I’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025.

✨ First up: Kelsey.

Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into:

• Why longer launch warmups are absolutely necessary right now
• How she built a high-converting waitlist without selling during it
• The creative way she kept launch energy high even in the dreaded mid-launch slump
• What’s actually working when it comes to building trust before the sale
• The mindset shift she made around emails (and how it boosted sales big time)
• The surprising way she used ChatGPT to help with her mindset during launch

🐾 Then we hear from Laura, founder of The Doggy Dish and Digital Product Bootcamp alumni.

Laura walks us through how she went from a toxic corporate job to launching a fresh, expert-backed digital product for dog parents. We cover:

• Why starting on a tiny budget gave her an advantage
• The smart way she partnered with veterinarians to build credibility
• How one $27 ebook gave her the confidence and social proof to launch bigger
• Why storytelling (not fancy tech) helped her grow her audience to over 15k in less than a year
• What part of the bootcamp helped her get everything set up in one afternoon

This is one of those episodes where you’ll want to pause and take notes, or re-listen with your Google doc open. If you’ve been wondering how to launch smarter in this slower, more skeptical market…this one’s for you.

Resources Mentioned

• Kelsey’s Launch Course: Launch Your Own Way 
• Kelsey’s Podcast: The Warm Up
• Instagram: @cominguproses.co
• Threads: @cominguproses.co
• Laura’s product: The Doggy Dish Database
• Laura’s Instagram: @thedoggydish 

Join my upcoming free live training that will get you $200 off my Digital Product Bootcamp [HERE]

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