Beyond Beauty: the business of beauty

Show Notes: In this episode of the Beyond Beauty podcast, host Anne interviews Nina Greenebaum from Canal about her career trajectory. Nina shares her initial aspirations in international development, her unexpected six-year tenure at Sprinklr, and her experiences in business school. She discusses the dynamic nature of the software industry and the value of learning from various professional opportunities. Nina also talks about her current role at Canal, an early-stage B2B software company in the dropshipping space, and how it helps brands and retailers diversify their product offerings without holding inventory. She offers career advice, emphasizing the importance of learning, testing different paths, and not fearing wrong decisions. Nina also touches on her personal goals and creative outlets outside of tech. About Nina Greenebaum: Nina Greenebaum has spent her career building early and growth stage enterprise software businesses. Passionate about ecommerce and creating world-class brand experiences, Nina now leads Strategic Partnerships and Business Development at Canal. Timestamps: Nina's Career Journey (00:00:20) Nina discusses her career journey, starting with her unexpected entry into the software business and her experience at Sprinklr. Challenges and Opportunities in Tech (00:01:22) Nina talks about her experience at Sprinklr, unexpected aspects of the software industry, and the opportunities for growth and learning. Transition to Business School (00:04:46) Nina discusses her decision to leave Sprinklr and attend business school, emphasizing the benefits of the experience and the opportunity for intentional career planning. Joining Canal and Role Expansion (00:07:48) Nina shares her decision to join Canal, an early-stage B2B software business, and her role in partnerships and business development. Challenges and Rewards of Early-Stage Companies (00:08:56) Nina discusses the challenges and rewards of working in an early-stage company, emphasizing the need for cross-collaboration and embracing experimentation. Sales and Business Development (00:11:14) Nina talks about her shift into sales and business development at Canal, highlighting the value of sales experience and the importance of embracing learning from challenges. Canal's Role in E-Commerce (00:13:09) Nina explains Canal's role as the inventory layer for brands, retailers, and consumer apps, enabling them to sell third-party products without carrying inventory. Expanding Canal's Reach (00:15:29) Nina discusses Canal's partnerships with creators, celebrities, and consumer apps, emphasizing the goal of enabling various communities to sell products they love. Canal's Adaptation in the Post-COVID World (00:17:55) Nina reflects on Canal's role in the evolving e-commerce landscape and its ability to adapt to the changing consumer goods industry. Diversifying Product Categories (00:18:36) Canal's expansion beyond home goods and food to include beauty, apparel, pets, and brick-and-mortar stores. E-commerce and Consumer Behavior (00:19:43) Discussion on the impact of e-commerce on consumer behavior, convenience, and competition with Amazon. Career Advice (00:21:20) Nina's advice for college seniors on exploring career options and making decisions without fear of failure. Personal and Professional Growth (00:23:14) Encouraging individuals to focus on what excites them and to not compare their paths to others'. Decisiveness and Career Choices (00:25:14) The importance of acting decisively in career choices and learning from every decision made. Setting Personal and Professional Goals (00:27:08) Nina's aspirations, including running a marathon and pursuing floral design, to bring creativity into her life. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

Show Notes: In this episode of the Beyond Beauty podcast, host and interviewer engage with William Feroldi, a cosmetic trend analyst and marketing consultant. William shares his journey from hairdresser to trend forecasting expert, highlighting the evolution of natural haircare trends and the significant impact of social media on the beauty industry. He emphasizes the importance of customization, sustainability, and diversity in today's market, and discusses the influential role of Gen Z consumers and social commerce. William offers insights on how brands can adapt to these dynamic trends, stressing the need for innovation and responsiveness in the ever-changing beauty landscape. About William: William Feroldi began his career as a hairdresser and educator at Toni&Guy in London, where his dedication to education and creativity flourished. His expertise soon caught the attention of a trend forecasting agency, which recruited him to bridge the gap between education and marketing for a project with L’Oréal Professional. This opportunity launched William into a new direction, where he became deeply involved in trend forecasting and innovation. As a Cosmetic Trend Analyst and Independent Marketing Consultant, William has spent over two decades identifying emerging trends across beauty, skincare, hair, and aesthetic medicine. His work spans five major markets, including WE, CEE, NORTHAM, LATAM, and APAC, collaborating with industry giants such as L’Oréal, Coty, Henkel, and LVMH. In previous roles, such as Global Education Manager at Schwarzkopf Professional, William spearheaded global education campaigns and product launches. A regular speaker at leading cosmetic conventions and gatherings, his career is marked by his ability to provide game-changing insights and strategic growth opportunities for top-tier brands. Timestamps: William's Background (00:00:44) William Feroldi's journey from hairdresser to trend forecasting expert in beauty. Natural Haircare Trends (00:01:13) Discussion on the slow emergence of natural haircare trends over the past 20 years. Impact of Social Media (00:06:14) The role of social media in accelerating beauty trends compared to 20 years ago. Insights from Trade Shows (00:09:21) The value and evolution of trade shows in the beauty industry today. Global Trends and Innovations (00:12:15) Overview of global trends, particularly from Brazil and Korea, influencing the beauty market. Customization and Personalization (00:12:24) The rise of AI in personalizing beauty recommendations and products. Sustainability in Beauty (00:12:50) The increasing importance of sustainability in beauty brands and consumer expectations. Diversity in the Beauty Industry (00:13:59) The growing focus on diversity and representation in beauty marketing and products. Challenges in Trend Implementation (00:16:27) Pushback from clients on implementing new trends and the need for innovation. Gen Z's Role in Consumer Market (00:18:57) The influence of Gen Z on beauty trends and the importance of social commerce. Life Cycle of Trends (00:21:16) Discussion on the duration and evolution of beauty trends in the market. The Cycle of Trends (00:21:34) Discussion on the cyclical nature of beauty trends, including the popularity of curly versus straight hair. Importance of Moisture (00:23:20) The enduring demand for moisture in hair and skin care products, regardless of climate. Marketing Evolution in Beauty (00:24:16) Insights on how beauty marketing strategies have changed and the role of platforms like TikTok. Taking Risks in Career (00:26:02) William shares his biggest career risk: leaving salon work to pursue trend analysis full-time. Trusting Your Instincts (00:26:59) William discusses his confidence in identifying market gaps and pursuing his passion in beauty trends. Closing Remarks (00:29:31) The host thanks William for sharing his insights and encourages listeners to follow him for more trend updates.

