In this episode, Lisa Duck and Susan Larimer explore creative marketing strategies for Halloween, focusing on how direct sellers can engage their customers through fun and interactive ideas. They discuss various ways to leverage the Halloween spirit, from booing neighbours to hosting themed events and utilizing social media for engagement. The conversation emphasizes the importance of community connection and innovative promotions to stand out during the holiday season.

Key Takeaways:

1. Halloween brings people to your door, use it to connect locally and grow relationships.
2. Try “Boo” baskets for adults, include small pampering items, encourage pay-it-forward sharing.
3. Run fast-engagement posts, candy corn yay or nay, plus simple prizes to spark comments.
4. Host fun contests, best pumpkin or costume, collect entries, pick winners, award a small treat.
5. Use costumes or filters on lives to boost confidence, let your personality carry the message.

Memorial Quotes:

“Halloween is the only holiday where people are literally coming to your door. You’re not going out looking for people—they’re coming to your house to get treats. So why not take advantage of that holiday?” — Susan Larimer

“We rely too much on social media and email marketing. We don’t actually get out and meet people anymore—even though our neighbours might not even know what we do." — Lisa Duck

Chapters

00:00 Introduction to Halloween Marketing Strategies

03:13 Creative Halloween Engagement Ideas

06:07 Booing Neighbours: A Fun Twist

09:20 Interactive Online Engagement for Halloween

12:17 Halloween-Themed Events and Promotions

15:18 Driving Traffic to Your Website with Halloween Themes

18:00 Creative Marketing Ideas for Holidays

19:07 Engaging Customers with Fun Promotions

21:04 Innovative Halloween Strategies

23:06 Utilizing Social Media for Halloween

25:06 Community Engagement and Events

27:04 Personal Branding and Comfort in Marketing

28:54 The Economics of Halloween Spending

30:57 Conclusion and Call to Action

35:56 Introduction and Gratitude

36:25 Engagement and Community Building

#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast

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Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!