Beyond Beauty by Dillie

Show Notes: In this episode of the Beyond Beauty podcast, host Anne interviews Nina Greenebaum from Canal about her career trajectory. Nina shares her initial aspirations in international development, her unexpected six-year tenure at Sprinklr, and her experiences in business school. She discusses the dynamic nature of the software industry and the value of learning from various professional opportunities. Nina also talks about her current role at Canal, an early-stage B2B software company in the dropshipping space, and how it helps brands and retailers diversify their product offerings without holding inventory. She offers career advice, emphasizing the importance of learning, testing different paths, and not fearing wrong decisions. Nina also touches on her personal goals and creative outlets outside of tech. About Nina Greenebaum: Nina Greenebaum has spent her career building early and growth stage enterprise software businesses. Passionate about ecommerce and creating world-class brand experiences, Nina now leads Strategic Partnerships and Business Development at Canal. Timestamps: Nina's Career Journey (00:00:20) Nina discusses her career journey, starting with her unexpected entry into the software business and her experience at Sprinklr. Challenges and Opportunities in Tech (00:01:22) Nina talks about her experience at Sprinklr, unexpected aspects of the software industry, and the opportunities for growth and learning. Transition to Business School (00:04:46) Nina discusses her decision to leave Sprinklr and attend business school, emphasizing the benefits of the experience and the opportunity for intentional career planning. Joining Canal and Role Expansion (00:07:48) Nina shares her decision to join Canal, an early-stage B2B software business, and her role in partnerships and business development. Challenges and Rewards of Early-Stage Companies (00:08:56) Nina discusses the challenges and rewards of working in an early-stage company, emphasizing the need for cross-collaboration and embracing experimentation. Sales and Business Development (00:11:14) Nina talks about her shift into sales and business development at Canal, highlighting the value of sales experience and the importance of embracing learning from challenges. Canal's Role in E-Commerce (00:13:09) Nina explains Canal's role as the inventory layer for brands, retailers, and consumer apps, enabling them to sell third-party products without carrying inventory. Expanding Canal's Reach (00:15:29) Nina discusses Canal's partnerships with creators, celebrities, and consumer apps, emphasizing the goal of enabling various communities to sell products they love. Canal's Adaptation in the Post-COVID World (00:17:55) Nina reflects on Canal's role in the evolving e-commerce landscape and its ability to adapt to the changing consumer goods industry. Diversifying Product Categories (00:18:36) Canal's expansion beyond home goods and food to include beauty, apparel, pets, and brick-and-mortar stores. E-commerce and Consumer Behavior (00:19:43) Discussion on the impact of e-commerce on consumer behavior, convenience, and competition with Amazon. Career Advice (00:21:20) Nina's advice for college seniors on exploring career options and making decisions without fear of failure. Personal and Professional Growth (00:23:14) Encouraging individuals to focus on what excites them and to not compare their paths to others'. Decisiveness and Career Choices (00:25:14) The importance of acting decisively in career choices and learning from every decision made. Setting Personal and Professional Goals (00:27:08) Nina's aspirations, including running a marathon and pursuing floral design, to bring creativity into her life. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

About Kate: Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company. Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley.

About Dr. Hilla: Meet Dr. Hilla Ben-Hamo, the visionary CEO and Co-Founder of MeNow! With a PhD in Biotechnology Engineering, Dr. Ben Hamo is passionate about combining advanced AI technology with healthcare to help you achieve your best cosmetics care. For years, her business travels exposed her to different cultures, inspiring her to improve the cosmetics industry. She was driven to combine her experience with AI in genomics and pharmaceuticals to analyze ingredients in skincare and predict their effects on diverse individuals. MeNow collaborates with major companies to drive innovation and discover new active ingredients, ensuring successful products that align with the company's mission of benefitting while reducing side effects.  MeNow's commitment to innovation and excellence has positioned them at the forefront of revolutionized skincare, positively impacting countless lives. Discover how MeNow can empower you to reach these goals with cutting-edge technology and dedicated care.

