In this episode, Susanne sits down with Meredith Diehn, the SVP of Marketing at Goodwipes. Their company is redefining personal care with a bold mission to break taboos around hygiene and make self-care feel fresh, fun, and effortless. With two decades of experience in the CPG world, Meredith shares her journey from analytics to brand building and how Goodwipes is activating real communities in a saturated market. From bathroom essentials to festival experiences, this episode explores what it takes to create a beloved brand grounded in data, authenticity, and humor! 

What’s covered in this episode:

• How Meredith’s career evolved from analyzing data to launching purpose-led brands.

• Why community isn’t just a buzzword, and how Goodwipes is redefining it.

• Why modern wellness means “meeting people where they are.”

• How retail market-fit still beats D2C in building real product connections.

• The role Citruslabs played in helping create research-backed product claims. 

Tune in to hear how Meredith and the Goodwipes team are blending transparency, fun, and scientific credibility to lead the next generation of personal care!

About Goodwipes

Goodwipes is redefining hygiene with plant-based, flushable wipes that are gentle on skin and better for the environment. Made without parabens or dyes, their formulas are crafted for even the most sensitive areas: delivering comfort, cleanliness, and confidence wherever you are. What began as a shared love of wipes between two best friends has grown into a mission to make personal care feel good, literally and culturally. With eco-friendly materials and skin-soothing ingredients, Goodwipes offers a refreshing upgrade to your routine; no shame, no compromise.

Get in Touch

Visit Goodwipes’ website: https://goodwipes.com/

Follow Goodwipes on social media:

Facebook: https://www.facebook.com/goodwipes

Instagram: https://www.instagram.com/goodwipes

TikTok: https://www.tiktok.com/@goodwipes

LinkedIn: https://www.linkedin.com/company/goodwipes/

Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! 

To learn more about Citruslabs visit us at citruslabs.com

You can also send us your feedback and questions. Email us at hello@citruslabs.com.