Episode 12: Q&A with Keith Petri the CEO of Lockr (acquired by Viant this week!)
Update: 2025-03-05
Description
Chapters
00:00 Introduction
03:00 IPO Trends in Ad Tech
06:09 Mountain's IPO Plans and Market Dynamics
08:59 DoubleVerify's Acquisition of Rockerbox
11:56 The Evolution of Ad Tech and Signal Aggregation
14:50 Keith's Journey with Lockr
17:59 Navigating Privacy Regulations in Ad Tech
20:56 The Role of Investors and The Importance of Good Communication
23:50 Lockr's Product Evolution
27:01 Closing Thoughts and Future Outlook
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