Episode Summary

In this episode of Player Driven, host Greg engages in an insightful conversation with Josh Plotnek, Head of Content at Keewano, diving deep into the significance of actionable insights derived from game data analytics. The discussion highlights how understanding player behavior through data can drastically improve player experience and game performance. Josh shares practical tips for studios of all sizes, emphasizing how AI-driven analytics can help uncover hidden issues, transforming raw data into meaningful actions.

Guest Information

• Name: Josh Plotnek
• Role: Head of Content at Keewano
• Expertise: Data Analytics, Content Strategy, Game Development Insights
• Company: Keewano

About Keewano

Keewano is a groundbreaking analytics platform that leverages advanced AI to provide actionable insights into player behavior, enabling gaming studios of any size to enhance player experience, retention, and engagement.

Key Takeaways

1. Data Alone Isn't Enough (07:35 )
   Collecting data is the starting point; real value comes from understanding the "why" behind player behavior to make impactful decisions.
2. Recognizing Frustration vs. Engagement (20:08 )
   Player frustration can be either positive (engaging) or negative (leading to churn). Analyzing "recovery behaviors" helps studios differentiate and respond effectively.
3. Start Small, Then Scale Your Analytics (14:39 )
   Smaller studios can utilize accessible tools like Unity Analytics and Firebase, gradually scaling to more sophisticated AI-driven analytics solutions as they grow.
4. Leveraging AI to Uncover Hidden Issues (11:27 )
   Advanced analytics powered by AI can identify complex problems within games, such as pinpointing an item missed in earlier levels that causes significant churn later on.
5. Future of Analytics: Conversational and Accessible (49:34 )
   The future of data analytics is making complex insights conversational, allowing anyone on the team to ask direct questions and receive clear, actionable answers.

Resources Mentioned

• Keewano Blog
• Unity Analytics
• Firebase

Listen and Learn

Tune into the full episode to discover more about turning your game data into powerful insights and actionable strategies to enhance player satisfaction and loyalty.