DiscoverChaos to Conversions: A Podcast on Launching and Email MarketingEp 081: The Debrief Question That Changes Everything
Ep 081: The Debrief Question That Changes Everything

Ep 081: The Debrief Question That Changes Everything

Update: 2025-09-02
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In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encourages listeners to reflect on their launch strategies and metrics to improve future outcomes.

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

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Ep 081: The Debrief Question That Changes Everything

Ep 081: The Debrief Question That Changes Everything

Melanie Battistelli, OBM and Branda Villacob, Copywriter