Podcast Website Tips: Growing Your Podcast via the Web

Get Proven Ideas From Google For Your PodcastLet’s kick things off with some nifty tips on how to boost your podcast website! First up, we talked about a super easy way to find content ideas that actually rank well in search engines. Spoiler alert: it involves a little visit to Google. Yep, just type in your keyword and watch the magic happen. You’ll find all sorts of related terms popping up, which can spark some killer blog post ideas. We even dove into the ‘People Also Ask’ section—trust me, it’s a goldmine for understanding what folks are curious about. Why not weave those questions into your content? It’s like having a cheat sheet for what your audience wants to know! Free Tool For Email Lists and SO MUCH MOREThen we switched gears to discuss a fab tool for managing your podcast emails. If you haven't met Systeme IO yet, you’re in for a treat. It’s this all-in-one platform that’s not just about emails but also about building your community and selling courses. The free plan is quite generous, and you don’t have to worry about those pesky fees eating away at your profits. I mean, who doesn’t love a good deal, right? Oh, and if you’re looking to embed cool stuff on your PodPage, we’ve got the scoop on how to do that without breaking a sweat. Customer Spotlight: Mark KingLastly, we showcased our first customer spotlight—Mark King from the Impact Investing Roadshow podcast. Mark shared his journey from WordPress frustrations (you know the drill, right?) to the smooth sailing he’s experiencing with PodPage. His insights on how the platform has simplified guest management are pure gold. We wrapped up with a nifty new feature on PodPage that lets you showcase categories right on your homepage. It’s all about making it easier for your listeners to find what they love. So, whether you’re a podcasting newbie or a seasoned pro, this episode is packed with juicy tidbits to help you thrive online!Free QR Maker For Your Website and MarketingWe are all well aware of what a QR code is thanks to our old friend Covid, but how do you make one. Here are the steps:Go to your website using the Chrome browserRight click on the siteClick on "Create QR Code for this Website"Downloads the image or copy and paste it into youe documentsIf you want one that is more customizable (and does a whole lot more) check out Switchy (aff link)Takeaways: We talked about a super cool free way to get content ideas that actually rank well. Google is your best buddy when you need to know what people are searching for, seriously! We learned that using categories on your podcast page can really boost listener engagement and website traffic. Mark King shared his journey from WordPress chaos to PodPage bliss and why it matters. Embedding forms or playlists on your site can really enhance your podcast's interaction with fans. The new updates to the category feature on PodPage helps keep your audience glued to your content, and that's what we want! Links referenced in this episode:impactinvestingroadshow.compodpage.com

This is a replay of the Podpage monthly meetup where we dig into the nitty-gritty of pitching your podcast, this episode is all about making sure you don’t just have a cool show, but you can actually tell people about it without sounding like a deer in headlights. We kick things off with some solid advice on how to craft an elevator pitch that doesn’t make you want to hide under a rock. You’ll learn that it’s all about knowing who your podcast is for, what it’s about, and how it benefits your listeners. Think of it as your podcast’s first impression, and we all know how important those are! As we chat, we sprinkle in some real-world examples, and trust me, you’ll want to pay attention here! Whether you’re at a conference or just chatting with a friend, having that quick pitch ready to roll is crucial. We even throw in some fun anecdotes about making your podcast stand out in a sea of others. And don’t worry, we keep it light with some playful banter because who says learning has to be boring? By the end of this episode, you’ll be armed with the tools to confidently share your podcast and hook potential listeners like a pro!So, if you’re ready to elevate your podcast game and get those listeners flocking to your show, this episode is a must-listen. We’ll help you go from mumbling about your podcast to delivering a killer pitch that leaves everyone wanting to know more!Takeaways: Pitching your podcast is essential, so have your elevator pitch ready to go. Your podcast description should explain the benefits for listeners clearly and concisely. Keep your pitch simple and avoid jargon; make it easy for anyone to understand. Focus on the unique aspects of your show that make it different from others. Engage your audience by highlighting what they can gain by listening to your podcast. Practice your pitch until you can deliver it confidently and naturally. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you wanna be found in AI search, you gotta get your content game on point! We’re diving into some super simple tips that’ll help your website catch the eyes of those AI tools, not just Google and Bing. We’ll chat about making your writing direct and conversational—no one’s got time for fluff, right? Plus, we’ll throw in the magic of using proper headings and a nifty TLDR at the start of your articles to keep things snappy. So, grab your favorite drink, kick back, and let’s make sure your podcast website shines in the world of AI search!Takeaways: Getting found in AI search requires content that is direct and conversational, so keep it friendly! Including a TLDR section at the top of your articles can really help AI understand your content better. Make sure to use proper heading structures like H1, H2, and H3 for better SEO results! Claiming your Google Business Profile can boost your authority and help with AI search visibility. Using credible sources and expert quotes in your content can enhance your credibility and SEO ranking. To get noticed by Google, aim for at least 600 words in your episode descriptions, it’s worth it! Links referenced in this episode:Matt Diggity Video on Ranking in AI SearchMonthly Meetup on Audience Surveysaskthepodcastcoach.com/livepodcastwebsitetips.compodpage.com/previewpowerofpodcasting.comSchool of PodcastingMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

What is the Google 7-11-4 Rule?Alright, folks! Today we’re diving into the wild world of the 7-11-4 rule—yep, that’s seven hours, eleven touch points, and four platforms. Sounds like a secret menu item, right? But seriously, this rule is the key to building trust with your audience before they whip out their wallets. We’ll break down how to keep your listeners engaged and coming back for more, whether it’s through podcasts, blogs, or social media. And hey, if you’ve ever felt like you’re shouting into the void, we’ve got some tips to help you shine bright across all the right channels. So, buckle up, because we’re about to make your podcasting game way stronger! Most tools relate it to the book Winning the Zero Moment of Truth.Tracy Johnson Triple Threat FilterGetting guests on your podcast? Let’s level it up with the triple threat filter! We chat with Tracy Johnson, an old radio pro, share how to choose the perfect guest. First off, familiarity is key; the more well-known they are, the better your chances of snagging listeners. But wait, it’s not just about fame. Your guest also needs to be relevant to your audience. If nobody cares about them, you might as well talk to your houseplant! Lastly, we dive into the importance of having an entertaining guest. Are they interesting? Can they tell a story that keeps your audience hooked? Check out Tracy's book: Mic Drop Moments: The Playbook For Unforgettable Guest InterviewsPodpage's Guest Workflow and BenefitsWe also share how PodPage can help streamline your guest workflow, making it super easy to manage your guests’ info and boost your podcast’s visibility. By the end of this episode, you’ll have all the tools you need to attract amazing guests and keep your audience coming back for more. Let’s get to it!Takeaways: In the podcast world, people spend about seven hours engaging with content before they buy anything. The 7114 rule is essential for marketing, involving seven hours of content, eleven touch points, and four platforms. To build trust, your audience should meet your brand across at least four different channels over time. Creating diverse content helps engage listeners better and builds a loyal audience over time. Mentioned In This Episode Mic Drop Moments: The Playbook For Unforgettable Guest InterviewsWinning the Zero Moment of Truth.School of PodcastingFull Interview with Tracy Johnson on the School of PodcastingMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 -...

