Direct Sales: the Other 99% Podcast

Are you overwhelmed by trying to do everything at once? In this episode, Lisa Duck and Susan Larimer reveal why doing less can actually lead to greater success in your business—by focusing on what truly matters and simplifying your approach. Takeaways:The misconception that more activity equals more successThe importance of focusing on core activities that move your business forwardWhy overcomplicating your sales process can hinder growthThe value of relationship-building and customer care over chasing every platformHow to identify your top three priorities and filter out distractionsThe benefits of letting go of unnecessary tasks to naturally grow your businessThe importance of authenticity and doing business your wayThe significance of connection over volume in direct sales#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story here✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.comDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Are you feeling stuck or overwhelmed in your business? In this episode, Lisa Duck and Susan Larimer explore how to identify when it's time for a reset, avoid burnout, and simplify your focus to reignite growth and success. Tune in for practical tips, mindset shifts, and actionable exercises to help you get back on track. Takeaways:Recognizing the signs that indicate a business reset is neededThe importance of focusing on one or two social platforms instead of spreading yourself thinHow to identify heavy, frustrating, or no-longer-fun tasks in your businessThe mental model of "Follow One Course Until Successful" to maintain focusStrategies to avoid overwhelm and social media distraction trapsThe role of motivation from within versus external pressurePractical exercises for self-assessment and prioritizationThe concept of "not being broken" but just stuck and in need of recalibrationBuilding consistency and avoiding the pinball machine effect in content creationPlanning a purposeful, manageable approach to social media and customer relationships#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story here✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.comDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self.Takeaways: The importance of a heart-centered approach in social sellingHow to create engaging, useful content that builds trustThe role of Facebook groups vs. public pages for community growthStrategies for managing Facebook notifications and staying productivePractical examples of product storytelling and multi-purpose usesAdvice for transitioning from direct sales to digital entrepreneurshipMelina's top tips for starting and growing your business onlineThe power of video and relationship-building over traditional postingVisit Melina on her website: melinadixon.com  #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story here✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.comDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

On this weeks episode of the Other 99% Lisa and Susan talk with guest Kathy Emeigh as she shares her inspiring journey through direct sales, her unique purple chair philosophy for inner peace, and practical insights on mindset, relationships, and personal growth. Discover how to cultivate self-love, resilience, and impact in your business and life.  Takeaways:The power of internal sacred spaces transforms resilienceThought pathways are physical structures that can be rewiredSelf-relationship is foundational to external impactOptions cultivate empowerment and adaptabilityCompassionate inquiry beats self-criticismConnection to a higher self amplifies peace and purposeVisit Kathy on her website: thispurplechair.com #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story here✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.comDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self.Takeaways:The importance of a heart-centered approach in social sellingHow to create engaging, useful content that builds trustThe role of Facebook groups vs. public pages for community growthStrategies for managing Facebook notifications and staying productivePractical examples of product storytelling and multi-purpose usesAdvice for transitioning from direct sales to digital entrepreneurshipMelina's top tips for starting and growing your business onlineThe power of video and relationship-building over traditional postingVisit Melina on her website: melinadixon.com #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story here✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.comDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer engage with Stephanie Pressley, who shares her lifelong journey in direct sales, influenced by her parents. Stephanie discusses her transition from direct sales to speaking and coaching, focusing on empowering women through challenges. She emphasizes the importance of perspective and self-worth in business, the impact of family on entrepreneurial spirit, and the tools she uses for success.  TakeawaysStephanie's journey in direct sales began at a young age, influenced by her father's entrepreneurial spirit.Direct sales provided financial support for her family's extracurricular activities.Homeschooling her children was intertwined with her direct sales experience.Stephanie emphasizes the importance of community and adult interaction for homeschooling mothers.She transitioned to speaking and coaching to empower women facing challenges.The perspective of viewing challenges as situations rather than problems is crucial.Stephanie's passion lies in encouraging others to realize their potential.She uses a simple three-step framework to help women organize their daily lives.Family plays a significant role in shaping entrepreneurial spirit and mindset.Women in direct sales should recognize their value and earn their place at the table.