From Lab to Label: The Scientification of Consumer Brands

In this episode, Susanne chats with Arielle Loupos, e-commerce veteran and founder of Flower Girl, a sustainable period underwear brand redefining how women manage their cycles. Frustrated by the waste and discomfort of conventional menstrual products, Arielle set out to reinvent the experience with non-toxic, ethically made period underwear. Today, Flower Girl is reshaping menstrual care with designs that are sustainable, empowering, and actually comfortable.What’s covered in this episode:Arielle’s journey from working with brands like Native, Good American, and Kendall & Kylie to launching her own company.The two-year R&D process behind Flower Girl, including hundreds of prototypes and the choice of Tencel Modal for softness and sustainability.The challenges of manufacturing a technical product locally and ethically in Los Angeles.The importance of cycle syncing, hormone health, and how understanding your cycle can become a personal superpower.Arielle’s approach to scrappy, authentic marketing and building a brand story that connects with women.Tune in to discover how Arielle is reimagining menstrual care with Flower Girl, making periods safer, more sustainable, and more supportive of women’s health.About Flower GirlFlower Girl is a sustainable period underwear brand redefining menstrual care with body-safe, natural fibers. After two years of R&D and hundreds of prototypes, Flower Girl launched leak-proof underwear designed to support every stage of womanhood; from periods to pregnancy, postpartum, and beyond. Crafted to last 300 washes, Flower Girl combines sustainability, comfort, and empowerment to help women reconnect with their bodies while caring for the planet.Get in TouchVisit Flower Girl’s website: https://flowergirl.co/Follow Flower Girl on social media: LinkedIn: https://www.linkedin.com/company/flower-girl-apparel-co/Instagram: https://www.instagram.com/flowergirl.co_Pinterest: https://www.pinterest.com/flowergirlunderwear/Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Kara Seidman, registered dietitian and Director of Partnerships at Resbiotic, who is bringing pharmaceutical-level rigor to the world of microbiome-based wellness. What began with her passion for gut health and years of clinical experience has grown into a mission to develop precision probiotics, postbiotics, and prebiotics that support whole-body health through the gut’s connection to other systems.What’s covered in this episode:Kara’s journey from gastroenterology and functional nutrition to the cutting edge of microbiome science.Why gut health impacts everything from digestion to immunity, hormones, and even lung health.How Resbiotic develops evidence-backed products using patented strains, organoid models, and clinical trials.The rise of postbiotics (aka “ghostbiotics”) and why they’re the next big thing in gut health.Common myths about the microbiome, from fiber fears to overusing elimination diets.Kara’s top tips for building a resilient microbiome through dietary diversity and targeted supplements.Tune in to hear how Kara is helping reshape the future of gut health, and why nurturing your microbiome may be the key to supporting your entire body from the inside out.About ResbioticResbiotic is a microbiome health company redefining wellness through Gut-X Axis science. Founded by Dr. Vivek Lal, a double board-certified physician and NIH-funded microbiome researcher, Resbiotic is pioneering targeted pre-, pro-, and postbiotic formulations that connect gut health to whole-body benefits. With a team of physician-scientists, researchers, and biotech innovators, they are on a mission to set a new standard for evidence-backed supplements, transforming cutting-edge microbiome research into accessible, clinically validated solutions for everyday health.Get in TouchVisit Resbiotic’s website: https://resbiotic.com/Follow Resbiotic on social media: LinkedIn: https://www.linkedin.com/company/resbiotic/Instagram: https://www.instagram.com/resbioticFacebook: https://www.facebook.com/resbioticInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Kiran Kumar, founder and CEO of Timeless Biotech, who is pioneering a new approach to menopause and longevity by focusing on ovarian health. What began with her background in biotech and a realization that traditional longevity interventions often fail women has grown into a groundbreaking mission to develop the first ovarian age clock and predictive model for time to menopause. Today, Kiran is rethinking how women’s health can be measured, managed, and extended through science-backed interventions.What’s covered in this episode:Kiran’s journey from biotech bioengineer to championing ovarian longevity.Why the ovaries are the fastest-aging organ in the body and key to women’s healthspan.How Timeless Biotech is creating the first ovarian age clock and menopause prediction model.The surprising role of clinically validated Ashwagandha in supporting ovarian health.Why hormone testing, biomarkers, and cycle syncing matter for proactive care.The future of women’s health, from better diagnostics to new biomarkers like period blood and vaginal microbiome data.Tune in to hear how Kiran is reshaping the conversation around menopause, fertility, and preventative care, and why ovarian longevity may hold the secret to unlocking healthier, longer lives for women.About Timeless BiotechTimeless Biotech is a women’s health company redefining longevity through ovarian science. Founded by Kiran Kumar, a UC San Diego-trained bioengineer, Timeless Biotech is