The Business of Storytelling

In this, the final episode of our very first season, Zat (just Zat!), Editor of luxury print and online publication The Peak discusses his approach to storytelling for different platforms. He emphasises tailoring content specifically for each platform's unique audience rather than just copying and pasting posts and he explains his process for parsing long-form stories into bite-sized pieces for the likes of Instagram and LinkedIn, focusing on the behind-the-scenes conversations with profiles that show a more personal side. Throughout the our conversation Zat stresses the importance of understanding each platform and creating dedicated content to nurture an audience on each rather doing so simply to try and drive them back to your website.As ever you can find Zat and all my fascinating guests from the first season of ‘The Business of Storytelling’ on every platform you could wish for!* Spotify* Apple Podcasts* Vimeo* YouTubeThis podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees and which just had introduced Vimeo Central.Vimeo Central is a secure, AI-powered video hub designed to centralise, extract, and share knowledge. Perfect for bringing together the siloed places where knowledge can live within your organisation or consolidating the multiple video tools that don't work well together reducing cost and complexity. 💥🎥 Summarise company videos in seconds💬 Chat directly with your videos🎙️ Automatically transcribe videos for easy keyword search👀 Turn monotonous town halls and trainings into interactive viewing experiencesWherever you watch or listen don’t forget to like, subscribe, share and rate so that we can spread the word and help the whole world become better storytellers.If you’d like to receive more stories for storytellers, subscribe to our blogs and newsletters via the button below.SubscribedAnd don’t forget to follow us across all the socials too!* Linkedin* Instagram* Facebook* TikTok This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

One could argue that a brand is the sum of the stories we, and others, tell about it, which would explain why Theresa Pragasm, Head of Brand at Singaporean fintech firm StashAway is using storytelling to educate customers about this exciting new sector whilst showing them the journey of investing.Throughout our chat she stresses the importance of balancing emotional and functional storytelling when it comes to discussing money, and building trust through consistency, relevance and believability. She also talks about her never ending quest to understand customer behaviors, like where they get stuck in the investing process. in order to inform tactical messaging strategies that drive business goals. And make no mistake, Theresa’s all about those business goals and details exactly how storytelling benefits the bottom line.As ever you can find Theresa and all my fascinating guests from the first season of ‘The Business of Storytelling’ on every platform you could wish for! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

Now this was a fun one! Simon Kearney is CEO of Click2View, the content marketing agency I co-founded with him in 2010. I sold my half in 2017 but Simon and I remain great mates and colleagues and he has taken the agency to even greater heights expanding to Australia, Indonesia and, most recently, an office in Dubai.This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees. See for yourself at https://vimeo.com/enterprise. This is just one of many great episodes you can find in all your favourite places including Spotify, Apple Podcasts and YouTube too. Wherever you watch or listen don’t forget to like, subscribe, share and rate so that we can spread the word and help the whole world become better storytellers.And if you’d like to receive more stories for storytellers, subscribe to our Substack at https://mooreslore.substack.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

It’s International Women’s Day today, which is handy because we have a very international woman on our podcast - in fact she took her brand, Visa, all the way to Pakistan to tell a story about cows! You see Nadia believes stories are everywhere but she knows you’ve got to go out and get them, a lesson she learned during her time with CNN. Now she works for Visa, the world’s largest payments network, telling stories about the digitisation of cash and, indeed, entire economies across Asia from Pakistan to Papua New Guinea! Hear her story below or in all the usual spots including;* Spotify* Apple Podcasts* Vimeo* YouTubeThis podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees and which just had introduced Vimeo Central.Vimeo Central is a secure, AI-powered video hub designed to centralise, extract, and share knowledge. Perfect for bringing together the siloed places where knowledge can live within your organisation or consolidating the multiple video tools that don't work well together reducing cost and complexity. 💥🎥 Summarise company videos in seconds💬 Chat directly with your videos🎙️ Automatically transcribe videos for easy keyword search👀 Turn monotonous town halls and trainings into interactive viewing experiencesWherever you watch or listen don’t forget to like, subscribe, share and rate so that we can spread the word and help the whole world become better storytellers.If you’d like to receive more stories for storytellers, subscribe to our blogs and newsletters via the button below.And don’t forget to follow us across all the socials too!* Linkedin* Instagram* Facebook* TikTok This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

