Locally Owned

In this video, we delve deep into the concept of branding, explaining why it's more than just a logo or color palette. The essence of a brand is the story consumers tell themselves about your product and reputation. Using a detailed example of Joe's journey with his salsa business, we explore the three stages of branding: Stage 1 where the owner is the brand, Stage 2 where the product becomes the brand, and Stage 3 where reputation is key. Discover the psychological factors behind each stage and actionable strategies to build, nurture, and protect your brand trust as your business scales. Watch to learn how Joe transitioned from local farmer's markets to national shelves and how you can apply these principles to your own branding efforts.00:00 Introduction to Branding00:38 Defining Branding: Beyond Logos and Colors02:05 The Three Stages of Branding03:00 Stage One: The Owner as the Brand08:46 Stage Two: The Product as the Brand13:38 Stage Three: Reputation and Trust20:02 Conclusion and Final ThoughtsFREE Online Business Readiness Assessment Link: https://yourgoalmind.com/meet-dave-pastorMy Calendar:  My calendar link: https://calendly.com/dpastor-streetsm...

How to Make Your Personality Your BrandIn this episode of 'Locally Owned,' host Dave interviews Johnny Juan Ortiz, a dynamic speaker, community leader, and founder of Fun Life Coaching. With decades of experience in mortgage lending, real estate coaching, and community leadership, Johnny shares how his charisma and faith-driven approach to business have fueled his success. From his early days working in a restaurant to launching coaching communities and becoming a certified Ziglar Legacy coach, Johnny provides valuable insights on turning personality into a powerful brand. Tune in to hear Johnny's journey, his strategies for sales success, and his advice for aspiring entrepreneurs.00:00 Introduction to Johnny Juan Ortiz01:51 Johnny's Early Life and Career Beginnings03:46 From Serving Tables to Sales Success05:53 Transition to Timeshare and Commission Sales08:45 Mastering the Art of Likability in Sales16:53 Journey into Real Estate and Mortgage Lending23:23 The Value of Coaching and Mentorship32:00 Overcoming the Fear of Charging for Services32:37 Building Confidence Through Success36:56 The Importance of Self-Belief and Leadership39:44 Connecting with Your Future Self49:12 The Role of Faith in Achieving Success54:02 The Value of Coaching and Certification01:03:38 Final Thoughts and Encouragement

The 5 Mindset Shifts to More Profit, Freedom and ValueIn this episode, the host returns after a two-month hiatus to discuss the significant shifts needed to make a small business more profitable, easier to manage, and ultimately more valuable for a future sale. After sharing personal experiences related to moving and converting a townhome into a rental property, the host dives into the five crucial mindset shifts every business owner should adopt. These include transitioning from an owner-dependent to an owner-optional business model, creating documented systems instead of relying on verbal instructions, gaining financial clarity rather than relying on gut feelings, fostering an empowered team instead of just having employees, and focusing on generating recurring revenue to lower business risk. These shifts not only prepare a business for a lucrative sale but also make it more profitable and functional in the now. The episode is packed with actionable insights and concludes with an offer for a free business assessment to help owners identify their most significant gaps and create a 12-month action plan.00:00 Welcome Back and Personal Updates01:02 New Business Focus: Helping Small Business Owners02:43 Mindset Shift #1: From Owner-Dependent to Owner-Optional10:46 Mindset Shift #2: From Verbal Instructions to Documented Systems17:44 Mindset Shift #3: From Gut Feel to Financial Clarity22:59 Mindset Shift #4: From Employees to an Empowered Team28:24 Mindset Shift #5: From Risky to Recurring Revenue32:34 Conclusion and Free Assessment Offer