pioneering the first ovarian age clock and time-to-menopause prediction model to bring clarity and data-driven insights to hormone health. With a team spanning biotech, machine learning, and healthcare commercialization, they are on a mission to transform ovarian health from a reproductive issue into a cornerstone of preventative care, empowering women to live longer, healthier lives.Get in TouchVisit Timeless Biotech’s website: https://www.timelessbiotech.com/Follow Timeless Biotech on social media: LinkedIn: https://www.linkedin.com/company/timelessbiotech/Instagram: https://www.instagram.com/timelessbiotechTikTok: https://www.tiktok.com/@timelessbiotechInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Steve Jennings, known as the “Creatine OG,” who pioneered the use of creatine in Olympic athletes back in the early 90s and is now on a mission to bring it into the mainstream as a tool for energy, longevity, and everyday health. What started with a chance phone call and a single bag of creatine has turned into a decades-long journey that shaped the sports nutrition industry. Today, Steve is focused on unlocking creatine’s full potential beyond the gym, from cognition to women’s health and healthy aging.What’s covered in this episode:Steve’s journey from professional cyclist to founder of one of Europe’s first sports nutrition brands.The untold story of how creatine first reached Olympic athletes and exploded onto the global stage.Why creatine is one of the most researched, and most misunderstood, supplements in the world.The controversy around creatine gummies and the breakthrough of liquid-stable creatine.How creatine can support brain health, longevity, and women’s health, far beyond just performance.Why the “creatinification” of everything may follow the same path as protein becoming mainstream.Tune in to hear how Steve is reimagining creatine for the next generation and helping more people experience its benefits for performance, healthspan, and everyday vitality.About JeneriseJenerise is a father-daughter founded company redefining creatine for modern life. Led by Steve Jennings, the original pioneer who first introduced creatine to Olympic athletes in the 90s, and his daughter Rachael, Jenerise blends biotech innovation with real-world utility to make creatine accessible beyond the gym. With next-generation, liquid-stable formats like ready-to-drink, ready-to-eat, and ready-to-mix, Jenerise is on a mission to bring “Creatine 2.0” into everyday health, energy, and longevity.Get in TouchConnect with Steve on LinkedIn: https://www.linkedin.com/in/sjennings1/Follow Jenerise on social media: LinkedIn: https://www.linkedin.com/company/jenerise-creatineInstagram: https://www.instagram.com/wearecreatine/Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Caleb Whittle, a former Chief Marketing Officer turned fitness and nutrition coach, who’s on a mission to simplify how we build muscle, lose fat, and feel better in our bodies. After years of burnout, weight gain, and misinformation, Caleb found his stride through strength training and science-backed nutrition. Now he helps others do the same with a practical, no-BS approach.What’s covered in this episode:Caleb’s journey from marketing executive to natural bodybuilder and full-time coach.Why most people overcomplicate fitness, and the three simple habits that matter most.The biggest myths in the wellness space, from spot fat reduction to protein fears.Why strength training won’t make you “bulky,” and how it actually transforms your body composition.Caleb’s supplement staples, including protein sodas, creatine, magnesium, and more.How to approach food without labeling it “good” or “bad,” and instead focusing on purpose-driven nutrition.Tune in to hear how Caleb is cutting through the noise in the fitness industry and helping people reconnect with what really works for their goals, their bodies, and their lives.About Caleb Caleb experienced firsthand the challenges of balancing a demanding career with personal health. His own transformation, from burnt-out runner to competitive natural bodybuilder, sparked a deeper curiosity about human performance and a desire to help others navigate the confusing world of fitness and nutrition. Today, Caleb works with clients of all backgrounds to cut through misinformation, build muscle, and feel confident in their bodies, all without overcomplicating the process. Get in TouchConnect with Caleb on LinkedIn: https://www.linkedin.com/in/calebwhittle/Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Cicely Huinink, Product Development and QA Lead at Blume, the Canadian wellness brand shaking up the beverage world with functional drinks made from organic superfoods. Cicely takes us behind the scenes of her journey from studying nutraceutical sciences to crafting science-backed, feel-good blends that people actually love to drink. Today, she leads everything from ingredient sourcing to regulatory compliance, all with a focus on integrity and transparency! What’s covered in this episode:How Blume balances trend forecasting with scientific rigor to create products that stand the test of time.Why their gut-friendly hydration line, SuperBelly, fills a critical gap in the wellness market.The surprising clinical results Blume saw after running a Citruslabs study on SuperBelly.Cicely’s take on buzzy ingredients like reishi and ashwagandha, and how to tell if they’re worth the hype.Nutrition myths she wishes people would stop believing, including the truth about carbs, eggs, and soy.Tune in to learn how Cicely and the Blume team are