Confident Content Creators: Mastering the Art of Social Media Marketing

In this episode, our guest April Hyatt shares her journey of transitioning from a stay-at-home mom to a successful website designer. She discusses the importance of niching down, her passion for helping women business owners, and offers advice for those starting their online presence. The conversation also delves into her networking experiences, her introduction to website design, and her current focus on custom and templated website designs. April highlights the significance of authenticity and taking things slow in business. April Hiatt is the owner of Impactful Online Solutions (a strategic website design agency) and creator of the WISE WOMEN Mastermind groups. Her passion is helping businesses grow, empowering business owners to run their business their way and giving them more time to do what they love. When she's not designing websites or facilitating masterminds, you can find her outside hiking with her husband on the weekends! Together they have a fun tradition called "Hiking with the Hiatts" where they explore new hikes and then share them on Facebook! Website: https://www.aprilhiatt.com IG: @aprilhiattwebsitedesigns Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! • Instagram:⁠ ⁠⁠⁠⁠⁠⁠instagram.com/confidentcontentcreators⁠⁠⁠⁠ • Facebook:⁠ ⁠⁠⁠facebook.com/confidentcontentcreators⁠⁠ ⁠⁠⁠ Join the Confident Content Creators Facebook Group: ⁠⁠⁠⁠https://herhivesocial.com/joincommunity⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠https://podcasters.spotify.com/pod/show/confidentcontentcreators/message⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In ​t​oday's episode​, I chat with Taylor Proctor, a seasoned business coach, explores the transformative ​I​MOVE method designed to elevate entrepreneurs and their businesses. Taylor shares her extensive background in corporate leadership and her evolution into a business coach, emphasizing her commitment to achieving tangible results for her clients. The iMove method, standing for Intuition, Marketing, Operations, Velocity, and Execution, is dissected, illuminating its practical application in ensuring business success. Taylor Proctor doesn't just play the game — she redefines it. For entrepreneurs who dream of reshaping the world through their business and envision several extra commas in their bank account — yet find themselves stalled in their journey to success — Taylor is the answer. As a badass business strategist and optimizer, she's your ticket to new levels of achievement.From being an owner in 4 diverse companies to having experience as a CEO, CMO, and COO, from guiding Fortune 100 companies to helping multi-million-dollar enterprises, Taylor has a distinctive talent for empowering high-achieving coaches, elite startups and business leaders to become dominant forces in their industries. A certified mentor, entrepreneur, and IMOVE specialist, Taylor guides business owners to discover their full potential and shifts them into growth overdrive with her suite of services, including her renowned Get Good At Business Mastermind and Quantum Power Days. But she doesn't stop there. Taylor is the voice behind the award-winning international podcast, Get Good At Business and is a renowned speaker, including rocking the stage as a keynote presenter for the 2023 International Women's Day celebration in India. Taylor Proctor isn't for the timid. She's the rocket fuel your business needs to blast past barriers and scale new success. Connect with her, and get ready to redefine what winning looks like. --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today's episode, I chat with Reggie Holmes, the founder and creative director of Enthuse Creative, a branding and design firm. Reggie graciously shares his journey into branding, and how he implements the importance of creativity and curiosity in his work, and the joy he finds in helping clients shine. He discusses the concept that everyone possesses creativity, regardless of their field, and highlights tactics to bring out clients' creative sides, particularly in industries perceived as lacking creativity. He sheds light on his secret sauce to his approach-  asking thought-provoking questions that help business owners think about their brands in more relational terms. We get into the nitty gritty with practical branding strategies, the significance of understanding and aligning with your audience, and the intricacies of design elements like color and typography and more!Reggie Holmes is Founder and Creative Director of Enthuse Creative, LLC, a strategic branding and design firm based in the DC Metro area and serving clients throughout the United States. Reggie oversees brand strategy and design projects for Enthuse Creative's corporate and nonprofit clients that seek to create a unique, attractive brand that stands out to their target audience. Blessed with an insightful and inquisitive mind, Reggie combines a thoughtful, strategic approach and more than a dozen years of professional design experience to provide brand-building strategy and creative for startups and growing organizations. He is a down-to-earth thinker and doer who can ask the right questions and develop the right solutions to position and promote your brand for success.Connect with Reggie:Website: https://enthusecreative.comLinkedin --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today's episode, we chat with Sarah Biesel, a Facebook group strategist and we dive into the JUICY tips, tricks, and tools to grow and build an engaging Facebook group. Sarah explains the importance of community building, insights on increasing group engagement, deciding when to establish a group, managing time commitment, and so. much. more. Sarah Beisel is a Facebook groups coach for Christian Entrepreneurs who want to create engaged online communities. She helps them launch and grow their Facebook groups so they can build relationships with their audience. Sarah hosts a top 2.5% podcast, Simple Facebook Strategy Podcast, and the Facebook Group Strategy for Christian Entrepreneurs community on Facebook.She believes Facebook groups are the best way to build community online and one of the most successful ways to create impact and income. Connect with Sarah: The Simple Facebook Group Strategy PodcastFacebook Group Strategy for Christian EntrepreneursThe Facebook Group Launch Checklist Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! • Instagram:⁠ ⁠⁠⁠⁠⁠instagram.com/confidentcontentcreators⁠⁠⁠ • Facebook:⁠ ⁠⁠facebook.com/confidentcontentcreators⁠⁠ ⁠⁠ Join the Confident Content Creators Facebook Group: ⁠⁠⁠https://herhivesocial.com/joincommunity⁠⁠ --- Send in a voice message: ⁠⁠https://podcasters.spotify.com/pod/show/confidentcontentcreators/message⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

