Direct Sales: the Other 99% Podcast

In this episode of The Other 99%, Lisa Duck and Susan Larimer delve into the significance of branding, especially for direct sellers. They discuss how branding builds trust, recognition, and reduces decision fatigue. The conversation emphasizes the importance of understanding your ideal customer, defining your brand personality, and the role of colors and fonts in creating a cohesive brand identity. The hosts also highlight practical strategies for utilizing your brand across various platforms, including social media and websites. TakeawaysBranding is essential for standing out in direct selling.Your brand reflects your personality, not who you think you should be.Building trust through consistent branding is crucial.Understanding your ideal customer helps in creating targeted content.Colors evoke emotions and should align with your brand message.Fonts must be clear and consistent across all platforms.Decision fatigue can be minimized with a well-defined brand.Your website is a key platform for expressing your brand.Utilizing your brand consistently across platforms enhances recognition.#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsGrab Susan's Branding GuideDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of "The Other 99%", hosts Lisa Duck and Susan Larimer dive into the often frustrating experience of posting on social media and receiving little to no engagement, which they humorously refer to as 'tumbleweeds'. They discuss the importance of auditing your posts to understand why certain content fails to resonate with audiences. Lisa emphasizes the need for clarity in communication, suggesting that posts should invite interaction rather than simply present information. Susan shares her experience with her Facebook group, highlighting the significance of analyzing engagement metrics to refine posting strategies. Together, they provide actionable tips for creating engaging content that fosters community interaction and builds relationships rather than just pushing sales. Takeaways:Audit your posts to understand engagement.Ask questions to encourage interaction.Keep posts clear and concise.Use analytics to refine your strategy.Engagement is about building relationships, not just sales.#DirectSales #BusinessGrowth #TheOther99%PodcastThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer discuss the practical applications of AI, debunk common myths, and explore how AI can enhance direct selling and business success. They emphasize the importance of using AI as a tool for creativity and efficiency while maintaining personal connections and authenticity in communication. The conversation covers various ways to integrate AI into daily tasks, from email marketing to personal projects, and offers valuable insights on how to effectively utilize AI without losing the human touch.TakeawaysAI is often misunderstood and seen as a threat.Using AI can enhance creativity and efficiency in business.Direct sellers can benefit from AI without losing personal connections.AI should be used as a tool, not a replacement for human interaction.Personalizing AI outputs is crucial for authenticity.AI can help with spelling and grammar, making communication clearer.Asking AI questions can lead to better and more tailored results.AI can assist in managing projects and organizing information.Using AI for social media can save time and reduce burnout.It's important to proofread and personalize AI-generated content. #DirectSales #BusinessGrowth #TheOther99%Podcast  Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsGrab Susan's ChatGPT PromptDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of fundraising throughout the year, sharing personal experiences and successful strategies. They emphasize the significance of local connections, setting goals, and the emotional impact of giving back. Susan shares specific fundraisers she has organized, including the Pink Healing Balm, Adopt a Grandparent, and Freedom Feet fundraisers, highlighting the joy and community spirit that comes from these initiatives. The conversation encourages listeners to find their passion in fundraising and to start small, integrating their products into charitable efforts. TakeawaysFundraising can happen any time of the year.Local organizations are more likely to engage with fundraisers.Setting a clear fundraising goal increases success.Using social media can help reach potential donors.Unexpected gifts can have a profound impact on recipients.Involve your community and local schools in fundraising efforts.It's okay to earn income from fundraisers.Document your fundraising efforts for future promotions.Find personal connections to causes for more impactful fundraising.Start small and grow your fundraising initiatives over time.