Show Notes: In this episode of the Beyond Beauty Podcast, hosts interview Michelle Gough Baril, founder of Iris and Romeo. Michelle shares her extensive background in the beauty industry, her journey through burnout and healing, and the inspiration behind her brand, which emphasizes simplicity and multifunctional skincare and makeup products. The discussion covers the challenges of starting and scaling a business, the importance of community and distribution, and the evolving landscape of the beauty industry. Michelle also highlights the significance of self-care, mentorship, and staying connected to consumer needs. The episode concludes with excitement about Iris and Romeo's upcoming launch in Sephora stores. About Michele: Iris&Romeo was founded by Michele GoFF-Ba-rill after two decades in the beauty industry, climbing her way to the top.  Burned out by the persistent excess and hustle culture, she stepped away to the healing rhythms of Northern California and gave herself permission to reprioritize her relationship with her body and herself. Iris&Romeo was born as the antidote to the beauty hustle culture and the more is more mentality.  At Iris&Romeo, products are brought into the world thoughtfully, consciously, and beautifully. They are committed to multi-functional, all-in-one, tinted skincare solutions of the highest quality and efficacy.   They simplify your morning routine and deliver skin wellness—instantly and over time. This kind of beauty—this undone, well-hydrated look combined with serum strength actives—is the effortless bare-faced beauty we all want. Less makeup. More you. Timestamps: Michelle's Background (00:00:54) Michelle discusses her journey in the beauty industry and founding Iris and Romeo. Burnout and Healing Journey (00:01:58) Michelle shares her experiences of burnout and the healing process that inspired Iris and Romeo. The Birth of Iris and Romeo (00:05:34) The brand's ethos emerged from Michelle's journey of self-discovery and inner wellness. Relevance of Burnout Today (00:06:18) Discussion on the widespread feeling of burnout in contemporary society and its impact on beauty routines. Decision to Start a Brand (00:08:11) Michelle reflects on the pivotal moment that led her to start Iris and Romeo despite her fears. Initial Challenges of Launching (00:10:13) Michelle outlines the challenges faced when launching the brand, including raising capital and market entry. Scaling vs. Starting a Business (00:13:55) Exploration of the differences between starting a business and scaling it effectively. Identifying Strengths and Delegation (00:18:00) Importance of recognizing personal strengths and delegating tasks for successful business scaling. Pivotal Moments in Scaling (00:19:06) Discussion on the multifaceted factors contributing to the growth and success of Iris and Romeo. The Importance of Storytelling in Marketing (22:07) Discussion on how storytelling and performance marketing resonate with consumers in a saturated market. Adapting to Market Changes (22:31) Insights on the need for agility and constant testing in marketing strategies amidst evolving consumer behaviors. The New Normal of Fast-Paced Marketing (23:20) Emphasis on the necessity for short-term marketing plans and staying connected with community needs. Advice on Resilience and Fun (24:33) Michelle shares her motto about enjoying the entrepreneurial journey while navigating challenges. Nature as Self-Care (25:40) The significance of nature and grounding practices for mental wellness and focus in a distracted world. Five Pillars of Well-Being (26:26) Discussion on key elements that contribute to increased wellness and fulfillment in life. The Importance of Asking for Help (28:43) Michelle emphasizes the value of mentorship and the importance of seeking support as an entrepreneur. Where Do You Sit in the Stands? (30:23) A reflective question about personal growth and the desire to support community wellness through her brand.

Show Notes: In this episode of the Beyond Beauty Podcast, host engages with Estée Lalonde, a Canadian-born, London-based creative director and founder of Mirror Water. Estée shares her journey from moving to London at 19, starting a beauty blog, and transitioning to YouTube, amassing over a million subscribers. She discusses the creation of Mirror Water, inspired by her passion for self-care and mental health. The conversation delves into the challenges of entrepreneurship, including funding, product development, and market research. Estée emphasizes the importance of community, authenticity, and sustainable growth in the beauty industry. About Estée: Estée Lalonde is a Canadian-born, London-based Creative Director, Content Creator, and Founder of Wellness brand MIRROR WATER. Known for creating beauty and lifestyle content, it’s the sense of community she’s built within the online space that Estée is most proud of. Looking back to Estée’s first few YouTube videos from more than a decade ago, it’s clear that beauty, vulnerability, and self-reflection were at the heart of the content - so it’s a natural progression that these would form the foundation of MIRROR WATER, too. Opening up about her life, talking about her vulnerable side, and addressing her mental health struggles has resulted in her audience feeling understood, hopeful, and connected. When she’s not working, you’re most likely to find Estée soaking in the tub, drinking her favourite red wine, or walking around the park with her rescue dog, Effie. Timestamps: Starting Her Career (00:05:08) Estée discusses how her blog and YouTube channel grew, focusing on beauty and personal stories. Transition to Entrepreneurship (00:06:27) She reflects on her desire to start her own brand and the challenges faced. Vulnerability in Sharing Online (00:07:54) Estée talks about the difficulty of being vulnerable on social media and its impact. Launching Mirror Water (00:10:07) She explains her motivation for creating Mirror Water and the challenges of entrepreneurship. Choosing Product Focus (00:12:31) Estée details her research and decision-making process for the product line at Mirror Water. Challenges of Modern Wellness (00:15:07) She critiques the unrealistic expectations of wellness trends and promotes intuitive living. Mechanics of Starting a Company (00:17:26) Estée shares her experience with creating a business plan and funding challenges for Mirror Water. Building a Community (00:20:32) Estée discusses the importance of having a community for launching a beauty brand. Hype Before Launch (00:21:30) Creating intrigue on Instagram before launching products helped build excitement and engagement. The Importance of Branding (00:22:40) Spending time on branding and design was crucial for establishing the brand's identity. Differentiation in a Saturated Market (00:23:34) Estée emphasizes the need for differentiation in the crowded beauty industry. Fostering Community Engagement (00:24:23) She shares strategies for building community excitement six months before product launch. The River Water Monologues (00:24:58) A series showcasing personal thoughts helped create an intimate community connection. Challenges of Content Creation (00:26:36) Transitioning from free content to paid collaborations has become increasingly difficult for brands. Evolving Paid Content Dynamics (00:27:35) Discussion on the shift from free to commission-based content creation in the industry. Managing Creator Relationships (00:29:04) Navigating relationships with content creators is challenging for brands in today's market. The Role of Profitability (00:33:07) Estée highlights the importance of sustainable growth and profitability in brand success. Long-Term Brand Growth (00:35:25) She reflects on the need for patience and consistent effort in building a successful brand. Future Plans and Expansion (00:37:37) Estée shares her excitement about expanding into new markets and product lines.