#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare👋 Connect with Stephanie at stephaniepressley.comThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story here✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.comDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Emily Munns, a direct sales with experience in Norwex and Zyia. Emily shares her journey in direct sales, emphasizing the importance of systems for customer connection, the role of Project Broadcast in follow-up, and the necessity of having a personal website to build relationships. The conversation also covers social media engagement, the evolution of Facebook groups, and the significance of time management in running a successful business.Takeaways​Emily Munns emphasizes the importance of systems in direct sales.​Project Broadcast has transformed Emily's customer follow-up process.​Direct sales allows for flexibility in balancing personal life and business.​Having a personal website enhances brand identity and customer connection.​Social media presence is crucial but should be balanced with other engagement methods.​Feedback from customers can guide content and product focus.​The evolution of Facebook groups requires adaptation and understanding of customer needs.​Time management tools can significantly improve productivity and focus.​Building relationships is key in direct sales success.​Consistency in communication fosters customer loyalty.#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare 👋 Connect with Emily @ emilymunns.com This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story here✔️ Unlock More Goodies from Lisa visit 👉 lisaduck.com✔️ Get the Inside Scoop from Susan visit 👉 susanlarimer.comDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa and Susan break down how to create a clear, confident one-two sentence elevator pitch that actually connects. No awkward explanations, no salesy language, just a simple way to share what you do and invite the right people into the conversation.Key topics:The importance of clarity and confidence in your elevator pitchThe common mistakes to avoid, such as oversharing or sounding apologeticHow to focus on the benefit and problem you solve, not just your productsThe significance of adjusting your pitch for different contexts (social bios, direct messages, networking events)Overcoming stigma around direct sales and how to be proud of what you doThe power of belief in your products, company, and yourself#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific audiences. The conversation also touches on the necessity of having a website in the evolving digital landscape and how to navigate links and navigation menus effectively.TakeawaysYou have to tell people what to do next.Capture before you can convert.Start at the end and work your way forward.It's about what they need, not about you.You can have multiple capture and convert pages.Picking a domain name, Write it out as a URL before you pay for it.Your website is your own space to build trust.You need to talk to the people who are gonna relate to you.Having a website allows you to build an audience.#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer delve into the significance of branding, especially for direct sellers. They discuss how branding builds trust, recognition, and reduces decision fatigue. The conversation emphasizes the importance of understanding your ideal customer, defining your brand personality, and the role of colors and fonts in creating a cohesive brand identity. The hosts also highlight practical strategies for utilizing your brand across various platforms, including social media and websites. TakeawaysBranding is essential for standing out in direct selling.Your brand reflects your personality, not who you think you should be.Building trust through consistent branding is crucial.Understanding your ideal customer helps in creating targeted content.Colors evoke emotions and should align with your brand message.Fonts must be clear and consistent across all platforms.Decision fatigue can be minimized with a well-defined brand.Your website is a key platform for expressing your brand.Utilizing your brand consistently across platforms enhances recognition.#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsGrab Susan's Branding GuideDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of "The Other 99%", hosts Lisa Duck and Susan Larimer dive into the often frustrating experience of posting on social media and receiving little to no engagement, which they humorously refer to as 'tumbleweeds'. They discuss the importance of auditing your posts to understand why certain content fails to resonate with audiences. Lisa emphasizes the need for clarity in communication, suggesting that posts should invite interaction rather than simply present information. Susan shares her experience with her Facebook group, highlighting the significance of analyzing engagement metrics to refine posting strategies. Together, they provide actionable tips for creating engaging content that fosters community interaction and builds relationships rather than just pushing sales. Takeaways:Audit your posts to understand engagement.Ask questions to encourage interaction.Keep posts clear and concise.Use analytics to refine your strategy.Engagement is about building relationships, not just sales.