#DirectSales #BusinessGrowth #TheOther99%Podcast  Grab Susan's Fundraising Tips Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer discuss effective goal setting and planning strategies for 2026. They emphasize the importance of using both paper and digital calendars to map out marketing focuses and avoid last-minute chaos. The conversation covers proactive planning, the significance of holidays, quarterly goal setting, and managing taxes and fundraisers. The hosts encourage listeners to create a structured approach to their business planning while maintaining a light-hearted perspective. TakeawaysUsing a paper calendar can help visualize your year.Transitioning to a digital calendar is essential for reminders.Proactive planning reduces stress and chaos.Identify key holidays to focus your marketing efforts.Break down yearly goals into quarterly and monthly tasks.Utilize community engagement for fundraisers.Plan for personal commitments alongside business goals.Create a digital repository for past marketing materials.Don't overwhelm yourself with every holiday; choose wisely.Engage with your audience through social media for feedback.#DirectSales #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleDownload your Printable PlannerFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss how to prepare your business for 2026 by focusing on your mission, vision, and a guiding word for the year. They emphasize the importance of reflecting on past successes and failures to set clear goals, crafting a mission statement that aligns with your business values, and envisioning what you want your business to look like by the end of the year. The hosts also encourage listeners to choose a word that will guide them throughout the year, ensuring that all elements align for a successful 2026. Takeaways:Focus on your mission, vision, and word for 2026.Reflect on past successes and failures to inform future goals.Craft a mission statement that empowers your business direction.Envision what you want your business to look like by December 31, 2026.Choose a guiding word that resonates with your goals for the year.Use tools like ChatGPT to help formulate your mission and vision.Ensure your mission, vision, and word align with each other.Set big goals that may extend beyond the year 2026.Planning is essential for business growth and success.Share your mission, vision, and word with an accountability partner.#DirectSales #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleDownload your Printable Planner Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDownload the Mission, Vision and Focus WorksheetDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer introduce a new framework for business planning called the Three Rs: Reflect, Release, and Restart. They discuss the importance of reflecting on the past year, identifying what worked and what didn't, and making space for new ideas and systems as they prepare for the upcoming year. The conversation emphasizes personal growth, goal setting, and the need to let go of outdated practices to foster a more productive and fulfilling business environment. TakeawaysReflecting is about collecting information, not criticizing.Identify what energized you in the past year.Look at your calendar and past events to assess success.Release systems and practices that no longer serve you.It's okay to let go of things that are stale or unproductive.Ask yourself if anyone will notice if you stop doing something.Make space for new ideas and systems in your business.Focus on what works for you, not what others are doing.Feel the excitement for new initiatives you want to start.Engage with your audience to share your reflections and plans.#DirectSales #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleDownload Your Printable PlannerFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this celebratory 100th episode of The Other 99%, hosts Lisa Duck and Susan Larimer reflect on their journey, share behind-the-scenes insights, and engage with their audience. They discuss the origins of the podcast, memorable moments, and the evolution of their format. The episode highlights the importance of community and listener engagement, while also looking ahead to future plans and opportunities for growth. The hosts express gratitude for their audience and the connections they've made along the way, culminating in a fun prize giveaway.Thank you so much for tuning in to our 100th episode. This milestone would not exist without listeners like you who show up, share the show, and make this community feel like home. We also want to send a special thank you to our top sponsors for donating prizes that make this celebration even sweeter. Be sure to click the link below for your chance to win.Top Sponsors:Melina Dixon - melinadixon.comDiana Winsor - beagelesswithdiana.comCindy Ortiz - cindyortiz.netEvelyn Abernathy - purpleessencebyevelyn.comLisa Duck - lisaduck.com Susan Larimer - susanlarimer.com#DirectSales #100thepisode #BusinessGrowth #TheOther99%Podcast  Thanks for joining us for our 100th Episode. Enter here for a chance to win a gift from one of our amazing sponsors. Entries close January 23rd, 2026Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Email Marketing Made Simple Course Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99% Podcast, Lisa and Susan chat with Jennifer Johnson, founder and CEO of CinchShare. Jennifer began as a busy small business owner juggling a pottery studio, network marketing, and motherhood. To make life easier, she created a simple scheduling tool for herself and quickly discovered a major gap in the market. That tool became CinchShare, a social media scheduling platform that now serves over 400,000 users and has helped schedule more than 300 million posts across multiple platforms. Jennifer’s mission is to help entrepreneurs save time, show up consistently, and grow their business without being glued to their phones.Tune in for her inspiring story and practical tips for simplifying social selling.Find CinchShare on social or visit cinchshare.com#DirectSales #CinchShare #BusinessGrowth #TheOther99%Podcast Learn more about CinchShare - cinchshare.comThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer dive deep into the world of leads. They discuss the importance of understanding what a lead is, the value of lead magnets, and how to effectively collect and nurture leads through email marketing. The conversation emphasizes the need for automation in lead generation processes and offers practical tips for reconnecting with dormant leads. The hosts share personal experiences and insights on building relationships with leads to foster business growth.Takeaways: A lead is someone who provides their contact information.Lead magnets should offer valuable information to attract leads.Email marketing is highly recommended for nurturing leads and growing a business.Follow-up systems are essential to prevent leads from going cold.Tracking analytics helps understand lead sources and improve strategies.Building a personal connection with leads enhances business relationships. Memorable Quotes: “These are people who want to hear from me. They gave you their email address.” -Susan Larimer“You need to have this in your business to grow.” - Lisa Duck“Your comfort comes first. All messages and conversations are treated with full discretion and respect.” - Susan LarimerChapters:00:00 Understanding Leads and Lead Magnets07:39 The Importance of Email Marketing14:42 Collecting and Nurturing Leads21:01 Automating Your Lead Process28:26 Re-engaging Cold Leads#DirectSales #EmailMarketing #BusinessGrowth #TheOther99%Podcast #BusinessLeads  Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's Toolkits | Oh My HiCHECK OUT Lisa's Email Marketing Made Simple CourseFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this heartwarming episode of The Other 99% Podcast, Lisa and Susan chat with Kim Smith of Lemongrass Spa about her creative “Guys Gift Service.” Kim shares how a single customer request turned into a thriving annual tradition that helps men shop easily for the women in their lives. She walks listeners through how she personalizes each basket, collaborates with local makers, and uses simple systems like Project Broadcast to stay organized. The conversation highlights practical ways to simplify seasonal selling, connect with customers year-round, and make gift-giving effortless for everyone.Takeaways:Listen for Opportunity Make Shopping Effortless Collaborate Locally Use Simple Systems Don’t Limit SpendingMemorable Quotes: “Let them finish before you add them up and say anything else — what else can I get for you? We don’t know what people have in their back pocket.” – Kim Smith“We need to stop worrying about spending other people’s money; if they want what’s being offered, they’ll buy it.” – Lisa Duck“I love being the easy button so people can get what they actually want instead of perfume or a sweater they’ll never wear.” – Susan LarimerChapters:00:00 Introduction to Kim Smith and Her Journey02:30 Innovative Gift Solutions for Men07:05 Understanding Customer Preferences11:17 Expanding the Gift Service13:46 Memorable Gift Experiences15:56 Engaging Men in Shopping Events19:52 Leveraging Technology for Business Growth28:22 Final Thoughts and AdviceBe a audience member on the 100th Episode - https://lisaduck.com/100th-episode/ Find Kim on social: Facebook | LemongrassSpa#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast  Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Bethany Berry, a successful direct seller with Pampered Chef. Bethany shares her journey through 12 previous direct sales businesses before