The Abigail Peugh Podcast

I talk a lot about all the amazing things selling digital products has brought to my life, but it doesn’t mean it’s always a walk in the park. Today’s episode felt like the perfect time to talk about the hard sh*t that not many people are talking about when it comes to owning an online business and selling digital products, because we all go through these crappy situations and I want you to know you’re not alone.In this episode, we cover:How lonely being an entrepreneur can be and how important community isThe frustration of chargebacks and how to handle each situationWays to cope and learn from hurtful comments & harsh feedback from clients or studentsRunning out of content ideas and how to find your creativity again Self-sabotage and ways to keep going despite it Resources & Links: Terms and Conditions mentioned in the episode Follow on Instagram @abigailpeughMake sure to hit subscribe/follow so you never miss an episode! 

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.In this episode, we cover:The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)How I turned my audience's burning questions into a must-have digital productThe nail-biting countdown to my first sale Why that initial $35 felt like winning the lottery and how it literally rewired my brainBusting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)How digital products let me be a present mom and manage my health without sacrificing my goals 

We are back today with the one and only Natasha Zoryk! Natasha and I chat about her journey from getting her degree in Communications and Business, to getting a coveted government job, to leaving that job to become an entrepreneur. She is a 7-figure business mentor, speaker, and tech founder. She's all about infusing un-traditional marketing, sales psychology, and laughter into every aspect of business!In this episode, we cover: The power of buyer psychology The 4 different buyer types Instagram post ideas to sell to each buyer type Connect with Natasha:Follow on Instagram @natasha.zoryk & @weareazuraConnect with Abigail:Follow on Instagram @abigailpeughMake sure to hit subscribe/follow so you never miss an episode! 

Before I even started planning the launch of my podcast, I dreamed of doing an episode all about cycle syncing and hormone health. It’s something that isn’t talked enough about in the business world, but is SO important for female entrepreneurs! Today’s guest is Emily, a hormone health coach that helps women balance their hormones and use their cycle as their superpower to tap into the magic of being a woman. Learning to use your cycle and live in tune with your hormones is the missing puzzle piece for women who feel like they're "doing it all" and still struggling! On this episode, we cover: The four phases in your cycle What business tasks you should do during each phase of your cycle so you can actually enjoy running your business and make more money Weird and random facts about your cycle Hormone-friendly snacks and mocktail ideas 5 daily tips to balance your hormones for busy entrepreneursConnect with Emily:Follow on Instagram @littleraeofhealthUltimate Hormone Balance Masterclass [FREE]The Balanced Babe Blueprint Course28 Cycle Syncing App Flo AppConnect with Abigail:Follow on Instagram @abigailpeughJoin Rich Girl Community HERE

We’re halfway through 2025, so I thought it was time to sit down and do a mid-year review, the kind where I spill exactly what’s been working in my business, what I’ve changed, what I’ve let go of, and what I’m doing differently for the rest of the year.If you’ve been feeling like this year has flown by (or maybe totally derailed your plans), this episode will remind you that there’s still so much time to hit your goals — and that a lot can happen in just six months.Inside this episode, I cover:Why I chose not to launch any new offers this year, and how that decision impacted my sales (and sanity)What’s working for digital product sales right now, including the type of freebies that are converting and the launch strategy I swear byWhy I’m still obsessed with trial reels for growth (but not for selling)The email mindset shift that helped me boost conversions without feeling annoyingWhy collaboration posts are way more powerful than people give them credit forWhat’s helped me stay on track to hit my “good” revenue goal, even with unexpected life stuffHow I’ve built in recurring revenue to keep my business stable without starting from zero each monthThis episode is part strategy, part behind-the-scenes life update, and part reminder that soft seasons still create big results. If you’ve been craving clarity and calm in your business — this is for you.Resources mentioned:Rich Girl Community 7 Days, 7 Ways to Sell Like a Rich Girl Trial Reels EpisodeRead the blog I mentioned about using trial reels without access HEREConnect with me:Instagram: @abigailpeughDM me your biggest takeaway or your mid-year reset plans — I’d love to cheer you on.Love you, mean it.Abigail

