The Multifamily Hangout

Karl Sowa is the CEO of iRestify, a growth leader focused on demand generation, operations, and product management. He has led profitable B2C and B2B businesses with direct multi-million-dollar P&L ownership, blends deep technology expertise with marketing, operations, and finance, and has built products and companies end to end, including GTM execution and people leadership. He has helped create two successful VC/PE-backed exits.

Prior to founding The RADCO Companies, Norman was a seasoned real estate litigation, workout, and transactional lawyer. Awarded a Juris Doctor by New York Law School in 1981 and a Bachelor of Arts from SUNY Plattsburgh in 1978, he is licensed to practice in both New York and Georgia. Norman was awarded a PhD by Kennesaw State University in 2023.As a Chairman of the Kennesaw State University Foundation Board of Trustees, Norman oversaw the expansion of the 47,000+ student university in metropolitan Atlanta. During his 13-year tenure, the campus doubled in size with the addition of $500 million in new buildings that he helped finance and develop. Norman is the Benefactor of the Norman J. Radow College of Humanities and Social Sciences at Kennesaw State UniversityNorman is currently a member of the New York Law School Board of Trustees and previously served as an Adjunct Professor at Emory University School of Law. He is a dynamic speaker and real estate industry expert and has been featured on CNBC, Bloomberg, Wall Street Journal, New York Times, and more.

Jamie Gorski is Founder and President of Catchpoint Collective and a nationally recognized multifamily marketing leader. She built her career shaping customer experience and brand strategy with a relentless focus on the voice of the customer.Kate Good is Partner and SVP of Multifamily Development at Hunington Residential and co-founder of Apartment All Stars. A developer, speaker, and industry innovator, she is known for bold ideas and a career spent creating standout communities.

Ken Doble started in property management as the on-site manager of a 24-unit building and rose through the ranks to COO, overseeing 23,000 units across 11 states. After the 2008 crash, he co-founded Quantitative Realty Capital, specializing in acquiring and repositioning underperforming apartments. With more than 30,000 units and $233 million in renovations under his belt, Ken combines hands-on operational experience with strategic leadership. He is also the author of The 5 P’s of Property Management, a practical guide to building stronger multifamily operations.

Kate Good is Partner and Senior Vice President of Multifamily Development at Hunington Residential, where she leads new community development and operations. She is also the founder of KateGood.com and Apartment All Stars, platforms that have made her one of the most recognized voices in multifamily marketing and leadership. From leasing consultant to national speaker and developer, Kate has built a career on creating communities that stand out and resident experiences that last.

Building a strong multifamily brand strategy takes more than logos or ad campaigns — it starts with purpose. In this conversation, leaders share how mission, vision, and culture drive brands that stand out in real estate.We dive into:Why brand strategy in multifamily begins with purpose and valuesHow customer experience defines retention more than rent or designThe role of AI in real estate marketing and resident engagementWhy maintenance is the brand and key to resident loyaltyHow leadership can align associates with mission and visionLessons from companies rethinking marketing, tech stacks, and cultureIf you want to understand how a clear multifamily branding strategy transforms customer experience, employee engagement, and long-term trust, this episode is a must-watch.👉 Subscribe for more multifamily insights and join the conversation in the comments.

In this episode of The Multifamily Hangout, hosts Adrian Danila and Chris Moreno welcome Christopher Finlay — a Marine Corps veteran who has overseen more than $4 billion in multifamily real estate transactions.Christopher shares how the discipline, trust, and initiative forged in the Marines shaped his leadership style and his long-term success in real estate. He pulls back the curtain on data-driven investing, market selection, and the urgent need for more affordable housing.The conversation also unpacks how AI is reshaping real estate operations and why skilled trades remain a cornerstone of the industry’s future.For anyone looking to sharpen their leadership, strengthen their investment strategy, or build high-performing teams, this episode is a must-listen.

Stephanie Gubiotti, President of New Urban Residential, sits down with hosts Adrian Danila and Chris Moreno to share how she’s scaling her multifamily team through the Entrepreneurial Operating System (EOS).She walks us through building the right team, weaving accountability into daily operations, and using AI as a support tool rather than a distraction. Stephanie opens up about the system that’s fueling her growth and the lessons any leader can apply.This episode explores how EOS reshaped her management approach, why culture depends on clarity, and what it takes to balance technology with people-first leadership. For anyone steering a multifamily organization through growth, this is a conversation you won’t want to miss.Subscribe to catch more insights from leaders redefining what success looks like in multifamily.

