From Lab to Label: The Scientification of Consumer Brands

You've read the label. You've taken the pill. But do you actually know if it's working?In this episode, Susanne sits down with Dr. Shilpa Raut, VP of Research and Development at Cymbiotika. Drawing on years at pharmaceutical giants like Novartis and Ritual, Shilpa pulls back the curtain on supplement science.Shilpa breaks down why absorption and delivery matter just as much as quality, how liposomal formulation is changing the game, and why Cymbiotika is putting its finished products through clinical trials.What’s covered in this episode:The transition from big pharma into the supplement industry and what was missing along the wayWhat liposomal delivery means and why it changes how nutrients are absorbedWhy Cymbiotika’s glutathione became a standout product and what recent clinical results revealedHow the team balances consumer demand, emerging science, and brand standards when developing new formulasWhat shoppers should actually look for on a supplement label and the red flags to avoidTune in to hear how Cymbiotika is bringing more scientific rigor to the supplement space and why bioavailability should be part of every wellness conversation! About CymbiotikaCymbiotika formulates products using advanced liposomal delivery systems designed to enhance nutrient bioavailability and absorption. Every ingredient is carefully selected and sourced directly from trusted global partners who share the company’s values of sustainability, purity, and excellence. With no hidden ingredients and full label transparency, Cymbiotika empowers individuals to take control of their health with confidence.Get in TouchVisit Cymbiotika’s website: https://cymbiotika.com/Follow Cymbiotika on social media: Facebook: https://www.facebook.com/Cymbiotika/Instagram: https://www.instagram.com/cymbiotika/TikTok: https://www.tiktok.com/@cymbiotikaYoutube: https://www.youtube.com/c/CymbiotikaInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne sits down with Sue Delegan, co-founder and CEO of Brutus Broth, to share how a rescued dog named Brutus inspired a pet wellness brand now found in more than 20,000 retail locations. Sue walks through the early days of turning a family bone broth recipe into a product built specifically for pets, the decisions behind formulations, and how the company scaled across both mass retailers and specialty stores. Along the way, she shares a candid look at what the pet nutrition industry often gets wrong and what pet parents should actually focus on when it comes to long-term animal health.What’s covered in this episode:The rescue story behind Brutus and the early inspiration for the brandWhy bone broth made for pets requires a different formulation than human brothHow Brutus Broth scaled into major retailers across the countryWhy the team invested in clinical studies and how they support retail partnershipsWhat pet owners often overlook when it comes to nutrition, exercise, and longevity in animalsTune in to hear how a simple act of care turned into a fast-growing pet wellness brand and what founders can learn from building products rooted in real-life experience! About Brutus BrothBrutus Broth was created with one simple goal: to help more dogs enjoy the benefits of bone broth. Inspired by the diet of their own dog Brutus, the founders discovered that adding broth to his meals made them more flavorful, easier to digest, and packed with extra nutrition. What started as a family tradition soon turned into a mission to bring the same goodness to dogs everywhere. Today, Brutus Broth creates delicious, nutrient-rich broths and recipes designed to support happy, healthy dogs.Get in TouchVisit Brutus Broth’s website: https://brutusbroth.com/Follow Brutus Broth on social media: Facebook: https://www.facebook.com/brutusbrothInstagram: https://www.instagram.com/brutusbroth/TikTok: https://www.tiktok.com/@brutusbrothInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne sits down with Kasia Feng, General Manager at Green Chef, and Kimberley Sukhum, Head of Science at Tiny Health, to uncover how biomarkers are changing the bar for clinical evidence in consumer wellness. From weight and cholesterol markers to microbiome testing, they break down what biomarkers actually measure, when they are worth the added cost and complexity, and how brands can use them to build credibility with shoppers and retailers.What’s covered in this episode:How the question has shifted from "Should we run a clinical study?" to “How strong does it need to be?”A practical look at microbiome testing, what it can reveal, and why function matters more than naming bacteria.How Green Chef approached biomarker selection for healthy weight management and heart health.What to do when a biomarker result is not statistically significant, and why that does not have to hurt trust.Why communication matters as much as study design and how to translate complex data into marketing claims people understand.Tune in to hear how to choose the right biomarkers for your product, design studies that hold up, and turn clinical results into credibility that actually lands with customers! About Kasia Kasia Feng is a strategic operator and people-focused leader with experience spanning operations, general management, and culture building. She is currently the General Manager of Green Chef, where she led cross-functional teams and helped scale the brand while keeping