Show Notes: In this episode of the Beyond Beauty Podcast, co-host Natasha interviews Justyna Wilson, founder of Fancy Salt, who specializes in fractional CMO services and strategic brand-centric user-generated content (UGC) creation in the beauty and wellness sectors. Justyna shares her extensive career journey, emphasizing the importance of agility, authenticity, and strategic thinking in the industry. She discusses current trends, the rise of video content, and the role of AI in enhancing efficiency. The conversation also touches on the significance of understanding young consumer behavior and the evolving landscape of e-commerce and social media. About Justyna: Justyna Wilson is the founder of Fancy Salt. She specializes in Fractional CMO services and strategic, brand-centric UGC content creation in the beauty and wellness space, helping brands scale and thrive in the digital landscape. Timestamps: Justyna's Career Journey (00:01:18) Justyna shares her career path, from major retailers to the beauty and wellness space. Lessons from Startup Experience (00:02:36) Insights gained from working in a startup environment and its impact on her current work. Role of a Fractional CMO (00:04:39) Justyna explains the concept of fractional CMO and its benefits for early-stage brands. Creative Edge in Brand Strategy (00:05:58) Discussion on how diverse brand experiences enhance creativity and strategy. Current Trends in Beauty Industry (00:07:20) Justyna highlights the necessity for brands to become content powerhouses. Creating Authentic Connections (00:09:52) Advice on how brands can foster meaningful relationships with consumers. Gaps in Brand Strategies (00:11:29) Exploration of content quality issues and the challenges brands face in content creation. Launch of Fancy Salt (00:12:20) Justyna discusses the motivation behind founding Fancy Salt and the problems it addresses. Effectiveness of UGC vs. Paid Media (00:13:55) Justyna explains why user-generated content often outperforms traditional paid media. Future of E-commerce and Social Media (00:15:42) Speculation on the evolution of e-commerce and interactive media in the beauty space. Challenges of Managing Multiple Brands (00:19:54) Insights into the rewarding yet challenging nature of working with multiple brands. Assuaging Brand Anxieties (00:21:20) Discussion on how Justyna helps brands manage risks and embrace new strategies. Maintaining Work-Life Balance (00:22:47) Justyna shares her approach to managing time and prioritizing family amidst her work. Advice for Aspiring Professionals (00:23:34) Justyna shares insights on resilience and the importance of curiosity in one's career journey. The Role of AI in Beauty (00:25:54) Discussion on how AI is transforming the beauty industry through personalization and efficiency. Favorite Tools for Efficiency (00:27:48) Justyna mentions using ChatGPT and the rapid adaptation to AI tools in her work. Understanding Young Consumer Behaviors (00:29:28) Exploration of Gen Alpha's early engagement with beauty products and the need for age-appropriate marketing. Targeting the Right Audience (00:31:03) Justyna emphasizes the importance of identifying the appropriate audience for beauty brands. Consumer Insights and Brand Strategy (00:32:35) Discussion on using insights analysis and direct consumer engagement to understand audience needs better. Surprising Consumer Trends (00:33:30) Justyna reflects on unexpected trends and viral content, highlighting the success of risk-taking brands. Daily Industry Engagement (00:35:31) Justyna describes her structured approach to staying informed about industry trends and consumer behavior. Introducing Fancy Salt (00:37:00) Justyna shares details about her new content creator agency and its unique offerings for brands. Final Words of Wisdom (00:38:02) Justyna encourages listeners to stay curious, fearless, and open to new experiences.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Melissa Palmer, co-founder and CEO of OSEA, a brand known for its luxurious, clean, and sustainable skincare products. Melissa shares her career journey, starting from her early exposure to natural wellness through her mother. The discussion covers the evolution of the clean skincare market, emphasizing authenticity in marketing and the importance of sustainable growth. Melissa offers valuable advice for aspiring entrepreneurs, highlighting the significance of intuition, resilience, and embracing change. The episode concludes with insights into OSEA's international expansion and the future of the beauty industry. About Melissa: Melissa Palmer is the co-founder and CEO of OSEA, a leading brand in luxurious, clean, and sustainable skincare. She has played a crucial role in transforming OSEA from a small family business into a prominent name in the natural beauty industry. Melissa inherited her mother Jenefer Palmer’s belief in the ocean as a source of life and healing, which is a cornerstone of OSEA's philosophy. Before assuming the leadership role at OSEA, Melissa built a reputation as a master community builder and digital marketer, creating successful e-commerce strategies for various wellness brands. Her innovative approach and commitment to sustainability have significantly contributed to OSEA's growth and success in the competitive skincare market. Timestamps: Melissa Palmer's Background (00:01:13) Melissa discusses her upbringing in a family business and her early experiences with OSEA. The Growth of OSEA (00:02:16) Melissa shares how she began working with OSEA during high school and its evolution over the years. Shifts in the Skincare Market (00:03:33) Discussion on the dramatic changes in the skincare market, particularly the rise of clean beauty. OSEA's Journey in the Beauty Industry (00:04:01) Melissa reflects on OSEA's early days and the challenges faced in establishing the brand. The Impact of Digital Marketing (00:05:46) Melissa explains how digital marketing and social media transformed OSEA's business approach. Self-Care and Skincare Trends (00:07:07) OSEA's Clean Beauty Mission (00:08:17) Melissa emphasizes OSEA's consistent commitment to clean, sustainable beauty since its inception. Authenticity in Marketing (00:10:09) Discussion on the importance of authenticity and genuine connection in brand marketing. Navigating a Competitive Market (00:12:15) Melissa shares strategies for standing out in the saturated beauty market. Celebrity Endorsements and Growth (00:15:21) Insights into how organic celebrity endorsements have contributed to OSEA's success. Advice for Aspiring Entrepreneurs (00:19:50) Melissa offers key advice for those looking to launch or scale their own beauty brands. Sustainable Growth in Business (00:22:54) Melissa discusses the value of slow, sustainable growth and its long-term impact on OSEA. Trusting Intuition in Business (00:23:51) Melissa emphasizes the importance of trusting one's intuition as a valuable skill in entrepreneurship. Letting Go of Perfectionism (00:25:10) Advice on overcoming perfectionism in product marketing and the benefits of taking action. Sharing the Journey (00:27:05) Melissa shares her experiences of hard work behind OSEA's success, emphasizing the importance of honesty. Building Blocks of a Company (00:28:14) Discussion on the incremental steps and testing necessary for building a successful brand. The Role of AI in Business (00:29:36) Melissa shares insights on AI's potential to streamline operations and enhance creativity in marketing. Integrating AI Across Functions (00:31:26) Discussion on the various ways OSEA is utilizing AI to improve efficiency and customer experience. Creative Testing with AI (00:33:26) Exploration of how generative AI is used for creative A/B testing and content generation.

Show Notes: In this episode of the Beyond Beauty Podcast, the host converses with Sabrina Yavil, founder of Gryme, a clean personal care brand for preteens and teens. With nearly 20 years in the beauty industry, Sabrina shares her journey from working at Clinique to creating Gryme after discovering harmful ingredients in kids' products. She discusses challenges in formulating safe, effective products, the lack of transparency in the industry, and the importance of ingredient safety for young skin. Sabrina also addresses market gaps and price sensitivity, emphasizing her commitment to providing accessible, high-quality personal care options for children and teens. About Sabrina: Sabrina Yavil has been an executive in the beauty industry for nearly 20 years, working at some of the most iconic brands including Clinique and Bumble. After having children, she was surprised to learn that most kids and baby products contained harmful and questionable ingredients like endocrine disruptors and irritants that aren't appropriate for developing young skin. Still concerned about ingredients as her active boys grew older, and reluctant to use typical drugstore products billed as “clean,” she founded Gryme, a clean personal care brand for preteens and teens formulated without over 3,600 sus ingredients that can compromise children’s skin and health. Gryme’s multitasking products meet parents’ safety concerns while catering to kids’ preferences and active lifestyles, making it easier on both parent and child at shower time. Through Gryme, Yavil aims to set a new standard in safe, effective personal care for the next generation. Timestamps: Sabrina Yavil's Background (00:01:40) Concerns About Kids' Products (00:02:25) Discussion on harmful ingredients found in typical kids' and baby products. Fragrance Issues (00:03:26) Explanation of the dangers of fragrance in products and its hidden ingredients. Researching Safe Products (00:05:41) Sabrina shares her journey of finding clean products for her children. Lack of Transparency in the Industry (00:08:46) The challenge of discerning safe products due to misleading marketing. Consumer Choices and Convenience (00:11:02) Parents often choose convenience over safety when selecting products for their children. Growing Market for Kids' Products (00:12:09) Emerging brands are addressing the gap in safe products for kids and teens. Challenges of Big Brands (00:13:30) Discussion on how larger brands often prioritize marketing over safety in children's products. Ingredient Quality and Pricing (00:15:29) The struggle of balancing product quality with affordable pricing for kids' products. Sustainable Business Practices (00:21:11) Sabrina talks about maintaining a sustainable business while ensuring product safety and quality. Pricing Strategy for Gryme (00:21:37) Sabrina discusses her pricing approach to make Gryme affordable while ensuring quality. Ingredient Testing for Kids (00:23:31) Exploration of how ingredients are tested for safety in children's products, highlighting industry challenges. Consumer Awareness and Marketing Trends (00:24:29) Sabrina explains the marketing response to consumer demands for safer products, referencing historical ingredient controversies. Concerns About Children's Health (00:25:30) Discussion on the potential health issues in children related to personal care products and environmental exposure. Need for Better Product Education (00:27:00) Emphasis on the importance of educating consumers about safe products for children. Gryme's Online Presence (00:27:29) Information on where to find Gryme products online and the brand's social media platforms. Motivation Behind Creating Gryme (00:28:29) Sabrina shares her personal motivation for developing Gryme, focusing on kids' independence and compliance. Product Launches and Future Plans (00:29:39) Overview of current and upcoming Gryme products aimed at simplifying kids' personal care routines.