The Ad Watchers
Subscribed: 0Played: 0
Subscribe
Description
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
29 Episodes
Reverse
It is common for advertisers to engage in a little healthy competition, directly comparing their products to a competitor’s to inform consumers about the differences between them. But what happens when things get mean? It crosses the line when denigrating claims are false. The National Advertising Division’s (NAD) mission is to ensure that consumers are … Continue reading In Your Face – Where do you draw the line with denigration? →
The post In Your Face – Where do you draw the line with denigration? appeared first on BBB National Programs.
In 2024, 82% of U.S. marketers used influencer partnerships in ad campaigns at a value of a whopping $24 billion. Influencer marketing is a key cornerstone of marketing campaigns, but how much do consumers trust influencers and influencer marketing? In this episode of Ad Watchers, hosts Annie and Eric are joined by Katie Goldstein of … Continue reading Influencer Marketing Consumer Insights: What can lead to distrust? →
The post Influencer Marketing Consumer Insights: What can lead to distrust? appeared first on BBB National Programs.
Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provide competent and reliable scientific evidence (CARSE). In this episode, your hosts Annie and Eric dig into the weeds of National Advertising Division cases on GLP-1, claims that certain foods could “boost … Continue reading Time for a Health Claims Checkup? →
The post Time for a Health Claims Checkup? appeared first on BBB National Programs.
The U.S. advertising industry founded the National Advertising Division (NAD) to build consumer trust in advertising and support fair competition in the marketplace. Through this soft law model, responsible brands voluntarily discontinue or modify challenged misleading ad claims. In this era of deregulation, industry leaders can learn from the advertising industry and keep moving forward … Continue reading Expanding Knowledge of Soft Law – What is CISR? →
The post Expanding Knowledge of Soft Law – What is CISR? appeared first on BBB National Programs.
A single-issue ad law case does not mean it is not an important issue. For the last 5 years, the Fast-Track SWIFT filing track has addressed the increasing speed of online campaigns and the demand for the challenge process to keep pace, issuing decisions within 20 days of the challenge. In this episode of Ad … Continue reading 5 Years of SWIFT – Does it meet the need for speed? →
The post 5 Years of SWIFT – Does it meet the need for speed? appeared first on BBB National Programs.
The National Advertising Division (NAD) Annual Report provides a comprehensive look at the year’s ad law trends and hot topics, from influencers to AI to reviews and rankings. To kick off a new season of Ad Watchers, hosts Eric and Annie provide insights from the 2024 Annual Report and discuss what’s next in the year … Continue reading The Ad Law Trend Report – What were 2024’s hot topics and trends? →
The post The Ad Law Trend Report – What were 2024’s hot topics and trends? appeared first on BBB National Programs.
In the final episode of the season, Ad Watchers hosts Annie Ugurlayan and Eric Unis go global. They are joined by Sibylle Stanciu-Loeckx, the executive director of the International Council for Advertising Self-Regulation, to discuss the international landscape of advertising self-regulation, including global hot topics, how countries find consensus on critical advertising issues, and the … Continue reading A Chat with ICAS: What Are Ad Law’s Global Hot Topics? →
The post A Chat with ICAS: What Are Ad Law’s Global Hot Topics? appeared first on BBB National Programs.
Artificial intelligence (AI) is top-of-mind for most businesses and on the radar of the National Advertising Division (NAD). In this episode of The Ad Watchers, NAD attorneys Eric Unis and Annie Ugurlayan are joined by guest Ken Crutchfield from Wolters Kluwer Legal & Regulatory U.S. to discuss AI’s potential impact on advertising. Annie, Eric, and … Continue reading AI is Everywhere: What about advertising? →
The post AI is Everywhere: What about advertising? appeared first on BBB National Programs.