What if scaling your business isn't the only path to success? Join us in today's episode of 'Locally Owned' as we dive deep with Miranda Gwilliam, entrepreneur, intuitive business guide, and founder of Manifest Mountains. Miranda's unique approach defies conventional wisdom by integrating mindset work, intuition, and alignment into her business strategy. Discover how she transitioned from running a successful rug cleaning business with her husband to becoming a mentor for others seeking to manifest a business that truly fits their soul. 🌟 Learn about key moments in her journey, the power of giving yourself permission, and the importance of aligning your business with your personal values. Whether you're a small business owner or aspiring entrepreneur, this episode is packed with insights and inspiration that could transform your approach to growth and success. Don't miss out! 🔥 #BusinessGrowth #IntuitiveBusiness #ManifestMountains #LocallyOwnedPodcast #SmallBusinessSuccess #EntrepreneurMindset #BusinessAlignment00:00 Introduction: Rethinking Business Growth00:42 Meet Miranda Gwilliam: From Carpet Cleaning to Mentorship02:50 The Journey Begins: Building a Business with Family06:45 Taking Ownership: A Pivotal Moment14:52 The Birth of Manifest Mountain19:42 Scaling vs. Niching Down: Finding the Right Path23:15 Intuitive Business Coaching: A New Venture32:40 Hybrid Sessions: Strategy and Energetics34:27 Embracing Spirituality in Business37:27 The Role of Intuition in Business38:35 Developing Online Courses and Private Programs41:46 The Importance of Permission and Self-Belief49:06 Navigating Client Journeys and Success Stories55:57 Aligning Online Presence with Business Goals01:00:40 Intrinsic Motivation and Intuition01:02:57 Connecting with Miranda01:04:49 Final Thoughts and Takeawayshttps://manifestmountains.com/homehttps://www.instagram.com/manifestingwithmiranda/To get in touch with me, Dave Pastor please email me at:  dpastor@streetsmartentrepreneurship.biz

From Humble Beginnings to Local Fame: The Success Story of Rug WorksIn this episode of 'Locally Owned,' the host interviews Scott and Miranda from Rug Works, a family-run business that has transformed the rug cleaning industry. From a modest carpet cleaning operation, the couple expanded into high-end textile cleaning, garnering nearly a million social media followers and becoming renowned for their expertise and educational outreach. They discuss their journey, passion for customer service, and the importance of education in their business model. The conversation also covers the transition from carpet cleaning to specialized rug care, their innovative receiving program for high-end rugs, and the role of social media in their growth. Their story highlights how passion, education, and strategic innovation can drive business success.00:00 Introduction to Scott and Miranda's Journey01:30 The Beginnings of Rug Works04:15 Scott's Early Career and Family Influence06:13 Transition to High-End Residential Cleaning13:10 The Birth of Rug Works16:34 Miranda's Role and Corporate Background23:11 Scott's Rug Cleaning Education35:16 Scaling the Business and Overcoming Challenges39:59 Raising Prices and Testing the Waters40:34 Collaborating with Competitors41:34 Specializing in Rug Cleaning42:22 Introducing Fiber Protectors44:14 Creating a Niche Receiving Program51:13 The Power of Social Media55:28 Educational Outreach and Industry Impact01:11:13 Intuitive Business Guidance01:19:13 Final Thoughts and Reflections

From Homemaker to Six-Figure Vending Business: Kathy Kidd's Entrepreneurial JourneyIn this episode of Locally Owned, meet Kathy Kidd, a single mom who transformed a modest vending machine business into a thriving six-figure enterprise. Starting from scratch at the age of 55, Kathy, along with her son Grant, grew their operation from 6 to over 50 machines. Discover how Kathy used her background in accounting and homemaking to build a business that not only meets the market's demand but also matches her desired lifestyle. Learn about the strategic decisions, overcoming technical challenges, and the smart use of customization that set Kathy's vending business apart. Perfect for small business owners seeking inspiration and practical advice on balancing work and life while scaling a business.00:00 Starting Over at 55: Kathy Kidd's Journey00:33 From Homemaker to Business Owner01:13 The Early Challenges and Breakthroughs02:18 The Decision to Start a Vending Business03:21 Building a Business with Family04:40 Overcoming Obstacles and Learning Curves05:51 Customizing the Vending Experience08:12 Expanding the Business and Team Dynamics11:20 Developing Efficient Systems25:42 The Evolution of Vending Machine Restocking26:22 Card vs. Cash Transactions in Vending27:37 Micro Marts: Trust and Technology29:47 Winning Over Unhappy Clients31:30 Customizing Vending for Success32:06 Balancing Health and Traditional Snacks37:33 Navigating a Male-Dominated Industry41:00 Work-Life Balance and Succession Planning46:04 Advice for New Entrepreneurs47:52 Conclusion and Final Thoughts

