Property Management Growth with DoorGrow

Do you ever look at other property management companies and wonder how they were able to grow and scale to thousands of doors?  In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull share insights they gleaned from successful founders and CEOs of multi-billion-dollar companies. You’ll Learn [00:59] Execution is More Important Than Good Ideas [11:51] Narrowing Your Focus to What You’re Best At [19:41] Ask Your Target Market [30:33] Everyone Should be Focused on One Goal Quotables “There's no shortage of ideas. It's execution that's the hard part.” “Everyone thinks… if I scale, I've got to do more. And actually, you have to do less to be able to scale…” “A lot of times we get caught up in creating systems, inventory, things that actually cause waste or over-optimizing each individual department or each individual step, but it actually reduces the overall goal of optimizing.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) a lot of times we get caught up in creating systems, inventory, things that actually cause waste or over optimizing each individual department but it actually reduces the overall goal of optimizing for making more money.   All right, I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate.   high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Okay, so we recently kind of split paths, right?   so that you could go learn some stuff and I could go learn some stuff. So we usually do everything together. So, but we had, which I love, but we had two really cool opportunities. One I was very much more interested in than the other, because I was learning about AI, which I've been geeking out on. And then you went off to go to a profit event. And was really cool. We went to the first day together, but the second and third day I was in.   AI workshop, geeking out with some of the best on AI. Cool. I would love to hear what you took away from this event and what you learned, and maybe you can share that.   I wanted to go over my notes on one speaker in particular. I was kind of going back and forth between two of them and I think this is the one that I landed on. at a different date I could talk about the other one because you weren't there for either one of them. But on the second day, I'm just gonna call this like notes from a billionaire and not just a billionaire but a multi.   Billionaire and not just multi-billionaire but someone who is the founding member and CEO of I think they said they grew it to like it was a ridiculous number like 740 billion or it was a big it was a big number it was a very large impressive number and he was so nice I actually had a conversation with him before I even realized who he was I was chatting with him I wish I would have known   Like I recognized the name and then I saw him speak and I went man. I would've asked him a different question So I'll do a quick little intro and then I'll kind of share my notes from what I wrote down while he was presenting so intro his name is Jeff Hoffman and For those of you that don't know the name Like I didn't know the name before as soon as I say the name of the company you'll instantly go. okay No, know the company   The company is Priceline. So he is one of the founding members of Priceline. They started it and scaled it to many hundreds of billions of dollars.   This is some of the advice that he had shared with us in his Speech because I got to hear him get up and speak and present to the entire room. So The first thing that I wrote down I Don't know if he can be credited with saying this or if he was quoting someone else But he said it so I wrote it down because it resonated very much was ideas are welcome here But execution is worshiped   And I think that's really powerful because how many times do we all have this great idea, right? my God, I had this idea. my God, I had this idea. my God, we should do this. We should do that. What if we did this? There's no shortage of ideas. It's execution that's the hard part. It's turning an amazing idea into something and bringing that to life and bringing it to fruition. So I love it so much. That's good. Yeah.   too much attention a lot of times on the idea and the planning and all this stuff, but actually executing and actually getting something done, that's really all that matters. It doesn't matter. You can have a million ideas. If there's no execution, then who cares? So, okay. So I think my mom is a great example of this. Everyone, think mostly everyone knows Elf on the Shelf. So my mom, before Elf on the Shelf was a thing, she created it.   She just didn't do anything with it. She only used it like for me and my brother, but we had an elf that would come and visit and kind of keep an eye on us. And he would do fun things and he would pop around to different places in the house. So every time in the morning we would wake up and he would be in a different place or sometimes he would be doing like an activity. He'd be like baking or, you know, riding a bike or whatever. And it was so funny because when you look back on it, I went, mom, like,   that was off on the shelf and it's like multi-million dollar company. And she went, yeah, I wish I knew that. But she was just trying to do something fun for her kids. So she had taken that idea because it was, it was a great idea. And she executed on it, but she never brought it public. Can you imagine what would have happened if the execution was done on a larger scale? So she'll probably hate the fact that I'm calling her out on that. But I think that'll be her.   multi-million dollar missed story. Yeah. Yeah. So some of the questions that Jeff had asked when we're thinking about ideas, because we all have ideas. Some of them are good. Some of them are questionable. And some of them we can say like, yeah, that was a dud. So this is kind of a framework to take you through to figure out, is this worth executing on? One is.   