reshaping the wellness aisle with products that are kind, credible, and grounded in whole food science! About BlumeBlume is creating a kinder, more inclusive wellness space with functional, plant-based blends that make daily rituals easy and enjoyable. Founded by Karen Danudjaja, they believe that small habits lead to lasting change, and that progress always matters more than perfection. Rooted in superfoods and backed by expert-reviewed formulations, Blume’s products are simple, effective, and always delicious. As a plastic-neutral company, Blume is committed to doing good for people and the planet, redefining wellness with kindness at the core! Get in TouchVisit Blume’ website: https://itsblume.com/Follow Blume on social media:Facebook: https://www.facebook.com/itsblume/Instagram: https://www.instagram.com/itsblume/TikTok: https://www.tiktok.com/@itsblumeLinkedIn:  https://www.linkedin.com/company/blume-supplyInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Norma Center, Head of Technology and R&D at 5Strands, a holistic health brand transforming how we understand food and environmental sensitivities. Norma shares her journey from early computer science studies to discovering her passion for out-of-the-box wellness tools. Today, she’s helping 5Strands empower people and pets alike through non-invasive hair testing that uncovers imbalances and intolerance triggers, often hiding in plain sight! What’s covered in this episode:How 5Strands’ unique testing method uses hair to detect food, environmental, and nutrient imbalances.Why intolerances aren’t allergies, and how understanding the difference can change your health.The importance of rotating your diet (for pets too!) and how overconsumption may be doing more harm than you think.Real stories of surprising sensitivity triggers, like silk pillowcases and lithium batteries.What’s coming next at 5Strands, including expanded testing for performance nutrition and global food trends.Tune in to learn how Norma and the 5Strands team are equipping consumers with tools to take charge of their health, one hair sample at a time! About 5StrandsDriven by a mission to make health insights both accessible and affordable, 5Strands empowers people and their pets to feel truly at home in their bodies. After witnessing loved ones struggle with persistent symptoms and expensive treatments that offered only short-term relief, the 5Strands team set out to create personalized wellness solutions that actually work. Their non-invasive, at-home testing kits use advanced technology to identify food and environmental intolerances. Today, more than 300,000 people and pets have turned to 5Strands to uncover the root causes of discomfort and reclaim their vitality!Get in TouchVisit 5Strands’ website: https://www.5strands.com/Follow 5Strands on social media:Facebook: https://www.facebook.com/5StrandsTestingInstagram: https://www.instagram.com/5strands_YouTube: https://www.youtube.com/channel/UCfTh23eacJNC-cyJeiY5inAInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Bridgitte Mallinson, founder and CEO of GutPersonal, a gut health brand on a mission to bring personalization, empowerment, and real healing to the supplement space. Bridgitte shares how her experience with IBS, chronic migraines, and multiple health challenges ultimately led her to discover functional medicine. That journey inspired her to create GutPersonal’s root-cause approach to better gut health. With clinical expertise, a sharp eye for formulation, and a passion for helping women feel their best, Bridgitte is reimagining how supplements support everyday wellness! What’s covered in this episode:Why gut issues are often misdiagnosed, and how functional testing can unlock real solutions.How Bridgittes experience as a supplement buyer shaped GutPersonal’s focus on quality and efficacy.What sets personalized supplement routines apart from generic gut health protocols.Why GutPersonal offers 1:1 consultations with practitioners and doesn’t rely on one-size-fits-all formulas.The gender gap in gut health awareness and why women are driving demand for change.Tune in to discover how Bridgitte and the GutPersonal team are shaking up the supplement space with targeted formulas and real support designed to help you take control of your gut, and your health.About GutPersonal GutPersonal is a female-founded functional-medicine brand on a mission to help one million women live vibrant, symptom-free lives. Led by registered dietitian Bridgitte Mallinson, the company pairs practitioner-grade, science-backed supplements with personalized programs, at-home testing, and expert dietitian support. By taking the confusion out of gut care and delivering targeted solutions tailored to each individual, GutPersonal empowers women to heal from the inside out and reclaim what “normal” should feel like.Get in TouchVisit GutPersonal’s website: https://www.gutpersonal.com/labtolabelFollow GutPersonal on social media:Instagram: https://www.instagram.com/gut.personal/Facebook: https://www.facebook.com/gut.personalTikTok: https://www.tiktok.com/@letsgutpersonal Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Carlos Viña Bas, co-founder of IVB Wellness, a supplement brand rooted in science, integrity, and community. Carlos shares how he partnered with his sister Isabel, a pioneering medical doctor and influential voice in wellness, to launch IVB and reshape the supplement conversation across Europe and the U.S. Rooted in science and driven by purpose, IVB Wellness is redefining what smart supplementation looks like. With a bold mission to help people “know more, fear less, and choose better,” and a no-nonsense, evidence-first approach to formulation, IVB is raising the bar for wellness everywhere.What’s covered in this episode:How Isabel’s medical background and social reach helped shape IVB’s trusted voice in health education.Why IVB avoids mega-dosing and chooses ingredient combinations based on hormonal and metabolic science.The brand’s clinical study initiatives and commitment to research-backed product development.Key differences between U.S. and European supplement markets, and why pharmacy channels matter abroad.Carlos’ personal connection to customer feedback and how it fuels product innovation and purpose.Tune in to learn how Carlos and the IVB team are blending clinical rigor, social impact, and real community stories to build a supplement brand that truly supports wellness from the inside out.About IVB WellnessIVB Wellness Lab is a Spanish-based supplement brand redefining the role of hormones and metabolism in everyday health. Founded by Carlos and Dr. Isabel Viña Bas, IVB combines cutting-edge science with a deep commitment to education, community, and clinical integrity. More than just a supplement brand, IVB is on a mission to empower people to choose better by making scientific knowledge both accessible and actionable. With a passionate social following, a bestselling health podcast, and a growing footprint across Europe and the U.S., IVB is creating a new standard in holistic wellness: one rooted in clinical evidence, compassion, and purpose-driven innovation! Get in TouchVisit IVB Wellness’ website: https://ivbwellness.com/enFollow IVB Wellness on social media:Instagram: https://www.instagram.com/ivbwellnesslab/LinkedIn: https://www.linkedin.com/company/ivb-wellness-lab/YouTube: https://www.youtube.com/@IVBWellnessLabInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne chats with Monica Grohne, founder and CEO of Marea, a micronutrient supplement brand on a mission to transform hormonal health for women! Monica shares how her personal battle with PMDD sparked a journey from frustration to innovation, leading to Marea, a brand cutting through the noise with research-backed nutrients that target mood swings and hormonal imbalances. With a direct-to-consumer focus and collaboration with dietitians, Marea is redefining women’s wellness: no guesswork, no gimmicks, just real support!What’s covered in this episode:What PMDD is and how women can recognize its severe mood-shift symptoms.Why foundational micronutrients like magnesium and B vitamins are key to mood and sleep support.How Marea partners with dietitians to formulate therapeutic-grade dosages based on clinical research.The challenges and advantages of launching a D2C supplement brand while educating both consumers and healthcare providers.Future innovations on the roadmap, from protein for blood sugar balance to customized hormone testing panels.Tune in to learn how Monica and the Marea team are empowering women to take control of their hormone health with science, compassion, and a whole lot of heart!About MareaDriven by a mission to empower women with transparent, science-backed solutions, Marea addresses hormonal chaos at its root. Monica Grohne founded Marea after years of suffering from severe PMS. She realized that band-aid fixes, like undisclosed birth control side effects or a dozen-pill supplement regimen, weren’t enough. To find a real solution, she teamed up with leading OB-GYNs, nutritionists, and psychologists to develop a convenient, research-based micronutrient formula.Instead of a dozen pills, Marea comes in a single-serve, drinkable packet that delivers 15 essential vitamins and minerals, chosen for mood, sleep, and cycle balance. That way, women can skip the guessing and focus on feeling their best. Today, thousands of women rely on Marea to take control of their hormone health! Get in TouchVisit Marea’s website: https://mareawellness.com/Follow Marea on social media:Facebook: https://www.facebook.com/mareawellness/Instagram: https://www.instagram.com/mareawellness/LinkedIn: https://www.linkedin.com/company/mareawellnessInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne sits down with Alisa Vitti, the pioneering voice in functional nutrition and founder of FLO Living, and Carolyn Simmons, a seasoned CPG investor and former partner at Melitas Ventures. Alisa shares how she turned personal hormone health struggles into a self-funded femtech platform that’s empowered thousands of women to sync their cycles with nutrition, fitness, and lifestyle. Carolyn pulls back the curtain on the venture-capital world, revealing exactly what VCs look for in early-stage consumer brands and how to set yourself up for a successful raise and exit! What else is covered in this episode:How Alisa went from undiagnosed PCOS to building FLO Living’s signature cycle-syncing method, completely bootstrapped.The key metrics Carolyn watches when sizing up CPG startups: team strength, product differentiation, momentum, and exit pathways.Why cash-flow discipline can outpace the temptation of “grow at all costs.”Practical tips on fundraising timing, building investor relationships early, and avoiding common pitfalls.The power of clinical research and customer loyalty to cut through crowded markets and build lasting trust.Tune in to learn how two different, yet equally demanding, paths to growth can both lead to sustainable, high-impact brands. No guesswork, just hard-won strategies for making your next move with confidence!Get in TouchInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com.