I've never liked the phrase "vendor" and try never to refer to "the client" like some 1970's comedian referring to "her indoors". At the end of the day, we're just two people doing our best to achieve a common goal and if you're really lucky sometimes you transcend the boundaries of business to become great friends, like me and Nikki.Nikki's done it all in a career that spans finance, insurance, telecommunications, retail, logistics, IT, sports & property across APAC. She's been on both the agency and the client side but has come to specialise in managing cross-functional teams to scale businesses by constructing bottom-up, data-driven marketing strategies.She has a strong brand and digital background with extensive knowledge in MarTech, mobile and eCommerce. She believes brands are built on great stories that contribute to even better experiences, which is handy cuz that’s what we talked about!This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees and which just had a massive upgrade as you can see!You can find more fascinating episodes of ‘The Business of Storytelling’ in all you favourite places including Spotify, Apple Podcasts, YouTube and Vimeo of course.Wherever you watch or listen don’t forget to like, subscribe, share and rate so that we can spread the word and help the whole world become better storytellers.If you’d like to receive more stories for storytellers, subscribe to our blogs and newsletters at https://mooreslore.substack.com. You can find us on LinkedIn, Instagram, Facebook & TikTok too. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

Back at the turn of the millennium Mandy Wong, in difficult circumstances and in need of a career, joined the account management team at TBWA in Malaysia, little knowing that 20 years later she would be announced as President of TBWA\Singapore. Since taking the reigns at 'The Disruption Company’ they have won three golds at the 2023 Marketing Interactive Agency of The Year Awards for Creative Agency of The Year, Digital Agency of The Year and Brand & Design Agency of The Year, with Mandy taking home Silver for Agency Leader of The Year.A few months later Mandy was back in her ballgown at Campaign Asia's Agency of The Year Awards where she and her team bagged three more golds for Singapore Creative Agency of The Year, S.E.A. B2C Marketing Agency of The Year and S.E.A. Content Marketing Agency of The YearMost recently Mandy and her team won the hotly contested creative account for Mandai Wildlife Group. If you’re not excited to hear from this woman, then I just don’t know what you want.  Watch or listen NOW!This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees. See for yourself at vimeo.com/enterprise.This is just one of many great episodes you can find in all your favourite places including Spotify, Apple Podcasts and YouTube too.Wherever you watch or listen don’t forget to like, subscribe, share and rate so that we can spread the word and help the whole world become better storytellers.And if you’d like to receive more stories for storytellers, subscribe to our Substack at mooreslore.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

Rice Media is a prolific Southeast Asian publication that manages to produce masses of multimedia content with a skeleton crew that doesn’t compromise on quality thanks, in part, to the exacting standards of Editor-in-Chief Ilyas Sholihyn. Find out how he does it whilst pioneering a new model for news media in episode three of ‘The Business of Storytelling’.This podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees. See for yourself at https://vimeo.com/enterprise. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

Glenn is not only an advocate for Workday’s customers but also the LGBTQ+ community thanks to his role as Workday’s pride leader. In this conversation he tells us how he finds great, and diverse, customers stories to tell all over the region, how he convinces them to take part and how trust and diversity in his agency partners is essential to telling compelling stories. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com

The former Managing Director of Channel News Asia and current Chief Marketing Officer of Singlife tells us about covering the Boxing Day tsunami, Lee Kuan Yew's funeral and, now, using her storytelling skills to build the Singlife brand and sell insurance to increase peace of mind for Singaporeans. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mooreslore.substack.com