Is this a problem? So you have to ask yourself, is this an actual problem? Like what you're doing, does this solve some sort of problem? And then bonus points if it's a big problem, right? So if we go back to the story of Priceline, many, many years ago, those kiosks that are in every airport that you can just check in on, you do not need to go and talk to a gate agent or a ticketing agent. They didn't used to exist.   You used to have to go stand in line and wait forever to get your ticket and your boarding pass and perhaps give somebody physically give somebody your bag and a lot of times people would miss their flight because the line was so so so long and you never knew ahead of time like is this gonna be a 10 minute line or is this gonna be a two hour line so people would miss their flight   And at one point, he turned around and he was in the airport, turned around, looked at the line and went, wow, this is such a crazy long line. And he decided, I'm going to start interviewing people right here and right now. And he went around asking people individually, how long have you been waiting? Wow, what happens if you miss your flight? Wow, what would you do? Would you think it would be valuable or beneficial if there was some sort of service where you didn't need to talk to the gate agent?   And people were bidding on it. They were bidding. They were like, I'll give you $10 if you can get me my ticket without talking to the gate agent. And then somebody else will go, no, forget $10. I'll give you $50 for that. And somebody else will go, oh, I must get there today. I will give you $70 to get there today. People were bidding on it in line. So he realized, one, there's a problem, but actually it's a big problem. So he knew he was on to something right there.   The second question is, is there a better way to do this? So is there a better way to check in for your flight than waiting in line and talking to a gate agent? Yeah, there sure is. It just hadn't been invented yet. But is that the best way to do it? No, absolutely not. So there was a better way to do something. And the third is, is there a value equation, which all that means is would somebody buy this?   And he knew that one, he had a problem and it was a big problem. Two, there was a better way to do it. And three, people would definitely pay for it because people were bidding on it while he was standing in line. People were like, wait, do you know something we don't know? Like, I will give you money if you can just get me on the front line because I need to get on this flight. So hence how Priceline was born. So those are three questions that you can kind of ask yourself. If you're going, okay, I have this idea, should I?   Should I do this? Should I act on it? Should I create something with this? Yeah. Seems pretty simple. think a lot of times we get really disconnected. you know, we study stuff, we learn stuff, we think we know, but when you actually go talk to your target audience and do a little bit of product research interview, you know, you can find out a lot of things that problems they have, things they need, and actually connect with, you know,   what you're wanting to sell them may not actually work. So yeah, I think that'd be super helpful.

We are living in a post-trust era. Trust is at an all-time low, and people are more on guard than ever. How does this impact the property management industry? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Darryl Stickel of Trust Unlimited to talk all about building and maintaining trust. You’ll Learn [01:30] The Foundations of Building Trust [06:51] Where Uncertainty Comes From and How to Eliminate it [11:37] The Golden Bridge Formula [21:27] The Role of Vulnerability in Building Trust [31:49] AI and the Post-Trust Era Quotables “Sales and deals happen at the speed of trust.” “Trust is the willingness to be vulnerable when you can't completely predict how someone else is going to behave.” “There's three levers within us as individuals, and those are benevolence, integrity, and ability.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) This is really what property managers sell. They sell trust. They don't really sell property management.   