Show Notes: In this episode of the Beyond Beauty Podcast, Anna Reid, founder of Nimbi, a plastic-free razor brand. Anna shares her career journey, transitioning from fashion and publishing to e-commerce and brand development. She discusses her experiences with major brands and startups, emphasizing the importance of ethical and sustainable practices in the beauty industry. Anna highlights the challenges of launching Nimbi, including sourcing sustainable materials and navigating manufacturing complexities. Her story underscores the need for innovation and perseverance in creating environmentally responsible products and leaving a positive legacy. About Anna: Anna is the founder of Nimbi – the razor brand driving to make shaving aisles, hotel rooms, and even medical theatres beautifully plastic-free. As a Brand & Product Development specialist, she brings nearly 20 years of experience in branding, marketing, and product development to the table. Anna's expertise spans beauty, fashion, lifestyle, F&B, and tech, with a focus on 360 brand development and future-focused consumer design. She has played key roles in pivotal projects and contract positions for both established and emerging brands. Her impressive, diverse portfolio includes serving as Chief Brand Officer of Brewdog and leading strategic projects for LVMH/Stella McCartney, Unilever, IBM, Fred Perry, Harry’s, Ableton, Monica Vinader, and Heckfield Place. Anna's commercial creativity and extensive experience make her a valuable asset in the world of brand and product development. Timestamps: Anna's Background in Publishing (00:02:03) Anna discusses her start in fashion magazines and transition into e-commerce. The Jump to E-commerce (00:03:27) Anna reflects on her first day at a publishing company and her move to e-commerce. Learning from Diverse Industries (00:06:27) Anna emphasizes the importance of understanding various industries and cultural trends. Transition to Brand and Product Development (00:07:19) Anna explains her journey into brand development and the importance of customer connection. Scaling Brands vs. Starting Them (00:09:20) Anna discusses the challenges of scaling a brand compared to launching one. The Challenge of Maintaining Brand Success (00:12:35) Anna reflects on the difficulties brands face in maintaining success in a competitive market. Desire to Create a Positive Legacy (00:13:29) Anna shares her motivation to start her own brand after observing industry challenges. Starting Nimbi (00:16:55) Anna discusses the inception of Nimbi and her vision for a plastic-free razor brand. Exploring the Shaving Category (00:19:32) Anna explains her focus on the shaving category and the need for innovation. Challenges in Sustainable Production (00:20:55) Anna highlights the difficulties faced in producing sustainable products and entering the market. Nimbi's Origins and Sustainability Focus (00:21:07) Anna discusses her experience at a creative agency and the importance of sustainability in brand development. Challenges in Sustainable Practices (00:21:53) She shares insights on consumer behavior and the corporate responsibility towards sustainability. Marketing and Consumer Conversion (00:23:43) The hosts discuss strategies for marketing Nimby and converting consumers from traditional razors. Retailer Responses and Launch Preparations (00:24:02) Anna highlights positive feedback from retailers and the excitement of launching Nimbi’s social media presence. Empathy and Disposable Products (00:25:04) Anna reflects on the necessity of sustainable disposable solutions in the current market. Nurturing Talent and Coaching (00:29:02) Anna emphasizes the importance of mentoring others and nurturing talent within her network. Resilience in Entrepreneurship (00:34:31) The hosts discuss the importance of resilience in navigating the highs and lows of business.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Laura Gerchik, founder and CEO of Wellness Curated. Laura shares her extensive experience in the luxury beauty industry and discusses her company's unique approach to connecting high-quality skincare brands with luxury spas and wellness centers. The conversation covers the challenges of product distribution, the importance of building strong industry relationships, and the growing trend towards minimalism and sustainability in skincare. Laura also highlights innovative products and the evolving definition of wellness, emphasizing the role of technology and consumer engagement in shaping the future of the beauty industry. About Laura: Wellness Curated Founder/CEO Laura Gerchik has decades of experience in the luxury beauty industry, including serving as US General Manager of Biologique Recherche, where she relaunched the brand. A strategic leader, Laura developed partnerships with over 200 leading hotels, day, and medical spas. In her last year at Biologique Recherche, Laura launched the brand's first e-commerce website and delivered its first US Flagship, a 5,000 sq. ft. spa in Los Angeles. Laura founded Wellness Curated as a distribution and advisory company that connects premier beauty brands to luxury U.S. spas and wellness centers, providing a new full-service turnkey distribution solution and discovery platform that offers spas the best-in-class skincare, while also ensuring a memorable wellness experience for guests. Timestamps: Discussion on Industry Relationships (00:01:40) Exploration of the relationship-driven nature of the beauty industry and brand distribution. Laura's Unique Approach (00:02:25) Laura discusses her company's unique partnership-based approach to brand building and distribution. Challenges in Data Acquisition (00:04:03) The difficulty of obtaining reliable data in the professional skincare space is highlighted. Professional vs. Retail Products (00:06:33) Clarification on the distinction between professional skincare products and retail offerings. Sourcing Products in the Spa Industry (00:07:27) Insights into how spas source products and the importance of relationships in the industry. Core Role of Products in Wellness Centers (00:08:44) Discussion on the integral role of skincare products in wellness centers' business models. Quality Assurance in Product Selection (00:10:55) How spas maintain high standards for the products they use and sell. Distribution Strategy of Wellness Curated (00:14:02) Laura explains Wellness Curated's full-service distribution model and its investment in brands. Building Trust with Brands (00:15:43) Laura shares her approach to establishing trust and partnerships with beauty brands. Differentiation in Brand Success (00:19:39) Discussion on the key factors that contribute to a brand's success in the market. The spa industry's staffing challenges (00:19:46) Laura discusses staffing issues in the spa sector post-COVID and the need for operational simplicity. Sustainability and product formulation (00:20:40) The importance of sustainability in product development and the trend towards minimalism in skincare regimens. Unique selling propositions in skincare (00:21:36) Laura shares examples of innovative products that simplify consumer understanding and enhance user experience. Importance of packaging in distribution (00:22:19) The significance of packaging design for products distributed to spas and wellness centers. Personalization in beauty (00:24:08) Laura emphasizes the need for personalization in products to cater to diverse spa clientele demographics. Future trends in the beauty industry (00:25:11) Discussion on the evolution of beauty products and the integration of new ingredients and technology. Holistic approach to health and wellness (00:27:35) The merging of spa and medical treatments reflects a broader, more holistic view of wellness in beauty.

