Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent.

Who is your audience and what are they trying to do?

First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content.

Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards.

Third, maintain an excellent user experience with a secure website, free of broken pages, and easy-to-read text.

Fourth, focus on the technical SEO aspects, like having a secure HTTPS site and avoiding 404 errors.

Finally, ensure your site is mobile-friendly, with readable text and easily tappable buttons to accommodate users on different devices.

Mentioned in this episode:

Join our SEO 101 Meetup

​Want more people to find your podcast, not just hear about it? Join podcast expert Dave Jackson and SEO guru Matt Diamonte (from heytony.ca) for a live webinar where you’ll learn how to use SEO to grow your podcast audience—without needing to be a tech wizard. You’ll discover practical ways to get your show ranking higher in Google, attract more listeners, and make your podcast easier to find than ever.

Monthly Meetup

Podpage Makes Everything About Your Website Easier

I recently switched media hosts. One show used WordPress and the Other Used Podpage. When you redirect the show, the podpage website updates automatically. The other show on WordPress has all the previous episodes updated manually. Podpage is made for podcasters, and it makes EVERYTHING easier. Check it out at www.trypodpage.com

Podpage

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