Episode 66 - Jamie Gorski - Founder & President @ Catchpoint Collective
Description
Building a strong multifamily brand strategy takes more than logos or ad campaigns — it starts with purpose. In this conversation, leaders share how mission, vision, and culture drive brands that stand out in real estate.
We dive into:
Why brand strategy in multifamily begins with purpose and values
How customer experience defines retention more than rent or design
The role of AI in real estate marketing and resident engagement
Why maintenance is the brand and key to resident loyalty
How leadership can align associates with mission and vision
Lessons from companies rethinking marketing, tech stacks, and culture
If you want to understand how a clear multifamily branding strategy transforms customer experience, employee engagement, and long-term trust, this episode is a must-watch.
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