Ginger Ashton serves as Vice President of Operations at Atlantic | Pacific Management, overseeing a diverse portfolio of multifamily communities across multiple markets. With more than 20 years of experience in property management, Ginger is recognized for her ability to lead high-performing teams, streamline operations, and elevate both resident experience and asset value. Her leadership style blends strategic thinking with a strong emphasis on culture, accountability, and mentorship. Ginger’s deep industry knowledge and people-first approach make her a trusted leader in driving operational success at scale.Ginger also serves as Chair of the Georgia Apartment Association Foundation (GAAF), which supports education and career growth in the multifamily industry across the state. Through this role, she helps lead initiatives like GeorgiaApartmentJobs.com, a platform connecting job seekers with careers in property management.Learn more:https://www.atl-apt.org/about-gaafhttps://georgiaapartmentjobs.com/

Zlatko Bogoevski is the Founder and Chief Executive Officer of BetterBot, an AI-driven platform designed to optimize leasing and renter engagement in the multifamily industry. Based in the Atlanta metro area, he has built a reputation as a forward-thinking tech entrepreneur focused on empowering renters through innovative conversational AI solutions. Under his leadership, BetterBot has earned recognition as a member of the Multifamily Innovation® Council—a testament to its influence in reshaping how property management and leasing operate.He has shared insights in interviews detailing his vision and the company’s progression, outlining how BetterBot blends advanced AI with user-centered design to streamline rental processes.

Steve F. Hallsey is a seasoned multifamily executive with nearly 40 years of industry leadership. Most recently, he served as Managing Director of Wood Residential, where he directed operations across the firm’s national portfolio—including owned and third-party assets. His oversight included management, marketing, leasing, maintenance, and accounting functions coast-to-coast.Previously, Steve was President and CEO of AMLI Management Company for 14 years, leading the national property management platform for Prime Property Fund, a Morgan Stanley–managed real estate fund. He also held the role of Managing Director of Operations at Charles E. Smith, a publicly traded REIT based in Washington, D.C.Steve is an active member of the multifamily community, serving on the Board of Directors for NMHC and frequently speaking at NAA conferences and national industry events. His insights have been featured in numerous real estate publications.Outside the industry, Steve is a creative at heart—an avid hiker, wood carver, sculptor, and painter. He’s also the author of the best-selling children’s book Matilda McGruder and is known for his barbecue mastery on The Big Green Egg.

Steve Boyack is the President of JVM Management and Chief Operating Officer at JVM Realty. With over 30 years of experience in multifamily real estate, he specializes in operational strategy, team development, and property technology. Prior to JVM, he held executive roles at CA Ventures, Laramar Group, and Draper and Kramer. Steve is a recognized industry leader known for building high-performing platforms and driving innovation across large multifamily portfolios.

Jennifer holds her Accredited Residential Manager designation through the Institute of Real Estate Management (IREM), is a Licensed Property Manager in the District of Columbia, and is National Compliance Professional Certified. She is a member of both IREM and the Property Management Association (PMA) of Maryland, where she has loyally served as a Committee Co-Chair.Results-driven multi-family executive and trainer with 25+ years of varied and progressive experience in operations, marketing, financial analysis, training, management, and client relations. Consistently exceeds business objectives with adaptable perspective, insight-driven strategy, and creative execution.

Steven Rea is a multifamily innovator with over a decade of experience at the intersection of property management and technology. He believes that providing people with their homes is one of the industry’s greatest responsibilities—and that it goes beyond operations to building communities, empowering teams, and delivering better outcomes.At RPM Living, he helped build the tech stack, training systems, and business development strategy during the company’s transition to managing Class A properties. At ResProp, he scaled the Texas third-party portfolio from zero to 6,500 units while advising on proptech and operational innovation.Now, as the founder of Chasing Tomorrow AI, Steven is launching guided., a platform designed to revolutionize training and onboarding in multifamily. His mission is to simplify complexity, accelerate adoption of new technologies, and equip teams to meet the future with confidence.

For more than 20 years, Dom Beveridge has held leadership roles in consulting, revenue management, and marketing.He began his career in the travel and hospitality sector, where he used, implemented, designed, and ultimately sold enterprise revenue management systems and consulting projects with Talus Solutions—the original creators of LRO. Dom later worked as a strategy consultant for Capgemini before returning to Pricing and Revenue Management with JDA Software, Inc. In 2019, he was awarded a U.S. patent for a price optimization solution he co-invented during his time at JDA.Prior to joining D2 Demand Solutions, Dom spent five years working with multifamily companies in various roles at the Rainmaker Group. Most recently, he served as the Executive Vice President of Demand Generation, overseeing all aspects of marketing and lead generation until the company’s acquisition by RealPage, Inc. in December 2017. Following the acquisition, he led the integration of Rainmaker into RealPage and was responsible for delivering and enhancing the company’s annual user conference, RealWorld 2018.Dom’s specialties include business consulting with a deep functional expertise in price optimization (revenue management), market and business intelligence. He also has extensive experience in B2B marketing, including content marketing and campaigns, public relations, marketing automation (HubSpot and Salesforce.com), event promotion, and the development of content programs.