The Unstoppable Journey of Veronika Walker: Building a Client-Centered SalonJoin us on this inspiring episode of 'Locally Owned' as we dive into the remarkable journey of Veronica Walker, owner of Concepcion Salon. From moving to the US at 22 without knowing English to navigating through an array of challenges including long commutes, rejection, and a pandemic, Veronika's story is a testament to resilience, creativity, and entrepreneurial spirit. Discover how she turned barriers into opportunities and created a unique, client-centered salon that values both customers and stylists. Perfect for small local business owners looking for motivation and insights on building a thriving business from scratch.00:00 Veronika Walker's Journey Begins00:52 Introduction to Veronika Walker01:35 Early Life and Challenges02:58 Career Beginnings in the US03:51 Rising Through the Ranks at Jenny Craig09:20 Transition to the Salon Industry12:16 Facing Rejection and Building Resilience17:58 Opening Her Own Salon27:28 Navigating COVID-19 Challenges29:26 Opening My Own Salon30:08 Finding the Right Location30:40 Different Business Models in the Salon Industry32:56 Valuing Stylists as Clients35:39 The Trinity of Success37:51 Building a Positive Salon Culture43:40 Specialties Offered at the Salon47:24 Balancing Work and Family48:46 Leadership and People Skills52:58 Future Plans and Awards54:24 Ideal Clientele and Contact Information57:43 Conclusion and Call to ActionConcepcion Salon

Faith, Grit and Growth: The Story of The Danita Clinic | Locally OwnedIn this episode of Locally Owned, we dive into the incredible journey of Dale and Anita, founders of The Danita Clinic. Discover how they transitioned from secure careers to following a higher calling of providing revolutionary healthcare solutions through regenerative therapy, PRP, and more. From their small start in a 10x10 room to owning their own clinic, their story is filled with faith, strategy, and unyielding grit. Hear firsthand accounts of life-changing treatments and how they navigate the challenges of running a family-owned business. Perfect for small local business owners looking for inspiration to turn their vision into reality. Don't miss their innovative approach to healthcare that sets them apart in the industry!00:00 Introduction to the Danita Clinic00:49 Meet Dale and Anita: Founders of the Danita Clinic01:46 Understanding Regenerative Therapy06:34 Success Stories and Personal Experiences18:29 The Journey to Opening the Clinic25:43 Building and Growing the Business36:23 Navigating Growth and Change36:56 Anita's Sacrifice and Independence38:12 Calculated Faith and Legacy Building38:47 Roles and Responsibilities40:28 Balancing Act: Full-Time Job and Business41:20 Financial Realities and Growth Challenges45:17 Engineering Mindset in Business46:50 Medical Aesthetics and Business Strategy50:07 No Plan B: Commitment and Resilience58:04 Strategic Adjustments and Pricing Challenges01:03:47 Services Offered and Contact Information01:11:31 Conclusion and Final ThoughtsMel Gibson on Joe Rogan about Regenerative TherapyA Doctor's Experience With Regenerative TherapyThe Danita Clinic

Building a Seven-Figure Business & Life with Eric SpragueIn this episode of 'Locally Owned Today,' dive deep with Eric Sprague, co-founder of Super Tech University, as he shares his incredible journey from owning a successful water restoration business to scaling and selling it for seven figures. Discover the secrets behind building a business that runs without you, the importance of culture, and the power of learning from mistakes. Whether you're a small business owner looking to scale or seeking inspiration, this episode is packed with practical insights and actionable tips. Don't miss Eric's step-by-step guide on achieving your entrepreneurial dreams!00:00 Introduction and Apology for Audio Issues00:30 Introducing Eric Sprague: The Ultimate Business Flex01:35 Eric's Journey: From Pool Boy to Business Owner04:29 The Importance of Perceived Value in Service06:13 Entrepreneurial Spirit and Early Career Struggles12:14 Building a Business: From Owner-Operator to Multi-Truck Operation18:50 The Role of Leadership and Employee Engagement27:05 Personal Sacrifices and Health Challenges31:19 Detaching Business from Personal Identity32:42 Building Systems with Your Team35:41 Transitioning to a New Business36:41 The Entrepreneurial Spirit44:00 Creating Super Tech University45:27 Navigating Challenges and Growth47:21 Expanding and Innovating51:30 Conclusion and Final ThoughtsEric's Book that covers exactly everything that goes into building a seven figure business: The Road To Seven Figures:The Listening Coach The one-on-one strategy session to help you get unstuck, clear and focused results

Why Writing Down Your Goals Isn't Enough: How to Truly Achieve ThemIn this video, the myth that merely writing down goals leads to their achievement is debunked. Instead, a more comprehensive approach is advocated, likening goal setting to the process of buying a house. The importance of aligning goals with one's values and unique abilities is emphasized. By thoroughly planning and ensuring that goals match the desired lifestyle and personal growth, success becomes more attainable. Learn how to deeply connect with your aspirations and make meaningful progress towards your objectives.00:00 Understanding the Myth of Goal Setting00:53 The Importance of Planning02:37 Aligning Goals with Your Life04:09 Defining Your Unique Ability05:15 Intrinsic Satisfaction and Adding Value06:41 Treating All Goals with Intention07:07 Conclusion and Final Thoughts

