It’s Not Puffery. Do You Have the Evidence To Be #1?

Update: 2023-06-14

Description

Number one claims communicate powerful messages of comparative superiority over competitors and can be very effective in advertising a product or service, but powerful claims require careful use and strong support. So what does it take to be able to support a #1 claim?

In this episode of Ad Watchers, hosts Dan and Annie discuss the complexity behind supporting #1 claims in advertising, review relevant National Advertising Division cases, and provide valuable insight to advertisers regarding the type and degree of information required to support such claims.

For more information about this episode, read the show notes here.

The post It’s Not Puffery. Do You Have the Evidence To Be #1? appeared first on BBB National Programs.

Comments

In Channel

In Your Face – Where do you draw the line with denigration?

2025-09-1023:21

Influencer Marketing Consumer Insights: What can lead to distrust?

2025-08-0626:14

Time for a Health Claims Checkup?

2025-07-1630:25

Expanding Knowledge of Soft Law – What is CISR?

2025-06-0324:55

5 Years of SWIFT – Does it meet the need for speed?

2025-05-0628:07

The Ad Law Trend Report – What were 2024’s hot topics and trends?

2025-04-0920:43

A Chat with ICAS: What Are Ad Law’s Global Hot Topics?

2024-10-1029:17

AI is Everywhere: What about advertising?

2024-08-0725:39

Clear and Conspicuous Disclosures: Can You Read the Fine Print?

2024-07-1024:20

The Best Subject In Advertising Law: Is It Puffery?

2024-06-0528:20

Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?

2024-05-0821:03

Endorsements & Testimonials – So What’s New?

2024-04-0320:44

What is the Appeal of an Appeal? Getting to Know NARB

2023-09-1336:04

The NAD Top 10 — Did you know?

2023-08-0935:18