In this episode, Susanne sits down with veterinarian and Citruslabs’ Pet Health Lead, Dr. Davide Stefanutti, to discuss the rise of pet wellness products and why they’re in demand now more than ever! You’ll learn how human health trends are influencing pet care, the difference between consumer perception studies and clinical trials for pet products, and how to avoid common pitfalls when developing a pet-focused product. Whether you’re a brand looking to expand or simply passionate about keeping pets happy and healthy, this conversation is packed with practical insights for you! 

What’s covered in this episode:

• Why rising pet ownership, humanization, and preventive care are fueling market expansion.

• How human-grade, sustainable, and wellness-focused products are shaping pet care.

• The importance of perception studies vs. clinical trials to prove efficacy.

• Common pitfalls, from ignoring taste to lacking in product quality.

• Best practices for selecting ingredients and establishing dosage guidelines.

• Why longevity-focused products for older pets offer a prime market opportunity.

• How wearables, trackers, and data-driven tools are reshaping pet care.

Tune in for a deep dive into how to create products that truly stand out in the evolving pet health market! 

About Citruslabs

Citruslabs is the leading CRO (contract research organization) for health and wellness brands, including supplements, cosmetics, functional foods, superfoods, and pet health. We specialize in substantiating product claims through rigorous research, offering gold-standard randomized controlled trials, single-group pilot studies, and consumer perception studies. Our cost-efficient, decentralized clinical trial designs make high-quality research accessible, delivering objective and reliable data without the typical high costs.

Get in Touch

To learn more about Citruslabs visit us atcitruslabs.com

Follow Citruslabs on social media:

LinkedIn:https://www.linkedin.com/company/citruslabs

Instagram:https://www.instagram.com/citruslabs_

Facebook:https://www.facebook.com/citruslabstechnology

Interested in a clinical trial for your health or wellness brand? Shoot us an email athello@citruslabs.com, we would love to learn more about your company! 

You can also send us your feedback and questions. Email us athello@citruslabs.com.