customer experience and execution front and center.Her background includes work in finance and consulting, along with an MBA from NYU. Across her career, she has focused on building systems and teams that work better for both the business and the people behind it, blending clear strategy with thoughtful leadership.About KimberleyAs Head of Science at Tiny Health, Kimberley connects research with business strategy, helping scale Tiny Health from early research through clinical validation and publication. She leads a multidisciplinary team focused on shaping how microbiome science is understood and applied to support lifelong health, beginning in infancy.Kimberley works at the intersection of science, leadership, and innovation, turning discovery into real-world impact. With a PhD in microbiology and genomics from Washington University in St. Louis, Kimberley is driven by a broader goal: bringing thoughtful, rigorous science into the lives of everyday people.Get in TouchInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com; we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne sits down with Bindu Shah, Chief Marketing Officer at Biocodex, to talk about what it takes to grow a science-first probiotic brand. Drawing on her experience across Johnson & Johnson, Pfizer, GSK, and Haleon, Bindu shares what shifted when she moved from global consumer giants to a family-owned French pharmaceutical company, and how that change has shaped Biocodex’s next chapter.What’s covered in this episode:Bindu’s journey through iconic consumer health brands and what those experiences taught her about building trust.What really changes when you move from a public company environment to a family-owned, science-led business.How Biocodex is refreshing Florastor and expanding beyond traditional probiotic use cases.The growing gut-vaginal connection and what it means for the future of women’s microbiome care.New microbiome areas to watch, from oral health and satiety to gut-mood support.Bindu’s personal wellness routine, including the supplements and habits she relies on daily.Tune in to hear how Biocodex is translating microbiome science into real-world benefits, and why the next wave of women’s health innovation is just getting started! About BiocodexBiocodex is an international pharmaceutical company founded in 1953, with a mission to improve the health and well-being of women, men, and children worldwide. The company focuses on three core areas of expertise: microbiota care, women’s health, and orphan diseases.As a pioneer in probiotics and intimate health solutions, Biocodex is committed to delivering innovative products while advancing scientific research for the benefit of patients everywhere. Guided by a responsible and sustainable approach, their teams work closely with healthcare professionals and partners to meet evolving health needs across every stage of life.Get in TouchVisit Biocodex’s website: https://www.biocodex.com/en/Follow Bindu on LinkedIn: https://www.linkedin.com/in/bindu-shah-8077b06/Follow Biocodex on social media: LinkedIn: https://www.linkedin.com/company/biocodex/YouTube: https://www.youtube.com/@biocodexgroup Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

About a year ago, Susanne sat down with Marc Washington, former CEO and now Founder Emeritus of Supergut, for a thoughtful conversation on how science and personal experience helped shape one of the most talked-about brands in gut health. Marc shares the story behind building Supergut, what he learned along the way about the gut microbiome and metabolism, and how the brand approached clinical studies to stand out as conversations around weight loss and metabolic health began to shift.Get ready for a fascinating blend of research-backed solutions, entrepreneurial grit, and practical advice on taking control of your health: one delicious shake or bar at a time!What’s covered in this episode:The personal inspiration behind Supergut and its commitment to truly functional foods.Why gut health matters for metabolism, appetite control, and overall wellness.Their landmark study design included three arms, CGMs, and multiple biomarkers.Key clinical results showing improvements in blood sugar (HbA1c), weight, and quality of life.How the “Ozempic era” is driving consumer demand for proven, natural alternatives.Expanding into retail and making gut-friendly nutrition more accessible.Future possibilities for partnering with the healthcare industry and beyond.Tune in to this insightful episode to learn how Supergut is bridging the gap between delicious food and cutting-edge science for better health!About SupergutSupergut is on a mission to help everyone feel their best through convenient, great-tasting foods that are scientifically formulated to support a balanced gut microbiome. Founded by Marc Washington in memory of his sister Monica, Supergut is proudly Black-founded, family-inspired, and grounded in rigorous scientific research. With a commitment to being the most evidence-based and transformative nutrition company, Supergut empowers individuals to reclaim and sustain control of their bodies, so you can truly trust your gut with them.Get in TouchVisit Supergut’s website: https://supergut.com/Follow Supergut on social media:Instagram: https://www.instagram.com/supergutFacebook: https://www.facebook.com/Supergut/Youtube: https://www.youtube.com/@supergut_Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com.