finding success with Pampered Chef. She emphasizes the importance of community support, innovative sales strategies, and effective host coaching. The conversation covers her unique approaches to Facebook and texting parties, customer care, and the use of technology to streamline her business. Bethany concludes with valuable advice for aspiring direct sellers, highlighting the significance of consistency in achieving success. Takeaways:Support from her upline was crucial to her success.Pampered Chef has a strong community that feels like family.Texting parties are a unique and effective strategy.Host coaching is essential for successful parties.In Facebook parties engaging posts keep customers interested and involvedPost-party follow-up is key to maintaining customer relationships.Consistency in outreach leads to better results. Memorable Quotes: "Do your reach outs, do your follow ups, be consistent, be persistent. And when you do that, the results are going to come." - Bethany BerryChapters:00:00 Introduction to Bethany Berry and Pampered Chef Journey28:18 Host Coaching: Strategies for Success33:31 Introduction and Gratitude33:59 Engagement and Community BuildingBe a audience member on the 100th Episode - https://lisaduck.com/100th-episode/ #DirectSales #FacebookParty #BusinessGrowth #TheOther99%Podcast Connect with Bethany - bethanyberry.comThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of customer appreciation in direct sales. They share creative and unique ways to show gratitude to customers, emphasizing the significance of personal touches and community building. The conversation covers various strategies, including hosting events, sending thank-you notes, and partnering with local organizations for charitable causes. The hosts encourage listeners to focus on genuine appreciation and to implement one or two ideas effectively to enhance customer relationships. Takeaways:Customer appreciation is essential for building loyalty.Creative gestures can significantly impact customer relationships.Spotlighting customers publicly can boost their morale.Hosting no-strings-attached events can strengthen bonds.Focus on gratitude and giving back to create lasting connections.Memorable Quotes: “It’s gonna get your name out there anyway, word of mouth will travel back to you, you’ll always get the referral and in the end, you’ll see your business grow.” - Lisa Duck “Just take one idea and run with it.” - Susam Larimer“I always used to say to my customers, it’s a leave your wallet at home event.” — Lisa DuckChapters:00:00 Introduction to Customer Appreciation03:33 Creative Ways to Show Gratitude06:28 Personalized Thank You Notes and Gifts09:41 Building Community Through Customer Engagement12:37 Innovative Digital Thank You Messages15:32 Gifts with Purchase and Special Offers18:42 Partnering with a Purpose for Community Support22:42 Community Care Through Donations24:34 The Power of Giving Back27:39 Customer Appreciation Strategies30:12 Creative Customer Engagement Events33:21 Innovative Reward Systems39:10 Final Thoughts on Customer Gratitude40:07 Introduction and Gratitude40:36 Engagement and Community Building#DirectSales #TheOther99%Podcast #CustomerAppreciation Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsSusan talked about Jib JabDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Amary Doremus, a long time direct seller and top Leader who shares her journey through the world of direct sales, her experiences with TikTok, and the importance of consistency and systems in building a successful business. Amary discusses her fears of using TikTok, how she overcame them, and the strategies she implemented to create engaging content that resonates with her audience. She emphasizes the significance of capturing leads effectively and the impact of going viral on her business. The conversation wraps up with valuable advice for direct sellers, encouraging them to show up authentically and focus on helping others.Takeaways:TikTok can be a powerful platform for business.Creating engaging content is key to success.Consistency in posting leads to better results.Systems help capture and manage leads effectively.Don't compare your business to others; focus on your strengths.Memorable Quotes: “I have had 80 women start a permanent jewelry business in the last six months. Insane, y’all, insane.” — Amary Doremus“If you play around with your business, your business is going to give you money to play around with. But if you give your business everything you have, your business can give you everything you ever wanted.” — Amary Doremus, sharing a favourite conference quote“Just share and show up. That’s the biggest thing, just do it.” — Amary DoremusChapters:00:00 Introduction to Amary Doremus06:33 Embracing TikTok for Business Growth12:34 The Power of Viral Videos18:40 