DiscoverThe Abigail Peugh Podcast55. How to Launch a Podcast That Sells Your Digital Products For You
55. How to Launch a Podcast That Sells Your Digital Products For You

55. How to Launch a Podcast That Sells Your Digital Products For You

Update: 2025-04-29
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If you’ve been thinking about launching a podcast but feel overwhelmed by all the advice out there... today's episode is going to feel like a deep breath.

I’m sitting down with Adam Schaeuble, host of the top-ranked Podcasting Business School and someone who’s been in the podcasting world for over 10 years (and has over a million downloads to show for it).

We’re breaking down what it actually takes to start a podcast today—whether you have 100K followers or you’re starting completely from scratch.

A few things we cover:

  • The three podcast "brand levels" and why your launch strategy needs to match where you’re starting
  • Why 80% of podcasts fail after just 10 episodes (and how to avoid it)
  • How to name your podcast to get found in search—even if you don't have a huge audience yet
  • The simple, under-$100 setup Adam recommends (no fancy studio needed)
  • Whether you should focus on solo episodes, interviews, or a mix if you're selling digital products
  • Why you don't need social media to build a profitable podcast
  • The "two-thirds content rule" that can make or break your podcast’s success

If you’ve been feeling the pull to start a podcast—or just want to make yours way more strategic for your business—this is your blueprint.

Resources mentioned:


Connect with Adam:

Instagram: @podcastingbusinessschool

Website: https://www.podcastingbusiness.school/

Connect with me:

Instagram: @abigailpeugh

Rich Girl Community: Join HERE

P.S. If you needed a sign to start messy and figure it out as you go—this is it! 

DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

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55. How to Launch a Podcast That Sells Your Digital Products For You

55. How to Launch a Podcast That Sells Your Digital Products For You