Building a Successful Business and Life Through Goal Setting: A Proven SystemIn this mini-episode of 'Locally Owned,' the host revisits a previously touched subject: goal setting. Drawing from his 28 years of business experience, the host shares a comprehensive goal-setting system that helped him grow a small carpet cleaning business into a full-scale cleaning plant, ultimately leading to its successful sale. The episode covers the essentials of effective goal-setting, including the importance of resources, skills, habits, accountability, immediate next actions, and planning for obstacles. Listeners are encouraged to reflect on their progress, write down their goals, and follow a strategic plan to achieve them. The host emphasizes the power of systems in achieving consistent, successful outcomes, backed by personal anecdotes and practical advice.00:00 Introduction to the Mini Episode01:33 Reflecting on Business Growth04:08 The Importance of Goal Setting07:01 Creating a Goal Setting System09:07 The Power of Writing Down Goals11:50 SMART Goals and Beyond12:19 Essential Resources for Achieving Goals13:54 Developing Skills for Success15:16 Building Effective Habits18:16 The Role of Accountability21:56 Planning Next Actions25:12 Handling Obstacles and Setbacks27:01 The Benefits of Goal Setting30:49 Conclusion and Encouragement

How to Protect Your Business: Anthony Verna Discusses Intellectual PropertyIn this episode of 'Locally Owned,' we explore the critical topic of protecting your intellectual property with expert Anthony Verna, an intellectual property attorney. Whether you're an artist, entrepreneur, or inventor, understanding the nuances of IP can empower you to secure your creative destiny. Anthony shares his journey from computer science to IP law, highlighting the importance of patents, trademarks, and copyrights. Learn practical tips for safeguarding your business ideas, trademarks, and artistic creations, alongside real-world advice for small business owners. Don't miss the insights on how modern marketing techniques like podcasting and blogging can further bolster your brand's protection.00:00 Introduction to Intellectual Property01:04 Meet Anthony Verna: From Computer Science to Law05:16 The Journey into Intellectual Property Law06:00 Understanding Intellectual Property: Patents, Trademarks, and Copyrights09:57 The Importance of Copyright Registration14:18 Trademarks and Branding18:28 Anthony's Path to Starting His Own Firm24:37 Lessons from Partnership and Building a Team32:02 Meet the Team: Key Players in the Practice32:13 The Role of a Patent Agent32:54 Litigation Assistant: More Than Just a Title34:00 Serendipitous Meeting with Judy Endian36:05 Copyright Infringement: Real-Life Horror Stories39:36 Navigating Competitor Keywords and False Advertising43:53 The Importance of Intellectual Property Protection45:16 How to Protect Your Ideas and Innovations50:03 The Challenges of Patent Infringement Cases51:49 Embracing Modern Marketing: Podcasting and Blogging56:32 Lessons Learned: Reflecting on Past Cases01:00:59 The Future of AI in Intellectual Property01:03:57 Steps to Apply for a Patent01:06:32 Conclusion: The Journey of an IP LawyerLink for Invention Submission: https://vernalaw.com/verna-law-p-c-invention-submission-for-patent/

Mastering Small Business Success: Key Takeaways from 'Atomic Habits' by James ClearWelcome back to Locally Owned, the podcast tailored for small local business owners. In this mini episode, host Dave, owner of StreetSmart Entrepreneurship, explores James Clear's 'Atomic Habits' and its practical applications for small business success. Learn about the 1 percent rule, the link between habits and identity, implementation intentions, the power of environment, and the role of dopamine in habit formation. Discover strategies to improve your business incrementally and achieve massive long-term results. Don't miss out on these actionable insights to elevate your business!00:00 Introduction to Atomic Habits for Small Business Owners00:37 The 1 Percent Rule: Small Habits, Big Results03:29 Habits and Identity: Shaping Who You Are07:19 Implementation Intention and Habit Stacking11:12 The Role of Environment in Habit Formation15:00 Dopamine and the Anticipation of Rewards18:39 Conclusion and Final Thoughts