About Michelle: Coming to the scene as a self-taught lash artist in 2008, Michelle Nguyen knew how difficult it could be to truly break into the beauty industry. She has continuously studied the art and science of eyelashes and was double-certified through Lash Inc. and NALA. After running her salon for 6 years, Michelle ultimately decided to sell it to focus on Paris Lash Academy — a way to share her vast lashing experience with lash artists all around the world. She is proud to own multiple lash manufacturers in Vietnam, where she was born and raised on a coffee farm. These manufacturers allow Michelle to give back to her community, providing jobs for over 700 women who would otherwise be working in harsh farming environments. Since launching PLA about 5 years ago in her father’s garage, it has grown exponentially. Education has always been at the forefront of Michelle’s mission. Through PLA, Michelle can teach fellow beauty professionals at any level and provide private labeling opportunities as well. She loves giving back to the industry by being a resource to anyone who needs support or guidance. Michelle is a proud mother of two children, loves murder mystery shows, and would love to retire on a farm someday.

About Jamie: Jamie Melbourne is a makeup artist, male model, and former first assistant of Francois Nars of NARS Cosmetics. He was born and raised by a single Mother, a pharmacist, in Kingston, Jamaica, and his career dates back to the supermodel era of the mid-’90s, doing makeup on Quentin Tarantino's Reservoir Dogs, as well as prêt-à-porter haute couture shows and photo shoots in New York, London, Milan, and Paris.
 Jamie made a transition to becoming a hair, makeup, and manicure agent in 2007. After a period of assisting a senior agent, he ran multiple hair and makeup agencies and founded Melbourne Artists Management during the fall of 2012. The agency grew from strength to strength throughout its seven-year history, and his talent worked with A-List fashion photographers, editors, magazines, and stylists for numerous high-end clients. His propensity for athletics as a former competitive swimmer keeps Jamie on a disciplined workout schedule, organic nutrition, and routine skin care. His mind, body, soul balance lives at the core of his being and fosters his concern for the plight of the homeless. Jamie is currently represented by Soul models in New York and Select Models in Los Angeles. Cofounder, Artistic director at Apostle and also a make up artist.

About Amanda: Amanda Chantal Bacon is the Founder of Moon Juice, a wellness brand that helps more than 1 million women manage stress.  Born from her experience of putting an autoimmune condition into remission, Bacon opened Moon Juice in 2012 as a juice shop in Venice, California. Over a decade later, Moon Juice has grown as a global source for minerals, mushrooms, adaptogenic supplements, and skin care, with retail partners including Sephora and Erewhon and international stockists across Australia, Canada, the Middle East, and United Kingdom.  Bacon is the author of The Moon Juice Cookbook and The Moon Juice Manual and has been featured in The New York Times, Wall Street Journal, Forbes, and Vogue.

About Yashi: Yashi Shrestha is the Head of Chemistry and Sustainability at Novi Connect, a pioneering technology platform transforming the clean beauty industry through its comprehensive network of retailers, brands, suppliers, and contract manufacturers. Recognized for her leadership in advancing ingredient transparency and developing clean standards, Yashi has played an instrumental role in driving sustainable product development strategies in the beauty industry. Collaborating closely with leading retailers such as Sephora, Credo, Ulta Beauty, and Target, Yashi assists brands in achieving unique sustainability seals and crafting cleaner, more sustainable product offerings while navigating evolving industry regulations. Acknowledging the multifaceted nature of sustainability, Yashi underscores the importance of integrating responsible sourcing practices and considering end-of-life implications. Yashi emphasizes the critical role of data accessibility in informed decision-making. Leveraging Novi Connect's proprietary vetting software, she champions increased transparency and accountability throughout the industry, catalyzing positive change from ingredient sourcing to product disposal, ultimately advancing sustainability at every stage of the beauty supply chain.

