Not Your Story

In this special episode, the tables turn, Flipping the Barrel’s own Massiel Diez interviews Not Your Story host Rory Nolan about his journey from growing up in Manchester chasing his childhood dream to become a professional athlete, losing it, and rediscovering his passion through storytelling, marketing, and the creative grind that led to Not Your Story podcast and his role as Strategy Lead at Midnight Marketing. He reflects on how obsession, discipline, and reinvention have shaped every chapter of his life, and why he's placing his bets on the podcast goldrush.Connect with Rory - https://www.linkedin.com/in/rory-nolan-a89a1ab5/ Connect with Massiel - https://www.linkedin.com/in/massiel-diez-b0942a60/Subscribe to our Youtube channel - https://www.youtube.com/@NotYourStorypodcastProduced by Midnight Marketing - https://midnightmarketing.com/podcasts/Don't forget to follow us on Spotify to stay up to date and if you enjoyed the show drop us a rating 💜

What does it really take to deliver world-class client experience at a growing marketing agency?In this episode, Rory sits down with Rachel Pepin, Customer Success Manager at Midnight Marketing, to pull back the curtain on how the team scaled from scrappy, word-of-mouth beginnings to serving 60+ clients, all without long-term contracts.They unpack the pillars of client experience (speed, simplicity, convenience), what it means to earn trust every month, how to handle tough feedback, and why customer success is the department Midnight keeps doubling down on as it grows.Subscribe to our Youtube channelFollow us on Spotify/Apple Podcasts 💜 Produced by Midnight Marketing - build your content engine with us today

In this video I take you through the true story of podcasting, how it went from internet fringe to the mainstream. From the early iTunes days to the YouTube era of video podcasts, and the rise of B2B podcasts, this is the full breakdown of why podcasting is the most powerful trust-building format in media today.

How do you rewire your brain for success?Katelyn Good, a world championship ice skater turned world-class marketer shares the visualization tools she took from elite performance on the ice into rebuilding her identity and succeeding as a bold marketer and elite mental performance coach. Learn how to silence negative self-talk, push beyond your fear zone, and activate your alter ego to unlock your full potential and reach elite performance.(00:00) Intro(01:20) Kate’s origin story: rebuilding identity(03:38) Alter-ego & the power of visualization(10:27) Neutral self-talk & mental reps (17:51) Overcoming negative self-talk(21:00) The buffalo mindset: confronting the fear zone(24:59) Transition from athlete to marketer (27:28) Behind the Lightspeed IPO success story(30:00) Playbook for GTM product launch strategy (41:11) Hiring & leading high-performing marketing teams (42:44) Visualization for marketers: how to use it to win(51:10) Mental reps & creating an ad campaign in your mind(56:14) Bold B2B marketing, shaking up legacy industries (1:03:57) Building iconic brands: experiments & risk (1:08:30) One simple visualization exercise to start today(1:10:11) Advice to her younger self & definition of happiness(1:11:13) Final reflections / outro Follow Katelyn & Discuss your Mental Performance / Marketing Goals:https://www.linkedin.com/in/katelyn-good/https://calendly.com/good-chat/30-minhttps://www.instagram.com/kate__goodLEAVE A REVIEW 💜 If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify / Apple Podcasts to help others discover the show :)

In this episode, Rory sits down with JP Warren, a seasoned expert in communication and community building, exploring the critical role of soft skills in advancing your career, life and business. We focus on enhancing communication skills, the power of effective storytelling, networking, and strategies for leading with soft skills. What's your elevator pitch?

When Weatherford shut down its UK operations, James Crowley had a choice: relocate - or rebuild. What followed was the creation of Rockatek, a stealthy British engineering powerhouse now quietly solving problems for some of the world’s biggest oil & gas operators.In this episode, James Crowley, Co-Owner and Director of Rockatek, joins Rory and Bella to talk about:- Taking the leap from employee to founder- Navigating the NDA-heavy world of engineering consulting- The underrated power of British engineering- Why Rocketech operates like the MI6 of oilfield innovation- What it really takes to build a business while raising a familyWhether you’re an engineer thinking about launching your own venture, or a founder navigating the peaks and troughs of growth, this episode is for you.

In this episode of Not Your Story, recorded live at the OTC conference, we sit down with Anjani Kumar, VP of CoFlow at Computer Modelling Group (CMG), the gold standard in reservoir simulation for over 47 years.In today’s economic environment, operators face intense pressure to do more with less, fewer people, tighter budgets, and higher expectations.CMG’s CoFlow platform is helping teams make faster, more accurate decisions in high-stakes environments where millions of dollars are on the line.Anjani shares insights from two decades of technical leadership, how CoFlow enables a unified, data-driven approach to field development, how to communicate technical value through storytelling, and why continuous learning and the power of compounding are essential for the next generation of energy leaders.