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Sheila Rondeau, an experienced executive in marketing and business operations within the beauty and consumer goods sectors. Sheila shares her career journey from military service to marketing at Anheuser-Busch, and eventually to entrepreneurship. She discusses the importance of experiential marketing, the role of data and AI, and maintaining authenticity. Sheila offers valuable advice for aspiring professionals, emphasizing career management, networking, and continuous learning. She also highlights her recent book, "The Art of Experiential Marketing," and encourages listeners to connect with her for further insights. About Sheila: Sheila Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast paced, competitive business environments. She is fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations enabling the company to scale for growth. Sheila has architected strategic partnerships with key clients such as Toyota, Budweiser, PepsiCo, Walmart, State Farm, CVS, Kellogg's, Optimum-Nutrition, General Motors, Macy’s, Essence, GSK, Monsanto, Diageo, Colgate, Rite Aid, P&G, Corona, Pedigree, M&M Mars, Sony, Bacardi, Mike's, Bel Brands, Activision, Ben & Jerry's, Discover, Pfizer, and Clinique. Sheila is skilled in the successful application of innovative marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition. She has extensive experience working with industry-leading brands on experiential marketing campaigns. Timestamps: Sheila's Career Start (00:02:11) Sheila shares her unexpected entry into marketing after military service, starting with Anheuser-Busch. Career Progression (00:03:41) Discussion on Sheila's journey from entry-level roles to becoming an entrepreneur, emphasizing experiential marketing. Challenges of Entrepreneurship (00:05:15) Sheila reflects on the realities of owning a business versus working in a corporate environment. Importance of Data in Marketing (00:07:07) Exploration of how data is crucial for measuring marketing effectiveness and return on investment. Managing Business Operations (00:10:02) Building a Dream Team (00:11:03) Advice on assembling a reliable team and delegating responsibilities to ensure business success. Career Management Advice (00:12:59) Balancing Work and Family (00:14:47) Self-Assessment as a Business Owner (00:16:36) Sheila shares the importance of self-reflection and accountability in business ownership. Encouraging Discomfort for Growth (00:17:30) Strategies for stepping out of comfort zones to foster personal and professional growth. AI's Impact on Marketing (00:19:07) Sheila discusses how AI can enhance marketing efforts while maintaining authenticity. Future of Experiential Marketing (00:21:53) Exploration of how experiential marketing is evolving in a post-COVID world, focusing on community and in-person interactions. Experiential Marketing Insights (00:22:21) Sheila discusses the importance of blending digital and face-to-face experiences for deeper emotional connections. Challenges of Hybrid Events (00:23:12) Sheila highlights the difficulties of hybrid events, noting that in-person attendees often have a superior experience. Advice for Career Starters (00:25:00) Sheila shares practical advice for young professionals on how to navigate their careers effectively. Networking Through LinkedIn (00:25:49) Staying Engaged in Conversations (00:26:47) Sheila emphasizes the importance of being prepared and respectful during networking meetings to maximize opportunities. Self-Reflection on Life's Stand (00:28:29) Sheila reflects on her proactive approach to life, stating she is always on the field, not in the stands. Launch of Her Book (00:28:54)

Show Notes: In this episode of the Beyond Beauty Podcast, the host introduces Margaret de Heinrich de Omorovicza, co-founder of Omorovicza skincare. Margaret shares her transition from an American diplomat in Budapest to a beauty entrepreneur. Inspired by Budapest's mineral-rich thermal waters and spa culture, she and her husband founded Omorovicza. The discussion covers the scientific basis of their products, the challenges of launching a skincare brand, and their marketing strategies, including a successful partnership with Neiman Marcus. The episode highlights Margaret's journey, the importance of cultural heritage, and the evolving landscape of the beauty industry. About Margaret: Margaret de Heinrich de Omorovicza is the Co-Founder of Omorovicza Skincare. Her journey with the brand began in Budapest, where she met her Hungarian husband, Stephen. Inspired by the city’s mineral-rich thermal waters, its distinctly active spa culture, and a remarkable, eccentric family heritage dating back to 1861, they set out to create a modern luxury spa brand. Today, Omorovicza is celebrated for its patented ingredients, clinically proven products, and personalized approach to transformational skincare, available at the world’s leading luxury retailers, spas, and through their own Institutes. Before founding Omorovicza, Margaret served as an American Diplomat in Budapest, where she held the position of Chief of Staff. In addition to her professional background, she is a dedicated mother of four and serves on the boards of the British Beauty Council and Kew Gardens, as well as being a Founder Member of the Fashion Trust and recognized as a World Economic Forum ‘Young Global Leader.’ Timestamps: Margaret's Early Journey (00:02:08) Margaret shares her background, transitioning from Time Magazine to becoming a diplomat in Budapest. Experiencing Thermal Baths (00:03:19) Margaret describes her first visit to Budapest's famous thermal baths and their historical significance. Heritage and Healing Waters (00:04:30) Personal Transformation (00:05:35) Margaret explains how her skin transformed while using the thermal waters, inspiring her skincare journey. Research and Innovation (00:07:54) Margaret talks about her research into the dermatological benefits of minerals found in thermal waters. The Meaning of Spa (00:09:29) Margaret learns the origin of the word "spa" and its connection to health through water. Building the Brand (00:10:05) Product Development (00:11:27) They develop a unique ingredient from thermal waters, focusing on skin benefits through biotechnology. Launching Omorovicza (00:12:31) Marketing Strategies (00:13:42) Margaret discusses their direct approach to marketing and securing partnerships with retailers. Creating Connections (00:15:14) Transitioning Careers (00:16:29) Margaret reflects on the skills she carried over from diplomacy to entrepreneurship in beauty. Navigating a Competitive Market (00:18:54) Margaret addresses the challenges and strategies for standing out in the crowded skincare market. Data-Driven Decisions (00:20:10) The significance of using data to inform marketing strategies and consumer understanding is highlighted. Adapting to Change (00:20:34) The Role of AI in Business (00:21:02) The speakers explore the potential of artificial intelligence as a tool for enhancing business efficiency. AI and the Beauty Industry (00:22:00) Discussion on the role of AI in creating content and its impact on the beauty sector. The Novelty of AI (00:22:40) Exploration of AI's current novelty and its potential future implications for consumer connection. Human Connection vs. Digital Interaction (00:24:09) Cultural Differences in Beauty Standards (00:26:40) Insights into how beauty perceptions vary across cultures and their relevance to branding. Advice on Vision and Cash Flow (00:27:39) Marketing Strategy Insights (00:29:15) Discussion on prioritizing marketing strategies for optimal return on investment.