Episode 13: T-Mobile buys Blis, Publicis acquires Lotame, the evolution of Super Signal Aggregators (SSAs)
Update: 2025-03-13
Description
00:00 Introduction and Overview of Recent Acquisitions
01:25 T-Mobile's Acquisition of Bliss: A Strategic Move
05:59 The Implications of T-Mobile's Strategy in Ad Tech
11:50 Publicis Acquires Lotome: Industry Reactions
14:12 Curation and the Evolution of Ad Tech
19:00 The Rise of Sell-Side Curation
26:26 Future Innovations in Ad Tech and Data Privacy
32:21 AI in Ad Tech: Opportunities and Challenges
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