For this episode of Ad Watchers, our hosts Eric Unis and Annie Ugurlayan, attorneys at the National Advertising Division (NAD), dive into the fine print to discuss disclosures – the what, when, where, and how of ensuring consumers receive the material information they need to make an informed purchasing decision. From small fonts to fast … Continue reading Clear and Conspicuous Disclosures: Can You Read the Fine Print? →
The post Clear and Conspicuous Disclosures: Can You Read the Fine Print? appeared first on BBB National Programs.
For this episode of Ad Watchers, join us for Eric’s favorite ad law topic: puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis? … Continue reading The Best Subject In Advertising Law: Is It Puffery? →
The post The Best Subject In Advertising Law: Is It Puffery? appeared first on BBB National Programs.
In this episode of Ad Watchers, the hosts discuss the topic of consumer reviews and the actions taken by the National Advertising Division (NAD) to ensure their accuracy. They highlight several recent NAD cases related to consumer reviews, including challenges to claims made by Proz hair care products, MyPatriot Supply, Goose Creek candles, and Dr. … Continue reading Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic? →
The post Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic? appeared first on BBB National Programs.
In this episode of Ad Watchers, hosts Eric Unis and Annie Ugurlayan, attorneys at the National Advertising Division (NAD), revisit the Federal Trade Commission’s (FTC) Endorsement Guides. Given the recent updates to the Guides, the Ad Watchers have refreshed the tips and best practices from Season One for ensuring ad law compliance when using influencers, … Continue reading Endorsements & Testimonials – So What’s New? →
The post Endorsements & Testimonials – So What’s New? appeared first on BBB National Programs.
In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. This episode welcomes NARB Chair and Vice-Chair, Ken Plevan and Heather Hippsley, as well as NARB Manager, Saveeta Dhanai, to … Continue reading What is the Appeal of an Appeal? Getting to Know NARB →
The post What is the Appeal of an Appeal? Getting to Know NARB appeared first on BBB National Programs.
In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, the misconceptions, and misunderstandings advertisers have. This episode presents the Top Ten things the National Advertising Division (NAD) wants to make sure you know … Continue reading The NAD Top 10 — Did you know? →
The post The NAD Top 10 — Did you know? appeared first on BBB National Programs.
The Data Privacy Framework (DPF) Program is now in effect, replacing the Privacy Shield Program as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S in compliance with EU law. In this special edition episode of Privacy Abbreviated, host Dona Fraser is joined by IAPP’s Cobun Zweifel-Keegan … Continue reading Data Privacy Framework (DPF) is Here – Now What? →
The post Data Privacy Framework (DPF) is Here – Now What? appeared first on BBB National Programs.
In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children’s marketplace. CARU’s role? To protect children under 13 from advertising that is misleading, inappropriate, or inconsistent with laws and guidelines. In this episode of Ad Watchers, hosts … Continue reading A Different Playing Field. How is Advertising to Kids Different? →
The post A Different Playing Field. How is Advertising to Kids Different? appeared first on BBB National Programs.
Discover the intricacies of supporting #1 claims in advertising and gain insights for effective marketing strategies on this episode of Ad Watchers.
The post It’s Not Puffery. Do You Have the Evidence To Be #1? appeared first on BBB National Programs.
Discover the truth behind green advertising claims in this episode of Ad Watchers. Join hosts Dan and Annie and guest La Toya Sutton from The Clorox Company in this Earth Day episode.
The post It’s Not Easy Being Green. What’s Next in ESG? appeared first on BBB National Programs.
In this episode of Ad Watchers, hosts Dan and Annie discuss the importance of substantiating health-related claims with scientific evidence.
The post Are You Taking Care of Your Health (Claims)? appeared first on BBB National Programs.
As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful stereotypes in their advertisements. Hosts Eric and … Continue reading How Can You Ensure Your DEI Efforts Are Authentic? →
The post How Can You Ensure Your DEI Efforts Are Authentic? appeared first on BBB National Programs.
Comments
Download from Google Play
Download from App Store
United States