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Ebru Pinar, a seasoned graphic designer and creative consultant. Ebru shares her journey from an artistic upbringing in Istanbul to her education at RISD and her career in New York. She discusses her transition to entrepreneurship, working with luxury brands like Hermès and Chanel, and the impact of AI on the beauty industry. Ebru emphasizes the importance of balance, resilience, and maintaining high standards in creative work. The episode offers valuable insights into the evolving beauty landscape and the interplay between creativity and personal well-being. About Ebru: Ebru Pinar earned her BFA in Graphic Design and a minor in architecture from the Rhode Island School of Design before starting her advertising career at Bloomingdale’s in New York. She worked on diverse projects such as direct mail, packaging, and national advertising. She then held senior positions at Estée Lauder, Assouline Publishing, Laird+Partners, and SelectWorld, gaining international recognition for her innovative campaigns. In 2012, she founded Ebru Pinar International (EPI), a boutique creative consultancy, working with luxury brands like Hermès, Chanel, Cartier, and hospitality leaders such as Aman Group and Four Seasons. In 2014, she became Global Chief Creative for L’Oréal’s Maybelline NY, enhancing the brand’s image across various channels. She later transitioned to L’Oréal’s essie, focusing on global digital content and brand consistency. Today, through EPI, she produces top-tier brand communication and design for global leaders in beauty, fashion, and luxury lifestyle sectors, earning praise for her sophisticated and impeccable style. Timestamps: Introduction to the Podcast (00:00:01) The host introduces the podcast and its purpose in highlighting talent in the beauty industry. Ebru Pinar's Background (00:01:19) Ebru shares her educational journey and early career experiences in graphic design and advertising. Starting at Bloomingdale's (00:02:09) Ebru discusses her first job at Bloomingdale's and the influence of her mentor. Transition to Entrepreneurship (00:06:26) Ebru explains her shift from a secure job to establishing her own design company. Working with Major Brands (00:14:58) Ebru describes her experiences working with luxury brands like Hermès and Chanel. Creative Process and Mantras (00:16:47) Ebru shares her passion for creativity and the principles that guide her work. Advice to Younger Self (00:18:33) Ebru reflects on her career and offers insights on pursuing ambitions without regrets. Challenges and Resilience (00:19:29) Ebru talks about the tough moments in her career and the importance of persistence. Impact of AI on Beauty Industry (00:21:07) Ebru discusses the role of AI in the beauty sector and its implications for creativity. The Beauty Industry's Evolution (00:23:25) Ebru discusses the evolving beauty industry and her experiences in branding and marketing. Digital vs. In-Person Experience (00:25:08) The speakers explore balancing digital engagement with in-person beauty experiences. Where Do You Sit in Life? (00:25:26) A thought-provoking question about personal goals and life balance is introduced. Finding Balance in Life (00:27:01) Ebru shares her journey towards achieving balance in her professional and personal life. Mind and Heart Connection (00:28:18) The importance of aligning one's mind with their heart for a fulfilling life is emphasized. Closing Thoughts and Connections (00:29:57) Ebru expresses gratitude and shares how to connect with her professionally. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands. https://dilliecreative.com/

Show Notes: In this episode of the Beyond Beauty Podcast, the host engages with Brian Murphy, co-founder of Loeffler Randall, to explore his entrepreneurial journey in the footwear industry. Brian shares insights on starting the brand in 2005, the evolution of marketing from traditional channels to social media, and the challenges of scaling a business. He emphasizes the importance of product quality, authenticity, and resilience in entrepreneurship. The conversation also touches on maintaining a work-life balance and the significance of intrinsic motivation. The episode concludes with Brian offering ways for listeners to connect with Loeffler Randall. About Brian: Brian Murphy is the co-founder, operator and owner of Leffler Randall. He is driven, entrepreneurial, and an experienced operator with a focus on: building brands, driving revenue growth, developing and managing accountable teams, recruiting and hiring exceptional talent. Brian is best at empowering wonderful people to develop and flourish in new or challenging roles critical to business success. He’s grounded in: learning to do more with less, budgeting and resourcing, strategy and planning to avoid adverse results and anticipating marketplace shifts in the world’s most demanding retail environments. His flexible mindset and willingness to adapt maximizes his business’s potential and his own personal growth. Timestamps: Brian's Background (00:00:59) Brian Murphy shares his professional background and entrepreneurial focus on building brands. Founding Loeffler Randall (00:04:11) Brian reflects on the inception of Loeffler Randall and their initial product focus. Challenges of Starting a Business in 2005 (00:06:06) The speakers discuss the marketing landscape and challenges faced in 2005 compared to today. Evolution of Marketing Strategies (00:07:03) Brian contrasts pre-digital marketing methods with today's fractured media landscape. Navigating Early Entrepreneurship (00:11:50) Brian shares insights on the mysterious nature of starting a business back in 2005. Building a Network for Manufacturing (00:12:25) Brian recounts the challenges of finding manufacturers and building a network in Italy. Scaling vs. Starting a Brand (00:15:30) Discussion on the ease of starting businesses today versus the difficulties in scaling. Redefining Success in Entrepreneurship (00:16:55) The speakers explore how the definition of success has evolved for entrepreneurs today. Value of Traditional Employment (00:19:02) Brian emphasizes the importance of experience in structured environments before entrepreneurship. Recognizing Accomplishments (00:22:22) The importance of acknowledging both highs and lows in entrepreneurship and the resilience required to persist. Advertising Agency Experience (00:24:37) Brian reflects on his formative years at an advertising agency where perfectionism was the standard. Tech Startups and Product Quality (00:25:30) Discussion on the drawbacks of tech startups prioritizing speed over product readiness and quality. Fundraising vs. Building (00:27:01) Brian advises focusing on building a sustainable product rather than celebrating fundraising milestones. Personal Sacrifices in Entrepreneurship (00:30:57) Brian shares personal sacrifices made during the early years of building Loeffler Randall, including financial struggles. Self-Perception and Expectations (00:32:53) The struggle of being boxed into societal expectations and the journey of redefining one's identity. Lifestyle Choices in Entrepreneurship (00:34:42) Exploring the balance between personal fulfillment and societal pressures in the entrepreneurial journey. The Importance of Alternative Outlets (00:42:21) Brian expresses a desire for more translatable skills and alternative outlets beyond work. Challenges of Work-Life Balance (00:43:05) They reflect on the ideal work-life balance versus the reality of daily demands.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Sonia Summers, founder of Beauty Strategy Group and Beauty Barrage. Sonia shares her journey from corporate beauty and pharmaceuticals to entrepreneurship, discussing her innovative approach to helping beauty brands succeed in retail. The conversation covers the importance of building relationships with retail buyers, investing in education and sales support, and the challenges of direct-to-consumer marketing. Sonia also highlights her skincare brand, Shielded Beauty, and offers valuable insights for aspiring beauty entrepreneurs on navigating the competitive market and sustaining growth. About Sonia: Sonia Summers is a beauty industry innovator who disrupted traditional sales models, leveraging her extensive experience to propel beauty brands to leadership positions. With a background at Avon and Valeant Pharmaceuticals, she founded Beauty Strategy Group in 2008 to incubate startups and secure distribution in prestige retail. Recognizing the challenge of achieving sell-through in stores, Sonia launched Beauty Barrage in 2015. This outsourced sales management agency pioneers modern retail experiences with a nationwide field team, offering training, event creation, and sales support crucial for brand success. Beauty Barrage integrates technology through a proprietary web application and mobile platform, enabling real-time management of 300+ field employees. Sonia also emphasizes micro-influencer strategies to drive retail traffic. Her skincare brand, Shielded Beauty, launched in 2020, focuses on microbiome care with clinically validated, clean ingredients. Sonia's achievements include Inc. 5000 and Financial Times' Fastest Growing Companies recognition. She continues to lead and disrupt the industry with best-in-class practices, recognized by industry boards for her contributions to women and minority-owned businesses. Timestamps: Sonia's Background (00:01:14) Sonia discusses her career journey, founding Beauty Strategy Group, and launching Beauty Barrage. Transition to Entrepreneurship (00:02:17) Sonia shares her decision to leave corporate America after being laid off and starting her own consulting. Retail Strategy Success (00:05:36) Sonia explains how she helped brands succeed in retail, emphasizing relationships and track record. Launching Shielded Beauty (00:07:41) Sonia reveals her inspiration for creating her skincare brand, Shielded Beauty, during the pandemic. Managing Multiple Businesses (00:08:32) Sonia describes how she balances her service business and product brand, emphasizing teamwork. Retail Onboarding Process (00:12:18) Sonia outlines the onboarding process for brands entering retail and the importance of education. Investment in Retail Success (00:14:20) Sonia discusses the necessity of investment and support in retail for successful brand launches. Post-Launch Support (00:19:16) Sonia explains ongoing support for brands after launch, focusing on education and product promotion. The Evolution of Trends (00:21:03) Discussion on how TikTok influences rapid changes in beauty trends. Growing Shielded Beauty (00:21:32) Sonia shares her experiences and learnings in building her brand amidst constant change. Direct-to-Consumer Challenges (00:21:37) Insights on the importance of customer relationships in direct-to-consumer sales. Innovation in Beauty (00:23:40) The necessity of innovation and differentiation in launching new beauty products. Barriers to Success (00:24:16) Discussion on the increased competition and challenges in the beauty industry Cost of Retail (00:24:54) Sonia highlights the financial burdens of retail and the need for proper planning. Sustaining a Beauty Brand (00:26:04) The importance of being prepared for the challenges of sustaining a beauty business. Ongoing Business Challenges (00:26:32) Reflection on the continuous work required after launching a beauty brand.

