Success Story: No email list or website - How Jo created a wellness program that sold out in 36 hours
Description
In this episode of Scaling Wellness, I’m joined by the amazing Jo Steele — a yoga teacher, school teacher, and now proud digital course creator.
Jo joined the Digital Course Creator with no email list, no website, and zero digital product experience WHILST STILL WORKING AS A TEACHER! But within weeks, she created and sold out her very first course, Strong & Centered, a strength-focused yoga program designed specifically for midlife women who want to future-proof their health.
We talk about:
- How Jo found her niche and crafted a message that truly landed
- Building her audience from scratch
- The fears (and triumphs!) of launching her first digital product
- Why your audience wants transformation, not just "more yoga"
- The mindset shift that helped her stick with the process
- And how she created a completely new revenue stream while training in hypnotherapy!
This one’s packed with insight and inspiration for anyone who’s ever thought, “I don’t have enough time, tech skills, or a big enough audience.” Jo proves that you can do incredible things, when you commit and take the leap.
👉 Follow Jo on Instagram: @josteelewellness
👉 Visit her website: https://www.josteelewellness.com
👉 Ready to create your own successful digital product? Start here: https://www.carolinecopp.co.uk/DCC-info
United States