About Cara: Cara Kagan is a writer, musician, and author of The Rise, Fall, and Return of Sarah Mandelbaum (Wild Rose Press, 2023). Back when people read actual paper magazines Cara was an editor at Women's Wear Daily, and the Beauty and Fitness Director for YM, Mode, and Elle magazines; she was also a frequent contributor to Harper's Bazaar, Town & Country, Self, Glamour, Real Simple and InStyle. She is most proud of creating Girl magazine, the first and perhaps only magazine for teen girls of all shapes, sizes, and ethnicities. To connect with her, visit: carakagan.com

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Jana Blankenship, CEO and founder of Captain Blankenship, a clean hair care brand. Jana shares her journey from contemporary art curator to beauty entrepreneur, emphasizing the importance of plant-based, seaweed-powered products. The discussion covers the evolution of clean beauty, the significance of transparency and certifications, and the challenges of entrepreneurship. Jana also highlights the environmental impact of beauty packaging and the industry's shift towards sustainability. The episode underscores the power of storytelling, mentorship, and the growing consumer demand for non-toxic, sustainable beauty products. About Jana: Jana Blankenship is the CEO and founder of Captain Blankenship Seaweed Powered Hair Care and a passionate educator about the power of plants for beauty and wellbeing. Founded in 2012, Captain Blankenship is a clean hair care company that makes plant-based hair care and styling products with regenerative seaweed, organic ingredients and sustainable packaging. Social and environmental responsibility are at the heart of the company, which is a B Corp, MadeSafe approved, Leaping Bunny Certified and part of 1% for the Planet. Captain Blankenship was born out of Jana Blankenship’s desire to create organic beauty products that create a direct link with nature. From its birth in Jana’s kitchen, the company is now sold at retailers including Grove Collaborative, Credo Beauty, The Detox Market and Anthropologie. Jana received a BA and BFA from Cornell University and an MA from the California College of the Arts. She was a contemporary art curator before she left the art world to focus on Captain Blankenship. In addition to being the founder, CEO and formulator at Captain Blankenship, she is an herbalist and passionate educator about the power of plants and the importance of connecting with the natural world. She is the author of Wild Beauty: Wisdom & Recipes for Natural Self Care (2019) and co-author of Seasonal Family Almanac: Recipes, Rituals & Crafts to Embrace the Magic of the Year (2023). Timestamps: Jana Blankenship's Background (00:00:59) Overview of Jana's career, her education, and her transition into the beauty industry. Origin of Captain Blankenship (00:01:08) Discussion on Jana's founding of Captain Blankenship and its focus on clean, plant-based hair care. Journey to Clean Beauty (00:03:15) Jana describes her pivot from art curation to clean beauty after discovering natural perfumes. Development of Captain Blankenship Products (00:05:26) Jana discusses the initial product formulations and the growth of her brand through word of mouth. Evolution of Clean Beauty (00:07:32) Challenges of Greenwashing (00:09:41) Jana highlights the issue of greenwashing and the importance of transparency in clean beauty. Certifications and Standards (00:10:47) Discussion on the significance of certifications like B Corp and Made Safe for consumer trust. The Name "Captain Blankenship" (00:11:15) Jana explains the origin of the brand's name and its playful connection to her life. Marketing Strategies (00:15:09) Jana discusses Captain Blankenship's marketing approach and the importance of storytelling. Advice for Entrepreneurs (00:19:36) Jana shares valuable advice on resilience and maintaining curiosity in business. Mentorship Journey (21:06) Jana shares her experience with mentorship and her desire to help others in the industry. Sustainable Packaging Practices (25:53) Discussion on the importance of sustainable packaging and Captain Blankenship's commitment to eco-friendly solutions. Innovations in Clean Beauty (29:00) Jana talks about the growing demand for clean ingredients and innovative packaging solutions. Personal Motivation and Goals (30:22) Yanna reflects on her motivation to make a positive impact and her excitement for future innovations.

