Claim OwnershipChaos to Conversions: A Podcast on Launching and Email Marketing
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© 2025 Chaos to Conversions: A Podcast on Launching and Email Marketing
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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
85 Episodes
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In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, all aimed at helping businesses finish the year strong and prepare for future growth. Tune in as Melanie Discusses: Setting yourself up for success in the fourth quarterThe right approach for stress-free planningHow storytelling helps build a connection w...
In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and creating a cohesive brand across platforms. Tune in as Sarah, Melanie and Branda Discuss: Why podcasting is a great way to build trust with you...
In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and strategies. Tune in as Branda Discusses: How AI can speed up the writing processHow to use AI for initial drafts Why human insight is crucial...
In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encour...
Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They also share some personal stories of their own pivots throughout the years, and how their businesses continue to shift in 2025. Tune in as Melanie an...
In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation. Tune in as Branda Discusses: Why repetition is so important in your businessHow to reframe repetition so it feels less annoyingHow to repeat yourself in your c...
In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, and event-specific metrics. The conversation also covers how to analyze these metrics post-launch to identify areas for improvement and which metrics can be safely ignored to keep you focused on what truly drives sales and engagement. Tune in as Melanie D...
Wish more people would find you online? Brand and Melanie sit down with Kelly, founder of Kelly Ryann Co., to talk about website SEO. Kelly shares tools for keyword research and tracking website performance, highlights common SEO mistakes, and explains how website design impacts SEO. If you’ve wondered why your website isn’t getting found or you’re hoping to grow your organic traffic, this episode is for you! Tune in as Melanie and Branda Discuss: Tools you can use to track your website perfo...
What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the importance of pre-launch, and how warming your audience and conducting marketing research will ensure the most success with your launch. Tune in as Branda Discusses: The importance of pre-launch and warming up your audienceWhy market research is so important and how ...
In this episode, Melanie shares six strategies to enhance your product launch. She emphasizes the importance of creating an experience rather than a one-off event, introducing concepts like open houses, pop-up communities, bonus trainings, upsells, downsells, and affiliate marketing. Each strategy is designed to build trust, address objections, and ultimately boost sales during a launch. Tune in as Melanie Discusses: How adding bonuses can significantly enhance your launch.How to choose one o...
In this episode, Branda and Melanie talk about the fine line between providing value through free content and the risk of over-delivering, which can lead to low conversion rates. They explore the importance of connecting freebies to paid offers, focusing on the 'why' and 'what' rather than the 'how'. They’re sharing signs of over-delivery, effective strategies for creating freebies, and self-auditing techniques to make sure your content remains actionable without overwhelming your audience. T...
Prepping for a baby or a business sabbatical? Curious how others are prepping for an extended time off? In this episode, Branda is sharing a raw and real behind-the-scenes look at her maternity leave prep for baby #1. She discusses the unique challenges faced by solo entrepreneurs, the financial planning involved, and how she is preparing her clients for her absence. Branda shares her anxiety about sharing the news with clients, the importance of flexibility, and the uncertainties that come w...
In this episode, Melanie discusses the ins and outs of webinar launches. She talks about their effectiveness, potential challenges, and how to create a great webinar outline. She emphasizes the importance of understanding your audience and creating content that educates while also converting. The episode gives you actionable insights on measuring success and optimizing webinar performance. Tune in as Melanie Discusses: How webinars can be a powerful launch strategy if done correctlyHow ...
In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers. Tune in as Melanie and Branda Discuss: Why you need a product suiteHow product suites provide flexibility (an...
In this episode, Branda talks about going beyond looking at email metrics and actually interpreting them. She will talk you through interpreting open rates, click rates, and conversion rates. The episode covers how to interpret these metrics to make informed decisions about email content and strategy, which helps you improve email engagement and performance. Tune in as Branda Discusses: How to go beyond looking at email metricsHow to interpret and analyze your open rates, click rates, and con...
In this episode, Melanie talks about the pros and cons of hosting free versus paid launch events. The episode dives into a case study demonstrating the effectiveness of a paid workshop in generating revenue and conversions. Melanie provides recommendations for choosing the right type of launch event based on audience goals and product offerings. Tune in as Melanie Discusses: Why you might choose a paid event over a free event and vice versaThe pros and cons of both paid events and free events...
Are summits worth it? And when should you participate in one? In this episode, Melanie and Branda talk about how you can use virtual summits as a strategy for growing visibility, authority, and audience engagement. They explore various aspects of summits, including the benefits of participation, creating engaging presentations, and post-summit engagement strategies. Tune in as Melanie and Branda Discuss: How participating in summits can grow your listHow to choose the right summit (and make...
In this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, and the impact on conversions. Ultimately, it’s about understanding the current state of your offer, audience, and market conditions so you can make the best copy adjustments. Tune in as Branda Discusses: Deciding between rewriting and revamping is nuance...
Ready to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie's breaking down the Challenge Launch—a high-energy, high-impact strategy that can warm up cold leads and turn them into buyers fast. We’ll walk you through how it works, what makes it effective, and the pros and cons to consider before diving in. You’ll also hear real-life examples of when a challenge launch crushed it… and when it flopped ...
Discounts can boost sales, but they can also backfire if you're not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn't black and white. In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your business, when a discount can be a smart move, and when it might actually hurt your brand. Plus, they share creative alternatives you can use to boost sales and add urgency without discounting your core offers. Tune in as M...
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