Success Stories and Future Aspirations25:36 Empowering Women in Business37:05 Leveraging Technology for Business Growth44:36 Commitment to Success48:47 Introduction and Gratitude49:16 Engagement and Community Building#DirectSales #viralTikTok #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeFind Amary on social: Facebook | Instagram | TikTok | amarydoremus.comInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Megan Sumrell, who shares her journey from a corporate career to becoming a successful figure in direct sales. Megan discusses the importance of effective planning, the flaws of traditional task lists, and the significance of consistency in building a direct sales business. She emphasizes the need for women to set boundaries, avoid burnout, and recognize their worth beyond productivity. The conversation also touches on the use of ClickUp for organization and the importance of community in supporting women in business. Takeaways:Task lists can lead to overwhelm and are not effective for planning.Context switching is different from multitasking and can drain productivity.Women often face unique challenges in balancing work and personal life.Planning should focus on priorities rather than just tasks.Setting boundaries is crucial to avoid burnout.Your worth is not defined by your productivity. Memorial Quotes: "Your worth is not defined by your productivity." — Megan Sumrell "Haters gonna hate and it's not a reflection on you." — Megan Sumrell's (niece)"You can do the impossible if you're not told that you can't." — Lisa DuckChapters:00:00 Introduction to Megan Sumrell04:49 Transitioning from Corporate to Network Marketing11:54 The Flaws of Task Lists18:37 Context Switching vs. Multitasking24:44 Planning and Organization Strategies30:29 Top Operations and ClickUp Workshop30:50 The Importance of Intentional Time Management31:47 Making Bold Business Decisions for Growth35:32 Resources for New Entrepreneurs40:20 The Story Behind the Pink Bee Brand42:23 Defining Worth Beyond Productivity46:20 Introduction and Gratitude46:49 Engagement and Community Building#DirectSales #BusinessGrowth #TheOther99%PodcastThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeFind Megan Sumrell on social: Instagram | megansumrell.comPlan-a-Palooza replays: MegansumrellPlan-a-Palooza Interested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer explore creative marketing strategies for Halloween, focusing on how direct sellers can engage their customers through fun and interactive ideas. They discuss various ways to leverage the Halloween spirit, from booing neighbours to hosting themed events and utilizing social media for engagement. The conversation emphasizes the importance of community connection and innovative promotions to stand out during the holiday season.Key Takeaways:Halloween brings people to your door, use it to connect locally and grow relationships.Try “Boo” baskets for adults, include small pampering items, encourage pay-it-forward sharing.Run fast-engagement posts, candy corn yay or nay, plus simple prizes to spark comments.Host fun contests, best pumpkin or costume, collect entries, pick winners, award a small treat.Use costumes or filters on lives to boost confidence, let your personality carry the message. Memorial Quotes: “Halloween is the only holiday where people are literally coming to your door. You’re not going out looking for people—they’re coming to your house to get treats. So why not take advantage of that holiday?” — Susan Larimer“We rely too much on social media and email marketing. We don’t actually get out and meet people anymore—even though our neighbours might not even know what we do." — Lisa DuckChapters00:00 Introduction to Halloween Marketing Strategies03:13 Creative Halloween Engagement Ideas06:07 Booing Neighbours: A Fun Twist09:20 Interactive Online Engagement for Halloween12:17 Halloween-Themed Events and Promotions15:18 Driving Traffic to Your Website with Halloween Themes18:00 Creative Marketing Ideas for Holidays19:07 Engaging Customers with Fun Promotions21:04 Innovative Halloween Strategies23:06 Utilizing Social Media for Halloween25:06 Community Engagement and Events27:04 Personal Branding and Comfort in Marketing28:54 The Economics of Halloween Spending30:57 Conclusion and Call to Action35:56 Introduction and Gratitude36:25 Engagement and Community Building#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsCheck out Lisa's Haunted HubFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsCheck out Susan's Halloween PageDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this festive and strategy-packed episode, Lisa Duck and co-host Susan Larimer share practical, creative, and collaborative ways for direct sellers to prepare for the holiday season. From organizing your Q4 calendar to running customer appreciation events, this episode is your go-to guide for maximizing joy and sales while minimizing stress. Listeners will learn how to plan promotions, create engaging events like The Holiday Express and Shop from Gnome, and add value through holiday content ideas such as “Countdown to Christmas” reels, easy gift guides, and personalized touches for loyal customers. 