Scaling Wellness

43 Episodes

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Building successful digital wellness offers - Luck, Hustle or Ease?

2025-10-1325:05

Welcome back to Scaling Wellness! In this episode, I’m pulling back the curtain on what it really takes to build a successful digital wellness business - “luck”, hustle or “ease”?For years I’ve been brilliant at hustle, head down, hard work, do-the-thing energy. But ease? That’s something I’ve had to consciously create. And what I’ve learned (and now teach my clients) is that success happens in seasons. There are times to push and times to pause, times to build and times to optimise.In this episode, I share:💡 The four distinct phases every digital wellness business goes through⚡️ Why hustle isn’t the enemy, it’s a season🧭 How structure replaces grind and brings you true freedom🌊 The moment when “luck” starts showing up (and why it’s actually strategy in disguise)Whether you’re just building your first digital programme or ready to move from launch chaos to flow, this one’s for you.🎧 Listen now and see which phase you’re in.🔗 Links mentioned:Scaling Wellness Accelerator: www.carolinecopp.co.uk/scaling-wellness-acceleratorDigital Course Creator: www.carolinecopp.co.uk/DCC-infoFree training — Wellness Programmes that Scale - https://www.carolinecopp.co.uk/wellness-programmes-that-scale Website: www.carolinecopp.co.ukInstagram: @carolinecopp

The “perfectionist tax” that kept me stuck for 6 years!

2025-10-0626:35

Welcome to Scaling Wellness - the podcast for wellness experts ready to break free from time, energy, and revenue caps. I’m Caroline Copp, business coach for wellness entrepreneurs.Today I’m talking about the Perfectionism Tax - the hidden cost you pay when you make your offer, launch, or growth plan harder than it needs to be. If you’ve ever found yourself endlessly tweaking your About page, adding “just one more module,” or waiting for life to calm down before you launch… this one’s for you.In this episode, I cover:Classic perfectionist traps: scope creep, invisible work, DIY pride, tool-hopping, comparison-crafting, metric avoidance, over-delivering, “I’ll launch when life calms down,” and the rebrand rabbit hole.Why this hurts your growth: slower feedback loops, less visibility, inconsistent sales, and zero capacity to build systems.If perfectionism has you stuck in the build–tweak–hide phase, come to my free 90-minute workshop on 15 October = we’ll map your Good-Enough Growth Plan together.Links & resourcesFree training (workshop):https://www.carolinecopp.co.uk/wellness-programmes-that-scaleScaling Wellness Accelerator: hands-on support, momentum, and systems for consistent sales — learn moreWebsite: carolinecopp.co.ukInstagram (DM me your “perfectionism tax” score): @carolinecopp

Freedom First (from Barcelona!): Designing a Wellness Business That Works for You

2025-09-2919:41

Welcome back to another episode of Scaling Wellness! As you’re listening to this, I’ll be in Barcelona so it felt like the perfect moment to talk about something I know so many of us crave in business and life: freedom.I’ve been teaching Pilates since 2004 and like many wellness professionals, I started with evenings, weekends, and classes that fit around my family. But I’ll never forget lying on a unicorn float in a pool one summer, realising that my income stopped the moment I left the studio. That was the spark that led me to digital products and memberships.In this episode, I share:What freedom actually looks like for me, and why it matters to design your business intentionally.Why the way you sell (launch vs. evergreen vs. hybrid) impacts your freedom.How niching down creates clarity, ease, and more fun in your business.Why building your email list is key to scaling without being tied to social media.The role of one product, one strategy, one audience in creating true freedom.Whether freedom for you means travel, time, or financial security, this episode will help you map your next step towards it.👉 Want support scaling your online offer? Explore the Scaling Wellness Accelerator👉 Book a call with me 👉 Connect with me on Instagram: @carolinecopp