Darryl (00:03) Yeah. Jason Hull (00:05) All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we've cleaned up and rebranded over 300 businesses. We run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. And at DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. We are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. And today, I am hanging out with Darryl Stickel of Trust Unlimited. Welcome, Darryl to the DoorGrow Show. Darryl (01:26) Thanks for having me, Jason. It's a pleasure to be here. Jason Hull (01:29) It's great to have you. So I'm really excited about the topic of trust because I talk about this all the time. In fact, one of my most common phrases that I say to clients when talking about sales is that sales and deals happen at the speed of trust. And so I'm excited to get into this. So give us a little bit of background on you and then we'll get into the topic at hand. So tell us a little bit about Darryl and how you sort of Darryl (01:45) They do, yeah. Jason Hull (01:56) arrived at Trust Unlimited. Darryl (01:59) Yeah. So I was born and raised in a small town in Northern British Columbia, Canada, fairly isolated community, harsh winter conditions. And so people learned that they had to pull together and it meant that you needed to look out for your neighbor and that if you could help someone, you should. And so growing up in that background, I had a sense of responsibility to others, desire to be helpful. When I was 17 years old, I was playing hockey in a neighboring community and I was attacked by a fan at the club. And he shattered my helmet, knocked me unconscious. I ended up with a severe concussion and I had a visual impairment. I knew that I was going to become legally blind, which I am now. So my plan had been to think for a living. Jason Hull (02:32) I ended up with a severe concussion. And I had a visual impairment. Hmm. ⁓ Darryl (02:46) And now all of a sudden I had the attention span of a fruit fly and I couldn't think. and so this experience promoted a sense of empathy for me because there were such feelings of, of helplessness and hopelessness. And fast forward a few years and I'm studying psychology and moving towards becoming a clinical psychologist. And people would just come up to me and.   Jason Hull (02:52) And so this experience promoted a sense of empathy. I like... Yeah. Darryl (03:08) start telling me their problems. I'd be sitting on a bus and a complete stranger would sit down next to me and say, I'm really having a hard time. And so I wanted to understand why that was happening. And I went and did a master's degree in public administration, worked in native land claims in British Columbia. And they would ask me these sort of deep philosophical questions like, what is self-government or what will the problems look like 50 years after claims are settled? Jason Hull (03:15) So I went to understand why that was happening. And I went to do the master's degree in public administration. I worked in native land claims in British Columbia. They would ask me certain questions like what is self-government? What will the province look like 50 years after claims are settled? The last question they asked me was how do I condescend people who have shafted for over 100 years and should trust us? I thought man, that's Darryl (03:35) The last question they asked me was how do I convince a group of people who have shafted for over a hundred years, they should trust us? I thought, man, that's a good question. So I went to Duke, wrote my doctoral thesis on building trust in hostile environments. Um, had a couple of leading experts in the field of trust on my committee. And when I finished, they said, you know, when you first started, we first came to us, we had a conversation. We agreed too big, too complex. He never solves it. Jason Hull (03:43) So I went to Duke, wrote my doctoral thesis on building trust in hostile environments. Had a couple of leading experts in the field of trust on my committee. And when I finished, said, you know, when you first started, when you first came to us, we had a conversation. We agreed, too big, too complex, you never saw us. Darryl (04:03) We'll give him six months and then he'll come crawling back to us and we'll let him chisel off a little piece of this and that'll be his thesis. I said, six months in, you were so far beyond us, we couldn't help anymore. All we could do was sit and listen. And here we are years later, we think you've solved it. And so I went and worked for McKinsey and Company, a big management consulting firm, and got to start applying the concepts that I'd learned. Jason Hull (04:03) gave him six months to come from the back to us. we just left with a piece of this. would be the thesis. He said six months in, you were so far beyond us, couldn't help it. All we could do was send him us. And here we are years later, we're all sold. And so I went and worked for McKinsey Company, a big management consultant for him. Yeah. Darryl (04:25) And then on the way to a client side, was involved in a car accident, ended up with post-concussion syndrome again, and couldn't work those kinds of hours anymore. So I just started a small company called Trust Unlimited and started helping people better understand what trust was, what it is, how it works, and most importantly, how to build it. Jason Hull (04:36) started helping people better understand what trust was, what it is, how it works, and most importantly how it goes. And that's quite the journey. That's quite the story. And so now this is what your, this is your gig. This is what you focus on. You focus on helping people understand trust. Yeah. Darryl (04:52) Yeah, it's what I've devoted my career and my life to. And so for the last 20 years, I've been helping nonprofits, private sector, public sector, Canadian military got me to help them figure out how to try to build trust with the locals in Afghanistan. Yeah, so I've been trying to help solve problems. Jason Hull (05:10) Well, let's make this one of those opportunities for you to help some people that are listening figure out this challenge of trust. Because trust, really feel like, is fundamental and foundational to any relationship and to sales and to growing a business and all of that. Darryl (05:27) It is. It's so critical for your audience because they need the trust of the property owners, but they also need the trust of the tenants. They act as an intermediary and so they need to be experts at building relationships with others. Jason Hull (05:36) Yeah. Right. Yeah. So I'm sure this is, I don't know if this can be answered in a short time period, but give us an idea of how do we create trust from scratch? How do we make this work? What did you figure out? Darryl (05:56) Yeah, so we start with the definition, trust is the willingness to be vulnerable when you can't completely predict how someone else is going to behave. And that definition has two elements in it. It's got perceived uncertainty and perceived vulnerability. And those actually multiply together to give us a level of perceived risk. So we've got uncertainty times vulnerability gives us a level of perceived risk. We each have a threshold of risk that we can tolerate. Jason Hull (06:03) Okay. Darryl (06:21) If we go beyond that threshold, we don't trust. If we're beneath it, then we do. And so.   If we want to understand trust, need to understand where does uncertainty come from? Where do perceptions of vulnerability come from? And how do we take steps to manage those? Because early in a relationship, uncertainty is really high. means we can only tolerate a small range of vulnerability and still fit beneath that threshold. As that relationship gets deeper, the uncertainty declines, the range of vulnerability we can tolerate starts to grow. Jason Hull (06:41) Right. that relationship gets deeper, the uncertai

How often do you say, “I don’t have time?” This is a common excuse we hear from property management business owners and their teams. The truth is, we all have the same amount of time. In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the myth of not having enough time and the true issue: having the wrong priorities. You’ll Learn [01:28] Time: The Biggest Excuse for Staying Stagnant [06:02] You Don’t Make Money on Bad Clients [10:20] Building Trust with Clients Without Overcommunicating [19:35] Finding the Bottleneck in Your Business Quotables “Don't optimize for the wrong things. You have to make sure you're optimizing for the right things.” “We all have the same amount of time every day.” “The issue is not time. The issue is priorities.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript   Jason Hull (00:00) most of you listening have some properties and some owners in your portfolio that are losing you money. Your operational cost on them is higher than   you being able to pull profit on them.   All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses.   helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management, business owners, and their businesses. We want to transform the industry, eliminate the BS, build awareness,   change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so what are we chatting about today? Sarah? Time. Time. Time. Why are we chatting about time?   And this is where most people mess it up because it's so precious here's the little captain's face   It's precious. Okay, Captain for those listening is a little dog that we have. It's one of our dogs. Okay, so the reason we're talking about time is because time is one of the biggest excuses that we get. Are you working and growing your business? I just don't have time. Or have you been making the calls that you need to make to get your business growing? I don't have time. I'm so busy. I'm so overwhelmed. And so it's everybody is out of time.   Nobody has time. Nobody's so busy. There's a meme that it's old, but it's like classic. Ain't nobody got time for that. Ain't nobody got time for that? Yes, you do. So time, time is an issue. Why is time an issue? We all have the same amount of time every day. We get a whole new 24 hours the next day, every day. The issue isn't time. And we've talked about this, think, before, but the issue is not time. The issue is priorities. You're prioritizing the wrong things. And one of the things we've noticed   with clients. We just recently wrote for our clients a time optimization playbook for property managers. It's got some brilliant stuff in it. A lot of it from her brain, some of it from my brain, and it's really good. But one of things we've noticed, Elon Musk has these principles for how he goes and optimizes businesses. He's made businesses way more efficient. When he came into Twitter and rebranded it to X he cleaned house, thousands of   wasteful employees that were just bloat and not really contributing to code, not really updating it. One of his key principles is don't optimize for the wrong things. You have to make sure you're optimizing for the right things. And a lot of people are optimizing when they should have been cutting stuff out first. So they didn't ask the question, should we even be doing this thing at all? And most property managers we find are optimizing for the wrong thing.   They are optimizing for how do I take every phone call from every tenant and how do I take every phone call from every owner and how do I please everybody and do all this stuff that I have to do instead of what?   