you, and hopefully soothe that uneasy feeling the question brings. Tune into this episode to learn more! Check out Annie on LinkedIn! https://www.linkedin.com/in/annierogerson/
For marketers, the job search can be a crap shoot. After countless hours chasing job boards and several months applying to random posts, many have nothing to show for it. Ready to stand out from the noise? Marty Gilbert helps candidates land jobs faster by taking a different approach. He shares the play by play on how to do it on this episode!Check out Marty on LinkedIn!https://www.linkedin.com/in/martygilbert/
Did you know that new car smell is bad for you? It’s a result of harmful VOC’s that are being off gassed from manufactured materials. Global Client Success Manager, Leah McInerney is on this week to drop some knowledge on the indivisible dangers of indoor air, and how Allergy Standards Limited is helping manufacturers launch products that support better air quality. Tune in to hear about that and more! Check out Leah on LinkedIn!https://www.linkedin.com/in/mcinerneyleah/
Traffic is down but impressions are up. What’s happening with SEO in the world of AI? From theater kid to Digital Third Coast CEO, Lyndsey Maddox shares her story and why ChatGPT acts like an arrogant, people pleasing intern. Tune in for that and more! Check out Lyndsey on LinkedInhttps://www.linkedin.com/in/lyndseykramer/
“Salesperson”. A synonym for sleazy, manipulative and… well dressed? Craig Wortmann, is crushing those stereotypes at his company, Sales Engine and as a professor at the Kellogg Sales Institute. He’s on a mission to change the way the world views sales and help your team succeed. What will it take? Craig shares the answers, plus how losing his leg led to helping others build resilience in their lives. Tune in this episode to hear his story! Check out Craig on LinkedIn!https://www.linkedin.com/in/craigwortmann/
Many smart people are shouting "Search is dead!" but they might not have the whole story. This episode, Andy Crestodina, Co-Founder of Orbit Media, is on to hit you with the facts. We’ll delve into how marketers are adapting to AI. Plus, what does it take to keep and convert your ideal customer on your web page?”.Hear us talk about that and more! Check out Andy on LinkedIn!https://www.linkedin.com/in/andycrestodina/
From selling wooden swords at Renaissance Festivals, to coaching big names on stage, Eva Daniel has taught countless CEOs in public speaking. She understands the high expectations of leaders to present well. With her business, “The Speak Shop” she’s created a playbook to ensure you’ll crush it at the big company speeches, and beyond. Learn how to rise to the occasion and more this episode. Checkout Eva on LinkedIn!https://www.linkedin.com/in/eva-rose-daniel/
Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate communications leader at McDonald’s and knows a thing or two about what works and what doesn’t. Her secret recipe for success is bringing constant curiosity to every story she tells. Learn what it takes and more in this episode. Check Kaitlyn out on LinkedIn! https://www.linkedin.com/in/kaitlynpacchini/
Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then, his creative toolbox has been filling up with the new ways to use AI for social and beyond. He walks us through his journey and sneak peek inside his toolbox.Tune in to hear all about it!Make sure to check out Chad on LinkedIn!https://www.linkedin.com/in/chadisrael/
”We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can be tricky. In a world where time and resources are never enough, what's going to get you ahead is ruthless prioritization. We talk about ways to do that and more!Make sure to check out Tanu on LinkedIn!https://www.linkedin.com/in/tanugrewal/
Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor shares her social media checklist to help you make the right adjustments for the new year. Impress your boss by getting ahead of the curve. Follow social media and marketing expert Taylor Ion on LinkedIn - https://www.linkedin.com/in/taylor-marie-ion-82b31961/
The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson is the president of “Recycling is like Magic” which teaches and inspires kids to recycle through their programs, books and now a cartoon series called Heavy Metal Elementary. And here’s something cool – they got the band Pearl Jam to support it. You can find more of Jessica Alexanderson here on linkedin: https://www.linkedin.com/in/scubajess/
"If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure out how to bridge the gap between their sales and marketing organizations. We talk about how to gain alignment and break through the noise by truly understanding your target audience. Listen and learn! John Crosby is the VP of sales at SANDOW and they focus on growing top-line revenue from a mix of research/insights, marketing, events, and other services and experiences for the architecture and design community. Follow John on LinkedIn here https://www.linkedin.com/in/jcrosby4/
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