Today, we're diving into some awesome ways to jazz up your website! We’re chatting about nifty tools that can help you add features, like a super handy events calendar. Plus, we’ll throw in some solid advice on picking the perfect guest for your podcast—because let’s be real, if you’re not excited about your guest, why even bother? We’ll spill the tea on redirects, too, so you don’t lose your precious SEO when changing your site around. So, grab your headphones and let’s make your podcast website shine!Building a killer podcast website doesn’t have to require a PhD in coding. Today, we’re diving into the magical land of website tools that will make your life easier and your site way cooler. Ever thought about adding an events calendar to your page? Yeah, me too! I stumbled upon this nifty tool called Elfsight that lets you whip up an events calendar faster than you can say ‘podcast launch’. It’s perfect for keeping your audience in the loop about all the fun stuff happening in your podcasting world. And guess what? You can even customize it without touching a single line of code. Just grab some code from Elfsight, paste it into your PodPage, and boom! You’ve got an events calendar that updates automatically. Talk about a time saver! Plus, if you’re on a budget, there’s a free plan to help you kick the tires. Oh, and if you’re all about making those podcast connections, we also chat about how to pick the right guests for your show. Spoiler alert: if you’re not feeling that ‘YES!’ vibe when you see a potential guest, it’s probably a no. Remember, your podcast deserves energy and excitement!Takeaways: In this episode, we discussed tools that enhance podcast websites, including an events calendar feature. The significance of redirecting domain names was emphasized to preserve SEO and audience accessibility. Effective guest selection for podcasts requires enthusiasm; any hesitation should lead to reconsideration. We highlighted the benefits of PodPage's affiliate program, which offers commissions for referrals. Listeners were encouraged to utilize audience surveys within PodPage to gain valuable insights and improve engagement. A reminder was given about our upcoming meetup focusing on audience listener surveys and Q&A sessions. Links referenced in this episode:podpage.compodpage.com/affiliatesakronpodcast.comElfsightRedirect.pizzaMonthly Meetup - Using Audience Surveyspowerofpodcasting.comMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The principal theme of our discussion revolves around the best practices in podcasting, as articulated through an extensive survey conducted with 1,600 podcasters. Alex was looking for the reasons behind the high attrition rate among novice podcasters, particularly those quitting before seven episodes. We talk about the critical aspects of podcasting, including design, content creation, search engine optimization, and monetization strategies. The goal is to furnish both seasoned professionals and newbies with actionable insights that can enhance their podcasting experience and foster greater audience engagement. So we talk best practices of getting started, being booked as guests, and finding your community.Takeaways: The podcasting landscape continuously evolves, and understanding best practices is paramount for success. Self-discipline and self-care emerged as crucial factors influencing the longevity of podcasters' careers. Engaging with listener feedback can significantly enhance the quality and relevance of podcast content. Creating a cohesive podcast network fosters community and provides recognition for podcasters' efforts. Effective outreach strategies are essential for podcasters seeking to expand their audience and opportunities. Podmatch serves as a valuable resource for podcasters to connect and collaborate, enhancing their visibility and growth. Links referenced in this episode:podpage.commediakit.podpage.compodpage.com/affiliates podmatch.compodmatch.com/networkschoolofpodcasting.comDave Interviews JesusMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you want people to stick around and take action on your website, you’ve got to make it easy for them. In this episode, we break down the common friction points that stop visitors in their tracks—and how to fix them. I’ll share three powerful tools to help you keep your SEO strong, start monetizing, and customize your site without a lot of tech headaches. Plus, we’ll talk about the language you use on your site and how simple changes can lead to better engagement. If you’re looking to turn your website into a place where visitors connect, click, and come back for more, this episode is for you.Takeaways: Website engagement can be significantly hindered by unnecessary friction between the visitor and the desired action. Ensuring that contact information is easily accessible on your website is essential for visitor engagement. Using tools like Redirect Pizza can help preserve SEO when transitioning between domains. Effective communication with your audience often requires simplifying the navigation paths on your website. Links referenced in this episode:podcastwebsitetips.comredirectpizza.comakronpodcast.comelfsight.compowerofpodcasting.comMentioned in this episode:See What Your