In this episode, Susanne sits down with Caroline Grace, Founder of Product & Prosper, and Hunter Stutz, Founder of On Three, to break down what it really takes for wellness brands to win under the new rules of retail. Caroline shares what retail buyers actually look for before they’ll take a chance on your product, from credibility and operational readiness to the cash realities behind a successful launch. Hunter brings the Amazon lens, explaining why some brands avoid the platform, how Amazon can support (not sabotage) an omni-channel strategy, and which performance signals point to real product-market fit.What else is covered in this episode:The three core things buyers want to see before saying yes: credibility, capability, and cash. How to think about timing your DTC to retail move, and why starting smaller can protect you from costly delistings later.The metrics that matter most across channels, including velocity in-store, conversion rate online, and the supply chain discipline needed to stay in stock.Pricing, fees, and margin planning: distributor cuts, broker commission, trade spend, and why pricing strategy can make or break your retail expansion.Smart ways to prevent channel conflict, including MAP policies, authorized reseller agreements, and retailer-specific SKUs.Tune in to learn how to build demand before you scale, strengthen your buyer pitch with real data, and expand into retail with confidence and clarity! About Caroline GraceCaroline Grace is the Founder and CEO of Product & Prosper, a growth studio that flips the script on retail success for emerging CPG brands. Through her signature Product & Prosper® Program, Caroline and her team transform promising products into must-stock brands with undeniable traction in just six months. A two-time nationally award-winning poet turned D2C copywriter, GTM marketer, and certified Scrum Master, her vast background spans roles as a social media strategist, creative director, B2B tech sales consultant, and self-published novelist! About Hunter StutzHunter Stutz is the Founder and CEO of On Three, an Amazon consulting agency that helps brands launch, build, and grow their presence on Amazon. With over 9 years of experience in e-commerce, Hunter has helped generate over $300 million in Amazon sales. He has a strong track record of driving growth for brands in a variety of categories, and in industries from small startups to large-scale operations.Get in TouchInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com.

In this episode, Susanne sits down with Kirsten Karchmer, CEO of Conceivable, to talk about why fertility challenges seem to be rising and what women can do before IVF becomes the default option. Drawing on 25 years as a fertility acupuncturist, Kirsten brings a practical, grounded perspective to reproductive health. Together, they explore how cycle patterns, daily habits, and modern environmental stressors are quietly shaping hormone balance, egg quality, and the ability to stay pregnant, not just get pregnant.What’s covered in this episode:Why more people are struggling to conceive, including a major rise in male infertility.The “staying pregnant” conversation and why miscarriage risk deserves more attention.Why generic fertility hacks fall short, and how targeted lifestyle changes can move the needle.A few of Kirsten’s biggest fertility myth debunks, from Geritol and pomegranate juice to period trackers.How Conceivable uses a virtual care team approach, including nutrition, stress support, and personalized supplements.Kirsten’s own wellness routine, plus why breathwork and walking play a bigger role than most people think.Tune in to hear how Conceivable is helping people connect the dots between cycle health, daily life, and fertility in a way that feels empowering, not overwhelming! About ConceivableConceivable was founded by Kirsten Karchmer, one of the first board-certified reproductive acupuncturists in North America, after more than 25 years of working with people struggling to conceive. Through supporting thousands of couples, she saw how often fertility challenges were treated with guesswork rather than clear, individualized care. Built on a belief that fertility reflects overall health, Conceivable offers a more personalized approach, using targeted insights and custom supplement packs to address the underlying factors that can impact conception. Their mission is simple: make effective fertility support more accessible, thoughtful, and grounded in real outcomes.Get in TouchVisit Conceivable’ website: https://conceivable.com/Follow Conceivable on social media: LinkedIn: https://www.linkedin.com/company/conceivable/Instagram: https://www.instagram.com/conceivable.official/Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with co-founders Terry Chang and Dr. Ulrike Kaunzner of Two Moons, a women’s health brand focused on PMS and PMDD through seed cycling. With Terry’s legal background and Ulrike’s work as a neurologist and assistant professor at Cornell, they’ve shaped a brand that sees hormonal health as a blueprint rather than a problem. Together, they are rethinking what it means for women to understand their cycles, advocate for themselves, and feel genuinely