Join us on this episode of 'Locally Owned' as we dive into the incredible journey of Rob Dowda, a franchise owner of Speed Pro Direct. Starting out with a humble sales job going door-to-door, Rob shares how he built resilience and persistence that propelled him to success. From consulting surgeons in high-stake operating rooms to owning a thriving print shop, his story is packed with valuable lessons for any small local business owner. Learn how Rob overcame challenges, including losing key employees, and why embracing technology and innovation has set him apart in the industry. Don't miss his insights on leveraging your strengths, building a strong team, and creating a business that can withstand the test of time.00:00 Introduction to Rob Dowda's Journey01:15 Early Sales Career and Lessons Learned06:17 Transition to High-Stakes Medical Sales10:57 Defining Moments and Career Shifts16:53 Owning a Print Shop: The New Venture21:44 Overcoming Initial Hurdles22:37 The People Factor: Hiring Challenges24:10 The Importance of Delegation27:18 Leadership and Company Culture29:39 Navigating Business Challenges37:53 Innovations in Printing Technology41:10 Building Client Relationships46:06 Key Takeaways from Rob's Journey

In this mini episode Brandon Booth owner of Helena Health Club talks about the health benefits and risks of GLP-1 Medications like Ozempic and Wagovy. He also talks about how alcohol affects our digestion and how it cannot be counted in with simple carbs.Some other podcasts that you might want to listen to concerning these weight loss drugs are:The Dr. Hyman Show Episode 992Oprah's Book Club S1 E7Your Brain On... S2 E10Thanks for being a fan. If you or someone you know has an entrepreneurial journey that the world needs to hear, please contact me at dpastor@streetsmartentrepreneurship.biz Thanks!

In this episode of Locally Owned, Dave interviews Brandon Booth, owner of Helena Health Club, who shares his transformative journey from high school fitness enthusiast to seasoned health club owner and nutrition expert. Booth discusses the twists and turns of his career, from starting in the family-owned gym to consulting for Alabama's football program and establishing Benchmark Nutrition. With insights on the importance of personalized training and the evolving trends in fitness, Booth reveals the dedication needed to build a successful small business. Whether it's helping clients achieve weight loss goals or guiding them through the complex world of sports nutrition, Booth emphasizes the value of tenacity, community, and continual learning in the entrepreneurial landscape.

In this episode of Locally Owned, host Dave interviews Scott Owens, owner of Owens Art and Sign Graphics in Columbiana. Scott shares his career evolution from a young sign maker inspired by his parents to mastering sign craft and fine art. With anecdotes about working from his family’s sawmill to navigating the 2008 market crash, Scott reveals how he merged his creative talents with business acumen. Amidst changing technologies and economic downturns, Scott balanced precision and artistic expression, even venturing into live painting performances. As he transitions from commercial work to fine art, his story exemplifies the delicate blend of practicality and passion necessary for sustained success. For more details on his journey and to view his art, visit owenartstudio.com.

This mini-episode of Locally Owned focuses on helping viewers achieve their goals despite the common trend of giving up early in the year. The host introduces a goal-setting template they've developed, which includes strategies and insights from their own experience and notable figures like Tim Ferriss. The episode covers the importance of developing new skills, establishing productive habits, building beneficial relationships, and creating accountability systems. A special bonus suggests reviewing last year's activities to prioritize enjoyable experiences and avoid unpleasant ones in the year ahead. The episode emphasizes that goal setting is a continuous skill and encourages viewers to stay engaged.

In this episode of Locally Owned, Lisa Shores Hall, owner of Geaux Play Sports Fitness Center in Pelham, Alabama, shares her inspiring journey. Lisa's passion for fitness started in her childhood, inspired by her fitness-enthusiast father. This lifelong dedication to sports led her to establish GoPlay Sports, a unique 24-hour gym and training center that offers specialized training in various sports and fitness disciplines. Lisa's story highlights her transition from the corporate world to building a community-centered fitness hub. She emphasizes helping clients achieve their health goals and creating a supportive environment. Throughout the interview, Lisa shares heartfelt success stories of individuals overcoming physical and mental challenges, showcasing her genuine commitment to transforming lives through fitness.

In this episode of 'Locally Owned,' we follow the inspiring journey of Akash Chand, the owner of Champions Boxing in Pelham. Akash shares his story of humble beginnings, from his parents' immigration from India to working various jobs and eventually breaking into the world of computer programming and supply chain management. Despite corporate success, he felt unfulfilled and found solace in his true passion—boxing. With the support of friends and a calculated risk, Akash transitioned from the corporate world to opening a community-oriented boxing gym. He focuses on making boxing accessible to everyone, from fitness enthusiasts to aspiring competitors, and is dedicated to putting boxing on the map in Alabama. Akash's story is a testament to hard work, resilience, and the power of following one's dreams.