Show Looks Like on PodpageGo to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.Podpage PreviewJuly Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Understanding Podpage Network WebsitesThe primary focus of today's discussion centers around the intricacies of understanding Podpage network websites. I want you to understand the functionality of network pages, which serve as a centralized platform for showcasing various podcasts within a singular network. Joining us to help explain is the founder of Podpage Brenden Mulligan.Each show has a dedicated subpage, although it is crucial to note that these do not possess separate domain names. Selling Products with No Monthly FeesYou have a product. You did your research and it fits in with your audience, but you're still a little worried. Have no fear today we talk about two options that enable you to sell products with no monthly fee (and they only take a small amount of the purchase). This enables your to achieve "proof of concept" with your product. Check out Payhip.How To Adjust to the Announcement Bar in PodpageThe Announcement bar is a great way to draw attention to a call to action. But what if you don't have one right now? How do you turn it off?Did You Lose Your Audience When You Introduced Your Guest?We also explore the implications of effectively introducing guests to retain audience engagement and the importance of relevance over exhaustive accolades. Don't read the full Linkedin bio, just the relevant part.Takeaways: In this episode, we elucidate the functionality and advantages of the PodPage network websites, emphasizing their role in enhancing podcaster visibility. We provide listeners with valuable insights on effectively monetizing their content through digital products, highlighting cost-effective options. One critical aspect discussed is a rambling introduction of your guests Listeners are guided through customizing the announcement bar in PodPage to better serve their audience's needs and preferences. We explore the implications of network website presence and clarify that shows do not receive individual domain names under the network plan. The episode stresses the necessity of relevance in guest introductions, advising hosts to focus on pertinent information to retain listener interest. Links referenced in this episode:podpage.compayhip.comgumroad.compodcastwebsitetips.compowerofpodcasting.comMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is a replay of our monthly meetup, where you learn how newsletters have better reach, open rates, click-through rates, and more than social media. I am not "anti-social media" as it's a great place to be social and interact with your audience, but if you want to market (and make it easy to share), you can't go wrong with a newsletter. See the video version.Takeaways: Newsletters possess a significantly higher engagement rate when compared to social media platforms, making them an advantageous tool for audience growth. The number of individuals who engage with marketing material via email substantially exceeds those engaging through social media, thus emphasizing email's effectiveness. Utilizing newsletters allows content creators to reach their audience directly in their inbox, circumventing the ephemeral nature of social media posts. A well-structured newsletter can provide a more personal connection with the audience, fostering loyalty and a community around the content. Links referenced in this episode:schoolofpodcasting.comtinkmedia.compowerofpodcasting.compodpage.comsubstack.comsendfox.commailerlite.comconvertkit.com (now kit)appsumo.comonvacado.comMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Is This Worth It?Ever wonder if your podcast website is actually helping you grow your audience—or just sitting there looking pretty? In this episode, I chat with podcast branding expert Mark Des Cotes from PodcastBranding.co about what makes a great podcast website and why it's more than just a digital business card.Welcome Mark Des CotesMark explains why your site should not just aim to attract many visitors—it needs to attract the right ones. We discuss the essentials of branding, visual hierarchy, and how to ensure that your website instantly communicates what your podcast is all about. We also cover some common mistakes podcasters make, such as not clearly indicating how listeners can contact them or making it difficult to find their actual episodes on the site.We also talk about design—things like choosing the right colors, making sure your logo fits your brand, and using SEO to get your site in front of the right people. Mark shares his insights on creating a website that looks great and works for you, helping you build deeper connections with your audience.Key takeaways:✅ Your podcast website should clearly communicate your message and brand.✅ SEO isn’t just for bloggers—it helps the right audience find your show.✅ A simple contact form makes it easier for listeners to reach out.✅ A strong call-to-action in your hero section gets visitors engaged.✅ Make sure all your podcast episodes are easy to find and play directly on your site.