supported by both products and community.What’s covered in this episode:How a clothing swap and a conversation about PMDD sparked the idea for Two Moons.Why so many women stay quiet about PMS and PMDD, and how the pace of daily life can leave cyclical bodies overlooked.The basics of seed cycling and how Two Moons blends key seeds with psyllium and chasteberry.How Ulrike’s clinical background shapes her view on hormone testing and integrative care.How their campus events mix wellness, hormone education, and leadership conversations.Why their Citruslabs clinical study was essential for validating PMS and PMDD symptom changes.Where women’s health is headed, from growing cycle literacy to unexpected skin improvements.Tune in to discover how Two Moons is pairing science, tradition, and real conversation to inspire a more cycle-aware future! About Two MoonsTwo Moons was born from the friendship of two women, a doctor and a lawyer, who bonded over music, purpose, and a shared vision to make a meaningful impact on women’s health. With firsthand experience of the monthly challenges associated with hormonal fluctuations, they questioned the one-size-fits-all solutions like birth control and antidepressants. Inspired by the belief that the body can find balance through nature, they created the first seed cycling capsule on the market. Their mission: to elevate the wellness, performance, and joy of women in all aspects of life; naturally and effectively.Get in TouchVisit Two Moons’ website: https://twomoonshealth.co/Follow Two Moons on social media: LinkedIn: https://www.linkedin.com/company/two-moons-health/Instagram: https://www.instagram.com/twomoonshealthInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with CEO Nick Rosario and Co-founder Dr. Chris Jackson of Betterbrand, the company pioneering a new category in lung health. Nick’s path from postal worker to CEO and Dr. Chris’s background as an infectious disease researcher and military medic together shape Betterbrand’s unique approach. The company blends personal experience with clinical expertise to rethink how we care for our lungs in a world of smoke, pollution, and environmental stressors.What’s covered in this episode:How Nick and Dr. Chris teamed up and built Betterbrand from scratch.Why lung health is often overlooked, and what it takes to create a brand-new category.The science behind Betterbrand’s formulas, including mullein, chlorophyll, and NAC.How their Citruslabs clinical study validated the tincture and helped combat counterfeits.The future of respiratory wellness, from vaping risks to environmental exposures.Why lung health requires a daily routine, and how their community drives product innovation.Tune in to discover how Betterbrand is bringing science, validation, and real-world storytelling to respiratory wellness, helping people rethink the importance of every breath! About BetterbrandBetterbrand was founded by Dr. Chris, a former Army Combat Medic and Doctor of Pharmacy, with a mission to bridge the gap between natural wellness and science. After witnessing the limitations of traditional medicine and searching for better solutions for his own family, Dr. Chris launched Betterbrand to deliver effective, plant-based products backed by clinical research. The company’s core philosophy combines modern science with the healing wisdom of nature to provide natural remedies that work, without relying on pharmaceutical shortcuts.Get in TouchVisit Betterbrand’s website: https://www.trybetterbrand.com/Follow Betterbrand on social media: Facebook: https://www.facebook.com/betterbrandhealthInstagram: https://www.instagram.com/betterbrandhealth/TikTok: https://www.tiktok.com/@betterbrandhealthInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Alice van der Schoot, founder of DITTO, a science-led brand on a mission to redefine how we understand and support menstrual health. With a background in neuroscience and a PhD in nutrition science, Alice bridges the gap between cutting-edge research and real-world solutions for PMS and PMDD. Through evidence-based education and clinically validated supplements, DITTO is helping people take back control of their cycles, one symptom at a time! What’s covered in this episode:How Alice’s background in neuroscience and nutrition inspired her to launch DITTO.The science behind DITTO’s targeted ingredients and beadlet biotechnology.What sets DITTO apart from generic women’s health supplements.The results of DITTO’s clinical study and what it uncovered about PMS symptom relief.The challenges and opportunities in women’s health, from diagnosis delays to systemic change.Why Alice believes nutrition research could unlock new treatments for endometriosis.Tune in to discover how DITTO is bringing science, transparency, and empathy to women’s health, empowering people to better understand their bodies and feel their best every month.About DITTODITTO is a science-led women’s health brand that bridges cutting-edge research with real results. Each ingredient is backed by high-quality clinical trials and chosen for its proven impact on menstrual cycle symptoms. Taken daily, DITTO supports the body proactively through every phase of the cycle to help reduce and