The Ad Watchers
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Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
19 Episodes
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In this episode of Ad Watchers, the hosts discuss the topic of consumer reviews and the actions taken by the National Advertising Division (NAD) to ensure their accuracy. They highlight several recent NAD cases related to consumer reviews, including challenges to claims made by Proz hair care products, MyPatriot Supply, Goose Creek candles, and Dr. … Continue reading Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic? →
The post Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic? appeared first on BBB National Programs.
In this episode of Ad Watchers, hosts Eric Unis and Annie Ugurlayan, attorneys at the National Advertising Division (NAD), revisit the Federal Trade Commission’s (FTC) Endorsement Guides. Given the recent updates to the Guides, the Ad Watchers have refreshed the tips and best practices from Season One for ensuring ad law compliance when using influencers, … Continue reading Endorsements & Testimonials – So What’s New? →
The post Endorsements & Testimonials – So What’s New? appeared first on BBB National Programs.
In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. This episode welcomes NARB Chair and Vice-Chair, Ken Plevan and Heather Hippsley, as well as NARB Manager, Saveeta Dhanai, to … Continue reading What is the Appeal of an Appeal? Getting to Know NARB →
The post What is the Appeal of an Appeal? Getting to Know NARB appeared first on BBB National Programs.
In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, the misconceptions, and misunderstandings advertisers have. This episode presents the Top Ten things the National Advertising Division (NAD) wants to make sure you know … Continue reading The NAD Top 10 — Did you know? →
The post The NAD Top 10 — Did you know? appeared first on BBB National Programs.
The Data Privacy Framework (DPF) Program is now in effect, replacing the Privacy Shield Program as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S in compliance with EU law. In this special edition episode of Privacy Abbreviated, host Dona Fraser is joined by IAPP’s Cobun Zweifel-Keegan … Continue reading Data Privacy Framework (DPF) is Here – Now What? →
The post Data Privacy Framework (DPF) is Here – Now What? appeared first on BBB National Programs.
In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children’s marketplace. CARU’s role? To protect children under 13 from advertising that is misleading, inappropriate, or inconsistent with laws and guidelines. In this episode of Ad Watchers, hosts … Continue reading A Different Playing Field. How is Advertising to Kids Different? →
The post A Different Playing Field. How is Advertising to Kids Different? appeared first on BBB National Programs.
Discover the intricacies of supporting #1 claims in advertising and gain insights for effective marketing strategies on this episode of Ad Watchers.
The post It’s Not Puffery. Do You Have the Evidence To Be #1? appeared first on BBB National Programs.
Discover the truth behind green advertising claims in this episode of Ad Watchers. Join hosts Dan and Annie and guest La Toya Sutton from The Clorox Company in this Earth Day episode.
The post It’s Not Easy Being Green. What’s Next in ESG? appeared first on BBB National Programs.
In this episode of Ad Watchers, hosts Dan and Annie discuss the importance of substantiating health-related claims with scientific evidence.
The post Are You Taking Care of Your Health (Claims)? appeared first on BBB National Programs.
As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful stereotypes in their advertisements. Hosts Eric and … Continue reading How Can You Ensure Your DEI Efforts Are Authentic? →
The post How Can You Ensure Your DEI Efforts Are Authentic? appeared first on BBB National Programs.
Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be simple and transparent can be complicated, intentionally or unintentionally, in ways that impair consumer choice. These are examples of dark patterns. Unfortunately, dark patterns are … Continue reading Where is the Line Between Ethical Design and Dark Patterns? →
For years, the direct selling industry carried a stigma of frauds and pyramid schemes, but in 2019, the Direct Selling Association decided to take control of its reputation. They enlisted the help of BBB National Programs to develop a self-regulatory program. From this partnership came the Direct Selling Self-Regulatory Council (DSSRC). In this episode of … Continue reading How is Direct Selling Advertising Different? →
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be … Continue reading Revisiting the Best Podcast Episode Ever: What is Puffery? →
Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists. In this episode of Ad Watchers, the hosts discuss a complex topic: how should marketers put scientific data to use? They answer this question by diving into different types of scientific … Continue reading How Should You Present Scientific Evidence to Support Your Ad Claims? →
The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like they are taking care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of … Continue reading What Should You Consider Before Making Cosmetics Claims? →
Consumer perception surveys are notoriously difficult to get right – from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong. In this episode of Ad Watchers, hosts provide an overview of some of the biggest points to consider when creating consumer … Continue reading What Does it Take to Get Consumer Perception Surveys Right? →
As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustainability performance. In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” … Continue reading How Can You Avoid the Grey Areas of Green Claims? →
Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health claims, that reasonable basis has to be competent and reliable scientific evidence, or CARSE. This means that the results of any study done should … Continue reading What Evidence Do You Need to Support Health Claims? →
In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service’s reviews and ratings. Since consumers trust what other consumers have to say, brands want to leverage these voices—but are they responsible for them? In this episode, Hal and La Toya explore … Continue reading When Are Advertisers Responsible for Consumer Ratings and Reviews? →
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