In this episode, Susanne chats with Carlos Viña Bas, co-founder of IVB Wellness, a supplement brand rooted in science, integrity, and community. Carlos shares how he partnered with his sister Isabel, a pioneering medical doctor and influential voice in wellness, to launch IVB and reshape the supplement conversation across Europe and the U.S. Rooted in science and driven by purpose, IVB Wellness is redefining what smart supplementation looks like. With a bold mission to help people “know more, fear less, and choose better,” and a no-nonsense, evidence-first approach to formulation, IVB is raising the bar for wellness everywhere.

What’s covered in this episode:

• How Isabel’s medical background and social reach helped shape IVB’s trusted voice in health education.

• Why IVB avoids mega-dosing and chooses ingredient combinations based on hormonal and metabolic science.

• The brand’s clinical study initiatives and commitment to research-backed product development.

• Key differences between U.S. and European supplement markets, and why pharmacy channels matter abroad.

• Carlos’ personal connection to customer feedback and how it fuels product innovation and purpose.

Tune in to learn how Carlos and the IVB team are blending clinical rigor, social impact, and real community stories to build a supplement brand that truly supports wellness from the inside out.

About IVB Wellness

IVB Wellness Lab is a Spanish-based supplement brand redefining the role of hormones and metabolism in everyday health. Founded by Carlos and Dr. Isabel Viña Bas, IVB combines cutting-edge science with a deep commitment to education, community, and clinical integrity. 

More than just a supplement brand, IVB is on a mission to empower people to choose better by making scientific knowledge both accessible and actionable. With a passionate social following, a bestselling health podcast, and a growing footprint across Europe and the U.S., IVB is creating a new standard in holistic wellness: one rooted in clinical evidence, compassion, and purpose-driven innovation! 

Get in Touch

Visit IVB Wellness’ website: https://ivbwellness.com/en

Follow IVB Wellness on social media:

Instagram: https://www.instagram.com/ivbwellnesslab/

LinkedIn: https://www.linkedin.com/company/ivb-wellness-lab/

YouTube: https://www.youtube.com/@IVBWellnessLab

Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at hello@citruslabs.com