If you really want a job in marketing you've got to be OBSESSED.In this episode, we walk out step-by-step if we were restarting out as marketers from scratch today, here's the playbook we would follow.6 months ago, Saim sent a video to Midnight, telling us why he should be hired. He stood out from the crowd showing his ability to create content with an obsessive attention to detail. We uncover how to start making content as a marketer, how to leverage ai, the importance of content pillars and so much more...

In this episode, LIVE from NAPE Expo 2025, seasoned oilfield veteran Farhod Hamidov, International Sales leader at BICO Drilling Tools reveals his secrets to building a powerful global network. You'll learn how BICO is revolutionizing geothermal with leading technology and how Farhod has built a name for himself within the industry through strategic networking, storytelling and trust building.

In this episode of Not Your Story, LIVE from NAPE Expo 2025 in Houston 2025, Vasili Borisov shares his journey from professional tennis player, to entering the world of oil and gas and with help from his Russian rocket scientist father, create a revolutionary drill bit technology and founded Cool Edge Bits/Vasili shares how to tell a compelling story as a founder to pitch your vision and brand to investors, recently securing VC money to take his product to market. If you enjoyed this episode leave us a review and follow for more podcasts on marketing & entrepreneurship.

In this episode, Bella and Rory dive into the podcasting revolution, exploring why now is the perfect time to start your show. From the rise of video podcasts to tips on growing your audience on platforms like YouTube and Spotify, they share practical advice for beginners and seasoned creators alike. Discover the power of storytelling, the trends shaping podcasting in 2025, and how to turn your ideas into a show that stands out.

Chris Buckley is the founder and CEO of INY. He has a history of innovation building ST9 Oil and Gas that was acquired by Liberty Energy in 2019. Chris shares all the lessons he took from that acquisition and how he's been inspired by those experiences to start his new company INY. Building the first intelligent hybrid high horse power transmission in the world and disrupting the energy, marine and mining industries. Tune into to discover more about Chris' innovative approach!

Jim Holmes is the founder and CEO of LFS Chemistry. A chemistry technology company revolutionizing the energy industry or the oil and gas industry with sustainable, high-performing molecules. In this episode Jim reveals the biggest mistakes people make when approaching sales. How can you communicate your story effectively as a founder? Tune in to discover more. _____________________ Connect with Jim and LFS Chemistry: https://www.linkedin.com/in/jim-h-55463a14/ https://www.linkedin.com/company/lfs-chemistry https://lfschemistry.com/

In this episode you will learn 5 storytelling secrets to tell great f****** stories. Whether you're building your brand, launching a campaign or trying to amplify your message, this video is for you. Timestamps: 0:00 - Intro 0:36 - The Hook 1:31 - Conflict 3:57 - Simplicity 4:44 - Show Don't Tell 5:17 - Transformation 5:46 - Recap __________________ Follow Not Your Story: https://www.instagram.com/nys_podcast/ https://www.linkedin.com/showcase/not-your-story-nys/ https://www.linkedin.com/in/rory-nolan-a89a1ab5/ (don't forget to like, comment and subscribe to our Youtube channel, learn how to tell better stories with us) 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify / Apple Podcasts to help others discover the show :) Want to level up your marketing? https://linktr.ee/midnight.marketing

Jake Karls is the co-founder and Chief Rainmaker of Midday Squares, a chocolate brand, that’s shaking up the $140B chocolate industry. Jake shares how Mid-Day Squares is growing a $100M brand by embracing the power of storytelling, vulnerability, and authenticity, sharing their behind the scenes story of entrepreneurial drama. Timestamps: (0:00) - Intro (1:45) - The future of marketing (4:44)- The founding story of Mid-Day Squares (7:44) - $140 billion chocolate industry, growth in saturated market (9:40) - The power of authenticity and vulnerability (12:45) - Reality TV Show storytelling, Shark Tank, The Kardashians & Hollywood (14:55) - Overcoming burnout (17:46) - ‘Therapy saved our partnership’ (19:33) - There’s no great story without conflict (21:44) - Positive momentum & compounding action (23:44) - ‘failure is a privilege’ (25:00) - Does your story evoke emotion? (27:00) - Over 50 million organic content views (28:55) - Curiosity, how can we be better storytellers? (30:00) - The ground game, building true community (33:23) - Sam Walton built Walmart by SHOWING UP (35:30) - What the hell is a Chief Rainmaker? (37:35) - ‘I was a horrible manager’ (38:38) - Scaling to $100 million (40:44) - Advice to listeners overcoming fear (41:47) - ‘LinkedIn is a playground for opportunities’ (43:30) - 'Being myself is my greatest superpower' (45:04) - Outro Connect with Jake and Mid-Day Squares: https://www.instagram.com/jakekarls_/ https://www.linkedin.com/in/jake-karls-653106ba/ https://www.instagram.com/middaysquares/ https://www.tiktok.com/ @middaysquares  Follow Not Your Story: https://www.instagram.com/nys_podcast/ https://www.linkedin.com/showcase/not-your-story-nys/ https://www.linkedin.com/in/rory-nolan-a89a1ab5/ If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Spotify / Apple Podcasts to help others discover the show :) Want to level up your marketing?https://linktr.ee/midnight.marketing