Amy Mark is a seasoned multifamily real estate executive with over 20 years of experience managing diverse portfolios, including new developments, lease-ups, and stabilized assets. A natural problem-solver, Amy is known for her creative, outside-the-box thinking and passion for building strong team cultures. Her career began unexpectedly while working at Gold's Gym, leading her into property management, where she quickly embraced opportunities for growth and innovation. Amy is highly active in industry associations, regularly sharing insights on LinkedIn, and is dedicated to mentoring and empowering professionals within the multifamily community.

Tony Sousa is the Founder of Sousa Consulting, bringing nearly two decades of multifamily operations, branding, and leadership experience to the forefront of modern business strategy. A former executive turned consultant, Tony helps companies and individuals build impactful brands, develop authentic content strategies, and align personal and corporate storytelling. Known for his candid voice, people-first approach, and deep understanding of the attention economy, Tony champions culture, transparency, and emotional intelligence as the keys to sustainable growth in the multifamily industry and beyond.

After more than 30 years in the multifamily industry, Andrew Bowen has learned that the only constant is change. He has the privilege of speaking with owners and operators across the country, listening to their passions, understanding their challenges, and learning about their forward-looking strategies and use of technology. His true passion lies in empowering those who invest in multifamily real estate to harness data in order to deliver superior returns for their investors. Whether through business intelligence, revenue management, benchmarking, or artificial intelligence, Andrew is dedicated to helping the industry identify and capitalize on emerging trends.Outside of his professional work, Andrew is deeply passionate about his faith, his wife, his family, his goldendoodle, fitness, martial arts, and helping others discover their own version of strength. You can follow his insights and reflections at andrew-bowen.com.

Debbie Phillips is an entrepreneur and real estate professional with over 30 years of industry experience. Debbie has a multi-faceted career managing diverse real estate assets including developing world-class leadership development programs and talent management strategiesIn addition to her private consulting, Debbie serves as an Adjunct Professor for numerous universities including Georgia Institute of Technology, The New School of Architecture and Design in San Diego, California and Realtor University in Chicago, Illinois. Debbie is actively involved in industry organizations and serves in advisory roles for housing, education and workforce development. As a keynote speaker, nationally acclaimed author, her passion is promoting careers in the real estate industry. Debbie completed her Ph.D. from Georgia Tech, where her research focused on Resident Satisfaction and Employee Engagement as she developed an Employee Engagement Model for the Multifamily Housing Industry. Debbie also holds a Master of Science degree in Housing & Consumer Economics, with an emphasis on Senior Housing, and a Bachelor of Science degree in Consumer Journalism, both from the University of Georgia.Debbie believes in the philosophy, "you can dream, build and create the most beautiful place in the world, but it takes PEOPLE to make the dream a reality." Debbie’s mission is developing top tier talent that adds value to an organization through increased employee engagement.

Bob Knakal is a sales broker selling investment properties in New York City since 1984. It is generally accepted that Bob has brokered the sale of more properties (2,300) in New York City than any individual broker ever.Bob was Chairman and Founding Partner of Massey Knakal Realty Services, New York’s #1 building sales firm. He started his real estate career in 1984 at CB Richard Ellis where he met Paul J. Massey Jr. They both left CB in 1988 to form Massey Knakal.From 1988 through 2014, Massey Knakal closed over 6,000 transactions with an aggregate value in excess of $23 billion. To date, Bob has been personally responsible for the sale of over 2,252 buildings (generally considered to be the highest total ever for a single broker in New York) and over $21 billion in sales.On December 31, 2014, Cushman & Wakefield acquired Massey Knakal. At Cushman & Wakefield, Bob acted as Chairman of New York Investment Sales. He was ranked the top originating investment sales broker at Cushman & Wakefield in 2014, 2015 and 2016.Since 2009, Bob has written a weekly column on the New York City Real Estate Market called Concrete Thoughts for the Commercial Observer.Bob graduated from the Wharton School of Business at the University of Pennsylvania with a bachelor’s degree in economics in 1984.In 1999, at the age of 36, Bob was named to Crain’s New York Business’s Forty Under Forty/New York Rising Stars list for his outstanding achievement in the New York City business community. He is a two-time winner of the Real Estate Board of New York’s Robert T. Lawrence Award in the Most Ingenious Deal of the Year contest.