Player Driven

Episode Summary In this episode of Player Driven, host Greg engages in an insightful conversation with Josh Plotnek, Head of Content at Keewano, diving deep into the significance of actionable insights derived from game data analytics. The discussion highlights how understanding player behavior through data can drastically improve player experience and game performance. Josh shares practical tips for studios of all sizes, emphasizing how AI-driven analytics can help uncover hidden issues, transforming raw data into meaningful actions. Guest Information * Name: Josh Plotnek [https://www.linkedin.com/in/joshua-plotnek/] * Role: Head of Content at Keewano * Expertise: Data Analytics, Content Strategy, Game Development Insights * Company: Keewano [https://keewano.com/] About Keewano Keewano is a groundbreaking analytics platform that leverages advanced AI to provide actionable insights into player behavior, enabling gaming studios of any size to enhance player experience, retention, and engagement. Key Takeaways 1. Data Alone Isn't Enough (07:35) Collecting data is the starting point; real value comes from understanding the "why" behind player behavior to make impactful decisions. 2. Recognizing Frustration vs. Engagement (20:08) Player frustration can be either positive (engaging) or negative (leading to churn). Analyzing "recovery behaviors" helps studios differentiate and respond effectively. 3. Start Small, Then Scale Your Analytics (14:39) Smaller studios can utilize accessible tools like Unity Analytics and Firebase, gradually scaling to more sophisticated AI-driven analytics solutions as they grow. 4. Leveraging AI to Uncover Hidden Issues (11:27) Advanced analytics powered by AI can identify complex problems within games, such as pinpointing an item missed in earlier levels that causes significant churn later on. 5. Future of Analytics: Conversational and Accessible (49:34) The future of data analytics is making complex insights conversational, allowing anyone on the team to ask direct questions and receive clear, actionable answers. Resources Mentioned * Keewano Blog * Unity Analytics * Firebase Listen and Learn Tune into the full episode to discover more about turning your game data into powerful insights and actionable strategies to enhance player satisfaction and loyalty.

Summary: In this episode, Greg chats with AJ Leece, the founder of Brekade, a studio transforming security training into engaging, story-driven video games. From his roots in ethical hacking to building games like "Fishing Expedition" and "SecOps Chaos," AJ shares how he's gamifying the most dreaded parts of corporate training—and why that's the future of workplace education. Key Takeaways: * Gamifying corporate training turns passive learners into active participants. * Boring topics (like InfoSec) come to life when wrapped in story and play. * You don't need to be a full-stack developer to build great games—just curiosity and courage. * Player feedback = gold. AJ evolved his product based on student reactions. * "Productive laziness" is a feature, not a bug—automate the boring to unleash creativity. Top Moments: * 04:52 — The D20 That Started It All: How AJ turned a dull compliance class into a D&D-inspired tabletop game. * 13:44 — Goombas and Burnout: A sneak peek at "SecOps Chaos," AJ's synthwave burnout simulator for security pros. * 19:40 — Cheap Wings, Big Ideas: AJ's midweek pub sessions and the notebook that fuels his creativity. * 25:34 — Changing Perception, One Game at a Time: Why mid-sized companies are the sweet spot for gamified training. * 42:26 — Turning Weakness into a System: AJ shares how he built an app to capture ideas on the fly—his secret weapon against creative blockers. Guest Links: * Brekade Website [https://www.brekade.com/] * AJ Leece on LinkedIn [https://www.linkedin.com/in/ajleece]

Episode Summary Shaun Laker joins Greg to discuss his journey in the gaming industry, from breaking into QA at EA to leading major AAA projects. They dive into the evolution of producers in game development, the importance of community management, and how Game Guardians is using AI to revolutionize QA testing. Shaun also shares his entrepreneurial challenges and insights into the future of game development. Key Takeaways & Timestamps 1. Breaking Into the Gaming Industry 03:27 – A high school gym teacher introduced Shaun to EA, setting him on his career path. 04:26 – Started in QA at EA, working on games like James Bond: Everything or Nothing and NBA Street. 05:41 – Early QA days felt like Grandma's Boy—pizza, long hours, and tight-knit teams. 2. Lessons from AAA Studios 07:33 – Every studio operates differently, but profitability often dictates creative freedom. 08:17 – Studios like Respawn thrived due to strong leadership and a focus on quality. 17:48 – Key lessons: Avoid crunch, communicate clearly, and establish strong development pillars. 3. The Role of Community & Engagement 14:18 – Community management varies—Plants vs. Zombies had a supportive fanbase, while Gears of War was more intense. 16:36 – Community managers are the frontline of player feedback, taking in both praise and criticism. 17:03 – A strong community presence can make or break a game's long-term success. 4. Game Guardians & AI in QA 21:26 – Game Guardians was founded to tackle inefficiencies in game QA. 22:51 – AI-driven automation solves major QA challenges: reducing repetitive testing, supporting live-service games, and catching hard-to-find bugs. 24:13 – AI isn't replacing QA testers but augmenting their capabilities, allowing them to focus on higher-value tasks. 5. Entrepreneurship & Personal Growth 26:38 – The idea for Game Guardians took shape after Shaun's layoff from Respawn. 30:51 – The biggest struggle as a founder: learning to unplug and avoid burnout. 50:20 – Advice to his younger self: Pick battles wisely and set better boundaries to maintain mental health.