Show Notes: In this episode of the Beyond Beauty Podcast, host interviews Anna Mayo, Vice President for Nielsen IQ's beauty vertical. Anna shares her career journey and insights into the beauty industry, emphasizing the importance of data in understanding consumer behavior and trends. They discuss the impact of social media, particularly TikTok, on marketing strategies, and the rise of clean beauty and sustainability. Anna highlights the role of AI in content creation and product formulation. The episode concludes with Anna reflecting on personal growth and offering advice for navigating the dynamic beauty market. About Anna: As a Vice President for Nielsen IQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NIQ's beauty and personal care insights cover 90 global markets, providing the industry's most total view into omnichannel consumption and, in turn, empowering the next decade of beauty. Throughout her 12 years at NIQ, Anna has worked with cross-functional teams to deliver proactive, industry-shaping insights and guide some of the world’s largest CPG clients through behavioral shifts and consumption trends. In her current role, Anna partners with beauty and personal care clients to develop cutting-edge solutions, leverage new technology, drive marketing and sales strategies and identify unmet consumer needs. In addition, Anna is responsible for leading thought leadership for the Beauty Vertical, serving as an industry expert and appearing in broadcasts and publications such as WWD, CEW, Forbes and The New York Times, most recently. Timestamps: Anna Mayo's Role at Nielsen IQ (00:00:57) Anna Mayo discusses her position at Nielsen IQ and her expertise in the beauty and personal care sector. Anna's Career Journey (00:02:12) Anna shares her diverse career experiences leading to her current role, focusing on consumer data and industry trends. Analyzing Beauty Trends (00:03:41) Impact of Social Media on Beauty (00:04:27) Anna highlights TikTok's influence on beauty trends and consumer shopping behavior in the current market. Data Utilization at Nielsen IQ (00:05:10) Discussion on how Nielsen IQ captures extensive data across various beauty retail channels for insightful analysis. Career Path and Marketing Experience (00:06:23) Anna elaborates on her marketing background and how she transitioned to Nielsen IQ, emphasizing her love for data. Imposter Syndrome and Confidence (00:11:45) The speakers discuss imposter syndrome and the importance of confidence in overcoming public speaking fears. Evolution of the Beauty Industry (00:13:04) Discussion on significant changes in the beauty industry, particularly the rise of social media as a marketing tool. Future Trends in Beauty (00:14:13) Anna identifies emerging trends in beauty, including the rise of wellness and the impact of Gen Alpha. Changing Retail Landscape (00:15:36) Anna discusses how platforms like Amazon and TikTok Shop are reshaping consumer shopping behaviors in beauty. Success Stories in Beauty Brands (00:17:52) Anna highlights successful brands like e.l.f. and Tarte, noting their fast innovation and effective social media strategies. The Importance of Product Experience (00:19:40) Anna discusses the challenge of retaining customers in a saturated beauty market. Clean Beauty's Longevity (00:21:25) Anna asserts that clean beauty is here to stay, with brands reformulating products for better ingredients. Changing Consumer Expectations (00:21:52) Anna shares her personal shift in consumer behavior, emphasizing the demand for ingredient transparency. Sustainability in Beauty (00:23:39) Anna talks about the future of sustainability in beauty, focusing on packaging and supply chain innovations. AI's Role in Beauty (00:24:00) The potential impact of AI on content creation and product formulation in the beauty industry is explored.

Show Notes: In this episode of the Beyond Beauty Podcast, host interviews Brittany Bygrave, founder and CEO of Butter’d Body Care. Brittany shares her journey of creating a skincare line tailored for individuals with dry and melanated skin, inspired by her own struggles with skin issues. She discusses the challenges of entrepreneurship, including product development and organic marketing strategies. Brittany emphasizes the importance of mentorship, work-life balance, and the emotional impact of beauty products. The episode concludes with Brittany offering advice to aspiring entrepreneurs and sharing where listeners can find Butter’d Body Care products. About Brittany: Brittany is the founder and CEO of Butter’d Bodycare, the next generation of body care for dry and melanated skin. Butter’d Bodycare creates clean, efficacious products that encourage skin confidence. Brittany's idea began when she was bullied about her skin complexion and dry skin condition since the age of 14. At the peak of the natural ingredient boom, she discovered the impact of cleaner skincare. The idea for Butter’d Bodycare was born in her college dorm room and is now backed by prominent organizations like Pharrell’s Black Ambition and Beyoncé’s BeyGood Foundation. Her mission is to remove the shame associated with dry skin and uplift consumers of color. Timestamps: Brittany's Background (00:00:54) Brittany shares her role as founder and CEO of Butter’d Body Care, focusing on dry and melanated skin. Inspiration Behind Butter’d Body Care (00:01:06) Brittany discusses her struggles with skin issues and the motivation to create her skincare line. Early Discoveries in Skincare (00:01:44) Brittany reflects on her teenage frustrations with ineffective products and her DIY skincare journey. Transition to Brand Creation (00:04:19) The host asks about Brittany's transition from personal skincare to developing a brand. Wearing Multiple Hats as a Founder (00:07:05) The challenges of managing various roles as an entrepreneur are discussed. Importance of Mentorship (00:08:53) Brittany emphasizes the value of mentorship and how to find mentors effectively. Marketing Strategies (00:10:30) Brittany reveals how she marketed her brand through organic social media without paid advertising. Hero Product Success (00:12:57) Brittany talks about the unexpected success of her multi-purpose skin jelly product. User-Generated Content Strategy (00:14:39) Brittany explains how she utilizes customer-generated content for marketing. Surprising Aspects of Being a Founder (00:16:11) Brittany shares her surprises and challenges faced as a new business owner. Building Authentic Connections (00:17:29) The importance of storytelling and authentic connections in brand marketing is highlighted. Product Development Challenges (00:18:51) Brittany discusses the difficulties in deciding on new products and market needs. Advice on Finding Mentorship (00:20:38) Brittany offers tips on how to seek and maintain mentorship relationships. Words to Live By (00:22:04) Brittany shares her personal motto about the lasting impact of feelings over words. Impact on Self-Perception (00:22:35) Brittany discusses the importance of how beauty products make people feel, beyond just profitability. Advice to Younger Self (00:23:10) Brittany reflects on advice she'd give her younger self about entrepreneurship and personal growth. Controlling the Controllables (00:24:53) She emphasizes maintaining a positive mindset and focusing on what can be controlled in business. Current Work-Life Balance (00:26:15) Brittany shares her current work habits and the need for a better work-life balance as a founder. Taking a Break (00:27:44) She mentions plans to take a break for self-care during the Memorial Day weekend. Finding Butter’d Body Care (00:28:09) Brittany provides information on where to find her brand and products online and in stores.