In this episode, Susanne chats with Austin Collins, the CEO of 5Strands, a pet health testing company that’s helping pet parents get to the root of their animals’ discomfort! Austin shares his journey from college athlete to wellness entrepreneur and explains how 5Strands uses bioresonance technology to identify intolerances and imbalances in pets. From generic kibble to raw food rotations, Austin breaks down the often overlooked impact of diet and environment on pet behavior and health. With thousands of pets tested and a commitment to gut health and real data, 5Strands is redefining how we care for our animals, no guesswork, no gimmicks, just real results! What’s covered in this episode:Why most pets don’t have allergies, but intolerances, and how to tell the difference.The surprising ingredients in commercial pet food that are causing chronic symptoms.How 5Strands gives pets a "voice" through easy, non-invasive testing.The real-world impact of removing trigger foods, from better moods to more energy.How Citruslabs helped validate 5Strands' testing accuracy through a third-party study.Tune in to learn how Austin and the 5Strands team are empowering pet parents to take control of their animals’ wellness with science, compassion, and a whole lot of love! About 5StrandsDriven by a mission to make health insights both accessible and affordable, 5Strands empowers people and their pets to feel truly at home in their bodies. After witnessing loved ones struggle with persistent symptoms and expensive treatments that offered only short-term relief, the 5Strands team set out to create personalized wellness solutions that actually work. Their non-invasive, at-home testing kits use advanced technology to identify food and environmental intolerances. Today, more than 300,000 individuals and pets have turned to 5Strands to uncover the root causes of discomfort and reclaim their vitality!Get in TouchVisit 5Strands’ website: https://www.5strands.com/Follow 5Strands on social media:Facebook: https://www.facebook.com/5StrandsTestingInstagram: https://www.instagram.com/5strands_YouTube: https://www.youtube.com/channel/UCfTh23eacJNC-cyJeiY5inAInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com

In this episode, Susanne sits down with Meredith Diehn, the SVP of Marketing at Goodwipes. Their company is redefining personal care with a bold mission to break taboos around hygiene and make self-care feel fresh, fun, and effortless. With two decades of experience in the CPG world, Meredith shares her journey from analytics to brand building and how Goodwipes is activating real communities in a saturated market. From bathroom essentials to festival experiences, this episode explores what it takes to create a beloved brand grounded in data, authenticity, and humor! What’s covered in this episode:How Meredith’s career evolved from analyzing data to launching purpose-led brands.Why community isn’t just a buzzword, and how Goodwipes is redefining it.Why modern wellness means “meeting people where they are.”How retail market-fit still beats D2C in building real product connections.The role Citruslabs played in helping create research-backed product claims. Tune in to hear how Meredith and the Goodwipes team are blending transparency, fun, and scientific credibility to lead the next generation of personal care!About GoodwipesGoodwipes is redefining hygiene with plant-based, flushable wipes that are gentle on skin and better for the environment. Made without parabens or dyes, their formulas are crafted for even the most sensitive areas: delivering comfort, cleanliness, and confidence wherever you are. What began as a shared love of wipes between two best friends has grown into a mission to make personal care feel good, literally and culturally. With eco-friendly materials and skin-soothing ingredients, Goodwipes offers a refreshing upgrade to your routine; no shame, no compromise.Get in TouchVisit Goodwipes’ website: https://goodwipes.com/Follow Goodwipes on social media:Facebook: https://www.facebook.com/goodwipesInstagram: https://www.instagram.com/goodwipesTikTok: https://www.tiktok.com/@goodwipesLinkedIn: https://www.linkedin.com/company/goodwipes/Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com.

