How to rewire your brain for success (world championship athlete & marketer reveals) - Katelyn Good
Description
How do you rewire your brain for success?
Katelyn Good, a world championship ice skater turned world-class marketer shares the visualization tools she took from elite performance on the ice into rebuilding her identity and succeeding as a bold marketer and elite mental performance coach.
Learn how to silence negative self-talk, push beyond your fear zone, and activate your alter ego to unlock your full potential and reach elite performance.
(00:00 ) Intro
(01:20 ) Kate’s origin story: rebuilding identity
(03:38 ) Alter-ego & the power of visualization
(10:27 ) Neutral self-talk & mental reps
(17:51 ) Overcoming negative self-talk
(21:00 ) The buffalo mindset: confronting the fear zone
(24:59 ) Transition from athlete to marketer
(27:28 ) Behind the Lightspeed IPO success story
(30:00 ) Playbook for GTM product launch strategy
(41:11 ) Hiring & leading high-performing marketing teams
(42:44 ) Visualization for marketers: how to use it to win
(51:10 ) Mental reps & creating an ad campaign in your mind
(56:14 ) Bold B2B marketing, shaking up legacy industries
(1:03:57 ) Building iconic brands: experiments & risk
(1:08:30 ) One simple visualization exercise to start today
(1:10:11 ) Advice to her younger self & definition of happiness
(1:11:13 ) Final reflections / outro
Follow Katelyn & Discuss your Mental Performance / Marketing Goals:
https://www.linkedin.com/in/katelyn-good/
https://calendly.com/good-chat/30-
minhttps://www.instagram.com/kate__good
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