Stop chasing new leads 24/7 - keep the clients who already love you

2025-09-2222:30

Today I’m diving into the most underrated growth strategy in our space: retention. If you’re tired of feast-or-famine launches, this episode will help you turn one great programme into a simple, scalable client journey that people want to stay in.In this episode, I cover:Why retention matters in wellness: lower acquisition costs, better results, stronger testimonials, and a stable revenue baseline.Three retention models you can use now:Re-signing into your evergreen programme (e.g., repeat your 12-week with fresh goals, clear milestones, progress reviews).Levelling up to the next stage of support (Foundations → Progression → Advanced).Descending into ongoing support via a membership for maintenance, community, and accountability.How to make each model work: measurable goals, visible milestones, seeded next steps, community touchpoints, and simple check-ins.Metrics to track: re-sign rate, % moving to next steps, and lifetime value.The danger of doing everything at once: diluted focus, confused clients, and burnout. Choose one pathway first, make it solid, then layer.This is exactly what we map out inside the Scaling Wellness Accelerator - we rebuild what’s not working, refine your offer and delivery, then rise with sales and retention systems that compound over time. The next intake opens in November.Scaling Wellness Accelerator: https://www.carolinecopp.co.uk/scaling-wellness-acceleratorDigital Course Creator: https://www.carolinecopp.co.uk/DCC-infoWebsite: www.carolinecopp.co.ukInstagram: https://www.instagram.com/carolinecopp/If this episode helped, DM me your chosen retention pathway—I’d love to hear whether you’re focusing on re-sign, level-up, or membership first. Let’s make retention your growth strategy. 💫

Success Story: Karen Wilson on niche breakthroughs, launch plans, and building a front-end offer that grew her membership

2025-09-1531:50

Welcome back to Scaling Wellness. Today I’m joined by Karen Wilson of Samanya Yoga—and full disclosure, this episode nearly didn’t happen thanks to some heroic tech gremlins. Third time lucky! But i’m so glad it did, because Karen’s story will resonate with so many of you who’ve “done it all” in-person and are ready to grow online without giving up family evenings or burning out.Karen shares how she moved away from in-person group teaching to have a sell-out first launch and thriving membershipWe dig into the messy middle most people skip over: niching fears, launching before everything is “perfect,” building in live support for completion, and why niching your front-end offer (not your whole membership) is often the safer, smarter path.In this episode, I cover with KarenThe pivot: stepping away from evening classes to be present for teens, without losing income or momentum.Founder launch wins: selling out a beta round (even when the offer wasn’t fully built yet) and delivering live to learn fast.Front-end vs membership: using a targeted program to attract the right people while keeping the membership inclusive.Niching the right way: choosing busy professional women who’ve “tried everything” and want someone to simplify the plan.Evergreen with a heartbeat: why urgent problems deserve year-round entry.Designing for completion: weekly touchpoints, a mid-program consolidation week, and tiny habits that stack into big change.Pre-launch challenge: Karen’s “Five to Thrive” (5 minutes for 5 days) as a simple, high-conversion runway.Connect with KarenWebsite: www.samanyayoga.co.ukFB and IG @samanyayogaLinked In:www.linkedin.com/in/karen-wilson-6219148Karen’s signature course, Strong, Calm & Grounded, invites clients into lasting transformation—building resilience, self-awareness, and a sense of inner steadiness that extends far beyond the mat. https://www.samanyayoga.co.uk/strong-calm-groundedKarens 5 days upcoming challenge "5 to THRIVE" https://www.samanyayoga.co.uk/5in5tothriveLinks & resources I mentionScaling Wellness Accelerator – my 12-week program for established creators ready to grow and scale: https://www.carolinecopp.co.uk/scaling-wellness-acceleratorDigital Course Creator – my self-paced program to build and launch your first digital product: https://www.carolinecopp.co.uk/DCC-infoWebsite: https://www.carolinecopp.co.ukCaroline's instagram: https://www.instagram.com/carolinecopp/Loved this chat?If Karen’s story gave you an “aha,” send me a DM on Instagram, or...

