Growing Your Podcast Through Newlsetters - Monthly Meetup
Update: 2025-03-14
Description
This is a replay of our monthly meetup, where you learn how newsletters have better reach, open rates, click-through rates, and more than social media. I am not "anti-social media" as it's a great place to be social and interact with your audience, but if you want to market (and make it easy to share), you can't go wrong with a newsletter.
Takeaways:
- Newsletters possess a significantly higher engagement rate when compared to social media platforms, making them an advantageous tool for audience growth.
- The number of individuals who engage with marketing material via email substantially exceeds those engaging through social media, thus emphasizing email's effectiveness.
- Utilizing newsletters allows content creators to reach their audience directly in their inbox, circumventing the ephemeral nature of social media posts.
- A well-structured newsletter can provide a more personal connection with the audience, fostering loyalty and a community around the content.
Links referenced in this episode:
- schoolofpodcasting.com
- tinkmedia.com
- powerofpodcasting.com
- podpage.com
- substack.com
- sendfox.com
- mailerlite.com
- convertkit.com (now kit)
- appsumo.com
- onvacado.com
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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