A Different Playing Field. How is Advertising to Kids Different?
Update: 2023-07-12
Description
In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children’s marketplace. CARU’s role? To protect children under 13 from advertising that is misleading, inappropriate, or inconsistent with laws and guidelines.
In this episode of Ad Watchers, hosts Dan and Annie talk with Rukiya Bonner, the new Director of CARU, to discuss the nuances of monitoring this evolving marketplace.
For more information about this episode, read the show notes here.
The post A Different Playing Field. How is Advertising to Kids Different? appeared first on BBB National Programs.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