Mistakes happen, am I right? In today’s episode, I share how I set a goal, and was human and didn’t complete that goal.The truth is that there are so many mistakes to be made- like spelling errors, missed posts, but there’s also another side to mistakes…owning up to the error and using them as engagement opportunities! Mistakes can be opportunities for growth and engagement, and making errors is normal and can even be beneficial. Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! • Instagram:⁠ ⁠⁠⁠⁠instagram.com/confidentcontentcreators⁠⁠ • Facebook:⁠ ⁠facebook.com/confidentcontentcreators⁠⁠ ⁠ Join the Confident Content Creators Facebook Group: ⁠⁠https://herhivesocial.com/joincommunity⁠ --- Send in a voice message: ⁠https://podcasters.spotify.com/pod/show/confidentcontentcreators/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today's episode, I sit down with Morgan, a digital marketing guru and CEO of Strategy Zoo. We talk about the art of marketing strategy, practical tips such as prioritizing foundational business elements like website design and SEO, and the potency of creating authentic, repurposed content and insight of AI tools while maintaining a personal touch. Morgan Mckell is the CEO and founder of Strategy Zoo, a Pocatello-based marketing strategy firm that builds customized business and marketing strategies for business owners in Utah and Idaho. Morgan is a lifelong learner and dedicated entrepreneur, forever knowledgeable on the latest in digital media and marketing strategy. If you spend five minutes talking with Morgan (which he absolutely encourages you to do), you’ll walk away with nuggets of insight that you can immediately put to use. Morgan has more than 15 years under his belt as a business owner, starting in 2011 when he co-founded a lucrative cell phone repair company in Salt Lake City that ultimately spanned 14 locations across three states. After selling in 2018, Morgan co-founded Monarch Social, a vibrant, full-service digital marketing agency in Salt Lake City that boasted the award-winning Monarch Social video podcast. It was on this podcast that Morgan’s passion for teaching and sharing marketing insights flourished. After five exciting years, Morgan sold Monarch Social and set out to launch what was always going to be his next career move – a business solely dedicated to business and marketing strategy. Connect with Morgan Mckell: Website: https://www.strategyzoo.com/ Instagram: @strategy_zoo Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! • Instagram:⁠ ⁠⁠⁠instagram.com/confidentcontentcreators⁠ • Facebook:⁠ facebook.com/confidentcontentcreators⁠⁠  Join the Confident Content Creators Facebook Group: ⁠https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

