How to build your content strategy in 38 minutes - Sara Paoletti - EP 9
Update: 2024-11-07
Description
Why do some campaigns go viral while others flop?
This episode breaks down the secrets behind content people love to share. Every brand has a story—make sure yours gets noticed.
Our guest Sara, Head of Creative Strategy at Midnight Marketing, explains why most LinkedIn content is ineffective and shows you how to make yours stand out.
Powerful campaigns rely on emotional storytelling, shareability, and brand clarity.
Follow this process to make your content worth sharing.
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