This might be one of my favorite episodes yet — and it’s a little different than usual.I brought together four amazing women from different rounds of my  Digital Product Bootcamp for a roundtable-style chat where we got super honest about their experiences inside my Bootcamp. They didn’t hold back.Whether you’re stuck on your product idea, overwhelmed by perfectionism, wondering if anyone would actually buy from you, or trying to decide if this whole thing is even worth the effort — this episode is going to meet you where you’re at.Inside this episode, you’ll hear from:Cara (@chaoswithcara) — mom of 3, who built her brand helping moms "poop in peace" with simple activities and now has over 300K followers and multiple products in her storeEmily (@heybridey) — went from “What the heck would I even sell?” to launching a wildly relatable wedding planning guide for brides on a real budgetEliza & Dr. Craig (Restoration Dentistry) — a holistic dentist and his wife who turned one viral video into a best-selling cavity prevention guide that now helps thousandsMegan (The Photo Project) — who joined Bootcamp after launching her product and still found huge value in refining her offers, building confidence, and scaling her digital product offer suiteWhat we cover:What each person was afraid of before launching (spoiler: perfectionism, visibility, and “can I even do this?” were BIG themes)How each of them approached creating their first digital product — from a $27 guide to a full communityWhat they’d do differently, and what helped them push through the messy middleTheir thoughts on how many products to start with, how to use bundles and order bumps, and why “more info” isn’t always betterHow they juggle growing a digital product business with real life (kids, businesses, being tired, etc.)Plus: advice they’d give you if you’re debating joining the Bootcamp right now. (And no, I didn’t make them say nice things. They just really believe in it 🥹)Resources Mentioned:Follow Cara: [@chaoswithcara]Follow Emily: [@heybridey]Follow Eliza & Dr. Craig: [@restoration.dentistry]Follow Megan: [@oharephotos]Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl → [HERE]Connect with me: Instagram:@abigailpeughIf this episode hit home, screenshot and tag me in your stories — or send me a DM. I love hearing what stood out to you.Love you, mean it.

You asked, I answered.If you’ve been wondering whether the Digital Product Bootcamp is the right move for you, this episode breaks it all the way down.I popped a question box on IG asking where you're at in your digital product journey, and the responses?  All over the map (in the best way). So I’m giving candid answers on who the Bootcamp is for, who it’s not for, and what you need to know before you join.We’re covering real-life scenarios like:“I’ve started my product but can’t grow my followers”“I have 3 ideas and can’t pick one”“I launched something, but no one’s buying”“I’m a chef/dietitian/coach—does this still apply to me?”“I don’t even know what to sell or where to start”“I’m second-guessing everything (including myself)”Whether you’re brand new or already launched something that flopped, this is your no-BS episode to decide if the Bootcamp’s your next step. In this episode:Who the Bootcamp is actually built for (and who might be better off inside Rich Girl Community)Why you don’t need a big audience to joinHow this round’s Launch GPT Bot helps simplify decisions, copy, and techThe magic of a focused 6-week launch windowWhat to do if you’ve got too many ideasWhy “confidence” doesn’t need to come first (and what to focus on instead)This is the episode I wish I had before launching my first digital product. If you're in the doubt spiral right now, you are so not alone. This will help.Resources:Join Digital Product Bootcamp HERE! 📲 DM me on IG (@abigailpeugh) with where you are at and I’ll tell you straight up if the Bootcamp is a good fit.Let’s build something that sells (and feels really freaking good while doing it).