✅ Bonus: Adding extra resource pages can make your site even more useful.If you’re ready to take your podcast website from “meh” to must-visit, this episode is for you!Links referenced in this episode:podcastbrandingco.comcongressionaldish.comPodpage.compodcastwebsitetips.com/surveypodcastwebsitetips.com/newsletterpodcastwebsitetips.com/21podcastwebsitetips.com/voicemailMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We are rebranding the show from "Your Podcast Website" to "Podcast Website Tips." We will still discuss podcast websites and use this show to communicate with the Podpage community and customers.Today, we talk about the news Audience Survey from Podage (see video)Follow the show and never miss an episode.This show is based off of YOUR feedback. Leave a question/feedback at podcastwebsitetips.com/voicemailMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Navigating the digital landscape of podcasting requires more than just compelling content; it also necessitates a well-maintained website. Broken links can significantly undermine a podcast's credibility and SEO performance. Today I cover the crucial issue of broken links, using his nearly two-decade experience in podcasting as a backdrop. I discuss the frustrating experience of encountering 404 errors, which frustrate potential listeners and reflect poorly on the podcaster's commitment to maintaining their online presence. This episode emphasizes the importance of regularly auditing your website for broken links, as neglecting this can lead to increased bounce rates and decreased search engine rankings. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Episode Survey I give you actionable advice on utilizing free link checker tools to identify and rectify these errors. I share my experience with a particular tool, revealing a disheartening number of broken links on his site. However, he also highlights the positive aspect of easily fixing these issues through a user-friendly interface. Podcasters can enhance their brand reputation by prioritizing link maintenance, improving user experience, and driving more traffic to their shows. This episode serves as a wake-up call for podcasters to take charge of their web presence and ensure their digital footprint is as polished as their audio content.As someone who has published content on the Internet, one of my biggest issues is companies I talked to twenty years ago have gone out of business. The other one is fat fingers :) Takeaways: Broken links can frustrate visitors, leading to a negative perception of your website. Regularly checking for broken links is essential to maintain your website's SEO health. Broken links can increase bounce rates, as users leave after encountering 404 errors. Using free link checker tools can help identify and fix broken links on your site. Search engines may penalize websites with broken links, impacting overall search rankings. Maintaining internal link integrity is crucial for distributing link equity throughout your site. Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web Sitechecker Pro Free Link Checker (as it's part of the 14-day trial)Full Site Edit From SemrushSchool of PodcastingMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Bounce rate is a measurement used in SEO to measure engagement on your website. Depending on the type of website, it can be REALLY important, or you may decide not to sweat it.What is Bounce Rate? It is calculated by dividing the number of single-page sessions (bounces) by the total sessions and shown as a percentage. For example, if 500 out of 1,000 visitors leave after viewing just one page, the bounce rate would be 50%. YAY MATH!It Depends On the SituationBounce rate significance depends on the page type and its goals. A high bounce rate on a customer service page may be fine if users quickly find what they need. However, a high bounce rate on a landing page meant to convert visitors could signal issues like poor content or mismatched expectations.What is a Good Bounce Rate?Well, as I stated above, "Good" is relative. Generally, a good bounce rate is around 40% or lower, while rates above 55% may warrant further investigation.Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web Link Whisperer - WordPress plugin for cross-linkingFathom Easy-to-Understand Website StatsSources:MailchimpSemrushCXLFullstoryRebrand Coming Your WayIf you're new to the show I recently switched job from Libsyn to Podpage. One of the things I will be doing for my role at Podpage will be to do a podcast about Podcast Websites with Podpage as the Sponsor. If this sounds very familiar to this show, then you're on the same page as I am. So not much will change going forward, the name and artwork and maybe the website. I'll keep you informed, but if you've been wondering where new episodes have been, now you know.Thanks so much.Mentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupCheck Out TryPodpage.com and Build Your Website in 10 MinutesIf you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We all come up with episode titles (which end up on our website). Today, we are talking about how to maximize those titles for maximum impact. Mastering the Clickable Title: SEO Secrets for Irresistible Podcast EpisodesYou've poured your heart and soul into creating amazing podcast content, but are you giving your episode titles the