💡 Whether you’re running your business solo or teaming up with others, you’ll walk away with ideas that make your business the easy button for your customers this season.  Key Points: 1. Start with a Holiday Calendar Lisa and Susan stress the importance of mapping out October, November, and December. Mark personal downtime, events, and company sales to avoid burnout and plan strategically2. Think Like a Retailer plan like the big stores do. Q4 can equal the income of the first 3 quarters, so treat it like your business’s Super Bowl season 3. Stay Proactive with Marketing Don’t wait for your company’s promos. Use email and text marketing to stay visible. Avoid relying only on Facebook groups 4. Collaborate Creatively They share details about The Holiday Express—a multi-consultant collaboration that boosted sales, lists, and engagement—and Shop from Gnome, a holiday gift guide initiative using Canva templates 5. Make It Easy for Customers Be the “easy button” with ready-to-gift products, bundles, and themed events like “12 Hours of Christmas” or “Black Friday Early Bird” specials 6. Add Personal Touches Send thank-you gifts to long-time customers, create personalized packages, or surprise top buyers. These gestures build loyalty and repeat sales. 7. Leverage Short-Form Video & Social Content Create value-driven “Countdown to Christmas” reels (recipes, wrapping tips, or product spotlights) to stay visible and helpful. 8. Don’t Close After Shipping Cutoff Keep selling even after shipping deadlines. Offer gift certificates, IOUs, or digital bundles. Customers still shop for themselves post-holiday. 9. Retain Momentum into January Encourage post-holiday purchases with incentives like “Buy Now, Save Later” coupons for the new year.Memorable Quotes: “Take your cues from Walmart. You go in there and there’s Christmas stuff already out. We need to start planning and thinking about how to make our Christmas successful.” — Lisa Duck“You will enjoy the holidays so much more if you have a plan and you map it out.” — Susan Larimer“This is not the time to hit the brakes. You just need a plan so you don’t burn out.” — Lisa Duck#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's Toolkits Explore the Holiday Toolkits: Holiday Express | Holiday Gift Guide | 12 Days of ChristmasFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this inspiring episode, Lisa and Susan sit down with Julie Jacky, a top-performing direct sales leader, EFT practitioner, and gratitude coach who has transformed her business and mindset from “just getting by” to thriving in the top 1%. Julie shares how a shift in her thoughts, energy, and daily routines helped her earn incentive trips, overcome fear, and reimagine her business with intention. She also introduces the power of EFT tapping, explaining how this simple yet profound practice can release fear, reduce stress, and help direct sellers show up confidently in their businesses.If you’ve ever struggled with mindset, goal setting, or self-doubt, this episode will help you reframe your thinking and remind you that your next level of success begins with a single new thought. Key Points:Mindset Shifts Create Momentum: Success started when Julie decided to reimagine her business and commit fully to her goals. Visual Cues and Affirmations: Surrounding herself with positive words and visuals keeps her mindset focused on possibility and action. Claiming Your Goals: Declaring her goals out loud, like “I’m going to Mexico,” helped her manifest success and attract support. EFT Tapping for Emotional Freedom: Tapping on meridian points releases fear, lowers stress, and shifts negative thoughts to confidence. Gratitude as a Magnet for Success: Daily gratitude practices open her up to more abundance and help her attract what she focuses on. Redefining Accomplishment: Letting go of shame around direct sales allowed her to fully embrace the business and thrive. Authentic Business Building: Combining online communities, vendor events, and personal connections helps her grow through real relationships.Memorial Quotes: "Our brains are hardwired to go to the negative. It’s our job to override that. We get to choose a new thought anytime.” — Julie Jacky, “Whatever we had in our past doesn’t define us—it positions us for a tremendous upgrade.” — Julie Jacky, “Gratitude puts us in receivership mode. When we feel thankful, we attract more of what we appreciate.” — Julie JackyChapters:00:00 Introduction to Julie Jacky03:51 