Evergreen vs Cohort vs Hybrid: What’s really working in wellness (right now)

2025-09-0826:07

In todays episode I’m unpacking a question I hear constantly: Should I run my digital program as live cohorts or go fully evergreen?I’ve done all three, and in this episode I share what’s worked, what hasn’t, and the hybrid model I’m using (and teaching) to keep enrolments steady and client results high.In this episode, I cover:Live Launch / Cohort Model- When it works and the downsidesEvergreen Model - The promise vs. the pitfalls Hybrid Evergreen - the middle-ground approach im using in my business and with my clientsChoosing What Fits Your Energy & AudienceReady to build the version that works for you?This is exactly what we design inside the Scaling Wellness Accelerator—your offer, delivery model, nurture system, and sales process built for consistency and client results. The next round starts 15 September.👉 Join us: Scaling Wellness Accelerator — https://www.carolinecopp.co.uk/scaling-wellness-acceleratorLinks & resourcesWebsite: https://www.carolinecopp.co.ukInstagram: https://www.instagram.com/carolinecopp/ If you’ve ever felt torn between the buzz of a launch and the freedom of evergreen, this one will help you choose a model that fits your life, and actually scales.

Stuck at 15 members? How to niche without losing your community

2025-09-0129:53

If you’ve poured your heart into building a membership or digital product, only to hit a plateau at 10, 20, maybe 30 members, listen up!When you first launch, most of your sign-ups come from your warm network - friends, family, and your local clients who already know and trust you. But when it comes to scaling, being a generalist often keeps you stuck.In this episode, I’m talking about:Why so many wellness memberships stall around the 15–50 member markThe fears that keep us from niching down like “What if I offend or lose people I care about?”The real benefits of nichingHow to pivot without starting over💡 Key takeaway: Pivoting isn’t failure — it’s evolution. And niching doesn’t close doors, it opens the right ones.✨ If you’ve built something online that’s not scaling, or you’re scared of niching because you don’t want to lose your community, this episode will give you the clarity and courage you need to take the next step.👉 Listen now on Scaling Wellness.

The FLOW Series: Your roadmap to a scalable wellness business. BONUS episode - R is for RETAIN - How to keep clients coming back

2025-08-2522:40

Welcome back to Scaling Wellness! This week, we’re wrapping up our FLOW(r) series with a bonus episode - and it’s all about R is for RETAIN.Retention might not sound sexy, but it’s the secret strategy that makes your business sustainable.Because if you're always focused on getting new clients, you're missing the easiest, most profitable path to growth — keeping the ones you've already got.In this episode, we’ll cover:Why client retention boosts your income and your impactHow to build a seamless next-step journey for your clientsSimple upsell and follow-on offer ideasHow to encourage referrals and testimonials (without it feeling weird)Keeping past clients engaged with zero pressure to buy again🎯 If you want a business that grows without constant launch mode, this episode is a must-listen.And if you're ready to implement FLOW with support, the Scaling Wellness Accelerator starts this September. It’s your chance to build a digital business that supports the lifestyle and freedom you're craving.Apply here - https://www.carolinecopp.co.uk/scaling-wellness-accelerator

The FLOW Series: Your roadmap to a scalable wellness business. Episode 4: Retention, Referrals & Raving Fans

2025-08-1815:49

Welcome back to Scaling Wellness! We're in part 4 of the FLOW series, where I walk you through the five essential steps to marketing and scaling your digital product as a wellness expert.This episode is all about the W or the "WOW" - the magic that happens after someone buys.The success of your offer isn’t just about the launch. If your clients aren’t engaged, getting results, or raving about their experience, your business will always feel like a grind to grow.Inside this episode I cover:How to create a powerful onboarding experience that sets the toneThe mistake most memberships make that leads to overwhelm and cancellationsWhat “bite-sized” really means when it comes to digital learningHow to build support systems that keep clients engaged (without burning out)Why celebrating wins is essential for retention, referrals, and momentumHow to turn your program into a self-sustaining engine for growthIf you want your clients to finish your program, get results, and tell the world about it, this one’s for you.✨ Because when your clients win, your business grows - without more content, more ads, or more effort.If you are listening to this series and you already have a digital product that you'd love to grow, the Scaling Wellness Accelerator is the place where we spend time and focus getting really good at the FLOW method. You can apply below, the next cohort begins in September Apply for the Scaling Wellness Accelerator

The FLOW Series: Your roadmap to a scalable wellness business. Crafting a product that sells itself