🎧 Episode Summary: In this episode, Shawn Layden unpacks the creative crisis in AAA development, why $100M+ game budgets are unsustainable, and how developers can reclaim innovation through constraint. Joined by industry analyst Lewis Ward, we talk indie survival, pricing psychology, the rise of Switch 2, and the real reasons games no longer feel "complete." Whether you're building a studio, publishing your first title, or just care about where gaming is headed, this one's for you. 🧠 5 Key Takeaways: 1. Constraint is the Mother of Creativity Shawn argues that early tech limits forced creative brilliance. Today's boundless tech might actually dilute focus. "Discipline is more valuable than horsepower." 2. The AA Tier Has Collapsed The middle class of game development is disappearing. Studios either go ultra-lean indie or mega-budget AAA. Shawn says we must revive sustainable $20M–$80M games. 3. Game Pricing is Outdated The $59.99 model hasn't budged in decades — even as dev costs skyrocket. 4. "No One's Coming to Save You" Indie devs need to act like entrepreneurs. That means tighter budgets, faster shipping, and proving the team can actually deliver. Don't wait for publishers, move first. 5. Game Completion = The New Differentiator Shawn misses the joy of rolling credits. He believes more studios should return to crafted, finishable games. Not just endless live ops. 🔗 Relevant Links & Mentions: * 🎤 Shawn Layden on LinkedIn [https://www.linkedin.com/in/shawnlayden/] * 📊 Lewis Ward, IDC [https://www.linkedin.com/in/lewis-ward-77b7696/] * 🎮 Girls Make Games Scholarship Fund [https://www.gmgsf.org/] * 🧵 More from Player Driven [https://playerdriven.io/] Sponsor: Nexys Mobile - Check out the RedMagic 10 Pro, the ultimate gaming phone exclusively on Nexys Mobile with plans starting as low as $25 a month! Check it out here: www.nexysmobile.com/redmagic [http://www.nexysmobile.com/redmagic]

Introduction: In this episode of Player Engage, Greg Posner sits down with Mark Sample, the Studio Creative Director at Sumo Digital, who brings an extensive background in game development, having worked with studios like King, 2K, IOI, Ubisoft, and Sony. Mark shares insights into his journey from pixel art on the Commodore 64 to leading creative direction at Sumo Digital. * The Role of a Studio Creative Director Mark explained his responsibilities, focusing on guiding the creative vision of games, mentoring creative directors, and staying aligned with current industry trends. His role also involves making high-level decisions about game pitches and prototypes. * Staying Current with Industry Trends Mark emphasized the importance of staying updated on gaming trends through playing new games, regular team catch-ups, and leveraging insights from Sumo's parent company, Tencent. * The Evolution of Game Design Tools He discussed how tools like Unreal and Unity have revolutionized game development, making it more accessible but also reflecting on the unique challenges and rewards of early game design with limited tools. * Balancing Risk and Innovation in Prototyping Prototyping is a critical part of game development, and Mark highlighted the challenges of turning ideas into workable prototypes. He shared the importance of knowing when to pivot or cut ideas that don't work. * The Importance of Listening and Decision-Making Active listening is a crucial leadership skill, according to Mark. Whether dealing with feedback or making decisions about game features, understanding when to listen and when to act is key to success in game development. * Transitioning from Hands-On Roles to Leadership Mark talked about the challenges of moving from hands-on game design to strategic leadership. He candidly discussed missing the direct creative work and how he had to adapt to managing people and processes. Summary Mark Sample's insights provide a fascinating look into the world of game development from a creative leader's perspective. His journey from early game design on basic systems to leading creative teams at Sumo Digital showcases the dynamic nature of the industry. The conversation underscores the importance of continuous learning, passion, and adaptability, and highlights the critical skills needed to thrive in game development. Mark's emphasis on listening, making tough decisions, and maintaining a balance between creativity and practicality offers valuable lessons for both aspiring and experienced game developers.

Episode Summary In this episode of the Player Driven Podcast, host Greg interviews Łukasz Cieślak, Senior Operations Manager at 5CA. Łukasz shares his journey from support agent to senior operations manager and provides deep insights into the role of BPOs (Business Process Outsourcing) in the gaming industry. He explains how companies like 5CA help gaming studios scale their player support, the essential KPIs that drive player satisfaction, and the growing role of AI in modern support operations. The episode also highlights career advice for those looking to grow from support agent to management roles and explores emerging trends like VIP support and hybrid AI-human models. This conversation offers valuable lessons for gaming studios, support professionals, and anyone curious about the future of player support. Key Takeaways for Indie Developers from the Podcast with Łukasz Cieślak Outsourcing Player Support with BPOs * BPOs like 5CA allow indie devs to scale support without hiring in-house teams. * Outsourcing lets devs focus on core tasks like game development while ensuring players get timely support. Essential Player Support KPIs to Track * Track key metrics like service level, quality assurance, and player satisfaction (CSAT or NPS). * Consistent support responses are crucial since players share their experiences on platforms like Discord and social media. The Role of AI in Player Support * AI tools can handle repetitive inquiries, freeing agents (or indie devs) to focus on complex issues. * Hybrid models (AI + human support) are the future, offering faster, more efficient player support. Career Growth and Leadership Lessons * Łukasz's journey from agent to senior manager shows the value of proactivity and continuous learning. * Indie devs can apply this approach by taking initiative, helping teammates, and being curious about better ways to operate. Emerging Trends in Player Support * VIP support is growing in popularity, offering white-glove treatment for high-value players. * Personalization and proactive support can build community loyalty, especially for indie devs running Discords or Kickstarter campaigns. These takeaways offer actionable insights on support outsourcing, key metrics, AI, career growth, and player experience trends. Notable Quotes "The companies that will be most successful will have a hybrid model, where agents are equipped with super-advanced AI tools to help them be more productive." – Łukasz Cieślak"If you're a support agent and want to grow, focus on helping others — help your boss, help your colleagues, and stay curious about how things work." – Łukasz Cieślak"Players are vocal on social media and Discord, so if one agent gives one answer and another gives a different answer, it's going to cause issues." – Łukasz Cieślak"AI is more than chatbots. It's everything from data analytics to moderation to making workforce management more efficient." – Łukasz Cieślak"BPOs give game studios the ability to focus on their core competency, like building great games, while outsourcing the complexity of player support." – Greg