In this episode, Susanne sits down with Dr. Harry Jarrett, the Head of Science and Research at Heights, a forward-thinking supplement company on a mission to merge rigorous academic research with real-world product innovation. From his early passion for nutrition research to Heights’ flagship “Vitals” multivitamin and probiotic, Harry reveals how true scientific integrity can transform a fast-paced, often unregulated industry. Get ready for an engaging discussion on the future of supplements, the power of clinical trials, and why bridging academia and industry is redefining how we support mind and body health! What’s covered in this episode:Why true product innovation starts with systematic research, not trends.Navigating research budgets and marketing pressure to stay evidence-driven.What probiotic delivery can teach us about the future of microbiome health.Why riboflavin deficiency is more common (and serious) than people think.How clinical trials and transparency help rebuild trust in supplements.Tune in to this insightful episode to discover how Harry and the Heights team are redefining supplement standards, one scientifically proven ingredient at a time!About HeightsHeights is a health and wellness company on a mission to help people feel their best, every day. Founded by friends Dan and Joel after their own struggles with sleep and mental clarity, Heights was born out of a desire to make high-quality, science-backed nutrition more accessible. Today, they work alongside leading experts in neuroscience and nutrition to develop smarter supplements that fit seamlessly into daily life. With a focus on effective ingredients, clinical validation, and thoughtful design, Heights combines rigorous science with real-world simplicity. Their wide variety of products help you go further, achieve more, and reach your full potential! Get in TouchReach out to Harry: harry@heights.comVisit Height’s website: https://www.yourheights.com/Follow Heights on social media:Facebook: https://www.facebook.com/yourheightspageInstagram: https://www.instagram.com/heightsYoutube: https://www.youtube.com/c/HeightsHQInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com.

In this episode, Susanne sits down with Molly Latham, President and CFO of Global Healing, a family-owned wellness company that’s grown from a small clinic to one of the earliest e-commerce supplement brands! From Molly’s California upbringing among fruit trees to the research backing of Global Healing’s top products like Oxy-Powder®, they dive into how pure formulations and advanced delivery methods are fueling holistic health. Get ready for an engaging discussion on the future of supplements, the importance of cleansing, and why staying true to your roots can help redefine the future of wellness!What’s covered in this episode:How early exposure to homegrown produce shaped Molly’s mission for clean, root-cause solutions.Why prioritizing organic ingredients and advanced extraction methods is essential for optimal absorption.Navigating global regulations and tailoring formulations for different markets.Balancing consumer education with scientific validation by leveraging real research to build trust.Their family-owned advantage and how it accelerates product development.Why “lifestyle first, supplements second” remains Molly’s guiding philosophy.Tune in to this insightful episode to discover how Molly and her team are shaping the next wave of integrative health, one carefully crafted supplement at a time!About Global HealingGlobal Healing is on a mission to unlock the body’s innate healing power through nature, knowledge, and exceptional purity. Founded by Dr. Edward Group in 1998, they began as a small clinic rooted in the belief that cleansing and nourishing the body helps it repair itself. Today, Global Healing’s vitamins, minerals, herbal supplements, and detox protocols are ethically sourced, rigorously tested, and made with an exceptional commitment to quality. Global Healing’s brand stands as a promise to help people become better every day, one supportive supplement and one informed choice at a time! Get in TouchReach out to Molly: molly@globalhealing.comVisit Global Healing’s website: https://globalhealing.com/Follow Global Healing on social media:Facebook: https://www.facebook.com/globalhealingofficialInstagram: https://www.instagram.com/globalhealingofficial/Youtube: https://www.youtube.com/channel/UCUYI_ovPG0xO3mCjVCWvcbAInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com.

