In this episode, Susanne is joined by Ellen O’Gorman, Principal Investigator, and Travis Proctor, Director of Partnerships at Citruslabs, to discuss the secrets to maximizing your ROI with clinical research. With experience in hundreds of trials, they offer insights into study design, research methodologies, and turning data into impactful, science-backed claims. They also address misconceptions about clinical trials, the importance of transparency, and choosing the right research partner. A must-listen for brands aiming to use clinical validation to thrive in a competitive market!

What’s covered in this episode:

• Key differences between perception studies, single-group studies, and randomized controlled trials (RCTs).

  
  



• How to choose the right study design for your product’s stage and goals.

  
  



• The role of transparency in communicating research findings and building brand credibility.

  
  



• Common misconceptions about clinical trials and how they can impact study outcomes.

  
  



• Why collaboration and trust are essential when choosing the right research partner.

  
  



• The importance of balancing statistical significance with consumer-friendly claims.

  
  



• Practical advice for brands new to clinical research on navigating the complexities of study execution.

  
  

Tune in to this insightful episode to learn how clinical research can elevate your brand, from selecting the right study design to sharing transparent and credible results.

About Citruslabs

Citruslabs is the leading CRO (contract research organization) for health and wellness brands, including supplements, cosmetics, functional foods, superfoods, and pet health. We specialize in substantiating product claims through rigorous research, offering gold-standard randomized controlled trials, single-group pilot studies, and consumer perception studies. Our cost-efficient, decentralized clinical trial designs make high-quality research accessible, delivering objective and reliable data without the typical high costs.

Get in Touch

To learn more about Citruslabs visit us at citruslabs.com

Follow Citruslabs on social media:

LinkedIn: https://www.linkedin.com/company/citruslabs

Instagram: https://www.instagram.com/citruslabs_

Facebook: https://www.facebook.com/citruslabstechnology

Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com, we would love to learn more about your company! 

You can also send us your feedback and questions. Email us at hello@citruslabs.com.