2025-08-1121:39

Welcome back to Scaling Wellness! This is part three of our five-part FLOW series — the framework I use inside the Scaling Wellness Accelerator to help wellness professionals scale their digital offers with clarity, confidence, and ease.In today’s episode, we dive into “O is for Offer” — the step where we move from nurturing to converting leads into paying clients. You’ll learn why most digital offers don’t sell, how to position your offer to make it irresistible, and what kind of launch strategy works best for your energy and your audience.We explore:Why features don’t sell — but transformation doesThe 4 ingredients every successful offer needsThe difference between live, evergreen, and hybrid launchesHow to sell without feeling salesyBuilding confidence in your offer (even when you’re new!)What to fix if your offer isn’t sellingIf you’ve ever felt awkward about selling, unclear on how to position your program, or unsure which launch strategy fits your wellness business, this one’s for you.🧠 Plus: I’ll share a mindset shift that will change the way you think about selling forever.🎧 Hit play and let’s make your offer irresistible.Links Mentioned:Scaling Wellness Accelerator – Apply Now

The FLOW Series: Your roadmap to a scalable wellness business. Episode 2 - How to turn followers into paying clients

2025-08-0426:49

Welcome back to Scaling Wellness and the second episode in my 5-part FLOW series. Today we’re diving into L for Lead — where the magic of nurturing and connection-building happens.You’ve have an audience, but if you're wondering why your digital product still isn’t selling, the missing link might be this step.Inside this episode, I share:How to build trust online without giving away the farmWhy storytelling is your secret marketing weaponWhat your email list is really for (hint: not just launches)The invisible, consistent work most people skip, and why it costs them clientsHow to position yourself as the expert your audience turns to when they’re readyWhether you’re new to lead generation or just need a system that works, I’ll walk you through the exact strategies I teach inside the Scaling Wellness Accelerator, so you can stop guessing and start converting.🎧 Listen in and start moving people from passive followers to ready-to-buy clients.Want to go deeper? Join me inside the Scaling Wellness Accelerator doors open again in September!

The FLOW Series: Your roadmap to a scalable wellness business. Episode 1 - Getting found

2025-07-2823:06

In this episode, I’m kicking off a brand new 5-part series breaking down the FLOW system I teach inside the Scaling Wellness Accelerator, starting with the first step: FIND. If you’re struggling to grow your audience, feel like your content is falling flat, or just aren’t sure how to reach the right people online, this one’s for you.You’ll learn:How to clarify your message so it attracts your ideal clientThe difference between content that just fills space and content that builds authorityWhere to focus your energy when growing your audienceWhat makes an email list actually convert (and why most people get this wrong)The goal of this stage? Visibility. Reach. Magnetic marketing that brings people to you.The Scaling Wellness Accelerator is where we walk through the full FLOW system step-by-step, find out more below:👉🏻 www.carolinecopp.co.uk/scaling-wellness-accelerator📲 DM me your thoughts or questions over on Instagram:👉🏻 @carolinecopp

Success Story: Zero to digital product in 6 weeks - Deborah’s classical pilates success story

2025-07-2137:37

Welcome back to Scaling Wellness! In this episode, I’m joined by the incredible Deborah Williams – a Pilates teacher with over 25 years of experience, a music career, and a big vision for building financial freedom through digital products.Debs shares her honest, inspiring journey of stepping back into the Pilates world, this time not to teach by the hour – but to create a digital course that reflects her deep embodiment of the method and her desire to mentor others. We talk about how she refined her idea, built a classical mat Pilates course from scratch, launched her founder round with no audience, and is now laying the foundation for true time freedom.We cover:Her 25-year journey in Pilates & wellnessWhy classical mat Pilates lit her upHow she went from zero to digital product in 6 weeksLessons from her beta launch – including why it’s okay if your dog is in the background!The beauty of real feedback and imperfect actionWhat’s next in her growing digital businessIf you’ve ever told yourself “I’ll launch it when it’s perfect”… this episode is for you.👉 Connect with Deborah on Instagram: @pilates_success or facebook👉 Find out more about her Classical Mat Mastery course: https://www.pilates-success.co.uk/classical-mat-mastery👉 Ready to build your own digital Pilates or wellness course? Start here: https://www.carolinecopp.co.uk/DCC-info