Today's episode is a topic that we haven't really dove into on the podcast before! Today's episode is a conversation about the importance of SEO, like blogging and keywords as vital components of content creation for businesses. We chat with SEO expert and mom of 3, Mckayla of the Comma Mama Co, an experienced SEO strategist and blogger. She shares all the goodies of how SEO works to improve visibility on Google, the significance of quality content, and the effectiveness of long-tail keywords. Mckayla is a mom of three under five who knows the importance of your business showing up even when you can't. With a little over five years of experience in SEO and blogging for agencies, small business owners, and influencers she works to make SEO accessible, achievable, and sustainable through content writing, planning, and creating an SEO strategy that works for you. Connect with Mckayla: Website: https://thecommamamaco.com/ Instagram: @commamama.co Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! • Instagram:⁠ ⁠⁠⁠⁠instagram.com/confidentcontentcreators⁠⁠ • Facebook:⁠ ⁠facebook.com/confidentcontentcreators⁠⁠ ⁠ Join the Confident Content Creators Facebook Group: ⁠⁠https://herhivesocial.com/joincommunity⁠ --- Send in a voice message: ⁠https://podcasters.spotify.com/pod/show/confidentcontentcreators/message⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In this episode, we chat with Jordan Tait and his journey from a university business owner to a freedom-oriented business coach. With 8 years of coaching experience, Jordan specializes in helping entrepreneurs grow their business without sacrificing their personal freedom and quality of life. He is all about the importance of simplifying and streamlining business operations to maintain growth while managing time effectively and offers insights into pricing strategies, the significance of personal storytelling in marketing, and the practical aspects of working less for more income (yes please!) Jordan Tait is a freedom-oriented business coach who helps solopreneurs and owners optimize and strategically grow their business while working less.His mission is to empower small business owners to earn the money they deserve while having the time and freedom to enjoy their ideal lifestyle. Less grinding, more living!He’s experienced the highs and lows of entrepreneurship as an owner of multiple businesses, a CEO, and a coach for hundreds of leaders. All while working under 35 hours/week and taking two months of vacation to travel each year. Grab a free hour session with Jordan here How to connect with Jordan: Website: www.theintentionalbusiness.ca Linkedin Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! Instagram: ⁠instagram.com/confidentcontentcreators Facebook: facebook.com/confidentcontentcreators⁠  Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today's episode, we talk with Jenny Melrose about the strategies behind successful sponsorships, and speaks about the importance of knowing your audience, niching down, and directly pitching to brands as key strategies for securing sponsorships. This episode includes actionable tips for influencers of all sizes to attract sponsorships and TRUST ME, it's one you don't want to miss! Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online. How to connect with Jenny Melrose: Website: https://jennymelrose.com/podcast/ Instagram: @jenny_melrose (be sure to send her a DM to grab that pitching guide!) Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! Instagram:⁠ ⁠⁠⁠instagram.com/confidentcontentcreators⁠ Facebook:⁠ facebook.com/confidentcontentcreators⁠⁠  Join the Confident Content Creators Facebook Group: ⁠https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

Welcome back to season 2 of the Confident Content Creators podcast!! In today's episode, we're talking all about branding, launching, and relaunching in various aspects of your business! We also talk about effectively planning your marketing strategies, setting clear goals, and aligning them with business objectives. I also dive into pre-launch strategies and the significance of building anticipation for successful brand launches and relaunches! This episode will equip you as a business owner and content creator with insights on refreshing your marketing strategies for growth! Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! • Instagram: ⁠instagram.com/confidentcontentcreators • Facebook: facebook.com/confidentcontentcreators⁠  • Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today’s episode, we’re talking to Trisha and Sam. From being laid off to her son battling cancer, Trish is proof that anything is possible. Now running a business with her best friend Sam, the two of them tell us how they created a successful business through a pandemic and how they prioritize communication over everything. Patriot Art & Design are a true testament that showing up and being consistent on social media works! After doing our August reels challenge then continuing on with our 75 hard reels challenge, they’ve implemented these strategies to grow their online presence that much more. Trisha Yarrington and Samantha Poulin are the Owners of Patriot Art & Design. They make everything custom, from shirts and cups to laser engraved items. Trisha and Sam love a good challenge and have been dubbed as the "Spending Enablers".  How to connect with Patriot Art & Design Facebook-https://www.facebook.com/patriotartdesign/ Website- www.patriotartanddesign.com Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! Instagram: ⁠instagram.com/confidentcontentcreators Facebook: facebook.com/confidentcontentcreators⁠  Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today’s episode we talk with Kelcie about how she published two books in a year. A farmer's daughter turned author, Kelcie tells us how she found herself in writing her first book. It started by letting go of being perfect and she talks about how having delusional confidence got her to be where she is today. Kelcie Martin is a former cowpoke from eastern Colorado. She grew up on a Forty Thousand acre cattle ranch, and decided it was time to share her stories with the world! She lives in southern Colorado with her husband and twin boys. They all keep her busy while she works from home as a high school science teacher. You can find her on TikTok, Instagram, and Facebook @cowpokeswhocry.  How to connect with Kelcie: https://www.facebook.com/CowpokesWhoCry/ https://www.instagram.com/CowpokesWhoCry/ https://www.tiktok.com/@cowpokeswhocry You can find her book on her Amazon storefront - http://tinyurl.com/3e32ejw7 Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! Instagram: ⁠instagram.com/confidentcontentcreators Facebook: facebook.com/confidentcontentcreators⁠  Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today’s episode we’re talking to Brooke Happe and how her family manages life on the road traveling in an RV. Brooke Happe is a mom of three traveling the U.S an RV while running a lifestyle brand from the road. b.e.happe is more than just her initials, it’s a way of life that she encourages her community to follow, doing what makes you happy in this season of life.  www.instagram.com/b.e.happe/ www.Facebook.com/behappedesigns www.behappedesigns.com Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! Instagram: ⁠instagram.com/confidentcontentcreators Facebook: facebook.com/confidentcontentcreators⁠ Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today's episode, I’m flipping the script and am interviewed by my friend Pamela from the Mama Knows Business podcast. She is a wife, a mom of 5, and podcast coach and manager who works full time (and also has another podcast- Moms Who Podcast), and she loves helping moms in the online space. We talk about showing up confidently on social media and how to show up confidently as a busy mom with an online business, and how you can really make it work for you and your business. I also share my FREE contribution to her Moms Get Visible Bundle that is happening on January 8th-17th!! Join the waitlist for the Moms Get Visible Bundle! Connect with Pamela • Website: www.pamelakrista.com • Instagram: @pamelakrista • Email: hello@pamelakrista.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

Connect with us on social media! That is, in fact, why we’re all here! Instagram: ⁠instagram.com/confidentcontentcreators Facebook: facebook.com/confidentcontentcreators⁠  Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

I’m really excited because on today’s episode, we’re talking to Lilian Sue who is a PR coach and publicist. She empowers creative entrepreneurs, authors and associations to push through limiting beliefs like fear, anxiety and imposter syndrome to confidence and learn how to launch successful PR campaigns to meet their goals.  Lilian is in the storytelling and relationship building business.  As a PR coach and publicist, she helps creative entrepreneurs learn how to gain the confidence to make public relations work for them to achieve their goals. Why? Because she believes that every creative entrepreneur has a compelling brand story that deserves to be heard and celebrated by audiences all over the world. Audiences learn to  trust them and support their projects because they resonate with their stories. Through 1:1 coaching, courses, workshops, and campaign services, she provides entrepreneurs with personalized guidance and support to push past the mindset blocks stopping them from moving forward to gain clarity on goals and marketing ideas,  strategies and give them perspective on how they can position their stories to captivate, entertain, educate and inform audiences the right way and how to build positive relationships with key media to leverage the trust and credibility they have with their audiences, to help build their reputations and support for their projects. How to connect with Lilian Sue www.inretrospectwritingservices.com/ IG: www.instagram.com/liliansuecopywriterpr LinkedIn: https://www.linkedin.com/in/liliansue FREEBIE https://inretrospectwritingservices.com/free-chronicling-your-journey-brand-story-journal/ Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! Instagram: ⁠instagram.com/confidentcontentcreators Facebook: facebook.com/confidentcontentcreators⁠  Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

Today we're just chatting about Christmas and holiday traditions for your business! It's quick, it's fun! Merry Christmas! If you want to apply to be on season 2 of Confident Content Creators, fill out this application: https://forms.gle/W672AWbToBRHjWyPA Connect with us on social media! That is, in fact, why we’re all here! Instagram: ⁠instagram.com/confidentcontentcreators Facebook: facebook.com/confidentcontentcreators⁠  Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

On today's episode, I talk with Jenise about how she balances being a mom of an active 4 year old while running her photography business and managing a growing farm. As a photographer she photographs families, children and special moments like end-of-life pet sessions. We discuss what she recommends to new entrepreneurs who are starting a new business and the importance of building a community.  Entrepreneur, Mother and Urban farmer, Jenise is a Jill of all trades with a heart of gold. Her keen eye to her surroundings has made her photography stand out and help recognize what not only her son and family need but what the world needs in the kitchen. From her home to yours, meet Jenise… Connect with Jenise: www.ivygrovephotography.com  www.jjgallowayfarm.com Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! Instagram: ⁠instagram.com/confidentcontentcreators Facebook: facebook.com/confidentcontentcreators⁠  Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

In today’s episode, we’re talking about the significance of faith over fear, sharing personal experiences, and establishing trust with clients through transparency and community-building via platforms like Facebook groups and Instagram. We’ll touch on the importance of finding the right coach, navigating pivotal moments in one's career, and the significance of intuition or gut feelings in decision-making. Angela’s message revolves around authenticity, faith, and aligning one's life and business with God's guidance. If your goal is to center your business around your faith, Angela offers insights and actionable steps to help you do so authentically. Angela is a Certified Christian Life coach and motivational mentor. Her 19 year career in education and her lifelong walk with God have equipped her with the skills, gifts, and experience needed to partner with women and transform their lives through coaching by applying biblical principles to everyday life. She is also a wife of 20 years and counting and mom to 3 active teen boys. She enjoys traveling, cooking, exploring new places, trying new foods, walks, and watching her boys play sports. Faith over fear is her motto.  How to connect with Angela Quinteros linktr.ee/angelaqcoaching https://www.facebook.com/groups/godasyourguide https://www.instagram.com/angelaquinteroscoaching Angela has a freebie guide that's going to walk you through how to flip that script from a negative thought pattern to a positive one.  You can download it through this link- https://www.subscribepage.com/i7k8u6 Oh dang! That was a good episode! Thank you for listening today, don’t forget to leave a review and let us know what you think of the podcast. Connect with us on social media! That is, in fact, why we’re all here! Instagram: ⁠instagram.com/confidentcontentcreators Facebook: facebook.com/confidentcontentcreators⁠  Join the Confident Content Creators Facebook Group: https://herhivesocial.com/joincommunity --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message

I'm thrilled to share this bonus birthday episode with you, and trust me, it's packed with 13 life lessons that I'm itching to spill. The Life Lessons Unveiled: Family doesn’t have to be blood. Ice cream tastes better in winter. Wisdom doesn’t always come with age. Old souls have the best stories. No body cares how you take your coffee! Never say never – life's full of surprises. Your fears and taste buds will evolve. Words can't be unsaid; choose them wisely. Express your feelings; don’t hold back the love. Everyone's a statistic in their own unique way. Trust your God gut; it knows the way. Asking for help is a sign of strength. Trust God. (Heb 6:19) We have this hope. But that's not all – get ready for some heartwarming messages from phenomenal guests and join the conversation in our Facebook group and share three things you're grateful for. Feeling extra generous? Leave a special birthday review on Apple or drop your thoughts on Spotify. Let's spread the love and celebrate together! Thanks for making my birthday extra special. --- Send in a voice message: https://podcasters.spotify.com/pod/show/confidentcontentcreators/message