I’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025.✨ First up: Kelsey.Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into:Why longer launch warmups are absolutely necessary right nowHow she built a high-converting waitlist without selling during itThe creative way she kept launch energy high even in the dreaded mid-launch slumpWhat’s actually working when it comes to building trust before the saleThe mindset shift she made around emails (and how it boosted sales big time)The surprising way she used ChatGPT to help with her mindset during launch🐾 Then we hear from Laura, founder of The Doggy Dish and Digital Product Bootcamp alumni.Laura walks us through how she went from a toxic corporate job to launching a fresh, expert-backed digital product for dog parents. We cover:Why starting on a tiny budget gave her an advantageThe smart way she partnered with veterinarians to build credibilityHow one $27 ebook gave her the confidence and social proof to launch biggerWhy storytelling (not fancy tech) helped her grow her audience to over 15k in less than a yearWhat part of the bootcamp helped her get everything set up in one afternoonThis is one of those episodes where you’ll want to pause and take notes, or re-listen with your Google doc open. If you’ve been wondering how to launch smarter in this slower, more skeptical market…this one’s for you.Resources MentionedKelsey’s Launch Course: Launch Your Own Way Kelsey’s Podcast: The Warm UpInstagram: @cominguproses.coThreads: @cominguproses.coLaura’s product: The Doggy Dish DatabaseLaura’s Instagram: @thedoggydish Join my upcoming free live training that will get you $200 off my Digital Product Bootcamp [HERE]Stay Connected Instagram: @abigailpeugh

In this episode, I’m breaking down what low ticket digital products are really selling in 2025, based on real digital products from my past students! If you’ve ever wondered:What kind of digital products are actually making sales right now?Do I need to be an expert to launch something?Can I sell a “fun” product… not just something people need?How do I know what my version of that could be?We’re getting into all of it.Inside this episode:Why “I have nothing to offer” is a lie (and what to tell yourself instead)Real examples of profitable 2025 products–from cavity prevention guides to cozy hobby plansThe one trait every high-converting product on this list sharesWhy your life is more than enough experience to start withTangible vs. vague offers, and why clear wins always sell betterWhat you should do if your idea is more of a “want” than a “need”Whether you’re in brainstorming mode or ready to launch something this summer, this episode is packed with insight, ideas, and the reminder that it’s not too late — you’re just getting started.Mentioned in this episode:Free Training: The “Rich Girl” MethodEmily from @heybrideyDr. Clayton & Eliza from @restoration.dentistryCara from @chaoswithcaraStephanie from @pregnancy_nutritionistMatthew from @casuallymatthew_Connect with me:Instagram: @abigailpeughRich Girl Community: Join HERE

Today’s digital product coaching episode is extra special.It’s a Rich Girl Coaching Session with one of my amazing students, Emily from @heybridey — a digital product creator helping budget-conscious brides plan their dream weddings without losing their minds (or their entire savings account).We talked about:How Emily started her brand from scratch and grew a community of 50,000 on InstagramWhat helped her go from idea to actual sales using Rich Girl Community and Digital Product BootcampWhat it really takes to launch a digital product while juggling mom life, perfectionism, and sick days during launch weekThe personal setback that made her pause everything — and how she came back to her business with more clarity and connection than everWhat to post when you’re coming back after a breakCreating story routines that lead to actual sales (not just vibes)Her genius “Dupe This Wedding” reel series and how she’s using it to boost engagement, grow her list, and make digital product sales Whether you’re in a slow season, trying to bounce back from burnout or life stuff, or looking for motivation to just start, this episode is for you!For transparency sake: Emily’s story is incredible, but her results are hers. What worked for her might not look the same for you—and that’s the beauty of building your own version of success.Resources mentioned:Follow Emily:@heybrideyLearn more about Rich Girl Community: HEREJoin my free training HERE where I’ll walk you through the exact “Rich Girl Method” I used to launch a digital product in just 6 weeks.PS, as a thank you for showing up, everyone who attends the free training mentioned above will get a private $200-off link when the Digital Product Bootcamp opens on June 17. This offer is just for attendees, and you'll get all the details inside the training! Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl Connect with me: Instagram: @abigailpeugh Rich Girl CommunityIf you loved this episode, screenshot it and tag us in your stories!