The #1 thing you need to build trust in a crowded market

2025-07-1421:13

This week on Scaling Wellness, I’m talking about the power of your origin story, and why it’s more important than you might think.I’ll walk you through:Why your story builds instant trust and connectionWhat happens when you don’t have one (or aren’t sharing it)What to do if you're not your ideal clientA simple framework to uncover and shape your storyI share a powerful example from a recent Q&A where a coach’s story left such a mark on me that I would’ve bought anything he was offering, before I even knew what it was. That’s the power of a lived experience that connects!Whether you’ve gone through the exact journey your clients face or are driven by a parallel passion, you do have a reason that makes you the right person for the job.Tune in for practical reflection prompts and a proven framework to help you define your story and use it throughout your business – from your bio to your sales pages.👇 DM me your origin story on Instagram, I’d genuinely love to hear it and help you shape it into something that sells.🎧 Listen now and let’s bring your story into the spotlight.📲 Free training: https://www.carolinecopp.co.uk/nail-your-wellness-niche📸 Connect with me on IG: @carolinecopp

Success Story: Failing fast - The power of the pivot with Jane Lefever

2025-07-0736:08

Welcome to another episode of Scaling Wellness! This week I’m joined by the brilliant Jane Lefever – a former corporate professional turned Pilates teacher and now a digital course creator.Jane shares her full journey with us – from discovering Pilates while juggling motherhood and a demanding career, to launching her first digital membership during lockdown... and why that model stopped working.We talk about:How motherhood led Jane to seek flexibility in wellness workWhy her first online product (a Pilates course for bowel cancer survivors) didn’t take off – and why that wasn’t a failureThe mindset shifts required to pivot when something doesn’t go as plannedHow Jane launched her “Bones for Life” program – a niche digital course for women with osteopenia and osteoporosis – and sold it out on her first goThe power of doing the scary things like launching before you buildJane’s story is a must-listen for any wellness expert who’s ready to move into the digital space but feels stuck on the "what if it doesn't work?" loop.✨ Whether you're sitting on an idea or your first launch flopped, this episode will show you that resilience, support, and testing the market are the real keys to digital success.The next cohort of the Janes programme "Bones for Life" will run from September 2025. If you’d like to learn how you can improve your bone health and live without fear of fracture register here to be the first to hear news of the next course: https://mailchi.mp/8e1748479928/bonesFind Jane on social media here:Facebook--> https://www.facebook.com/Pilates2theCore/Instagram-->https://www.instagram.com/pilates2thecore/📘 Join the Digital Course Creator: https://www.carolinecopp.co.uk/DCC-info🌿 Learn more at www.carolinecopp.co.uk📲 Follow me on Instagram: @carolinecopp

Designing a wellness business that supports the life you actually want

2025-06-3022:24

In todays episode, I’m asking a question that might feel uncomfortable—but is absolutely essential: Is your wellness business helping you build the life you want, or is it blocking it?As wellness professionals, we often enter this industry with the dream of more balance, more impact, and more freedom. But too often, we find ourselves recreating burnout in a new form...still overworking, still time-poor, and still stuck.This episode is a powerful reminder that you get to choose what your business looks like. I share my own journey, from early experiences of burnout in my teens to intentionally designing a business that supports the lifestyle I truly want. You’ll hear how I shifted my mindset, set long-term goals, and took practical steps to create a scalable, flexible business that protects my time, energy, and freedom.What I cover:Why being “good at what you do” isn’t enough if your business is exhausting youWhat a life-first wellness business actually looks likeMy personal journey with burnout—and how it shaped my valuesThe power of having a long-term vision (and how mine involves escaping the UK in winter!)A simple exercise to help you define your current reality vs. your aspirational lifeThe 3 things you can implement this week to shift towards the life you really wantThis is your permission slip to stop settling and start building a business that works for you.Links & Resources:👉 Apply for the Scaling Wellness Accelerator (next cohort begins September - application only)👉 Digital Course Creator Program👉 Free training – Nail your wellness niche💬 DM me on Instagram: @carolinecopp