In this episode, Susanne sits down with Stephen Smith, the founder and CEO of Nuturn - an innovative skincare brand that aims to revitalize both the skin and the earth! From Stephen’s roots in fine art and biodynamic agriculture to the scientific evidence behind Nuturn’s impressive clinical results, they explore how regenerative farming practices can spark the next big shift in beauty. Get ready for a compelling conversation on transparency, sustainability, and the future of skincare that goes beyond “clean beauty”! What’s covered in this episode:How biodynamic and regenerative farming methods yield clinically effective skincare.The difference between “clean” and truly regenerative, and why it matters for consumers.Balancing transparency with IP protection - communicating supply chain data without oversharing.Early successes and challenges partnering with contract manufacturers and emerging beauty brands.Stephen’s strategy for scaling responsibly, from farmer relationships to global compliance.Practical insights on how brands can leverage regenerative ingredients to build trust and stand out.Tune in to this insightful episode to learn how Stephen and his team are transforming the way we think about skincare - one nutrient-rich harvest at a time!About NuturnNuturn is on a mission to redefine modern skincare by harnessing the purest, most nutrient-dense elements from regenerative, organic, and Biodynamic® farms. Founded by Stephen Smith, Nuturn is the first clinically proven ingredient that revitalizes both the skin and the earth - achieving results through minimal processing and a commitment to restoring soil health. Proudly made in the USA, Nuturn sets a new standard for “regenerative beauty,” so brands and consumers alike can trust an ingredient that is genuinely pure, potent, and proven.Get in TouchVisit Nuturn’s website: https://www.nuturn.co/Follow Nuturn on social media:LinkedIn: https://www.linkedin.com/company/made-with-nuturn/Instagram: https://www.instagram.com/nuturn.co/ Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! To learn more about Citruslabs visit us at citruslabs.comYou can also send us your feedback and questions. Email us at hello@citruslabs.com.

In this episode, Susanne sits down with Dr. Swathi Varanasi, one of Citruslabs’ Principal Investigators, for a candid conversation about what it really takes to conduct a successful clinical study in the health and wellness space. From debunking the myth of “100% results” to explaining why a one-size-fits-all approach simply doesn’t work, they share valuable insights on how to design meaningful research. Get ready for an eye-opening look into the challenges, misconceptions, and best practices that can guide brands toward more transparent, scientifically sound research! What’s covered in this episode: Common misconceptions about “100% results,” and why realistic data boosts consumer trust. Key factors that influence outcomes, from participant criteria to validated methods. Navigating FDA and FTC guidelines for ethical, compliant claims. How to present clinical data transparently, and still market effectively. Tips for setting up your first study without overwhelming your goals. Actionable advice on balancing ambitious claims with genuine, data-driven insights.Tune in to learn how a thoughtful, honest approach to research can give your brand the credibility it deserves!About CitruslabsCitruslabs is the leading CRO (contract research organization) for health and wellness brands, including supplements, cosmetics, functional foods, superfoods, and pet health. We specialize in substantiating product claims through rigorous research, offering gold-standard randomized controlled trials, single-group pilot studies, and consumer perception studies. Our cost-efficient, decentralized clinical trial designs make high-quality research accessible, delivering objective and reliable data without the typical high costs.Get in TouchTo learn more about Citruslabs visit us at citruslabs.comFollow Citruslabs on social media:LinkedIn: https://www.linkedin.com/company/citruslabsInstagram: https://www.instagram.com/citruslabs_Facebook: https://www.facebook.com/citruslabstechnologyInterested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! You can also send us your feedback and questions. Email us at hello@citruslabs.com.

In this episode, Susanne sits down with veterinarian and Citruslabs’ Pet Health Lead, Dr. Davide Stefanutti, to discuss the rise of pet wellness products and why they’re in demand now more than ever! You’ll learn how human health trends are influencing pet care, the difference between consumer perception studies and clinical trials for pet products, and how to avoid common pitfalls when developing a pet-focused product. Whether you’re a brand looking to expand or simply passionate about keeping pets happy and healthy, this conversation is packed with practical insights for you! What’s covered in this episode:Why rising pet ownership, humanization, and preventive care are fueling market expansion.How human-grade, sustainable, and wellness-focused products are shaping pet care.The importance of perception studies vs. clinical trials to prove efficacy.Common pitfalls, from ignoring taste to lacking in product quality.Best practices for selecting ingredients and establishing dosage guidelines.Why longevity-focused products for older pets offer a prime market opportunity.How wearables, trackers, and data-driven tools are reshaping pet care.Tune in for a deep dive into how to create products that truly stand out in the evolving pet health market! About CitruslabsCitruslabs is the leading CRO (contract research organization) for health and wellness brands, including supplements, cosmetics, functional foods, superfoods, and pet health. We specialize in substantiating product claims through rigorous research, offering gold-standard randomized controlled trials, single-group pilot studies, and consumer perception studies. Our cost-efficient, decentralized clinical trial designs make high-quality research accessible, delivering objective and reliable data without the typical high costs.Get in TouchTo learn more about Citruslabs visit us atcitruslabs.comFollow Citruslabs on social media:LinkedIn:https://www.linkedin.com/company/citruslabsInstagram:https://www.instagram.com/citruslabs_Facebook:https://www.facebook.com/citruslabstechnologyInterested in a clinical trial for your health or wellness brand? Shoot us an email athello@citruslabs.com, we would love to learn more about your company! You can also send us your feedback and questions. Email us athello@citruslabs.com.