Show Notes: In this episode of the Beyond Beauty Podcast, the host engages with guest Manica, a seasoned investor with a background in investment banking and private equity. Manica, co-founder of Campfire Capital and currently with Topknot Ventures, shares her journey into venture capital, focusing on the consumer and beauty sectors. She discusses the evolution of the consumer market, the importance of product-market fit, and the challenges of rapid growth in startups. Manica also highlights the significance of authentic consumer connections and sustainable growth strategies, offering insights into the complexities of building successful brands and navigating the venture capital landscape. About Manica: Manica started her career about 20 years ago in investment banking and then private equity, building strong relationships with executives of numerous large consumer and retail companies, and realized her passion was in working with, investing in, and advising much younger companies. In 2014, Manica co-founded Campfire Capital, a $32mm venture capital fund backed by over 30 current and former Lululemon executives, and she went on to invest in a number of brands in consumer/DTC - including leading the $5mm Series A for FIGS in 2016 and being a meaningful investor in both of Cotopaxi's Series A and Series B financings in 2016-2017. Now, through her own investment vehicle, Top Knot Ventures, Manica works directly with consumer businesses she's investing in and advising. So far, she's made 11 direct investments through Top Knot Ventures, and she's just getting started. Timestamps: Manica's Career Background (00:01:14) Manica discusses her transition from investment banking to venture capital in consumer brands. Research Methods in Investment Banking (00:03:54) Manica explains how she identified investment opportunities before the rise of modern tools. Rise of Entrepreneurship (00:07:05) Manica talks about the increase in consumer-focused startups and entrepreneurship. Importance of Founder Market Fit (00:08:30) Manica emphasizes the significance of authentic founder insights into consumer needs. Shift from Customer Acquisition to Retention (00:10:08) The conversation highlights the growing focus on customer loyalty and repeat business. Key Factors for Consumer Retention (00:14:10) Manica identifies product quality and effective marketing as crucial for repeat purchases. Product Launch Strategies (00:17:09) Discussion on the importance of having standout products in a brand's launch strategy. Consumer Demands (00:19:46) Manica highlights the importance of addressing consumer trends and pain points with timely product launches. Micro Communities in Beauty (00:22:09) Discussion on leveraging insights from micro communities to create tailored beauty products that meet specific needs. Long-Term Brand Building (00:27:20) The conversation touches on the importance of building brands sustainably rather than seeking quick success. Raising Capital Responsibly (00:31:22) Manica emphasizes the importance of founders understanding the implications of raising capital and the associated responsibilities. Return on Investment Challenges (00:35:00) Manica outlines the difficulties in achieving timely returns for investors in the current market landscape. Challenges of fundraising (00:38:05) She shares insights on the difficulties founders face when raising funds compared to traditional companies. Pressure on capital deployment (00:41:52) Manica addresses the pressures on fund managers to deploy capital effectively to avoid unnecessary fees. Understanding investor incentives (00:44:18) Importance of founders understanding what institutional investors seek when raising capital. The reality of business exits (00:45:32) Manica emphasizes the necessity for businesses to have a clear exit strategy when seeking venture capital.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Kate Connor Archibald, a seasoned international marketing executive with over 15 years of experience in the beauty industry. Kate shares her journey from a high school project that sparked her interest in marketing to her roles at major brands like Estée Lauder and Tom Ford Beauty. She discusses the evolution of beauty marketing, the impact of social media, and her current role as Chief Marketing Officer at Dash Hudson. The conversation offers valuable insights into adapting to industry changes, leveraging new platforms, and the importance of authenticity in marketing. About Kate: Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company. Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley. Timestamps: Kate's Background (00:00:56) Kate's experience in beauty marketing and her journey with major brands like Estée Lauder and Tom Ford. Starting as an Assistant (00:05:12) Kate reflects on her role as an assistant and the valuable lessons learned from observing executives. Working at Estée Lauder (00:05:41) Kate shares her experience working with the Estée Lauder brand and the insights gained from that opportunity. Impact of Social Media on Beauty Marketing (00:08:16) Exploring how social media has transformed beauty marketing and the challenges it presents. Embracing Change in Marketing (00:09:16) Kate talks about her desire to help Estée Lauder adapt to the digital marketing landscape. Navigating Brand Identity on Social Media (00:11:44) Discussion on the importance of understanding brand identity when engaging on social media platforms. The Challenge of Indie Brands (00:13:35) The conversation shifts to the rise of indie brands and the competitive landscape in beauty marketing. Staying Current with Trends (00:14:02) Kate explains the importance of staying informed about market trends and consumer preferences. Experiences at Tom Ford Beauty (00:17:02) Kate shares her journey at Tom Ford, leading global consumer marketing during a transformative period. Transition to Technology in Beauty (00:19:02) Kate discusses her shift to marketing technology and her role in enhancing brand strategies. Joining Dash Hudson (00:20:38) Kate reflects on her decision to join Dash Hudson and the impact of e-commerce growth during COVID. Expansion into Other Industries (00:21:00) Discussion about the growth of beauty marketing into travel, food, wellness, and other sectors. Advice on Career Growth (00:21:58) Kate shares valuable advice on authenticity and the importance of asking questions in professional settings. Understanding Industry Trends (00:24:22) Kate highlights the importance of identifying growing industries for personal and professional growth opportunities. Crafting Your Expertise (00:26:13) Advice on becoming an expert in your field and the importance of surrounding yourself with knowledgeable individuals. Reflecting on Life's Journey (00:27:09) Discussion on personal and professional reflections, focusing on growth and learning throughout one's career. Excitement for Future Learning (00:29:18) Kate expresses enthusiasm about her current role and the opportunity to learn new skills in marketing. Looking Forward to Vacation (00:29:20) A light-hearted moment about the anticipation of taking a vacation to recharge and relax. Final Reflections on the Journey (00:30:03) Discussion on the importance of enjoying the journey of career growth while taking time to recharge.

Show Notes: In this episode of the Beyond Beauty Podcast, we interview Dr. Hilla Arbel, the CEO and co-founder of MeNow. Dr. Arbel shares her journey from biotechnology engineering to the beauty industry, emphasizing the importance of personalization in skincare. She explains how MeNow uses AI to enhance cosmetic care by analyzing skincare ingredients and predicting their effects on individuals. The discussion covers the transformative role of AI in product development, the challenges of entrepreneurship, and the significance of resilience. Dr. Arbel also highlights her commitment to supporting pediatric brain cancer awareness, showcasing her dedication to impactful causes. About Dr. Hilla: Meet Dr. Hilla Ben-Hamo, the visionary CEO and Co-Founder of MeNow! With a PhD in Biotechnology Engineering, Dr. Ben Hamo is passionate about combining advanced AI technology with healthcare to help you achieve your best cosmetics care. For years, her business travels exposed her to different cultures, inspiring her to improve the cosmetics industry. She was driven to combine her experience with AI in genomics and pharmaceuticals to analyze ingredients in skincare and predict their effects on diverse individuals. MeNow collaborates with major companies to drive innovation and discover new active ingredients, ensuring successful products that align with the company's mission of benefitting while reducing side effects.  MeNow's commitment to innovation and excellence has positioned them at the forefront of revolutionized skincare, positively impacting countless lives. Discover how MeNow can empower you to reach these goals with cutting-edge technology and dedicated care. Timestamps: Hilla Arbel's Background (00:01:18) Dr. Arbel's journey in biotechnology and her vision for combining AI with healthcare in cosmetics. Founding MeNow (00:05:59) Dr. Arbel explains how she and her partner decided to start MeNow to fill gaps in cosmetics. Overview of MeNow's Science (00:06:33) An explanation of the algorithms used to predict skin reactions based on molecular structure. Product Development Focus (00:09:39) MeNow's approach to developing better products through data-driven ingredient selection. Clean and Non-Toxic Ingredients (00:09:59) Discussion on the focus on ingredient efficacy and the move towards clean and sustainable practices. Separating Fact from Fiction (00:14:14) How MeNow utilizes scientific data to distinguish reliable information from misinformation. Connecting Brands with Suppliers (00:15:36) Discussion on whether MeNow facilitates connections between brands and ingredient suppliers. Educating Clients on AI (00:19:58) Strategies for helping clients understand AI's role in skincare without revealing proprietary methods. AI's Impact on Research (00:20:11) Dr. Arbel discusses the transformative role of AI in enhancing research efficiency and accuracy. Validation Projects for Enterprises (00:21:11) The importance of proof of concept and how AI accelerates research timelines for clients. Dr. Hilla Arbel's Entrepreneurial Journey (00:22:51) Her transition from research to entrepreneurship and the challenges faced as a female leader. Empowerment as a Female Entrepreneur (00:23:30) Dr. Arbel shares her experiences of standing out in a male-dominated business environment. Finding the Right Business Partner (00:24:30) The significance of collaboration and shared vision in launching a successful venture. Mentorship and Support Networks (00:25:50) The value of strong female role models and support systems in entrepreneurship. Advice for Aspiring Entrepreneurs (00:26:50) Encouragement to trust oneself and view failures as learning opportunities. Resilience in Business Challenges (00:27:39) The importance of maintaining a positive mindset and continuing to push forward despite setbacks.