Success Story: No email list or website - How Jo created a wellness program that sold out in 36 hours

2025-06-2334:33

In this episode of Scaling Wellness, I’m joined by the amazing Jo Steele — a yoga teacher, school teacher, and now proud digital course creator.Jo joined the Digital Course Creator with no email list, no website, and zero digital product experience WHILST STILL WORKING AS A TEACHER! But within weeks, she created and sold out her very first course, Strong & Centered, a strength-focused yoga program designed specifically for midlife women who want to future-proof their health.We talk about:How Jo found her niche and crafted a message that truly landedBuilding her audience from scratchThe fears (and triumphs!) of launching her first digital productWhy your audience wants transformation, not just "more yoga"The mindset shift that helped her stick with the processAnd how she created a completely new revenue stream while training in hypnotherapy!This one’s packed with insight and inspiration for anyone who’s ever thought, “I don’t have enough time, tech skills, or a big enough audience.” Jo proves that you can do incredible things, when you commit and take the leap.👉 Follow Jo on Instagram: @josteelewellness👉 Visit her website: https://www.josteelewellness.com👉 Ready to create your own successful digital product? Start here: https://www.carolinecopp.co.uk/DCC-info

Want more sales, less stress? Here’s the ‘boring’ business secret

2025-06-1620:47

If you’re constantly tempted by new offers, fresh ideas, and exciting directions... this one’s for you.In today’s episode of Scaling Wellness, I’m making the case for a “boring” business. But spoiler alert — boring does not mean uninspiring or dull. It means repeatable. Predictable. Scalable. And honestly? That’s where the freedom lives.I’m sharing:Why having one core offer is the secret to sustainable growthHow to rewire your brain to get dopamine hits from results (not distractions)What happens when your business runs on simplicity — and how that unlocks massive creativityThe real reason you might be tempted to burn it all down... and what to do insteadIf you’ve ever felt like you’re constantly reinventing your business, or like you’re working harder than ever for less traction, this episode will be the reset you need.👉 Come say hi and share your thoughts with me on Instagram: @carolinecopp

The real reason you're holding back from giving a guarantee

2025-06-0918:55

In this episode of Scaling Wellness, we’re talking about one of the biggest fears wellness experts face when trying to grow online: promising a result.If you’ve ever thought, “I don’t want to overpromise” or “What if someone doesn’t get the result?” this one’s for you.I’m sharing why this fear often has less to do with ethics… and more to do with a lack of clarity around your niche.We’ll cover:Why not promising a result actually hurts your businessHow vague messaging keeps you stuck and sales stagnantThe link between knowing your niche and confidently promising a transformationWhat you can ethically promise without overcommittingReal examples of how niching down leads to stronger offers and better marketing💡 Ready to finally get clear on your niche so you can promise results with confidence?Download my free 30-minute training: https://www.carolinecopp.co.uk/nail-your-wellness-niche

The truth about wellness memberships

2025-06-0230:45

This week on Scaling Wellness, I’m talking about wellness memberships, the truth, the pitfalls, and whether they’re still a smart move in 2025.You might be wondering whether launching or scaling a membership is the right next step for your wellness business. Maybe you’ve already got one ticking along, or perhaps you’re dreaming of passive income and recurring revenue. Either way, this episode is for you.I’m sharing:Why memberships boomed during the pandemic...and why many aren’t working nowThe biggest mistakes I see wellness pros making (including the myth of “just adding more”)What actually makes a membership thrive in today’s digital spaceWhether a membership should be your starting point, or something you grow intoWhy niche is non-negotiable (and how to pivot if you already have a broad membership)My favourite ways to stack digital products for long-term income and impactReal talk on pricing, burnout, churn, and how to make your offer stand outPlus, I share how I use courses and short-term offers to feed a membership, instead of relying on it to carry the weight of my business.🎧 Ready to rethink your digital strategy? Hit play now.📥 And if you’re stuck choosing a niche or refining yours, grab my free training here: https://www.carolinecopp.co.uk/nail-your-wellness-niche

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