Why do some campaigns go viral while others flop? This episode breaks down the secrets behind content people love to share. Every brand has a story—make sure yours gets noticed. Our guest Sara, Head of Creative Strategy at Midnight Marketing, explains why most LinkedIn content is ineffective and shows you how to make yours stand out. Powerful campaigns rely on emotional storytelling, shareability, and brand clarity. Follow this process to make your content worth sharing.

In this episode, Jeff Bernard, Manager of Digital Strategy at Aerion, reveals how creativity and persistence fuel true innovation. Hear how Jeff’s passion for skydiving shaped his 150 mph approach to building technology and why branding is key to making your product unforgettable. This is a story of grit, invention, and daring to stand out from the rest. Guest: Jeff Bernard Linkedin - https://www.linkedin.com/in/jeff-bernard-6986932b/ Aerion - https://aerion.com/ https://www.linkedin.com/company/aerion-rental-services/ If you enjoyed this episode don't forget to follow and leave us a 5 star review on Spotify and Apple Podcasts 💜 Follow Not Your Story Linkedin - https://www.linkedin.com/showcase/not-your-story-nys/ Instagram - https://www.instagram.com/nys_podcast... Host: https://www.linkedin.com/in/rory-nolan-a89a1ab5/ Want to level up your marketing? https://linktr.ee/midnight.marketing

In this episode, Massiel Diez talks about the power of authenticity, and how embracing her unique story led to incredible opportunities in her career and as an entrepreneur. - Discover how personal branding can open unexpected doors. - Learn why representation in leadership is key to breaking barriers. - Hear Massiel's inspiring story of determination and grit from the energy industry. Massiel is Co-Founder of Flipping the Barrel, a podcast and community in the energy industry that empowers diverse voices and champions for a future with greater representation. If you enjoyed this episode don't forget to follow Not Your Story, share and hit the like button 💜 Follow Not Your Story / nys_podcast / not-your-story-nys Guest: Massiel Diez LinkedIn: / massiel-diez-b0942a60 / flipping-the-barrel Website: https://www.flippingthebarrel.com Instagram: https://www.instagram.com/maisefitlif... YouTube: / @flippingthebarrel Host: / rory-nolan-a89a1ab5 Want to level up your marketing? https://linktr.ee/midnight.marketing

In this episode, we discuss the psychology behind marketing, emphasizing the importance of capturing and retaining attention through emotion-driven storytelling. Drawing inspiration from Pixar and Akira Kurosawa, we explore how to create memorable campaigns through visual storytelling, simplifying messages and building trust with your audience. Karla Estoesta, Marketing Coordinator at Midnight Marketing, specializes in blending psychology with storytelling to build emotionally resonant brands and marketing campaigns. What you'll learn: - Show don't tell storytelling methods. - How brand avatars can flexibly illustrate your brand storytelling. - Understanding how memory is stored to bridge the gap between attention and retention.

In this episode, we sit down with Pablo Perez, CEO and President of Bardasz, to explore his inspiring journey from a childhood passion for the ocean to leading a data management and technology company in the energy industry. Pablo shares insights on the lessons learned from climbing Kilimanjaro, the foundational story of Bardasz, and the importance of staying adaptable in a rapidly evolving technological landscape. We discuss how Bardasz integrates its brand identity with its strategy, communicates the value of technology, and unites a global team. Pablo emphasizes the role of vulnerability in leadership, the necessity of human connection in the digital age, and the importance of collaboration and partnerships for growth. Reflecting on a decade of Bardasz, he shares personal insights on happiness and offers advice to his younger self, providing valuable lessons to all entrepreneurs. Connect with Bardasz and Pablo: https://www.linkedin.com/company/bardasz/ https://bardasz.com/ https://www.linkedin.com/in/pabloperezbardasz/ If you enjoyed this episode don't forget to subscribe to Not Your Story and hit the like button. Follow Not Your Story https://www.instagram.com/nys_podcast/ https://www.linkedin.com/showcase/not-your-story-nys/ https://www.linkedin.com/in/rory-nolan-a89a1ab5/