prevent PMS and PMDD symptoms. DITTO is redefining menstrual wellness with science, transparency, and care.Get in TouchVisit DITTO’s website: https://dittodaily.com/Follow DITTO on social media: Instagram: https://www.instagram.com/ditto.dailyTikTok: https://www.tiktok.com/@ditto.dailyInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Kasia Feng and Taara Ness-Cochinwala, General Managers at Green Chef, the organic meal kit brand from the HelloFresh Group that’s transforming how people approach healthy eating. With a focus on organic ingredients, sustainability, and transparency, Green Chef is proving that clean eating can be both effortless and delicious. As pioneers in the wellness food space, Kasia and Taara share how their data-driven yet deeply human approach has helped Green Chef stand out in an ever-evolving industry.What’s covered in this episode:Kasia and Taara’s career journeys, from consulting and agency life to leading one of the most innovative meal kit brands in the U.S.How Green Chef’s small but mighty all-women leadership team drives the brand’s growth and creativity.The brand’s philosophy of “failing forward” and what happens when a breakfast experiment doesn’t go as planned.Insights from Green Chef’s clinical trial that proved its meal kits help customers eat healthier and feel better.The brand’s commitment to clean ingredients, sustainable sourcing, and reducing food waste.Tune in to discover how Green Chef is reimagining mealtime with food that’s good for you, good for the planet, and backed by science.About Green ChefGreen Chef is the #1 Meal Kit for clean eating, committed to creating meals that are good for your taste buds, your body, and the planet. The brand sources high-quality, nutrient-dense ingredients such as organic produce, cage-free eggs, antibiotic and hormone-free chicken, and sustainably sourced seafood. Dietitian-approved recipes are designed to nourish a healthy lifestyle, while expert chefs ensure every meal is flavorful, balanced, and satisfying.Get in TouchVisit Green Chef’s website: https://www.greenchef.com/Follow Green Chef on social media: Facebook: https://www.facebook.com/GreenChefPage/Instagram: https://www.instagram.com/greenchefLinkedIn: https://www.linkedin.com/company/green-chef/Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Arielle Loupos, e-commerce veteran and founder of Flower Girl, a sustainable period underwear brand redefining how women manage their cycles. Frustrated by the waste and discomfort of conventional menstrual products, Arielle set out to reinvent the experience with non-toxic, ethically made period underwear. Today, Flower Girl is reshaping menstrual care with designs that are sustainable, empowering, and actually comfortable.What’s covered in this episode:Arielle’s journey from working with brands like Native, Good American, and Kendall & Kylie to launching her own company.The two-year R&D process behind Flower Girl, including hundreds of prototypes and the choice of Tencel Modal for softness and sustainability.The challenges of manufacturing a technical product locally and ethically in Los Angeles.The importance of cycle syncing, hormone health, and how understanding your cycle can become a personal superpower.Arielle’s approach to scrappy, authentic marketing and building a brand story that connects with women.Tune in to discover how Arielle is reimagining menstrual care with Flower Girl, making periods safer, more sustainable, and more supportive of women’s health.About Flower GirlFlower Girl is a sustainable period underwear brand redefining menstrual care with body-safe, natural fibers. After two years of R&D and hundreds of prototypes, Flower Girl launched leak-proof underwear designed to support every stage of womanhood; from periods to pregnancy, postpartum, and beyond. Crafted to last 300 washes, Flower Girl combines sustainability, comfort, and empowerment to help women reconnect with their bodies while caring for the planet.Get in TouchVisit Flower Girl’s website: https://flowergirl.co/Follow Flower Girl on social media: LinkedIn: https://www.linkedin.com/company/flower-girl-apparel-co/Instagram: https://www.instagram.com/flowergirl.co_Pinterest: https://www.pinterest.com/flowergirlunderwear/Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Kara Seidman, registered dietitian and Director of Partnerships at Resbiotic, who is bringing pharmaceutical-level rigor to the world of microbiome-based wellness. What began with her passion for gut health and years of clinical experience has grown into a mission to develop precision probiotics, postbiotics, and prebiotics that support whole-body health through the gut’s connection to other systems.What’s covered in this episode:Kara’s journey from gastroenterology and functional nutrition to the cutting edge of microbiome science.Why gut health impacts everything from digestion to immunity, hormones, and even lung health.How Resbiotic develops evidence-backed products using patented strains, organoid models, and clinical trials.The rise of postbiotics (aka “ghostbiotics”) and why they’re the next big thing in gut health.Common myths about the microbiome, from fiber fears to overusing elimination diets.Kara’s top