In this, the final episode of our very first season, Zat (just Zat!), Editor of luxury print and online publication The Peak discusses his approach to storytelling for different platforms.

He emphasises tailoring content specifically for each platform's unique audience rather than just copying and pasting posts and he explains his process for parsing long-form stories into bite-sized pieces for the likes of Instagram and LinkedIn, focusing on the behind-the-scenes conversations with profiles that show a more personal side.

Throughout the our conversation Zat stresses the importance of understanding each platform and creating dedicated content to nurture an audience on each rather doing so simply to try and drive them back to your website.

As ever you can find Zat and all my fascinating guests from the first season of ‘The Business of Storytelling’ on every platform you could wish for!

* Spotify

* Apple Podcasts

* Vimeo

* YouTube

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