In this episode, Greg sits down with Jack Burrows, a level designer at NetEase, to explore the art, science, and philosophy behind video game level design. They discuss how developers balance player experience with creative ambition, the importance of time management and willpower, and how great design tells a story without words. Jack shares personal insights on motivation, creative process, and the emotional impact of level design, drawing on examples from Bioshock, Skyrim, and Metroid Prime 2: Echoes. Packed with practical advice and industry reflections, this episode is a masterclass for aspiring game designers and anyone curious about how the "sausage is made" in the world of video game development. Key Moments & Takeaways 1. The Developer's Dilemma: Playing Games as a Player vs. Developer (00:00:00 - 00:01:24) * Insight: Developers struggle to enjoy games like regular players because they see the flaws in design. * Jack's View: While it's hard to "turn off" the developer brain, it's a crucial skill to cultivate empathy for players and understand their experience. * Memorable Line: "If we're going to make games for players, we have to play games as a player so that you know the expectations that you would have if you were sitting there with a brand new game." 2. Time Management and Discipline (00:01:44 - 00:03:02) * Challenge: Balancing personal ambition with responsibilities and fatigue. * Example: Jack praises Thaddeus and Cliff Schult, two developers who inspire him with their time management skills, balancing family, work, and passion projects. * Takeaway: Willpower is finite, and daily responsibilities drain it. Small wins, like logging accomplishments or tracking time, can help stay motivated. * Memorable Line: "Willpower is a resource that you have to spend day to day." 3. The Role of Ambition in Level Design (00:12:26 - 00:17:07) * Definition: Ambition in design means taking familiar ideas and pushing them further. * Example: Metroid Prime 2: Echoes built on Metroid Prime by adding a dark, toxic alternate dimension, challenging players with a new, more dangerous world. * Takeaway: Ambition is about taking something known and making it feel fresh. Jack explains how ambition fuels his desire to present original games on a big stage one day. * Memorable Line: "How do I make it greater? How do I spin this on its head?" 4. How Great Level Design Tells a Story (00:47:57 - 00:51:04) * Insight: Level design can tell a story through environment, atmosphere, and visuals alone — no dialogue needed. * Example: Bioshock tells its story visually with decaying luxury, Art Deco styles, and objects like broken picket signs and syringes on the ground. * Takeaway: Great level design marries "the human and the understood" with "the unbelievable" to create memorable, immersive experiences. * Memorable Line: "What was once glorious and posh and clean is now desolate and decaying... purely through the emotion, through the lighting, through the tone."

Summary This episode of the Player Driven podcast features Michael Csokas, founder of Iron Octopus Productions, and focuses on his journey from working in the oil field to becoming an indie game developer. He shares how his experience managing logistics in oil spills influenced his approach to video game development, especially with problem-solving and world-building. The conversation highlights his creative process, the development of his first game The Broken Ceiling, and his plans for the new project Omega. Csokas also offers advice for aspiring game developers, touching on time management, community building, and the importance of hiring the right people to fill knowledge gaps. The discussion is filled with behind-the-scenes insights on the indie game development process, from artistic inspiration and conceptualization to technical challenges like navigating Steam's platform. 5 Key Takeaways 1. Apply Your Past Experience to Game Development (02:06)Michael discusses how his experience managing oil spill logistics directly influenced his approach to video game development. His method of breaking down big problems into smaller tasks and overseeing a "war room" to manage crews mirrors how he approaches level design and world-building. 2. Storytelling & World-Building in The Broken Ceiling (03:39)Michael introduces The Broken Ceiling, a cosmic horror game where a rabbit accidentally becomes a key to a cosmic prison. The concept blends mythology and existential dread, with players navigating a surreal, interconnected world. His background in storytelling from children's books is clear in his attention to narrative. 3. The Importance of Focused Roles in Indie Game Dev (10:33)He emphasizes the value of specialization. While Michael can animate and manage projects, he doesn't program, instead hiring a dedicated programmer. His approach illustrates how focusing on your strengths and hiring experts can accelerate development timelines. 4. How to Stay Organized as an Indie Developer (29:58)Michael shares his creative organization process. He uses physical notebooks and multi-colored pens to brainstorm and document ideas, later translating them into more organized spreadsheets. His "chaos first, order later" approach helps bridge creativity with production. 5. Lessons Learned from Publishing on Steam (38:27)He reflects on his first experience launching The Broken Ceiling on Steam. Michael learned to avoid price changes before holiday sales to maintain eligibility for promotions. His plan for future releases includes earlier marketing and taking social media marketing courses to strengthen his outreach.