I’m walking you through 5 common places that digital product creators get stuck—from struggling to pick an idea to feeling like you don’t have the time, energy, or confidence to launch. (Spoiler: You’re not lazy or behind. You’re just stuck—and there’s a way out.)Then, I’m handing the mic to one of my favorite low-lift business experts, Rheanna, for a Rich Girl Session where she shares 5 brilliant ways to work less and still grow your business—especially if you’re managing chronic illness, parenting littles, or just plain exhausted.This week’s episode is packed with so much goodness, I had to split it into two parts.Inside this episode:The real reason you’re stuck and can’t pick a product ideaHow I finally got clarity (hint: I tried 3 Instagram accounts at once… yes, really)Why you don’t need to be the first or the best—just one step aheadWhat actually matters when you're building your audience (it’s not your brand colors)Why selling before you're ready is the moveHow to use AI, Notion, and content banks to streamline your whole businessThe power of using other people’s audiences before a launchWhy doing less is usually the smartest growth strategyWhether you're gearing up for your first launch or trying to get out of your own way and just start, this episode will help you move forward! Let’s dive in! Resources mentioned:FREE LIVE TRAINING https://abigailpeugh.myflodesk.com/freelivetrainingFreebie: 7 Days, 7 Ways to Sell Like a Rich Girl Join Rich Girl Community HEREFollow Rheanna: https://stan.store/TheChronicCEOTools: Notion, ChatGPT, & Stan StoreConnect with me:Instagram: @abigailpeughIf you loved this episode, tag me in your stories or send me a DM—I want to hear what stuck with you!

Okay y’all — today’s episode is so fun.Amy (@geniusmomhacks) had a reel absolutely blow up. We’re talking over 59,000 followers, 3.1 million views, and a huge spike in her daily digital product sales.In this episode, I’m giving you the full behind-the-scenes breakdown of:• What she posted (and why it worked so well)• The exact prompt she used from inside Rich Girl Community• The clever caption + audio combo that made her reel both hilarious and strategic• How she positioned her product for conversions• Why this type of content should be part of your strategy tooQuick note: Results like Amy’s aren’t guaranteed or typical. Social media success depends on a lot of factors—your niche, messaging, timing, consistency, and more. I’m sharing this story to inspire and educate, not promise specific outcomes. Just wanna be clear on that! I also share how my own version of the same prompt performed (spoiler: not nearly the same), and why success isn’t something you can copy—but you can reverse-engineer what works and adapt it to your own strategy.If you’re looking for content ideas that grow your audience and help you sell digital products (without being glued to Instagram 24/7)... this one’s for you.Resources mentioned:@geniusmomhacks on Instagram See Amy’s viral reel HEREMy freebie that has the exact prompt Amy used for her reel: 7 Days, 7 Ways to Sell Like a Rich Girl Rich Girl CommunityConnect with me: Instagram:@abigailpeugh Join Rich Girl Community: Click HERE

It’s officially been one year since launching this podcast (!!!) and today I’m pulling back the curtain on everything—what worked, what flopped, and whether it actually helped me sell more digital products (spoiler: it did).If you’ve been thinking about starting your own podcast or just want to hear how I used mine to grow my audience and make more sales without sounding like a robot… this episode is for you.A few things I cover: The real reason I started a podcast (and why it wasn’t to go viral)My biggest fear before launching and how I worked through itHow I used specific episodes to drive sales during a digital product launchWhy your podcast listeners are your most loyal ride-or-diesMy exact weekly marketing plan to grow and promote new episodesA few things I wish I had done differently (and what I’m changing in year two)Resources mentioned:Podcast host I use: Captivate.fmPodcast launch manager: Jill CarrEpisodes referenced:Ep. 2. Q&A with My Husband Trevor: From Leaving His Job to Becoming a SAHDEp. 23. Sewing Her Way to 838,000 Instagram Followers in Less Than a Year w/ @mothersewsbest_- Student SpotlightEp. 43. Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.pulsConnect with me:Instagram:@abigailpeughJoin the Rich Girl Community: Click HEREMake sure to subscribe so you never miss a new episode. See you next week!DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