#DirectSales #BusinessGrowth #TheOther99%PodcastThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer discuss the practical applications of AI, debunk common myths, and explore how AI can enhance direct selling and business success. They emphasize the importance of using AI as a tool for creativity and efficiency while maintaining personal connections and authenticity in communication. The conversation covers various ways to integrate AI into daily tasks, from email marketing to personal projects, and offers valuable insights on how to effectively utilize AI without losing the human touch.TakeawaysAI is often misunderstood and seen as a threat.Using AI can enhance creativity and efficiency in business.Direct sellers can benefit from AI without losing personal connections.AI should be used as a tool, not a replacement for human interaction.Personalizing AI outputs is crucial for authenticity.AI can help with spelling and grammar, making communication clearer.Asking AI questions can lead to better and more tailored results.AI can assist in managing projects and organizing information.Using AI for social media can save time and reduce burnout.It's important to proofread and personalize AI-generated content. #DirectSales #BusinessGrowth #TheOther99%Podcast  Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsGrab Susan's ChatGPT PromptDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of fundraising throughout the year, sharing personal experiences and successful strategies. They emphasize the significance of local connections, setting goals, and the emotional impact of giving back. Susan shares specific fundraisers she has organized, including the Pink Healing Balm, Adopt a Grandparent, and Freedom Feet fundraisers, highlighting the joy and community spirit that comes from these initiatives. The conversation encourages listeners to find their passion in fundraising and to start small, integrating their products into charitable efforts. TakeawaysFundraising can happen any time of the year.Local organizations are more likely to engage with fundraisers.Setting a clear fundraising goal increases success.Using social media can help reach potential donors.Unexpected gifts can have a profound impact on recipients.Involve your community and local schools in fundraising efforts.It's okay to earn income from fundraisers.Document your fundraising efforts for future promotions.Find personal connections to causes for more impactful fundraising.Start small and grow your fundraising initiatives over time.#DirectSales #BusinessGrowth #TheOther99%Podcast  Grab Susan's Fundraising Tips Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer discuss effective goal setting and planning strategies for 2026. They emphasize the importance of using both paper and digital calendars to map out marketing focuses and avoid last-minute chaos. The conversation covers proactive planning, the significance of holidays, quarterly goal setting, and managing taxes and fundraisers. The hosts encourage listeners to create a structured approach to their business planning while maintaining a light-hearted perspective. TakeawaysUsing a paper calendar can help visualize your year.Transitioning to a digital calendar is essential for reminders.Proactive planning reduces stress and chaos.Identify key holidays to focus your marketing efforts.Break down yearly goals into quarterly and monthly tasks.Utilize community engagement for fundraisers.Plan for personal commitments alongside business goals.Create a digital repository for past marketing materials.Don't overwhelm yourself with every holiday; choose wisely.Engage with your audience through social media for feedback.#DirectSales #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleDownload your Printable PlannerFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss how to prepare your business for 2026 by focusing on your mission, vision, and a guiding word for the year. They emphasize the importance of reflecting on past successes and failures to set clear goals, crafting a mission statement that aligns with your business values, and envisioning what you want your business to look like by the end of the year. The hosts also encourage listeners to choose a word that will guide them throughout the year, ensuring that all elements align for a successful 2026. Takeaways:Focus on your mission, vision, and word for 2026.Reflect on past successes and failures to inform future goals.Craft a mission statement that empowers your business direction.Envision what you want your business to look like by December 31, 2026.Choose a guiding word that resonates with your goals for the year.Use tools like ChatGPT to help formulate your mission and vision.Ensure your mission, vision, and word align with each other.Set big goals that may extend beyond the year 2026.Planning is essential for business growth and success.Share your mission, vision, and word with an accountability partner.#DirectSales #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleDownload your Printable Planner Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDownload the Mission, Vision and Focus WorksheetDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer introduce a new framework for business planning called the Three Rs: Reflect, Release, and Restart. They discuss the importance of reflecting on the past year, identifying what worked and what didn't, and making space for new ideas and systems as they prepare for the upcoming year. The conversation emphasizes personal growth, goal setting, and the need to let go of outdated practices to foster a more productive and fulfilling business environment. TakeawaysReflecting is about collecting information, not criticizing.Identify what energized you in the past year.Look at your calendar and past events to assess success.Release systems and practices that no longer serve you.It's okay to let go of things that are stale or unproductive.Ask yourself if anyone will notice if you stop doing something.Make space for new ideas and systems in your business.Focus on what works for you, not what others are doing.Feel the excitement for new initiatives you want to start.Engage with your audience to share your reflections and plans.