tips for building a resilient microbiome through dietary diversity and targeted supplements.Tune in to hear how Kara is helping reshape the future of gut health, and why nurturing your microbiome may be the key to supporting your entire body from the inside out.About ResbioticResbiotic is a microbiome health company redefining wellness through Gut-X Axis science. Founded by Dr. Vivek Lal, a double board-certified physician and NIH-funded microbiome researcher, Resbiotic is pioneering targeted pre-, pro-, and postbiotic formulations that connect gut health to whole-body benefits. With a team of physician-scientists, researchers, and biotech innovators, they are on a mission to set a new standard for evidence-backed supplements, transforming cutting-edge microbiome research into accessible, clinically validated solutions for everyday health.Get in TouchVisit Resbiotic’s website: https://resbiotic.com/Follow Resbiotic on social media: LinkedIn: https://www.linkedin.com/company/resbiotic/Instagram: https://www.instagram.com/resbioticFacebook: https://www.facebook.com/resbioticInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Kiran Kumar, founder and CEO of Timeless Biotech, who is pioneering a new approach to menopause and longevity by focusing on ovarian health. What began with her background in biotech and a realization that traditional longevity interventions often fail women has grown into a groundbreaking mission to develop the first ovarian age clock and predictive model for time to menopause. Today, Kiran is rethinking how women’s health can be measured, managed, and extended through science-backed interventions.What’s covered in this episode:Kiran’s journey from biotech bioengineer to championing ovarian longevity.Why the ovaries are the fastest-aging organ in the body and key to women’s healthspan.How Timeless Biotech is creating the first ovarian age clock and menopause prediction model.The surprising role of clinically validated Ashwagandha in supporting ovarian health.Why hormone testing, biomarkers, and cycle syncing matter for proactive care.The future of women’s health, from better diagnostics to new biomarkers like period blood and vaginal microbiome data.Tune in to hear how Kiran is reshaping the conversation around menopause, fertility, and preventative care, and why ovarian longevity may hold the secret to unlocking healthier, longer lives for women.About Timeless BiotechTimeless Biotech is a women’s health company redefining longevity through ovarian science. Founded by Kiran Kumar, a UC San Diego-trained bioengineer, Timeless Biotech is pioneering the first ovarian age clock and time-to-menopause prediction model to bring clarity and data-driven insights to hormone health. With a team spanning biotech, machine learning, and healthcare commercialization, they are on a mission to transform ovarian health from a reproductive issue into a cornerstone of preventative care, empowering women to live longer, healthier lives.Get in TouchVisit Timeless Biotech’s website: https://www.timelessbiotech.com/Follow Timeless Biotech on social media: LinkedIn: https://www.linkedin.com/company/timelessbiotech/Instagram: https://www.instagram.com/timelessbiotechTikTok: https://www.tiktok.com/@timelessbiotechInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Steve Jennings, known as the “Creatine OG,” who pioneered the use of creatine in Olympic athletes back in the early 90s and is now on a mission to bring it into the mainstream as a tool for energy, longevity, and everyday health. What started with a chance phone call and a single bag of creatine has turned into a decades-long journey that shaped the sports nutrition industry. Today, Steve is focused on unlocking creatine’s full potential beyond the gym, from cognition to women’s health and healthy aging.What’s covered in this episode:Steve’s journey from professional cyclist to founder of one of Europe’s first sports nutrition brands.The untold story of how creatine first reached Olympic athletes and exploded onto the global stage.Why creatine is one of the most researched, and most misunderstood, supplements in the world.The controversy around creatine gummies and the breakthrough of liquid-stable creatine.How creatine can support brain health, longevity, and women’s health, far beyond just performance.Why the “creatinification” of everything may follow the same path as protein becoming mainstream.Tune in to hear how Steve is reimagining creatine for the next generation and helping more people experience its benefits for performance, healthspan, and everyday vitality.About JeneriseJenerise is a father-daughter founded company redefining creatine for modern life. Led by Steve Jennings, the original pioneer who first introduced creatine to Olympic athletes in the 90s, and his daughter Rachael, Jenerise blends biotech innovation with real-world utility to make creatine accessible beyond the gym. With next-generation, liquid-stable formats like ready-to-drink, ready-to-eat, and ready-to-mix, Jenerise is on a mission to bring “Creatine 2.0” into everyday health, energy, and longevity.Get in TouchConnect with Steve on LinkedIn: https://www.linkedin.com/in/sjennings1/Follow Jenerise on