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Dr. Jessica Combs, MD, CEO of Doctor Diamond's Medicine. Dr. Combs shares her journey from general medicine to aesthetic skincare, discussing her transition and the challenges faced. The conversation highlights the evolution of consumer behavior, emphasizing the impact of social media and influencers on beauty trends. Dr. Combs underscores the importance of consumer education and ingredient transparency in skincare. The episode concludes with Dr. Combs inviting listeners to connect and learn more about her brand, emphasizing the significance of informed decision-making in the beauty industry. About Jessica: Jessica Combs, M.D., graduated from medical school at the top of her class and was President of Alpha Omega Alpha Medical Honors Society, one of the highest honors bestowed upon med students. She practiced general medicine for many years before shifting focus to the practice of aesthetic skincare and the growth of the Diamond Face Institute. Dr. Combs is married to Dr. Jason Diamond, M.D., F.A.C.S., perhaps the most renowned facial plastic surgeon in the world. Together, they founded Dr. Diamond’s Metacine, a prestige skincare brand launched in May 2023 with the InstaFacial® Collection Plasma Growth Factor Serum and InstaFacial® Collection Emulsion Nightly Retinoid Cream, inspired by Dr. Diamond’s cult-favorite in-office procedure, the Diamond InstaFacial®. Today, Dr. Combs is CEO of the brand, which launched direct-to-consumer and now sells on ModaOperandi.com, Goop.com, and is exclusively available in-store at Bluemercury. Timestamps: Podcast Introduction (00:00:01) The host introduces the podcast and the guest, Dr. Jessica Combs, MD. Dr. Combs' Background (00:01:47) Dr. Combs shares her journey from medicine to aesthetic skincare. Transition to Skincare (00:03:59) Discussion on the shift from patient care to running a skincare line. Lessons Learned (00:04:29) Dr. Combs reflects on skills gained in medicine applicable to business. The Role of Education (00:07:26) The importance of educating consumers about skincare ingredients. Consumer Awareness (00:07:46) Discussion on consumers becoming smarter about skincare products. Product Formulation Philosophy (00:09:42) Insights on how products are formulated for maximum efficacy. Marketing and Communication (00:10:52) How the brand effectively communicates product benefits to consumers. Future Product Development (00:11:40) Plans for expanding the product line to reach younger consumers. Impact of Social Media (00:14:26) Discussion on how social media has transformed the beauty industry. Evolution of Marketing Strategies (00:15:02) Reflections on the changing landscape of marketing in skincare. Influencer Dynamics (00:18:13) The role of influencers in promoting skincare products. Future Trends in Skincare (00:19:40) Speculation on the future of skincare marketing and consumer behavior. The Evolution of Beauty Purchases (00:20:31) Discussion on how consumer purchasing decisions have shifted from localized to more widespread influence through social media. The Role of Influencers (00:21:29) Exploration of how influencers impact consumer choices and the trust they build with their followers. Ethics in Influencer Marketing (00:22:47) Insight into the ethical considerations many influencers take when promoting products to their audience. Quality Control through Influencers (00:23:30) How influencers act as filters for product quality, influencing consumer confidence in skincare products. Consumer Response to Products (00:24:51) Feedback from consumers on the efficacy and value of skincare products, highlighting the brand's commitment to quality. Finding Dr. Combs and the Brand (00:25:00) Information on how to connect with Dr. Combs and learn more about Doctor Diamond's Medicine through social media and the website.

Show Notes: In this episode of the Beyond Beauty Podcast, host engages with Emily De Silva and Kelly Kaufmann, founders of Cultivated Talent, a beauty industry recruiting agency. They discuss their career journeys, the decision to start their business during the COVID-19 pandemic, and the evolving recruitment landscape. Emily and Kelly share insights on the differences between the beauty and fashion industries, the importance of adaptability, and offer advice for candidates and companies on attracting and retaining top talent. The episode emphasizes the significance of building genuine relationships and staying present in one's career. About Kelly & Emily: Meet the women behind Cultivated Talent: Kelly and Emily, seasoned Executive Recruiters in the Beauty Industry. They boast a stellar track record in specialized Beauty roles, having worked in Staffing and Executive Search. The Founders are known for their personalized, results-driven approach, forging meaningful connections and curating success stories that elevate candidates and businesses alike. Passionate about building dream teams and establishing long-term partnerships, Kelly and Emily thrive on ensuring perfect synergy between talent and opportunity for enduring success. To connect with them, visit: cultivatedtalent.com Timestamps: Introduction to the Podcast (00:00:01) Overview of the Beyond Beauty Podcast and its focus on beauty industry talent. Meet the Guests (00:00:59) Introduction of Emily De Silva and Kelly Kaufmann, seasoned recruiters in the beauty industry. Career Beginnings (00:01:50) Emily shares her journey from fashion to recruiting and her entry into the beauty industry. Paths Crossing (00:02:41) Discussion of how Emily and Kelly's paths almost crossed multiple times in their careers. Transition to Recruiting (00:04:27) Kelly explains how she transitioned into recruiting and her experiences with various recruiters. Niche in Beauty (00:06:19) Exploration of the beauty industry’s uniqueness compared to fashion and other sectors. Decision to Start a Business (00:08:19) The moment Emily and Kelly decided to trust each other and launch their business. Launching During COVID (00:09:54) Reflections on the challenges and opportunities of starting a business in September 2020. Building Relationships (00:14:14) How their existing relationships helped them transition and establish their recruiting agency. Job Market Changes (00:16:23) Discussion on how the job market and recruiting processes are evolving post-pandemic. Advice for Clients and Candidates (00:17:56) Tips for companies to attract talent and for candidates to enhance their resumes. Career Advice and Daily Mottos (00:20:19) Discussion on personal and professional mottos that guide their careers. The Importance of Starting (00:20:48) Emphasizing the need to start without having everything figured out. Adaptability in Business (00:22:43) Highlighting the necessity of being adaptable in a changing market. Shifts in Beauty Marketing (00:24:15) Exploring the transition from growth marketing to brand building in the beauty industry. Future Trends in Fragrance (00:26:07) Discussing the resurgence of fragrance as a significant trend in beauty. Personal Reflection: Where Do You Sit in Life? (00:27:46) A deeper question about self-reflection and personal growth. Balancing Growth and Recruitment (00:30:05) Challenges of recruiting for their own agency while helping others. Point of Differentiation in Recruitment (00:32:28) Defining their unique approach as a true search firm in recruitment. Advice to Younger Selves (00:33:30) Reflecting on what they would tell their younger selves about networking and curiosity. Connecting with Cultivated Talent (00:35:32) Information on how to reach out and learn more about their agency. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