#DirectSales #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleDownload Your Printable PlannerFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this celebratory 100th episode of The Other 99%, hosts Lisa Duck and Susan Larimer reflect on their journey, share behind-the-scenes insights, and engage with their audience. They discuss the origins of the podcast, memorable moments, and the evolution of their format. The episode highlights the importance of community and listener engagement, while also looking ahead to future plans and opportunities for growth. The hosts express gratitude for their audience and the connections they've made along the way, culminating in a fun prize giveaway.Thank you so much for tuning in to our 100th episode. This milestone would not exist without listeners like you who show up, share the show, and make this community feel like home. We also want to send a special thank you to our top sponsors for donating prizes that make this celebration even sweeter. Be sure to click the link below for your chance to win.Top Sponsors:Melina Dixon - melinadixon.comDiana Winsor - beagelesswithdiana.comCindy Ortiz - cindyortiz.netEvelyn Abernathy - purpleessencebyevelyn.comLisa Duck - lisaduck.com Susan Larimer - susanlarimer.com#DirectSales #100thepisode #BusinessGrowth #TheOther99%Podcast  Thanks for joining us for our 100th Episode. Enter here for a chance to win a gift from one of our amazing sponsors. Entries close January 23rd, 2026Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Email Marketing Made Simple Course Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99% Podcast, Lisa and Susan chat with Jennifer Johnson, founder and CEO of CinchShare. Jennifer began as a busy small business owner juggling a pottery studio, network marketing, and motherhood. To make life easier, she created a simple scheduling tool for herself and quickly discovered a major gap in the market. That tool became CinchShare, a social media scheduling platform that now serves over 400,000 users and has helped schedule more than 300 million posts across multiple platforms. Jennifer’s mission is to help entrepreneurs save time, show up consistently, and grow their business without being glued to their phones.Tune in for her inspiring story and practical tips for simplifying social selling.Find CinchShare on social or visit cinchshare.com#DirectSales #CinchShare #BusinessGrowth #TheOther99%Podcast Learn more about CinchShare - cinchshare.comThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer dive deep into the world of leads. They discuss the importance of understanding what a lead is, the value of lead magnets, and how to effectively collect and nurture leads through email marketing. The conversation emphasizes the need for automation in lead generation processes and offers practical tips for reconnecting with dormant leads. The hosts share personal experiences and insights on building relationships with leads to foster business growth.Takeaways: A lead is someone who provides their contact information.Lead magnets should offer valuable information to attract leads.Email marketing is highly recommended for nurturing leads and growing a business.Follow-up systems are essential to prevent leads from going cold.Tracking analytics helps understand lead sources and improve strategies.Building a personal connection with leads enhances business relationships. Memorable Quotes: “These are people who want to hear from me. They gave you their email address.” -Susan Larimer“You need to have this in your business to grow.” - Lisa Duck“Your comfort comes first. All messages and conversations are treated with full discretion and respect.” - Susan LarimerChapters:00:00 Understanding Leads and Lead Magnets07:39 The Importance of Email Marketing14:42 Collecting and Nurturing Leads21:01 Automating Your Lead Process28:26 Re-engaging Cold Leads#DirectSales #EmailMarketing #BusinessGrowth #TheOther99%Podcast #BusinessLeads  Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's Toolkits | Oh My HiCHECK OUT Lisa's Email Marketing Made Simple CourseFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this heartwarming episode of The Other 99% Podcast, Lisa and Susan chat with Kim Smith of Lemongrass Spa about her creative “Guys Gift Service.” Kim shares how a single customer request turned into a thriving annual tradition that helps men shop easily for the women in their lives. She walks listeners through how she personalizes each basket, collaborates with local makers, and uses simple systems like Project Broadcast to stay organized. The conversation highlights practical ways to simplify seasonal selling, connect with customers year-round, and make gift-giving effortless for everyone.Takeaways:Listen for Opportunity Make Shopping Effortless Collaborate Locally Use Simple Systems Don’t Limit SpendingMemorable Quotes: “Let them finish before you add them up and say anything else — what else can I get for you? We don’t know what people have in their back pocket.” – Kim Smith“We need to stop worrying about spending other people’s money; if they want what’s being offered, they’ll buy it.” – Lisa Duck“I love being the easy button so people can get what they actually want instead of perfume or a sweater they’ll never wear.” – Susan LarimerChapters:00:00 Introduction to Kim Smith and Her Journey02:30 Innovative Gift Solutions for Men07:05 Understanding Customer Preferences11:17 Expanding the Gift Service13:46 Memorable Gift Experiences15:56 Engaging Men in Shopping Events19:52 Leveraging Technology for Business Growth28:22 Final Thoughts and AdviceBe a audience member on the 100th Episode - https://lisaduck.com/100th-episode/ Find Kim on social: Facebook | LemongrassSpa#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast  Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!