social media: LinkedIn: https://www.linkedin.com/company/jenerise-creatineInstagram: https://www.instagram.com/wearecreatine/Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Caleb Whittle, a former Chief Marketing Officer turned fitness and nutrition coach, who’s on a mission to simplify how we build muscle, lose fat, and feel better in our bodies. After years of burnout, weight gain, and misinformation, Caleb found his stride through strength training and science-backed nutrition. Now he helps others do the same with a practical, no-BS approach.What’s covered in this episode:Caleb’s journey from marketing executive to natural bodybuilder and full-time coach.Why most people overcomplicate fitness, and the three simple habits that matter most.The biggest myths in the wellness space, from spot fat reduction to protein fears.Why strength training won’t make you “bulky,” and how it actually transforms your body composition.Caleb’s supplement staples, including protein sodas, creatine, magnesium, and more.How to approach food without labeling it “good” or “bad,” and instead focusing on purpose-driven nutrition.Tune in to hear how Caleb is cutting through the noise in the fitness industry and helping people reconnect with what really works for their goals, their bodies, and their lives.About Caleb Caleb experienced firsthand the challenges of balancing a demanding career with personal health. His own transformation, from burnt-out runner to competitive natural bodybuilder, sparked a deeper curiosity about human performance and a desire to help others navigate the confusing world of fitness and nutrition. Today, Caleb works with clients of all backgrounds to cut through misinformation, build muscle, and feel confident in their bodies, all without overcomplicating the process. Get in TouchConnect with Caleb on LinkedIn: https://www.linkedin.com/in/calebwhittle/Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Cicely Huinink, Product Development and QA Lead at Blume, the Canadian wellness brand shaking up the beverage world with functional drinks made from organic superfoods. Cicely takes us behind the scenes of her journey from studying nutraceutical sciences to crafting science-backed, feel-good blends that people actually love to drink. Today, she leads everything from ingredient sourcing to regulatory compliance, all with a focus on integrity and transparency! What’s covered in this episode:How Blume balances trend forecasting with scientific rigor to create products that stand the test of time.Why their gut-friendly hydration line, SuperBelly, fills a critical gap in the wellness market.The surprising clinical results Blume saw after running a Citruslabs study on SuperBelly.Cicely’s take on buzzy ingredients like reishi and ashwagandha, and how to tell if they’re worth the hype.Nutrition myths she wishes people would stop believing, including the truth about carbs, eggs, and soy.Tune in to learn how Cicely and the Blume team are reshaping the wellness aisle with products that are kind, credible, and grounded in whole food science! About BlumeBlume is creating a kinder, more inclusive wellness space with functional, plant-based blends that make daily rituals easy and enjoyable. Founded by Karen Danudjaja, they believe that small habits lead to lasting change, and that progress always matters more than perfection. Rooted in superfoods and backed by expert-reviewed formulations, Blume’s products are simple, effective, and always delicious. As a plastic-neutral company, Blume is committed to doing good for people and the planet, redefining wellness with kindness at the core! Get in TouchVisit Blume’ website: https://itsblume.com/Follow Blume on social media:Facebook: https://www.facebook.com/itsblume/Instagram: https://www.instagram.com/itsblume/TikTok: https://www.tiktok.com/@itsblumeLinkedIn:  https://www.linkedin.com/company/blume-supplyInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Norma Center, Head of Technology and R&D at 5Strands, a holistic health brand transforming how we understand food and environmental sensitivities. Norma shares her journey from early computer science studies to discovering her passion for out-of-the-box wellness tools. Today, she’s helping 5Strands empower people and pets alike through non-invasive hair testing that uncovers imbalances and intolerance triggers, often hiding in plain sight! What’s covered in this episode:How 5Strands’ unique testing method uses hair to detect food, environmental, and nutrient imbalances.Why intolerances aren’t allergies, and how understanding the difference can change your health.The importance of rotating your diet (for pets too!) and how overconsumption may be doing more harm than you think.Real stories of surprising sensitivity triggers, like silk pillowcases and lithium batteries.What’s coming next at 5Strands, including expanded testing for performance nutrition and global food trends.Tune in to learn how Norma and the 5Strands team are equipping consumers with tools to take charge of their health, one hair sample at a time! About 5StrandsDriven by a mission to make health insights both accessible and affordable, 5Strands empowers people and their pets to feel truly at home in their bodies. After witnessing loved ones struggle with persistent symptoms and expensive treatments that offered only short-term relief, the 5Strands team set out to create personalized wellness solutions that actually work. Their non-invasive, at-home testing kits use advanced technology to identify food and environmental intolerances. Today, more than 300,000 people and pets have turned to 5Strands to uncover the root causes of discomfort and reclaim their vitality!Get in TouchVisit 5Strands’ website: https://www.5strands.com/Follow 5Strands on social media:Facebook: https://www.facebook.com/5StrandsTestingInstagram: https://www.instagram.com/5strands_YouTube: https://www.youtube.com/channel/UCfTh23eacJNC-cyJeiY5inAInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Bridgitte Mallinson, founder and CEO of GutPersonal, a gut health brand on a mission to bring personalization, empowerment, and real healing to the supplement space. Bridgitte shares how her experience with IBS, chronic migraines, and multiple health challenges ultimately led her to discover functional medicine. That journey inspired her to create GutPersonal’s root-cause approach to better gut health. With clinical expertise, a sharp eye for formulation, and a passion for helping women feel their best, Bridgitte is reimagining how supplements support everyday wellness! What’s covered in this episode:Why gut issues are often misdiagnosed, and how functional testing can unlock real solutions.How Bridgittes experience as a supplement buyer shaped GutPersonal’s focus on quality and efficacy.What sets personalized supplement routines apart from generic gut health protocols.Why GutPersonal offers 1:1 consultations with practitioners and doesn’t rely on one-size-fits-all formulas.The gender gap in gut health awareness and why women are driving demand for change.Tune in to discover how Bridgitte and the GutPersonal team are shaking up the supplement space with targeted formulas and real support designed to help you take control of your gut, and your health.About GutPersonal GutPersonal is a female-founded functional-medicine brand on a mission to help one million women live vibrant, symptom-free lives. Led by registered dietitian Bridgitte Mallinson, the company pairs practitioner-grade, science-backed supplements with personalized programs, at-home testing, and expert dietitian support. By taking the confusion out of gut care and delivering targeted solutions tailored to each individual, GutPersonal empowers women to heal from the inside out and reclaim what “normal” should feel like.Get in TouchVisit GutPersonal’s website: https://www.gutpersonal.com/labtolabelFollow GutPersonal on social media:Instagram: https://www.instagram.com/gut.personal/Facebook: https://www.facebook.com/gut.personalTikTok: https://www.tiktok.com/@letsgutpersonal Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Carlos Viña Bas, co-founder of IVB Wellness, a supplement brand rooted in science, integrity, and community. Carlos shares how he partnered with his sister Isabel, a pioneering medical doctor and influential voice in wellness, to launch IVB and reshape the supplement conversation across Europe and the U.S. Rooted in science and driven by purpose, IVB Wellness is redefining what smart supplementation looks like. With a bold mission to help people “know more, fear less, and choose better,” and a no-nonsense, evidence-first approach to formulation, IVB is raising the bar for wellness everywhere.What’s covered in this episode:How Isabel’s medical background and social reach helped shape IVB’s trusted voice in health education.Why IVB avoids mega-dosing and chooses ingredient combinations based on hormonal and metabolic science.The brand’s clinical study initiatives and commitment to research-backed product development.Key differences between U.S. and European supplement markets, and why pharmacy channels matter abroad.Carlos’ personal connection to customer feedback and how it fuels product innovation and purpose.Tune in to learn how Carlos and the IVB team are blending clinical rigor, social impact, and real community stories to build a supplement brand that truly supports wellness from the inside out.About IVB WellnessIVB Wellness Lab is a Spanish-based supplement brand redefining the role of hormones and metabolism in everyday health. Founded by Carlos and Dr. Isabel Viña Bas, IVB combines cutting-edge science with a deep commitment to education, community, and clinical integrity. More than just a supplement brand, IVB is on a mission to empower people to choose better by making scientific knowledge both accessible and actionable. With a passionate social following, a bestselling health podcast, and a growing footprint across Europe and the U.S., IVB is creating a new standard in holistic wellness: one rooted in clinical evidence, compassion, and purpose-driven innovation! Get in TouchVisit IVB Wellness’ website: https://ivbwellness.com/enFollow IVB Wellness on social media:Instagram: https://www.instagram.com/ivbwellnesslab/LinkedIn: https://www.linkedin.com/company/ivb-wellness-lab/YouTube: https://www.youtube.com/@IVBWellnessLabInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com