If you’ve been thinking about launching a podcast but feel overwhelmed by all the advice out there... today's episode is going to feel like a deep breath.I’m sitting down with Adam Schaeuble, host of the top-ranked Podcasting Business School and someone who’s been in the podcasting world for over 10 years (and has over a million downloads to show for it).We’re breaking down what it actually takes to start a podcast today—whether you have 100K followers or you’re starting completely from scratch.A few things we cover:The three podcast "brand levels" and why your launch strategy needs to match where you’re startingWhy 80% of podcasts fail after just 10 episodes (and how to avoid it)How to name your podcast to get found in search—even if you don't have a huge audience yetThe simple, under-$100 setup Adam recommends (no fancy studio needed)Whether you should focus on solo episodes, interviews, or a mix if you're selling digital productsWhy you don't need social media to build a profitable podcastThe "two-thirds content rule" that can make or break your podcast’s successIf you’ve been feeling the pull to start a podcast—or just want to make yours way more strategic for your business—this is your blueprint.Resources mentioned:Zencastr / Streamyard for recordingClick HERE to sign up for Adam’s FREE Podcasting Business School Newsletter! Grab the headphones I use HERE and the mic I use HERE! Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.pulsHow I Gained 4,000+ Followers Using Trial Reels (Q&A)Connect with Adam: Instagram: @podcastingbusinessschool Website: https://www.podcastingbusiness.school/Connect with me: Instagram: @abigailpeugh Rich Girl Community: Join HEREP.S. If you needed a sign to start messy and figure it out as you go—this is it! DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Today’s guest is someone I instantly connected with online (even though we haven’t met in real life yet). Kristen, also known as @the.organimana, is a mama, content creator, and full time digital product seller, who went from battling chronic illness and mold toxicity to creating a thriving business rooted in low tox living.If you’ve ever wondered whether your “weirdly specific life experience” could become a business... Kristen’s story is about to light a fire under you.In this episode, we cover:How she went from $1,200 in her first year of sales to over 10,000 digital product ordersThe baby registry guide that completely took off while she was literally giving birthWhy niching down to a super specific person (think pregnant moms in 2024) changed everythingWhat she’s learned about going viral—and what to do after the followers come flooding inHow affiliate links turned her products into something that earns long after launchHer Instagram growth journey (from 18K to 235K in just six weeks)Creating a bingeable reel series and why her double-chin shower video actually went viralHer new subscription-based cooking community and what she’s planning nextKristen’s journey is such a powerful reminder that you don’t need to teach people how to make money to make money online in order to be successful selling digital products. You just need a story, a strategy, and a specific person you’re here to help.Connect with Kristen:Instagram: @the.organimamaExplore her guides & shop here!Connect with me:Instagram:@abigailpeughRich Girl Community: Join hereP.S. Her shower reel had me wheezing. Just wait.

Okay y’all… we flipped the script this week. My sister (and podcast manager/VA/bestie/occasional bully) Mary hijacked the mic and interviewed me for a juicy little Q&A episode. We talked business, motherhood, hot girl walks, digital products, and yep—even pickles. This episode is a peek behind the curtain of what’s really going on in my life and business right now, and we covered so many fun (and real) topics that I know you’ll love.A few things we cover:The most money I’ve ever made in a single day (and what launch it came from) 💰How motherhood actually made me a better business ownerWhy I’m obsessed with low-ticket digital products and hate pushy salesWhat I hope my daughter learns by watching me workWould I ever go on reality TV? (Spoiler: I would cry in episode 1)The autobiography I love about the founder of Nike (find it here!)The very real convo about whether I’ve ever had to fire someone (and how I handled it)My reality show alter ego, my obsession with Wicked, and the current state of my hot girl pickle stashThis one is chatty, heartfelt, slightly chaotic, and 100% us. Whether you’re a mom building a business, a digital product creator, or just here for the BTS convos, I think you’re gonna love it.Connect with me: Instagram: @abigailpeughRich Girl Community: Click here to join

