CMOs Need to Embrace Two New Skillsets
Update: 2025-12-17
Description
AI is flipping marketing workflow on its head. That’s what Manny Rivera say’s. He’s led platform transformations for Coca Cola, Salesforce and Ford Motor Company for over 25 years. Along with how skilled he is in traditional brand functions, he’s guiding his clients into the future on how to integrate AI tools into organizations' everyday operations. His biggest message is the importance of two significant skillsets that are emerging.
Learn what they are this episode
Check out Manny on LinkedIn!
https://www.linkedin.com/in/mannyrivera1/
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