Mindset Shifts for Success08:52 Daily Routines for Positive Thinking16:05 Understanding EFT and Its Benefits21:30 Tapping for Confidence and Calmness22:59 Overcoming Stage Fright and Tapping Techniques24:28 Virtual Tapping Circles and Community Support27:41 The Role of Gratitude in Personal and Professional Growth31:51 Transformative Accomplishments in Direct Sales34:24 Building Relationships and Business Strategies37:51 Empowering Quotes and Final Thoughts41:59 Introduction and Gratitude42:28 Engagement and Community Building#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast Find Julie on social: Facebook Women's Tapping Group | Facebook Gratitude Group | juliejacky.comThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa and Susan sit down with returning guest Melissa Thury, founder of Balance in Business with Melissa. Melissa shares her journey from healthcare administration and direct sales to becoming a business coach for women entrepreneurs. She opens up about learning to set boundaries, the importance of saying no, and how systems and intentional time management can create balance in both business and life.Key Points: Balance over perfection: Balance doesn’t mean equal time, it means the right time in the right season.Systems matter: A good website, email marketing, and CRM are stronger growth drivers than social media alone. Boundaries are non-negotiable: Saying no creates space for what truly matters. Direct sales reality check: Success requires intentional planning, not just working in “pockets of time.” Personal values guide business: Filter decisions and opportunities through what actually matters to you, not what’s “supposed” to matter.Memorial Quotes: “Balance doesn’t mean equal. It means your work and family get the time they need in that season.” – Melissa Thury, “Direct sellers need to stop thinking of themselves as hobbyists. You are your own brand and you need a plan.” – Melissa Thury, “No is an answer all by itself. It’s freeing to say no when you don’t want to, instead of showing up to something you never wanted to be at.” – Melissa ThuryChapters:00:00 Introduction to Melissa Thury03:06 The Importance of Balance for Women Entrepreneurs05:53 Time Management: A Learnable Skill06:50 Coaching Process: Discovery and Goal Setting08:35 Identifying the Ideal Client09:44 Essential Systems for Business Success12:56 The Role of Social Media in Client Acquisition17:15 Continuous Learning and Professional Development18:45 Managing Family and Business Life22:03 Upcoming Events and Future Plans22:59 Empowering Women Through Community Connections25:01 The Importance of Setting Boundaries28:19 Navigating Personal Values and Opportunities33:12 The Unique World of Poker34:08 Time Management for Direct Sales Success39:28 The Power of Asking Questions41:45 Introduction and Gratitude42:13 Engagement and Community Building#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast Find Melissa on Facebook | bbwithmelissa.comBook a Discovery Call with MelissaThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereLearn more about Oh My HiFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Liz Ruis shares her inspiring journey in direct sales with Lemongrass Spa, emphasizing the importance of relationships, family involvement, and a faith-based approach to business. She discusses her unique strategies for integrating her business into her daily life, focusing on enhancing experiences rather than traditional selling. Liz highlights the significance of personal connections and authenticity in her sales approach, and how her faith plays a crucial role in her business philosophy. Key Points: Relationships are the foundation – Liz built her business through authentic connections, from a friend’s simple gift to community and church involvement. Integrate business into life – Instead of sacrificing family time, she weaves her business into events she’s already attending like birthdays, graduations, and church gatherings. Authenticity wins over automation – Personalized, relational communication has been more impactful than mass, automated messages.Memorable Quotes:“Relationship brought me in, relationship kept me in, and relationship grew my business.” — Liz Ruis, “I want to see what happens when I don’t give up.” — Angela Hutchinson, shared by Liz RuisChapters:00:00 Introduction to Liz Ruiz and Her Journey11:29 Unique Approaches to Direct Sales21:25 Family Involvement in Business30:01 Building an Online Community37:46 Perseverance in Direct Selling39:20 Introduction and Gratitude39:49 Engagement and Community BuildingFind Liz on YouTube | Instagram | lizruis.com#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%PodcastThank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereCheck out GenieChatFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!