Show Notes: In this episode of the Beyond Beauty Podcast, hosts interview Michelle Gough Baril, founder of Iris and Romeo. Michelle shares her extensive background in the beauty industry, her journey through burnout and healing, and the inspiration behind her brand, which emphasizes simplicity and multifunctional skincare and makeup products. The discussion covers the challenges of starting and scaling a business, the importance of community and distribution, and the evolving landscape of the beauty industry. Michelle also highlights the significance of self-care, mentorship, and staying connected to consumer needs. The episode concludes with excitement about Iris and Romeo's upcoming launch in Sephora stores. About Michele: Iris&Romeo was founded by Michele GoFF-Ba-rill after two decades in the beauty industry, climbing her way to the top.  Burned out by the persistent excess and hustle culture, she stepped away to the healing rhythms of Northern California and gave herself permission to reprioritize her relationship with her body and herself. Iris&Romeo was born as the antidote to the beauty hustle culture and the more is more mentality.  At Iris&Romeo, products are brought into the world thoughtfully, consciously, and beautifully. They are committed to multi-functional, all-in-one, tinted skincare solutions of the highest quality and efficacy.   They simplify your morning routine and deliver skin wellness—instantly and over time. This kind of beauty—this undone, well-hydrated look combined with serum strength actives—is the effortless bare-faced beauty we all want. Less makeup. More you. Timestamps: Michelle's Background (00:00:54) Michelle discusses her journey in the beauty industry and founding Iris and Romeo. Burnout and Healing Journey (00:01:58) Michelle shares her experiences of burnout and the healing process that inspired Iris and Romeo. The Birth of Iris and Romeo (00:05:34) The brand's ethos emerged from Michelle's journey of self-discovery and inner wellness. Relevance of Burnout Today (00:06:18) Discussion on the widespread feeling of burnout in contemporary society and its impact on beauty routines. Decision to Start a Brand (00:08:11) Michelle reflects on the pivotal moment that led her to start Iris and Romeo despite her fears. Initial Challenges of Launching (00:10:13) Michelle outlines the challenges faced when launching the brand, including raising capital and market entry. Scaling vs. Starting a Business (00:13:55) Exploration of the differences between starting a business and scaling it effectively. Identifying Strengths and Delegation (00:18:00) Importance of recognizing personal strengths and delegating tasks for successful business scaling. Pivotal Moments in Scaling (00:19:06) Discussion on the multifaceted factors contributing to the growth and success of Iris and Romeo. The Importance of Storytelling in Marketing (22:07) Discussion on how storytelling and performance marketing resonate with consumers in a saturated market. Adapting to Market Changes (22:31) Insights on the need for agility and constant testing in marketing strategies amidst evolving consumer behaviors. The New Normal of Fast-Paced Marketing (23:20) Emphasis on the necessity for short-term marketing plans and staying connected with community needs. Advice on Resilience and Fun (24:33) Michelle shares her motto about enjoying the entrepreneurial journey while navigating challenges. Nature as Self-Care (25:40) The significance of nature and grounding practices for mental wellness and focus in a distracted world. Five Pillars of Well-Being (26:26) Discussion on key elements that contribute to increased wellness and fulfillment in life. The Importance of Asking for Help (28:43) Michelle emphasizes the value of mentorship and the importance of seeking support as an entrepreneur. Where Do You Sit in the Stands? (30:23) A reflective question about personal growth and the desire to support community wellness through her brand.

Show Notes: In this episode of the Beyond Beauty Podcast, host engages with Estée Lalonde, a Canadian-born, London-based creative director and founder of Mirror Water. Estée shares her journey from moving to London at 19, starting a beauty blog, and transitioning to YouTube, amassing over a million subscribers. She discusses the creation of Mirror Water, inspired by her passion for self-care and mental health. The conversation delves into the challenges of entrepreneurship, including funding, product development, and market research. Estée emphasizes the importance of community, authenticity, and sustainable growth in the beauty industry. About Estée: Estée Lalonde is a Canadian-born, London-based Creative Director, Content Creator, and Founder of Wellness brand MIRROR WATER. Known for creating beauty and lifestyle content, it’s the sense of community she’s built within the online space that Estée is most proud of. Looking back to Estée’s first few YouTube videos from more than a decade ago, it’s clear that beauty, vulnerability, and self-reflection were at the heart of the content - so it’s a natural progression that these would form the foundation of MIRROR WATER, too. Opening up about her life, talking about her vulnerable side, and addressing her mental health struggles has resulted in her audience feeling understood, hopeful, and connected. When she’s not working, you’re most likely to find Estée soaking in the tub, drinking her favourite red wine, or walking around the park with her rescue dog, Effie. Timestamps: Starting Her Career (00:05:08) Estée discusses how her blog and YouTube channel grew, focusing on beauty and personal stories. Transition to Entrepreneurship (00:06:27) She reflects on her desire to start her own brand and the challenges faced. Vulnerability in Sharing Online (00:07:54) Estée talks about the difficulty of being vulnerable on social media and its impact. Launching Mirror Water (00:10:07) She explains her motivation for creating Mirror Water and the challenges of entrepreneurship. Choosing Product Focus (00:12:31) Estée details her research and decision-making process for the product line at Mirror Water. Challenges of Modern Wellness (00:15:07) She critiques the unrealistic expectations of wellness trends and promotes intuitive living. Mechanics of Starting a Company (00:17:26) Estée shares her experience with creating a business plan and funding challenges for Mirror Water. Building a Community (00:20:32) Estée discusses the importance of having a community for launching a beauty brand. Hype Before Launch (00:21:30) Creating intrigue on Instagram before launching products helped build excitement and engagement. The Importance of Branding (00:22:40) Spending time on branding and design was crucial for establishing the brand's identity. Differentiation in a Saturated Market (00:23:34) Estée emphasizes the need for differentiation in the crowded beauty industry. Fostering Community Engagement (00:24:23) She shares strategies for building community excitement six months before product launch. The River Water Monologues (00:24:58) A series showcasing personal thoughts helped create an intimate community connection. Challenges of Content Creation (00:26:36) Transitioning from free content to paid collaborations has become increasingly difficult for brands. Evolving Paid Content Dynamics (00:27:35) Discussion on the shift from free to commission-based content creation in the industry. Managing Creator Relationships (00:29:04) Navigating relationships with content creators is challenging for brands in today's market. The Role of Profitability (00:33:07) Estée highlights the importance of sustainable growth and profitability in brand success. Long-Term Brand Growth (00:35:25) She reflects on the need for patience and consistent effort in building a successful brand. Future Plans and Expansion (00:37:37) Estée shares her excitement about expanding into new markets and product lines.