On today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries.A few things we cover in this episode:How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling it years later)Why niching down to "alcohol-infused desserts" gave her an immediate competitive advantageThe inspiring journey from losing her mother and becoming homeless to building a thriving online businessWhy starting with a small digital product lets your audience tell you exactly what they need nextThe surprisingly embarrassing moment during a live class that proves you don't need perfect conditions to succeedResources mentioned in this episode:Baking for Business MembershipDigital Product Community for BakersConnect with me:Instagram: @abigailpeughConnect with Amanda:Instagram: @bakingforbusinessWebsite: bakingforbusiness.comMake sure to hit subscribe/follow so you never miss an episode!

On today's episode, I'm sitting down with operations consultant Madi Waggoner to discuss one of the most anxiety-inducing parts of scaling a digital product business: hiring help! As a solopreneur who waited over a year to hire my first VA, I'm so excited to bring you someone who specializes in helping online entrepreneurs set up systems and make their first hires without losing their minds.A few things we cover in this episode:The foundational systems every digital product business needs from day one (even if you're starting scrappy!)How to know when you're actually ready to hire help (beyond just feeling overwhelmed)The costly mistake Madi made that left her with zero income just 3 weeks after having her babyThe practical ways to set up finances so you can hire with confidence, not panicWhy your password manager might be sabotaging your ability to delegate effectivelyResources mentioned in this episode:Madi's Founders Focus Assessment (free tool to identify what tasks to delegate)1Password (recommended password manager for teams)Crucial Conversations (book recommendation for managing team members)Connect with me:Instagram: @abigailpeughConnect with Madi:https://buildingremote.co/Make sure to hit subscribe/follow so you never miss an episode!

Today I'm bringing back one of your favorite guests, Instagram expert Brock Johnson! With over 700,000 followers and growth of approximately 1,000 followers daily, Brock breaks down the major algorithm changes affecting everyone's reach and views. Right after his interview with the head of Instagram (yes, really!), he's sharing exactly what's changed and how to adapt your strategy.A few things we cover in this episode:The significant shift in how Instagram is now showing your Reels (and why your views seem different)Why creating "shareable" content is more critical than ever with the new algorithmA spreadsheet strategy that reveals which posts actually convert views into followersHow to modify your content for new viewers who have never seen your profile beforeThe surprising advantage of carousel collaborations most creators are overlookingResources mentioned in this episode:Brock's upcoming podcast interview with Adam Mosseri (Head of Instagram)The Build Your Tribe podcastConnect with me:Instagram: @abigailpeughJoin Rich Girl CommunityConnect with Brock:Instagram: @brock11johnsonMake sure to hit subscribe/follow so you never miss an episode!

On today's episode, I'm sitting down with Lisa Bradshaw, a story and pitch expert who has mastered the art of getting featured everywhere from Friends (yes, THE Friends TV show that I’ve spent countless hours watching & rewatching) to Oprah Radio. With years of experience on both sides of the mic, Lisa reveals exactly how digital product creators can craft pitches that open doors to incredible visibility opportunities, regardless of your following size! A few things we cover in this episode:The exact pitch strategy Lisa used to get her product featured on one of TV's biggest showsWhy paying to be featured is almost always a bad idea (and what to do instead)How to create a "speaker sheet" that can land you paid speaking opportunitiesThe confidence mindset shift that helps Lisa hear "no" without taking it personallySeven different visibility channels you can explore beyond InstagramResources mentioned in this episode:Lisa's Pitch Playbook (personalized pitch strategy with detailed video feedback)Lisa's TV show (where you can pitch yourself as a guest!)Connect with me:Instagram: @abigailpeughJoin Rich Girl CommunityConnect with Lisa:Instagram: @lisabradshaw.coWebsite: http://www.lisabradshaw.co/Make sure to hit subscribe/follow so you never miss an episode!