In this episode, Susanne is joined by Ellen O’Gorman, Principal Investigator, and Travis Proctor, Director of Partnerships at Citruslabs, to discuss the secrets to maximizing your ROI with clinical research. With experience in hundreds of trials, they offer insights into study design, research methodologies, and turning data into impactful, science-backed claims. They also address misconceptions about clinical trials, the importance of transparency, and choosing the right research partner. A must-listen for brands aiming to use clinical validation to thrive in a competitive market! What’s covered in this episode: Key differences between perception studies, single-group studies, and randomized controlled trials (RCTs). How to choose the right study design for your product’s stage and goals. The role of transparency in communicating research findings and building brand credibility. Common misconceptions about clinical trials and how they can impact study outcomes. Why collaboration and trust are essential when choosing the right research partner. The importance of balancing statistical significance with consumer-friendly claims. Practical advice for brands new to clinical research on navigating the complexities of study execution. Tune in to this insightful episode to learn how clinical research can elevate your brand, from selecting the right study design to sharing transparent and credible results. About Citruslabs Citruslabs is the leading CRO (contract research organization) for health and wellness brands, including supplements, cosmetics, functional foods, superfoods, and pet health. We specialize in substantiating product claims through rigorous research, offering gold-standard randomized controlled trials, single-group pilot studies, and consumer perception studies. Our cost-efficient, decentralized clinical trial designs make high-quality research accessible, delivering objective and reliable data without the typical high costs. Get in Touch To learn more about Citruslabs visit us at citruslabs.com Follow Citruslabs on social media: LinkedIn: https://www.linkedin.com/company/citruslabs Instagram: https://www.instagram.com/citruslabs_ Facebook: https://www.facebook.com/citruslabstechnology Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company!  You can also send us your feedback and questions. Email us at hello@citruslabs.com.

In this episode, Susanne sits down with Jami and Hannah Heidegger, the mother-daughter team behind Retrouvé, a luxury skincare brand rooted in over four generations of expertise! Jami and Hannah discuss how their family legacy, including their time as third-generation owners of Kiehl’s, inspired Retrouvé’s mission to redefine skincare with science-backed, sustainable, and transformative products. The conversation explores the evolving demands of today’s educated consumer, the importance of ethical marketing, and how transparency and clinical validation are reshaping the beauty industry. A must-listen for anyone passionate about skincare innovation and the future of ethical beauty! What’s covered in this episode: How four generations of skincare expertise shaped Retrouvé’s innovative approach. The importance of transparency and ethical marketing in today’s beauty industry. Why Retrouvé invests in consumer education through concierge services and social media. Retrouvé’s commitment to sustainability, including tree-planting initiatives and eco-friendly packaging. The science behind Retrouvé’s Triple Airless Protection System and its impact on ingredient potency. How evolving consumer demands are driving the need for clinically validated skincare. Why Retrouvé focuses on timeless, science-backed formulations over fleeting trends. Tune in to this insightful episode to discover how Retrouvé is redefining luxury skincare with science-backed innovation, ethical practices, and a legacy of excellence. About Retrouvé Founded by Jami and Klaus Heidegger, Retrouvé combines decades of skincare expertise with cutting-edge science and sustainably sourced ingredients. With a focus on transformative results, Retrouvé offers streamlined, multi-tasking formulations crafted in small batches from their Malibu farm and trusted global suppliers. Retrouvé’s mission is more than skincare—it’s a commitment to visible results, ethical practices, and unveiling your most beautiful self at any age. Get in Touch Visit Retrouvé’s website: https://retrouve.com/ Follow Retrouvé on social media: Instagram: https://www.instagram.com/retrouveskin/ TikTok: https://www.tiktok.com/@officialretrouve Facebook: https://www.facebook.com/skinbyretrouve/ Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company!  To learn more about Citruslabs visit us at citruslabs.com You can also send us your feedback and questions. Email us at hello@citruslabs.com.