Show Notes: In this episode of the Beyond Beauty Podcast, Anna Reid, founder of Nimbi, a plastic-free razor brand. Anna shares her career journey, transitioning from fashion and publishing to e-commerce and brand development. She discusses her experiences with major brands and startups, emphasizing the importance of ethical and sustainable practices in the beauty industry. Anna highlights the challenges of launching Nimbi, including sourcing sustainable materials and navigating manufacturing complexities. Her story underscores the need for innovation and perseverance in creating environmentally responsible products and leaving a positive legacy. About Anna: Anna is the founder of Nimbi – the razor brand driving to make shaving aisles, hotel rooms, and even medical theatres beautifully plastic-free. As a Brand & Product Development specialist, she brings nearly 20 years of experience in branding, marketing, and product development to the table. Anna's expertise spans beauty, fashion, lifestyle, F&B, and tech, with a focus on 360 brand development and future-focused consumer design. She has played key roles in pivotal projects and contract positions for both established and emerging brands. Her impressive, diverse portfolio includes serving as Chief Brand Officer of Brewdog and leading strategic projects for LVMH/Stella McCartney, Unilever, IBM, Fred Perry, Harry’s, Ableton, Monica Vinader, and Heckfield Place. Anna's commercial creativity and extensive experience make her a valuable asset in the world of brand and product development. Timestamps: Anna's Background in Publishing (00:02:03) Anna discusses her start in fashion magazines and transition into e-commerce. The Jump to E-commerce (00:03:27) Anna reflects on her first day at a publishing company and her move to e-commerce. Learning from Diverse Industries (00:06:27) Anna emphasizes the importance of understanding various industries and cultural trends. Transition to Brand and Product Development (00:07:19) Anna explains her journey into brand development and the importance of customer connection. Scaling Brands vs. Starting Them (00:09:20) Anna discusses the challenges of scaling a brand compared to launching one. The Challenge of Maintaining Brand Success (00:12:35) Anna reflects on the difficulties brands face in maintaining success in a competitive market. Desire to Create a Positive Legacy (00:13:29) Anna shares her motivation to start her own brand after observing industry challenges. Starting Nimbi (00:16:55) Anna discusses the inception of Nimbi and her vision for a plastic-free razor brand. Exploring the Shaving Category (00:19:32) Anna explains her focus on the shaving category and the need for innovation. Challenges in Sustainable Production (00:20:55) Anna highlights the difficulties faced in producing sustainable products and entering the market. Nimbi's Origins and Sustainability Focus (00:21:07) Anna discusses her experience at a creative agency and the importance of sustainability in brand development. Challenges in Sustainable Practices (00:21:53) She shares insights on consumer behavior and the corporate responsibility towards sustainability. Marketing and Consumer Conversion (00:23:43) The hosts discuss strategies for marketing Nimby and converting consumers from traditional razors. Retailer Responses and Launch Preparations (00:24:02) Anna highlights positive feedback from retailers and the excitement of launching Nimbi’s social media presence. Empathy and Disposable Products (00:25:04) Anna reflects on the necessity of sustainable disposable solutions in the current market. Nurturing Talent and Coaching (00:29:02) Anna emphasizes the importance of mentoring others and nurturing talent within her network. Resilience in Entrepreneurship (00:34:31) The hosts discuss the importance of resilience in navigating the highs and lows of business.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Laura Gerchik, founder and CEO of Wellness Curated. Laura shares her extensive experience in the luxury beauty industry and discusses her company's unique approach to connecting high-quality skincare brands with luxury spas and wellness centers. The conversation covers the challenges of product distribution, the importance of building strong industry relationships, and the growing trend towards minimalism and sustainability in skincare. Laura also highlights innovative products and the evolving definition of wellness, emphasizing the role of technology and consumer engagement in shaping the future of the beauty industry. About Laura: Wellness Curated Founder/CEO Laura Gerchik has decades of experience in the luxury beauty industry, including serving as US General Manager of Biologique Recherche, where she relaunched the brand. A strategic leader, Laura developed partnerships with over 200 leading hotels, day, and medical spas. In her last year at Biologique Recherche, Laura launched the brand's first e-commerce website and delivered its first US Flagship, a 5,000 sq. ft. spa in Los Angeles. Laura founded Wellness Curated as a distribution and advisory company that connects premier beauty brands to luxury U.S. spas and wellness centers, providing a new full-service turnkey distribution solution and discovery platform that offers spas the best-in-class skincare, while also ensuring a memorable wellness experience for guests. Timestamps: Discussion on Industry Relationships (00:01:40) Exploration of the relationship-driven nature of the beauty industry and brand distribution. Laura's Unique Approach (00:02:25) Laura discusses her company's unique partnership-based approach to brand building and distribution. Challenges in Data Acquisition (00:04:03) The difficulty of obtaining reliable data in the professional skincare space is highlighted. Professional vs. Retail Products (00:06:33) Clarification on the distinction between professional skincare products and retail offerings. Sourcing Products in the Spa Industry (00:07:27) Insights into how spas source products and the importance of relationships in the industry. Core Role of Products in Wellness Centers (00:08:44) Discussion on the integral role of skincare products in wellness centers' business models. Quality Assurance in Product Selection (00:10:55) How spas maintain high standards for the products they use and sell. Distribution Strategy of Wellness Curated (00:14:02) Laura explains Wellness Curated's full-service distribution model and its investment in brands. Building Trust with Brands (00:15:43) Laura shares her approach to establishing trust and partnerships with beauty brands. Differentiation in Brand Success (00:19:39) Discussion on the key factors that contribute to a brand's success in the market. The spa industry's staffing challenges (00:19:46) Laura discusses staffing issues in the spa sector post-COVID and the need for operational simplicity. Sustainability and product formulation (00:20:40) The importance of sustainability in product development and the trend towards minimalism in skincare regimens. Unique selling propositions in skincare (00:21:36) Laura shares examples of innovative products that simplify consumer understanding and enhance user experience. Importance of packaging in distribution (00:22:19) The significance of packaging design for products distributed to spas and wellness centers. Personalization in beauty (00:24:08) Laura emphasizes the need for personalization in products to cater to diverse spa clientele demographics. Future trends in the beauty industry (00:25:11) Discussion on the evolution of beauty products and the integration of new ingredients and technology. Holistic approach to health and wellness (00:27:35) The merging of spa and medical treatments reflects a broader, more holistic view of wellness in beauty.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Michelle Nguyen, a self-taught lash artist and entrepreneur. Michelle shares her inspiring journey from an immigrant with limited English skills to a successful businesswoman in the beauty industry. She discusses her transition from a salon owner to founding Paris Lash Academy and establishing multiple lash manufacturers in Vietnam. The conversation highlights Michelle's challenges, including cultural expectations and business hurdles, and her strategies for overcoming them. Emphasizing the importance of passion, education, and resilience, Michelle offers valuable insights for aspiring entrepreneurs in the beauty industry. About Michelle: Coming to the scene as a self-taught lash artist in 2008, Michelle Nguyen knew how difficult it could be to truly break into the beauty industry. She has continuously studied the art and science of eyelashes and was double-certified through Lash Inc. and NALA. After running her salon for 6 years, Michelle ultimately decided to sell it to focus on Paris Lash Academy — a way to share her vast lashing experience with lash artists all around the world. She is proud to own multiple lash manufacturers in Vietnam, where she was born and raised on a coffee farm. These manufacturers allow Michelle to give back to her community, providing jobs for over 700 women who would otherwise be working in harsh farming environments. Since launching PLA about 5 years ago in her father’s garage, it has grown exponentially. Education has always been at the forefront of Michelle’s mission. Through PLA, Michelle can teach fellow beauty professionals at any level and provide private labeling opportunities as well. She loves giving back to the industry by being a resource to anyone who needs support or guidance. Michelle is a proud mother of two children, loves murder mystery shows, and would love to retire on a farm someday. Timestamps: Michelle's Background (00:01:00) Michelle shares her journey as a self-taught lash artist and her experiences in the beauty industry. Early Career Journey (00:02:15) Michelle discusses her immigration story and initial challenges in the beauty field. Discovering Eyelash Extensions (00:03:14) Michelle describes her first experience with eyelash extensions and her decision to pursue this career. Transitioning to Entrepreneurship (00:04:10) Michelle outlines her journey from lash artist to salon owner and now a manufacturer. Manufacturing in Vietnam (00:07:01) Michelle explains her transition from salon ownership to establishing manufacturers in Vietnam. Starting the Manufacturing Business (00:09:03) Michelle shares the challenges and motivations behind starting her own lash manufacturing business. Product Offerings (00:11:19) Overview of the semi-permanent eyelash extensions produced for lash artists. Marketing Strategies (00:12:27) Discussion on how Michelle's company achieves growth without traditional advertising. Entrepreneurial Challenges (00:14:35) Michelle reflects on unexpected challenges faced as an entrepreneur, particularly in business structure. Scaling the Business (00:17:21) Insights on the importance of delegation and bringing in experts to grow the business. Advice for Aspiring Entrepreneurs (00:19:31) Michelle emphasizes the necessity of passion and dedication in the competitive beauty industry. Hiring Smart People (00:21:38) Emphasizes the value of hiring talented individuals and learning from them. Resiliency in Entrepreneurship (00:22:02) Explores the importance of resilience and solution-oriented thinking in business challenges. Navigating Industry Noise (00:22:48) Michelle shares how to focus on goals amidst distractions in the beauty industry. Social Media's Impact (00:23:35) Discusses how social media allows brands to scale and connect with audiences. Advice for Young Entrepreneurs (00:25:33) Encourages young entrepreneurs to disregard outside opinions and take risks.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Jamie Melbourne, a makeup artist, male model, and former first assistant to François Nars. Jamie shares his journey from growing up in Jamaica to becoming a prominent figure in the beauty industry. He discusses his experiences in the 90s modeling scene, his transition to managing a hair and makeup agency, and the founding of his skincare brand, Apostle, which focuses on male skincare. The episode also explores the evolving landscape of men's skincare, the importance of education in this market, and future industry trends. About Jamie: Jamie Melbourne is a makeup artist, male model, and former first assistant of Francois Nars of NARS Cosmetics. He was born and raised by a single Mother, a pharmacist, in Kingston, Jamaica, and his career dates back to the supermodel era of the mid-’90s, doing makeup on Quentin Tarantino's Reservoir Dogs, as well as prêt-à-porter haute couture shows and photo shoots in New York, London, Milan, and Paris.
 Jamie made a transition to becoming a hair, makeup, and manicure agent in 2007. After a period of assisting a senior agent, he ran multiple hair and makeup agencies and founded Melbourne Artists Management during the fall of 2012. The agency grew from strength to strength throughout its seven-year history, and his talent worked with A-List fashion photographers, editors, magazines, and stylists for numerous high-end clients. His propensity for athletics as a former competitive swimmer keeps Jamie on a disciplined workout schedule, organic nutrition, and routine skin care. His mind, body, soul balance lives at the core of his being and fosters his concern for the plight of the homeless. Jamie is currently represented by Soul models in New York and Select Models in Los Angeles. Cofounder, Artistic director at Apostle and also a make up artist. Timestamps: Welcome to the Podcast (00:00:01) Introduction to the Beyond Beauty Podcast and the guest, Jamie Melbourne. Jamie’s Early Life (00:01:10) Jamie shares his upbringing in Jamaica and early exposure to fashion. Transition to the US (00:02:23) Jamie discusses his move to America and initial steps in the beauty industry. Career Beginnings in Makeup (00:03:40) Jamie details his early modeling career and work with Quentin Tarantino. Freelance Makeup Artist Journey (00:06:32) Transitioning to freelance work and establishing his career in fashion. Lessons from the Supermodel Era (00:07:42) Insights on competition and the importance of professionalism in the industry. From Makeup Artist to Entrepreneur (00:09:05) Jamie explains his motivation for starting his own agency and brand. Founding Apostle (00:12:07) The inception of his skincare brand focusing on male skincare. Men’s Skincare Education (00:13:40) Discussing the need for educating men about skincare products. Hybrid Products Concept (00:15:06) Introduction of tinted moisturizers as a blend of skincare and makeup. Future Product Plans (00:17:21) Jamie reveals plans for 16 new products in development. Availability of Products (00:17:53) Information on where to find and purchase Apostle products. Future of Men’s Skincare Industry (00:18:24) Insights on the growth of men’s skincare and the importance of education. Closing Remarks (00:19:49) Jamie reflects on his career and future endeavors in skincare. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands. https://dilliecreative.com/

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Amanda Chantal Bacon, founder of Moon Juice. Amanda shares her journey from managing an autoimmune condition to creating a wellness brand known for its adaptogenic supplements and skincare. She discusses the evolution of the wellness industry, emphasizing the importance of consumer education and intuition in business decisions. Amanda highlights the role of storytelling in building emotional connections with customers and reflects on the challenges and successes of entrepreneurship. Her insights offer valuable lessons on resilience, adaptability, and the significance of strong brand values. About Amanda: Amanda Chantal Bacon is the Founder of Moon Juice, a wellness brand that helps more than 1 million women manage stress.  Born from her experience of putting an autoimmune condition into remission, Bacon opened Moon Juice in 2012 as a juice shop in Venice, California. Over a decade later, Moon Juice has grown as a global source for minerals, mushrooms, adaptogenic supplements, and skin care, with retail partners including Sephora and Erewhon and international stockists across Australia, Canada, the Middle East, and United Kingdom.  Bacon is the author of The Moon Juice Cookbook and The Moon Juice Manual and has been featured in The New York Times, Wall Street Journal, Forbes, and Vogue. Timestamps: Introduction to the Podcast (00:00:01) Amanda's Background (00:00:56) Amanda shares her journey in founding Moon Juice and her experience with an autoimmune condition. Early Career Insights (00:01:54) Amanda discusses her organic journey into entrepreneurship and the absence of a structured wellness industry. Founding Moon Juice (00:04:27) Amanda describes the initial launch of Moon Juice as a small juice shop in Venice, California. Naming Moon Juice (00:08:42) Amanda explains the intuitive process behind naming her brand and its significance. Intuition vs. Data in Business (00:09:42) The importance of intuition in branding and decision-making, contrasted with data-driven approaches. Challenges of Market Education (00:13:20) Amanda reflects on the difficulties of educating consumers about new wellness habits. The Role of Education in Business (00:15:33) Discussion on the ongoing effort to educate consumers and the challenges involved. Lessons Learned as an Entrepreneur (00:17:28) Amanda shares insights and advice gained from her entrepreneurial journey, emphasizing adaptability. The Importance of Mantras (00:21:00) Amanda shares two mantras that guide her through challenges and successes in life and business. Launching vs. Scaling (00:23:01) The speakers discuss the differences between starting a business and the complexities of scaling it. Navigating Business Growth (00:24:36) Amanda reflects on the transition from a passionate startup to a globally recognized wellness brand. Balancing Different Worlds (00:26:04) The conversation highlights the need for both scrappy energy and organized corporate thinking in business. Experiential Nature of Moon Juice (00:27:00) Amanda emphasizes that Moon Juice is about the experience, not just branding or aesthetics. The Shift in Beauty Industry (00:29:04) The speakers discuss the evolution of beauty from appearance-focused to wellness and personal care. Sitting in the Stands (00:30:53) Amanda reflects on her current role and the complexities of guiding her brand's culture and identity. Empowering Brand Culture (00:33:13) Amanda shares her focus on creating a strong brand culture that can thrive without her constant oversight. The Challenge of Delegation (00:34:35) The speakers discuss the importance of scaling and delegating responsibilities effectively in business. Parenting and Business Parallels (00:36:41) Amanda draws parallels between parenting her children and nurturing her brand through different life stages.