attention they deserve? Let's face it: Crafting compelling titles is an art form that can make or break your podcast's success. In many cases, it's the next to last thing we do in our episode process. In today's digital landscape, where listeners are bombarded with endless options, your episode titles must work overtime to grab attention and entice clicks.Why Episode Titles MatterYour episode title is the first impression you make on potential listeners. It's your chance to stand out in a sea of content and convince someone to press play. But here's the kicker: a great title isn't just about attracting listeners – it's also crucial for search engine optimization (SEO) on your podcast website.Think of your episode title as a double agent. On one hand, it's working to captivate human eyes and ears. On the other hand, it sends signals to search engines about what your content is all about. By mastering the art of title creation, you're setting yourself up for success on both fronts.4 Tips for Crafting Clickable Episode Titles1. Put Your Keywords Front and CenterWhen it comes to SEO, the placement of your keywords matters. Search engines give more weight to words that appear early in your title. So, instead of burying your main topic at the end, could you bring it to the forefront?For example, instead of "Episode 16: An Interview with Marketing Guru Jane Smith," try "Marketing Strategies Unveiled: Jane Smith Shares Industry Secrets."Pro tip: While keyword placement is important, don't sacrifice readability or natural language. Your title should still make sense and appeal to human readers first.2. Use Power Words and ModifiersCertain words and phrases have a knack for grabbing attention and sparking curiosity. Incorporate power words and modifiers to give your titles extra oomph:BestUltimateEssentialProvenInsiderRevealedStep-by-StepCraft Clickable Podcast Episode Titles: Your Key to Listener Growth1. Prioritize Keywords - Place your main keywords at the beginning of the title for maximum SEO impact.2. Leverage Power Words - Incorporate attention-grabbing words like "best," "ultimate," and "proven" to make your titles more compelling.3. Solve a Problem or Promise Value - Clearly communicate the benefit listeners will gain from tuning in to your episode.4. Keep it Concise - Aim for titles under 60 characters to ensure full visibility across platforms. (per backlinko)Bonus Tip: Harness the Power of Questions- Use the actual question your episode answers as the title for improved searchability.Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web BacklinkoSemrushMangoolsMentioned in this...

Today I look at using subdomains (this.website.com) for your podcast.A subdomain is something like tv.apple.com where TV is the subdomain. When to Use a SubdomainYou have a topic that doesn't mesh with your brand on your main website.Your workflow prohibits you from adding it to your main website.If you've had your main website and don't want to have to redirect the old site to look at the subdomain.Does Google Hate Subdomains?Quit answer is no. They do treat them like a separate website. With this in mind backlinks to the subdomain don't necessarily boost the SEO of the main website. (Neil Patel said that 90% of the SEO will flow into the main website).A Hypothetical UseYou want to lessen the number of distractions on your site, so you put your podcast in a subdomain. This way the main website is all about converting your sails.Best PracticesMake your subdomain and main site look very similar so the visitor doesn't get confused.Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web Google saying subdomains are OKNeil Patel on Subdomains.Mentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent. Who is your audience and what are they trying to do?First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content. Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards. Third, maintain an excellent user experience with a secure website, free of broken pages, and easy-to-read text. Fourth, focus on the technical SEO aspects, like having a secure HTTPS site and avoiding 404 errors. Finally, ensure your site is mobile-friendly, with readable text and easily tappable buttons to accommodate users on different devices.Mentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupPodpage Makes Everything About Your Website EasierI recently switched media hosts. One show used WordPress and the Other Used Podpage. When you redirect the show, the podpage website updates automatically. The other show on WordPress has all the previous episodes updated manually. Podpage is made for podcasters, and it makes EVERYTHING easier. Check it out at www.trypodpage.comPodpageThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