Show Notes: In this episode of the Beyond Beauty Podcast, the host interviews Tennille Kopiasz, CEO of FEKKAI. Tennille shares her extensive career journey in the beauty industry, including roles at L'Oréal, Coty, and LVMH. She discusses the evolution of the industry, the impact of social media on marketing, and the current haircare boom. Tennille emphasizes the importance of mentorship, setting actionable goals, and finding personal fulfillment in one's career. She also predicts a future of consolidation in the beauty sector and highlights the irreplaceable value of human creativity despite advancements in AI. About Tennille: Tennille Kopiasz has over 25 years of beauty marketing experience across prestige, designer & mass brands, having held positions in both global developmental and US executional operational roles, with expertise across multiple product categories including cosmetics, fragrance, skincare & hair. Ms. Kopiasz is currently Chief Executive Officer of Blue Mistral, overseeing both the FEKKAI & Bastide brands, portfolio companies of Cornell Capital. Her objective is to clearly position & define the global strategy roadmap for the long-term growth of FEKKAI, positioning it for future global success amongst the highly competitive & dynamic luxury hair category. Tennille is a graduate of Fashion Institute of Technology’s Master of Professional Studies & Bachelor of Science degree program in Cosmetic and Fragrance Marketing & Management. She currently sits on the advisory board of the program as the first alumni to take on this role, as well as the Bachelor’s degree board & the FIDM Fashion Institute of Design & Merchandising board. She is an adjunct Professor at FIT co-teaching Advanced Topics in Leadership & is actively involved in their mentor program as she strongly supports developing the next generation of beauty talent and female leadership. Timestamps: Tennille's Career Journey (00:00:56) Starting in Fashion (00:01:39) Tennille describes her initial interest in fashion and her transition to beauty marketing. Internship Experience (00:02:03) She recounts her unpaid internship in beauty buying and her shift to cosmetic marketing. Working at L'Oréal (00:03:29) Transition to Coty (00:05:11) Joining LVMH (00:05:46) Tennille shares her recruitment by LVMH while pregnant and her work with Dior. Current Role at FEKKAI (00:07:58) She describes her recent role at FEKKAIand revitalizing its heritage brand. Changes in the Beauty Industry (00:08:28) Tennille reflects on the rapid changes in consumer behavior and brand competition. Impact of Social Media (00:09:25) Challenges of Content Creation (00:10:14) Haircare Trends (00:12:45) Tennille highlights the current boom in haircare and FEKKAI's strategy to leverage it. Transformation in Branding (00:13:53) She emphasizes the importance of emotional storytelling in brand positioning. Advice for Climbing the Corporate Ladder (00:14:54) Mentorship Importance (00:17:49) Mentorship and Advice (00:19:36) Discussion on the importance of mentorship and how to crowdsource advice for career development. Future of the Beauty Industry (00:21:24) Insights on industry changes, brand survival, and the role of AI in beauty marketing. Balance and Prioritization (00:23:40) Tennille discusses the concept of balance and the importance of prioritizing personal happiness. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

About Renata: During her 15 years working as a celebrity makeup artist, Renata cultivated a passion for chemical-free products and has become an advocate for all of the positive benefits that clean beauty, skincare, and wellness have on the body and mind. Utilizing her professional background in the clean beauty industry, Renata began Lipstick Angels in 2012. As the Founder and CEO, Renata has made it her mission to bring beauty, compassion, and human touch to cancer patients through Lipstick Angels’ support services. To connect with her, visit: lipstickangels.org

About Adi: Adi Gullia is a serial entrepreneur and M&A strategist known for bootstrapping and scaling ventures into multimillion-dollar enterprises. His recent venture, Grace & Stella, started with a modest $600 investment and grew into a global CPG & e-commerce brand, serving over 5 million customers globally, marking his third successful exit. Currently, Adi is a Partner at Allevar Partners, a private equity firm that specializes in acquiring lower-middle-market companies in North America. He is focused on enhancing operational efficiency and value through AI-driven automation post-acquisition.