Summary: Mondae Atughonu, co-founder of Leap of Faith Studios, shares his journey from being a chemist and hospital manager to leading an indie game studio. This inspiring story highlights his transition from a non-gaming background to game development, his passion for creative problem-solving, and the studio's mission to innovate within the industry. Through their flagship game Haven, Mondae and his team are embracing community feedback, operational soundness, and a philosophy of "taking the leap." 5 Key Takeaways: 1. From Science to Gaming (Timestamp: 02:00) Mondae transitioned from a career as a chemist and hospital manager during COVID-19 to learning game development through Unity and Unreal Engine, showcasing the power of reinvention and passion for gaming. 2. The Power of Taking the Leap (Timestamp: 08:19) The philosophy of "taking the leap" drives Leap of Faith Studios. Mondae emphasized the value of calculated risks and learning from failure as key principles for personal and professional growth. 3. Innovative Gameplay in Haven (Timestamp: 10:13) Haven introduces unique mechanics, like a companion system where animals contribute to survival strategies (e.g., wolves hunting for food, squirrels gathering materials), blending creativity with functionality. 4. AAA vs. Indie Dynamics (Timestamp: 13:29) Mondae contrasted the rigid structures of AAA studios like Bungie with the nimbleness of indie development, where smaller teams can quickly adapt and respond to player feedback. 5. Preparing for GDC (Timestamp: 34:16) Leap of Faith's opportunity to showcase Haven at GDC reflects their ambitious vision and commitment to excellence, aiming to attract investment and expand their reach in the industry. Key Quotes: * "Taking the leap is not about avoiding failure; it's about learning so much from it that the next leap feels natural." (08:19) * "Working in AAA taught me the importance of structure, but indie gaming gives us the freedom to innovate faster and better." (13:29) * "Seeing someone play your game and truly connect with it is the most fulfilling moment for any developer." (06:16) Where to Find: Website: Leap of Faith Studios [https://leapoffaithstudios.com/] LinkedIn: Mondae Atughonu [https://linkedin.com/in/mondae-atughonu] Topics Covered: * 0:00 – 2:00: Introduction to Mondae and Leap of Faith Studios. * 2:01 – 10:12: Mondae's transition from chemistry to gaming. * 10:13 – 13:28: Unique features in Haven. * 13:29 – 17:07: AAA vs. Indie game development dynamics. * 17:08 – 36:59: Preparing for GDC and Leap of Faith's vision.

Episode Summary On this episode of the Player Driven, Greg sits down with Christine Dart, the global head of marketing at Helpshift and a driving force behind the podcast itself. Christine shares her journey from aerospace engineering to marketing leadership, how she successfully bridges B2B and B2C strategies, and her knack for crafting initiatives that boost engagement and revenue. Get ready to explore the multifaceted world of marketing, from building grassroots campaigns to running enterprise-level account-based marketing (ABM) strategies. Whether you're a budding marketer or a seasoned pro, this episode is packed with actionable advice and industry insights. Key Takeaways 1. Adapting Marketing to a Changing Landscape Christine highlights the rapidly evolving nature of marketing roles, from demand generation to customer marketing. She emphasizes the importance of staying ahead of trends and understanding how new strategies like ABM are reshaping the way companies engage their audience. 2. Lessons from a Non-Traditional Path Christine's journey from aerospace engineering to marketing leadership underscores the power of adaptability. Her early entrepreneurial efforts, including running a ballroom dance business, taught her valuable lessons in grassroots marketing and creative problem-solving. 3. Leadership in Marketing As a marketing leader, Christine discusses the importance of aligning with company goals, understanding team dynamics, and hiring people whose strengths complement her own. Delegation, she says, is a critical skill for any leader who wants to maximize their team's potential. 4. The Value of Networking and Mentorship Christine advises budding marketers to learn from others by reaching out to professionals, attending networking events, and joining industry groups. She shares her own experiences at events like the SPRYNG conference, where exchanging ideas with peers offered deeper insights than reading online articles. 5. Measuring Success with OKRs Christine explains how Objectives and Key Results (OKRs) help align individual and departmental goals with broader company objectives. She illustrates how clear metrics and collaboration across teams drive impactful marketing campaigns. Timestamps * [02:30] – Christine's journey from aerospace engineering to marketing. * [10:15] – The many roles in marketing: From product marketing to event marketing. * [22:45] – The importance of delegation and hiring for strengths. * [30:50] – How OKRs align teams and drive measurable success. * [45:15] – Advice for indie studios starting with limited marketing budgets. Featured Guest: Christine Dart * Expertise: B2B marketing, customer engagement, and grassroots strategies. * Background: Transitioned from aerospace engineering to marketing leadership, with experience in startups and enterprise organizations. Memorable Quotes * "Marketing is all about listening—to your customers, your team, and the market." * "Don't be afraid to fail fast. Pivoting quickly is part of finding what works." * "OKRs help us align big-picture goals with the day-to-day work that drives results."

Episode Overview: In this episode of Player Driven, Greg talks with Gareth Weatherley, the Senior Customer Relations Manager at Pearl Abyss. Gareth shares his journey in customer support across the gaming industry, the resurgence of game masters, and the balance between automation and human interaction in creating unforgettable player experiences. With insights from his time at Blizzard, Kakao Games, and now Pearl Abyss, Gareth offers a unique perspective on community building and player engagement. 5 Key Takeaways: 1. The Evolving Role of Game Masters Timestamp: [04:30] Gareth discusses the return of game masters in modern MMOs, reflecting on their role in early games like EverQuest. He explains how Pearl Abyss is bringing back game masters to foster direct player interactions and make in-game events more engaging and personal. 2. Balancing Automation with the Human Touch Timestamp: [12:45] Gareth talks about how automation and AI have improved efficiency in customer support but emphasizes the need for maintaining human engagement. He shares how direct player interactions, especially in critical moments, can enhance the overall gaming experience and build player loyalty. 3. Memorable In-Game Events Timestamp: [19:15] A highlight of the episode is when Gareth recounts organizing a virtual wedding for a player during the COVID-19 lockdown. He details how this event brought the community together, creating a memorable experience that went beyond the screen and became a cherished memory for the players involved. 4. Adapting to Player Expectations Timestamp: [26:00] Gareth reflects on his time at Blizzard and Kakao Games, discussing how player expectations have evolved over the years. He shares strategies for managing community feedback and the importance of being adaptable in response to player needs. 5. Looking Ahead: The Future of Player Engagement Timestamp: [32:40] Gareth envisions the future of player support as a blend of automation for efficiency and personalized touches for meaningful engagement. He talks about how Pearl Abyss is positioning itself to remain at the forefront of community-driven support and the opportunities that lie ahead in evolving communication platforms. Episode Summary: In this episode, Gareth Weatherley delves into the importance of direct player interaction, the return of game masters, and how balancing automation with human touch can make all the difference in player support. With heartwarming stories and strategic insights, Gareth offers a fresh perspective on creating a thriving gaming community. Tune in to learn how Pearl Abyss is setting a new standard for community engagement in the gaming industry.

Episode Overview: In this episode, Greg Posner interviews Fiene Ziegler, Senior Community Management Specialist at InnoGames. Fiene shares her journey into gaming, insights on merging community management with social media, the importance of data-driven strategies, and her vision for the future of player engagement. Her experience sheds light on how to effectively manage online communities in a dynamic industry and adapt to new platforms to reach a wider audience. Topics: Community Management, Social Media Strategy, Gaming Industry Trends, Player Engagement Key Takeaways: 1. Journey to Gaming and Community Management Fiene shares her unique journey from studying law to entering the gaming industry as a community manager. Her initial involvement was volunteer-based, leading her to a full-time role at InnoGames, where she manages community engagement for titles like Forge of Empires. Her background adds depth to her role, as she balances passion for gaming with the objectivity needed for community management. 2. Importance of Game Knowledge and Player Perspective Fiene emphasizes the value of knowing the game inside and out, even as a manager. By actively playing Forge of Empires, she stays in touch with the player experience, offering insights to developers and community managers. Her expertise positions her as a resource within InnoGames for game-related decisions, showing how deep product knowledge can enhance community relations and drive engagement. 3. Social Media and Community Strategy Fiene discusses the blending of community management with social media strategy, a trend she's championed at InnoGames. Platforms like TikTok, Instagram, and YouTube are essential for player engagement, though InnoGames finds certain platforms, like Facebook, more effective for its demographic. Fiene advocates for tailored content that resonates with current players while reaching new audiences organically. 4. Leveraging Data and KPIs in Community Engagement With a data-driven approach, Fiene and her team monitor KPIs like engagement, reach, and active player response to measure campaign effectiveness. She uses tools like Power BI to track data, helping her strategize content and engage players more effectively. Her focus is to balance entertaining existing players while reaching out to potential players through innovative, data-backed campaigns. 5. Future Goals and Constant Learning Fiene talks about her career aspirations, expressing an interest in furthering her skills in social media and marketing. With a passion for learning and self-improvement, she highlights the significance of acquiring diverse skills—like using Premiere Pro and Canva—to stay current in a fast-evolving industry. Her commitment to growth serves as an inspiration for others in community management and social media roles. Episode Summary: In this episode, Fiene Ziegler provides a comprehensive look at what it means to manage and grow a gaming community. She offers practical insights into blending community engagement with social media strategies, leveraging data for decision-making, and building credibility through in-depth game knowledge. For gaming professionals and community managers alike, her journey and strategies are both inspiring and actionable, showcasing the impact of a well-rounded approach to community engagement.

MDEV is a fast-growing gaming conference taking place on November 7-8 at the Alliant Energy Center in Madison, Wisconsin. Now in its sixth year, MDEV has doubled its audience year after year under the leadership of Ben Kvalo, founder of Midwest Games. Backed by sponsors like Unity, Unreal Engine, and PUBG Studios, MDEV showcases the talent of Midwest studios and is building momentum as a key event for game developers in the region. Check out our interview with Ben Kvalo to learn more about his vision for MDEV and the Midwest gaming community. Key Topics Discussed * Introduction to Ben Kvalo and His Roles: Learn about Ben's journey and his significant contributions to the gaming industry in the Midwest. * The Growth of MDEV: Discover how MDEV has doubled its attendance every year for the past three years and what makes it a unique and accessible event for game developers and enthusiasts. * Midwest Gaming Studios: Ben highlights several prominent studios in the region, including Raven Software, Respawn, PerBlue, and many more, showcasing the rich talent pool and innovative projects coming out of the Midwest. * Keynote Speakers at MDEV: Get a sneak peek into the exciting lineup of keynote speakers, including Megan Morgan, Jr. from Santa Monica Studios and Matt Weibel, COO of Second Dinner. * Community and Family Values: Explore the strong sense of community and family values that permeate the Midwest gaming industry, fostering a supportive and collaborative environment. * Future of MDEV: Ben shares his vision for the future of MDEV, including plans for expanding the event and introducing new opportunities for networking and collaboration.

In this episode, Greg sits down with Ryan Burnett, the Studio Director at Respawn Madison, to talk about his journey in building a new studio from scratch, his leadership philosophy, and the growing game development hub in the Midwest. Ryan shares insights on how Respawn handles LiveOps for Apex Legends, the challenges of recruiting talent, and maintaining a healthy work culture. They also dive into the importance of consistent work in live-service models and the evolving role of player feedback in game development. Key Timestamps: 1. Building Respawn Madison (01:03 - 03:23)Ryan discusses how he was tasked with building a studio in Madison, explaining the importance of assembling a leadership team and building culture from the ground up. He highlights how there's no guidebook for building a studio, and much of the journey involves figuring things out as you go. 2. Midwest Game Development Hub (03:23 - 04:47)Ryan touches on how the Midwest, specifically Madison, is becoming a hotbed for game development. He notes that within a 15-mile radius, games like Call of Duty, Fortnite, PUBG, and Apex Legends are being developed—making the Midwest a hidden gem for game development. 3. Preventing Burnout and Managing LiveOps (09:18 - 10:58)Ryan emphasizes that preventing burnout in a LiveOps environment is about more than just managing work hours. It's about effective decision-making, good communication, and maintaining consistent workloads without overwhelming peaks. The importance of predictability in LiveOps is key to maintaining a healthy team. 4. The Role of Player Feedback (16:43 - 18:31) Apex Legends is constantly evolving based on feedback from the player community. Ryan explains how Respawn uses multiple channels—like analytics, social media, and community forums—to gather both quantitative and qualitative feedback, which directly influences their content roadmap. 5. Leadership and Culture in Game Development (32:10 - 35:15)Ryan speaks about his leadership philosophy, focusing on building a team-oriented culture where good ideas can come from anyone. He also shares his journey from being a tech programmer to taking on leadership roles, recognizing that his strength lay in working with people and solving challenges collaboratively. Conclusion: This episode provides a unique look into the journey of building a new game studio and leading in the fast-paced world of LiveOps. Ryan Burnett's emphasis on leadership, player feedback, and work-life balance offers valuable lessons for industry professionals looking to grow their teams and deliver sustainable results in live-service games.

Summary: Greg interviews Josh Garity, the founder and CEO of Pyramid Lake Games, to discuss the ins and outs of indie game development. Josh shares insights on their latest project, Varsity High School Football, detailing the challenges of creating a game that represents hundreds of high school football teams across the U.S. He highlights the importance of community feedback and how Pyramid Lake Games stays connected with their players through platforms like Discord and Patreon. Josh also reflects on his partnership with Midwest Games and how shared values helped secure the future of their family-friendly title Floor is What. This episode gives listeners a fascinating look at the indie game development process, the complexities of building realistic games, and the value of community in the industry. Key Topics: 1. Introduction to Pyramid Lake Games Josh Garity shares the journey behind Pyramid Lake Games, based in Madison, Wisconsin. He discusses their growth and upcoming projects, including their new game Varsity High School Football and the evolution from Doug Flutie's Maximum Football. 2. The Genesis of Varsity High School Football Josh reveals how the idea for Varsity High School Football came from the popularity of high school football culture in the U.S., particularly in states like Texas. His team did in-depth research into high school classifications, divisions, and how to best represent the sport in a video game. 3. Challenges of Game Development Josh talks about the complexity of managing the data for hundreds of high school teams across 50 states. He touches on balancing realism and gameplay accessibility, ensuring players from different regions feel represented while keeping the game fun and manageable. 4. Community Engagement and Feedback The importance of community feedback is highlighted as Josh explains Pyramid Lake Games' approach to interacting with fans through platforms like Discord and Patreon. He discusses the challenge of building a broad community outside of a small core group of followers and the value of direct communication with players. 5. Collaborating with Midwest Games Josh reflects on his experience partnering with Midwest Games, sharing how their shared values and open communication made it a perfect fit for publishing Floor is What. He emphasizes the importance of having the right partners when working on indie games. 6. Future Plans and the Power of Feedback Josh outlines his ambitions for Pyramid Lake Games, with a strong focus on continuing to involve the community. He mentions plans for a winter playtest of Floor is What, encouraging players to wishlist the game on Steam and join the development journey. Timestamp Highlights: * [00:02:27] – The origin of Varsity High School Football and the inspiration behind focusing on high school sports. * [00:06:30] – Josh discusses the research that went into representing hundreds of high school teams across various states. * [00:10:39] – Josh shares the critical role of community engagement in indie game development. * [00:14:42] – The partnership with Midwest Games and how shared values created a strong publishing relationship. * [00:27:35] – Josh talks about the development process behind Floor is What, a family-friendly party game inspired by Mario Party and Fusion Frenzy.

Introduction: In this episode, Greg Posner welcomes Jennifer Javornik, the Chief Partnerships Officer at Filament Games, to discuss the impact of educational gaming and the thriving Midwest game development community. Jennifer shares insights into how Filament creates games that go beyond entertainment by transforming players and shaping the future of education through immersive, meaningful experiences. This conversation also highlights the Midwest as an emerging hub for game development, and the key role the Wisconsin Games Alliance plays in that growth. Key Takeaways: 1. The Mission of Filament Games Jennifer emphasizes that Filament Games is a mission-driven, for-profit studio that focuses on creating playful experiences that improve people's lives. Their goal is to make learning fun and engaging, with players emerging from their games transformed in some way—whether it's learning new concepts, developing confidence, or making behavior changes. 2. Transformative Power of Games Research backs the effectiveness of well-designed games in education. Games provide an interactive problem space where players can experiment, explore, and gain deeper, longer-lasting understanding compared to traditional learning methods. Jennifer explains how Filament Games integrates this approach into their educational products to encourage players to engage with and retain the material. 3. Impact of COVID on Game Design The pandemic led to a shift in educational needs, as many students struggled with virtual learning. Jennifer shares how Filament Games adapted by exploring how their games could support students and teachers during this time. The focus has increasingly been on building multiplayer or collaborative experiences to enhance the learning environment. 4. Innovative Platforms for Learning Games Filament Games develops across a variety of platforms, from standard tools like Unity and Unreal to HTML5 and mobile devices. Jennifer highlights their work on more unconventional platforms, such as Roblox, and even details their creation of a unique game for pediatric MRI machines to help children remain calm during scans. 5. Building the Midwest Game Development Community Jennifer discusses her work with the Wisconsin Games Alliance and how the Midwest is becoming a hub for game development. She notes the growing number of indie and AAA studios in the region and the importance of initiatives like MDev to unite the game development community and showcase the talent and innovation coming out of the Midwest. Timestamps: * [01:10] – Introduction to Filament Games and its mission-driven approach to game development * [03:33] – How games can provide better learning experiences through interactive problem-solving * [05:23] – The impact of COVID on education and game design at Filament Games * [07:32] – Filament's work on multiple platforms, including Unity, Unreal, Roblox, and even MRI machines * [13:18] – Jennifer discusses the growing game development scene in the Midwest and the role of the Wisconsin Games Alliance

Summary: In this episode, we sit down with Andrew Hogan to explore the growing problem of cheating in online gaming. Andrew shares his journey from brand strategy at Barclays to co-founding Intorqa, a company dedicated to combating cheating through with threat intelligence. We dive into the business of cheating, its impact on game developers, and how Intorqa's SaaS platform helps publishers stay one step ahead of cheaters. This episode is a must-listen for game developers, community managers, and anyone interested in maintaining a fair gaming environment. Key Topics Covered: 1. Introduction to Andrew Hogan and Intorqa: Andrew's background in brand strategy and his unexpected path from Barclays to gaming. How Intorqa started during the early days of COVID-19 and has evolved since then. 2. The Business of Cheating: Cheating has grown into a commercial enterprise with subscription models similar to SaaS. Cheating is not just about hobbyists anymore; it's a lucrative business with developers selling cheats to players. 3. Cheating and Its Impact on Gaming Communities: Cheaters drive players away, affect in-game spending, and damage the game's reputation. Toxicity linked with cheating often creates a negative loop, pushing more players towards cheats and spreading distrust within communities. 4. The company provides actionable insights to game publishers, helping them stay ahead of cheating trends. 5. The Real Cost of Cheating: Cheating costs developers by driving players away and decreasing in-game purchases. Andrew discusses the financial impact on developers and how anti-cheat efforts help protect game economies. 6. The Challenges of Implementing Anti-Cheat Measures: Cheaters constantly adapt, making anti-cheat a never-ending game of cat and mouse. Insights on why developers must prioritize anti-cheat strategies early in game development. 7. Andrew's Insights on Gaming Security: How Intorqa's platform helps developers understand and preempt cheating tactics. Discussion on some of the most sophisticated cheats, including Direct Memory Access (DMA) cheats. 8. Future of Gaming and Anti-Cheat Technology: The importance of staying vigilant as gaming continues to grow. Intorqa's vision for a safer and fairer gaming environment. Timestamps: * 00:32 - 02:24: Andrew introduces himself and the origins of Intorqa. * 04:02 - 05:42: Discussion on how cheating has become a commercial business. * 10:25 - 12:47: The impact of cheating on player experience and community toxicity. * 13:28 - 15:30: How Intorqa's SaaS platform gathers intelligence from cheat forums. * 32:17 - 34:13: When and how game developers should start thinking about anti-cheat measures.

Episode Description: In this episode, we dive into the world of game development with Thaddeus Sasser, Game Director of Marvel Rivals at NetEase. Thad shares his journey from working on major franchises like Call of Duty and Battlefield to leading the development of Marvel Rivals. We discuss the challenges of balancing creative vision with stakeholder expectations, bringing iconic Marvel characters to life in a hero shooter, and the final push towards the game's highly anticipated launch. Whether you're a game developer, a Marvel fan, or someone interested in the behind-the-scenes of game design, this episode offers invaluable insights. Timestamps & Key Takeaways: 1. [02:15] Announcing Marvel Rivals at Gamescom Thad talks about the excitement and relief of announcing Marvel Rivals' release date and the addition of Captain America and Winter Soldier. He shares how this announcement has energized the team as they enter the final stages of development. 2. [08:40] What Does a Game Director Do? Thad explains the role of a game director, detailing how it involves holding the creative vision, managing the team, and making crucial decisions that keep the project aligned and moving forward. He emphasizes the importance of leadership and inspiring the team. 3. [15:30] Balancing Marvel's Vision with Creative Freedom We explore the challenges of working with a huge IP like Marvel. Thad discusses how his team collaborates with Marvel to ensure characters stay true to their origins while still pushing gameplay boundaries to surprise and delight players. 4. [21:50] Designing Characters and Team Synergy in Marvel Rivals Thad dives into the process of designing diverse heroes with unique abilities and how they ensure balanced and engaging gameplay. He shares how characters like Spider-Man are adapted to maintain their iconic traits while offering a fresh gameplay experience. 5. [28:10] Lessons Learned from Past Franchises Reflecting on his work on games like Call of Duty and Battlefield, Thad shares the importance of iteration, feedback, and making tough cuts in the development process. He explains how these experiences have shaped his approach to Marvel Rivals. 6. [35:00] The Next Steps for a Game Director Thad discusses potential career paths for game directors, from moving into studio-level design roles to starting their own studios. He reflects on his passion for staying hands-on with the creative process and being the vision holder for projects. Key Quotes: * "You have to push the boundaries of the franchise to surprise and delight players while staying true to the core IP." * "There's a moment when you find the fun, and that's what keeps you hooked." * "I love being the vision holder and part of the creative process."

Episode Description:In this episode, we sit down with Yaroslav Rudnitskiy, ASO expert and Head of ASO at AppFollow, to explore the power of App Store Optimization (ASO) and the importance of feedback management in app development. Yaroslav shares strategies for boosting your app's visibility, engaging with users, and maintaining a positive reputation in the competitive app marketplace. Whether you're a developer, marketer, or just curious about how apps gain traction, this episode offers valuable insights into the tools and tactics that drive success. Timestamps & Key Takeaways: 1. [04:00] What is ASO and Why It Matters Yaroslav breaks down App Store Optimization (ASO), comparing it to SEO for apps. He explains how ASO boosts organic downloads through strategic keyword placement and optimized metadata. 2. [11:45] App Store vs. Google Play: Key Differences Yaroslav highlights the key differences between the App Store and Google Play algorithms, including how each platform evaluates app visibility and performance. 3. [19:30] The Importance of Regular Metadata Updates Yaroslav emphasizes the need for frequent updates to your app's metadata to keep up with changing algorithms and market trends, suggesting updates every 6 weeks. 4. [27:20] Managing Feedback and Reputation with AppFollow Managing app reviews is crucial for building trust. Yaroslav discusses how AppFollow's tools help developers manage user feedback, automate responses, and engage more effectively with their community. 5. [35:00] Leveraging Competitor Analysis to Enhance ASO Yaroslav advises developers to analyze competitors to find opportunities for improvement. By understanding what others are doing well—or poorly—you can refine your own ASO strategy. 6. [42:10] Success Stories: Feedback Automation in Action Yaroslav shares a success story from Maitona, a game publisher that used AppFollow's automation tools to manage feedback efficiently, enhancing user satisfaction and retention. Key Quotes: * "ASO is about making your app visible and converting those views into downloads." * "Regular updates to your metadata can significantly impact your app's search ranking." * "Feedback is gold. Engaging with your users and addressing their concerns builds trust and keeps your app relevant."

Episode Summary: In this episode, we're joined by James Zinn, Partnership Manager at Shockbyte, to dive deep into the world of server hosting, multiplayer game experiences, and player-owned game servers. James shares his insights on the balance between cost and control in multiplayer game development, and how developers can utilize player-owned servers to foster community, enable user-generated content (UGC), and manage their server hosting costs. We also explore James' journey into gaming, his role at Shockbyte, and how Shockbyte is providing solutions for game developers and players alike. Whether you're a developer looking for alternatives to AWS or Microsoft Azure, or a gamer curious about how multiplayer servers operate behind the scenes, this episode has something for you. Timestamps for Key Takeaways: 1. [03:30] Understanding Different Server Types: P2P vs. Dedicated Servers James breaks down the different types of multiplayer servers, explaining the pros and cons of P2P (peer-to-peer) and dedicated servers. He also discusses why many game developers choose one over the other, using examples like Battlefield and League of Legends. 2. [17:30] Player-Owned Game Servers: Benefits for Developers and Communities James highlights the benefits of player-owned game servers (POGS), including how it lowers costs for developers and encourages community engagement. He emphasizes the importance of UGC in building strong gaming ecosystems and how this model allows players to take ownership of their gaming experiences. 3. [24:30] Monetizing Player-Owned Servers James shares real-world examples of how players can monetize their custom servers by selling in-game items or experiences. We discuss how games like GTA and Minecraft allow server owners to run their own in-game economies and the impact of this on gaming communities. 4. [32:00] Conference Experiences and Networking in the Gaming Industry James reflects on his experiences at major gaming conferences like Gamescom, GDC, and DICE, offering advice on networking in the gaming industry. He shares personal stories of meeting influential people in the gaming world and the importance of putting yourself out there to build meaningful connections. 5. [36:30] Advice for Aspiring Game Developers For listeners hoping to break into the gaming industry, James offers practical advice on how to get started. He emphasizes the importance of hands-on experience, whether through volunteering, joining game communities, or creating your own games using platforms like Unity or Unreal Engine.