What are your personal experiences with Google search results, and have you noticed any unusual or inconsistent AI-generated responses lately?With search engines constantly evolving, you might find yourself straying from Google and exploring alternatives like Bing and DuckDuckGo. In this episode, we'll dive into the pros and cons of these search engines and guide you through how to get your website listed on them. Whether you're frustrated with Google's overflowing ads or curious about Bing's potential earnings, we've got you covered. Plus, we'll discuss the importance of sitemaps and how to ensure your site stays indexed, so your audience can easily find you no matter where they search. Stay tuned as we navigate the world beyond Google!Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Your Podcast Website Bing Webmaster Toolshttps://www.bing.com/webmaster/aboutGoogle Search Consolehttps://search.google.com/search-consoleNamecheaphttps://supportthisshow.com/namecheapCoolerwebsites.comGot Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Episode Survey Got a Comment? Leave it at www.yourpodcastwebsite.com/voicemailVideo on Adding Your Website to BingVideo on Adding Your Website to GoogleMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupPodpage Takes the Hassle Out of WebsitesPodpage makes websites for PODCASTERS. It has so many features, including: Built-in SEO features Built-in voicemail page Built-in Follow page (keep traffic on your site). Give podpage a try to test it out.PodpageThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today, we're diving deep into a crucial yet frequently overlooked aspect of your online presence—the About page. It's surprising how many people forget to include essential details like their full names or make their business and podcast information clear. In this episode, we will flip the "Your audience is the hero" script on its head, the power of storytelling in connecting with your listeners, and practical tips for crafting a compelling about page whether you're a business with a podcast or a podcast-centric website. Plus, we'll touch on invaluable resources like Don Miller's "StoryBrand" and Matthew Dicks' "Storyworthy" to help refine your storytelling skills. Stay tuned for insights that could significantly impact how you present yourself and engage with your audience online!The Sections of A Business About PageThe sections mentioned for an effective About Us page include:Characters (people behind the brand)Conflict (the problem the business solves) Resolution (the outcome and impact)Vision for the future (where the business is going)Dialog (quotations and voice of the brand)Setting (context and location of the business)The About Page of a Podcast First WebsiteA basic, but very useful framework is:We help (who is your audience) do (what they need to do) so they can (benefit)Tips From Apple Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -AppleMentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web Storybrand by Donal MillerStoryworthy by Matthew DicksWes McDowell on About Page FormulasMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Brad from Cancer and Comedy asked for my opinion on "All in One Sites" vs using multiple specialized tools. It's a hard question to answer and as always "If depends" on your budget, tech level, and desire to tackle a learning curve.Choosing OneIf you decide to want to sell courses, digital products, a membership/community here are some things to keep in mind. Look at all the features:CoursesEmail ListsCommunity/Membership sitesProcessing feesMobile AppAffiliate ProgramsDigital Products1 to 1 CoachingGroup CoachingLead MagnetsPage BuilderCheck out pageCRM (customer relationship manager)ReportingZapier IntegrationThere is no "Right Answer" it depends on what your priorities are going to be. How Much For A Course, a PDF and a Membership/Community?One of the reasons I think Kajabi is overpriced is they treat everything like a "Product" (per this demo video). If I want to have a course, a PDF for sale, and a Community/Membership that is seen as three products. That puts you are $150/month.Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web KajabiPodiaZenlerPensiteHeartbeat CommunityCircle CommunitySendfox Email List (lifetime deal)Tidycal Calendar (lifetime deal)Full description on websiteMentioned in this episode:Check Out TryPodpage.com and Build Your Website in 10 MinutesIf you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.comJuly Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

For years I had a podcast with a website. Then, I decided to make my business a bit more serious and switched the focus to a business with a podcast. Today we are talking about having a laser-focused website for whatever that ONE THING you want your audience to do. This is from the book Coach Builder from Donald Miller (author of Storybrand)The Six Sections of Your Website's Front PageThe Header ( clearly state who you help and what you do)Stakes (the consequences of not working/listening with you)The Menu (your solution, your podcast, services)Proof of Value (toot your own horn)The Plan (a super easy on-ramp to working with you)The Explanatory Paragraph (a story framework to invite visitors into your world)Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Episode Survey Mentioned In This EpisodeJoin the School of Podcasting Website Resources Listen to Podcast Website Tips: Growing Your Podcast via the Web Video of Customizing a Podpage PageMentioned in this episode:July Monthly MeetupWant to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for youMonthly MeetupCheck Out TryPodpage.com and Build Your Website in 10 MinutesIf you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy