Claim OwnershipThe FPC Podcast
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© FirstPartyCapital
Description
The FPC podcast covers the latest financial news in the ad tech sector, diving into the latest funding rounds, M&A transactions and economic trends.
Each week we bring you the latest hot takes and interviews with leading entrepreneurs and investors.
Hosted on Acast. See acast.com/privacy for more information.
28 Episodes
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FirstPartyCapital and FirstPartyStudio discuss a new model for corporate innovation in ad tech. How corporates can access market intelligence, co-build products, and invest in the next wave of AI-driven startups.00:00 Introduction to FPC and Corporate Innovation02:08 The FPC Stack and Its Evolution06:07 Corporate Partnerships and Innovation Strategies09:55 Market Intelligence and Insights17:59 Addressing Challenges in Ad Tech and Publishing22:08 Incubation and Future Innovations Hosted on Acast. See acast.com/privacy for more information.
In this edition, we sat down with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and data infrastructure — closing the loop between brand awareness and real-world conversion.Retail Media and DOOH are two hot sectors atm - and this is their lovechild00:00 Introduction to Vendi and 'Industrial' Ad Tech03:03 The Intersection of Out of Home and Retail Media05:58 Vendi's Unique Business Model and Case Studies09:00 Insights from the First Party Team11:53 The Future of Out of Home Advertising14:58 Consumer Psychology and Brand Engagement18:02 Scaling Vendi's Operations21:01 Potential Acquirers and Market Positioning Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction to digitalAudience and Its Journey02:50 Ruben Niet's Background and Insights05:54 The Concept of Data Collaboration08:59 Market Dynamics and Competition11:56 Growth and Expansion Plans15:00 Retail Media and Case Studies17:58 Amazon's Market Influence21:02 Google's Antitrust Trial and Industry Impact Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction and Background of Vibe02:57 Recent Developments in AdTech06:06 Arthur's Entrepreneurial Journey09:02 Vibe's Growth Strategy and Funding12:03 Fixing AdTech: A New Approach14:57 Targeting the Long Tail of Advertisers18:02 Growth Metrics and Strategies21:04 Future Trajectory and Investor Expectations24:12 Hiring and Company Culture27:06 Parting Thoughts and Key Takeaways Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction and Overview of Recent M&A Activity02:49 Deep Intent's Acquisition and the Healthcare Ad Tech Landscape09:15 Bending Spoons Acquires Vimeo: A Strategic Move17:48 Digiseq's Acquisition by Hawk Infinity: A New Player in Ad Tech24:22 Streamr's Acquisition by Magnite: Expanding Creative Solutions26:50 Spaceback and Rembrandt Merger: Ambitious Plans Ahead28:44 Captify's Acquisition by Verve: Analyzing the Deal Hosted on Acast. See acast.com/privacy for more information.
00:00 Welcome Back and Upcoming Events02:28 M&A Activity in European Ad Tech05:31 Trends in European Ad Tech Acquisitions09:01 Diversity of Acquirers in Ad Tech11:50 The Importance of Financial Conversations14:55 Merging MadTech Money with ATS London18:10 Panel Discussions and Key Topics21:06 Challenges in Ad Tech Financing23:53 Insights from Industry Leaders27:05 Future of Ad Tech and Investment Opportunities30:09 Closing Thoughts and Next Steps Hosted on Acast. See acast.com/privacy for more information.
Chapters00:00 Introduction to Audiences and Its Mission02:48 The Importance of First-Party Data06:08 How Audiences Differentiates Itself08:57 Real-Time Data Access and Its Impact12:03 Competitive Landscape and Market Positioning14:49 Revenue Growth and Future Plans17:52 Strategic Partnerships and Opportunities21:12 Vision for the Future and Closing Thoughts Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction to Index Exchange and FPC Fund 205:11 Andrew Casale's Early Journey in Ad Tech09:54 The Evolution of Index Exchange14:59 Business Model and Market Strategy19:52 Trends in Ad Tech: AI and Sell-Side Curation25:03 Index's Corporate Dev Strategy and Potential IPO Plans29:52 Index's Strategic Investment into FirstPartyCapital Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction to Brian Wieser and His Background03:02 Impact of Tariffs on Digital Advertising05:45 De-globalization and Its Effects on Advertising09:13 Emerging Opportunities in European Markets12:05 Perception Issues in Advertising15:00 The Role of Advertising in Business17:54 The Future of Agencies and Services20:54 Under-appreciated Trends in Media and Advertising Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction to Financial News and Guests01:26 M&A Activity in Ad Tech / Insights on Greenbids Acquisition10:02 Founder's Perspective on M&A14:09 Picnic's Fundraising Journey22:02 Shift to Media Quality at Picnic29:55 Ad Tech Partnerships and Curation36:05 Future of Picnic and Industry Trends Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction to FirstPartyStudio05:26 The Role of a Venture Studio12:35 Incubation and Innovation Strategies19:30 Building an Expert Network25:48 Investor Perspectives and SEIS Opportunities Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction to Mark Zagorski and DoubleVerify04:59 Mark's Journey in Ad Tech10:08 The Evolution of Ad Tech and DoubleVerify's Role15:10 M&A Strategy and Investment Insights19:56 DoubleVerify's Investment in FPC and Future Collaborations Hosted on Acast. See acast.com/privacy for more information.
00:00 Navigating the Current Economic Landscape02:59 Shane Shevlin's Journey in Ad Tech05:53 The Impact of Recent M&A Activity08:58 Insights on WPP's Acquisition of Infosum11:48 The Future of M&A in Ad Tech15:08 The Rise of Curation in Ad Tech17:54 Bedrock Platform: A New Player in Ad Tech20:56 The Role of Bedrock in the Ad Tech Ecosystem24:05 The Future of Media Buying and Curation26:59 Investment Opportunities in Bedrock30:07 Conclusion and Future Outlook Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction and Industry News10:00 Mathieu Roche and ID5 Overview20:01 Funding Journey and Challenges24:04 Acquisitions and Market Trends31:56 Agency Success in Acquisitions Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction to Scope3 and Anne Coghlan02:30 Anne's Journey in Ad Tech04:02 Scope3's Mission and Sustainability Focus06:42 Fundraising Experience in Ad Tech09:06 Latest Product Launches and Innovations13:22 The Role of Super Signal Aggregators18:31 Partnerships and Collaborations23:38 Future Vision and Market Positioning Hosted on Acast. See acast.com/privacy for more information.
00:00 Introduction and Overview of Recent Acquisitions01:25 T-Mobile's Acquisition of Bliss: A Strategic Move05:59 The Implications of T-Mobile's Strategy in Ad Tech11:50 Publicis Acquires Lotome: Industry Reactions14:12 Curation and the Evolution of Ad Tech19:00 The Rise of Sell-Side Curation26:26 Future Innovations in Ad Tech and Data Privacy32:21 AI in Ad Tech: Opportunities and Challenges Hosted on Acast. See acast.com/privacy for more information.
Chapters00:00 Introduction03:00 IPO Trends in Ad Tech06:09 Mountain's IPO Plans and Market Dynamics08:59 DoubleVerify's Acquisition of Rockerbox11:56 The Evolution of Ad Tech and Signal Aggregation14:50 Keith's Journey with Lockr17:59 Navigating Privacy Regulations in Ad Tech20:56 The Role of Investors and The Importance of Good Communication 23:50 Lockr's Product Evolution27:01 Closing Thoughts and Future Outlook Hosted on Acast. See acast.com/privacy for more information.
Four years ago, we launched FirstPartyCapital with a simple but bold thesis: adtech and martech are massive, underserved markets going through fundamental change. Since then, we’ve backed 17 companies, built a community of 200+ industry insider investors, and proved that an operator-led, community-driven VC model can move the needle in early-stage investing.Chapters00:00 Introduction to FirstPartyCapital01:27 Origin Stories07:20 The Evolution of Ad Tech and Funding Challenges15:10 The Unique Approach of FirstPartyCapital30:29 Looking Ahead: Fund 2 and Future Plans Hosted on Acast. See acast.com/privacy for more information.
Chapters00:00 Intro01:20 StackAdapt's $235M Funding Round04:38 Insights on StackAdapt's Business Model07:08 Serving the SMB & indie agency segment12:47 Kevel's Acquisition of Nexta15:29 The Evolution of Retail Media and Commerce Media18:52 MIQ's Involvement in Retail Media24:25 MIQ's Corporate Development Strategy26:30 The Impact of AI on Advertising33:43 What's next for MIQ? Hosted on Acast. See acast.com/privacy for more information.
Chapters00:00 Introduction and FPC Updates06:00 tvScientific's $25M Series B Funding Round12:01 Teads and Outbrain Acquisition merger17:03 Horizon's Strategic Expansion Plans25:07 Coinbase Acquires Spindl: A New Era in Web3 Advertising Hosted on Acast. See acast.com/privacy for more information.
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