Instead of saying, should I even be talking to these people at all? Your owners don't really want to talk to you. They really would love if they could just trust you to do your job and do it well and not have to talk to you. Like that's really what owners want. When they feel anxious because they don't trust you because you aren't doing a good job or you've set incorrect boundaries or you haven't made them feel safe from the beginning or you onboarded them poorly, they now feel anxious. They want to talk to you all the time because why?   They now believe they need to manage the manager. They're trying to manage you. How ridiculous is that? They hire you to manage their property and then they manage you to manage the property. They just traded their job for another job instead of offloading it to you. so we need to optimize for the right things. And so we need to start questioning things. And so some of the things we'll have people do is we'll have them audit their time by doing a time study.   And ours is a little bit different. It focuses on identifying the five currencies of time, energy, focus, cash, and effort, which is a framework I got from one of my mentors, Alex Charfen. And so the idea of the time study showcases all of these. It shows all of these. Sarah's, used to say it didn't show cash, but Sarah was like, you should add cash. And so now it has the money piece in it too.   just said.   You're trading your time. Right. And this is thing I to my clients all the time. I say, if your time was worth, let's just call it a low amount like $50 an hour, you just traded $50 an hour for $13 an hour. It was not a good trade. Yeah. Of course it wasn't. Not a good trade at all. were you doing those things? Instead of using $50 an hour time to do $50 or $100 or $1,000 an hour work, you're using $50 an hour time.   to do $13 an hour work, you have to just look at the things that you're doing and place a dollar sign next to them and then kind of compare that with what your pay rate is and what you want your pay rate to be, not just what it currently is. So I just said, just put a dollar sign next to them. And we did. We updated it. So you might be thinking, how do I deal with all my tenants and all my clients? And maybe you should be asking   Should I even have all of these tenants, properties, and clients? After all, a lot of our clients, when they first come to us, are not making money on every property. They're losing money on some of the properties. They're losing money on some of the owners that they're dealing with. If you actually ran a P &L, a profit and loss statement on every individual owner, every individual unit that you manage, some of them in your business are losing you money. Would you manage for free? Would you do it for free?   People came to you, hey, could you do this? You won't make any money, but I'd like you to manage this anyway. I'll pay you nothing. You would probably say no to that, right? If they came to you and said, hey, I would like you to manage this and you will actually lose money, but it benefits me. Would you do it? You're like, Jason, that's stupid. But right now, most of you listening have some properties and some owners in your portfolio that are losing you money. Your operational cost on them is higher than   you being able to pull profit on them. And so it's the 80-20 principle. 20 % of your properties and 20 % of your owners probably cost you 80 % of your operational costs, right? They're eating it up. So one of the principles we share recently, we've been sharing at some of our Jumpstart sessions because we onboard clients in person. We have them come out to our Jumpstart sessions is this idea of, well, do you remember?   The Hamburglar. Do remember the Hamburglar? The sneaky, shady guy with the bands and over his like this little thing around his eyes and he's sneaking around stealing burgers, right? Well, there is a burglar sneaking around your business and you can't even see him. He's invisible. And he is the interruption burglar. He's just sneaking around stealing money and time throughout your business all day long.   the interruption burglar. One interruption costs between, depending on the studies, you look at 18 minutes to maybe up to 26 minutes of productivity and your team members and you are getting interrupted constantly throughout the day. And then they have to like reset their mind, get back into the flow, get back to what they were doing. But if they're just dealing with interruptions all day long, you are losing probably half the amount of labor that you should be getting.   This is why Sarah was able to run her business so efficiently when she was a property manager and why some of her clients have just as many doors as her, but they have a whole team. A huge team. Yeah. They have a whole bunch of people. Between me and my assistant. And they're not making much money. I didn't even have one full-time equivalent. And you were working maybe 20 hours a week. You had 60 to 90 % profit margin. And these were C-class difficult properties, right?   But Sarah optimizes. She optimizes for the right things. I hate wasting my time. Yeah, she values her time. biggest pet peeve out of everything in the world is wasting my time. So Sarah values her time. One thing Sarah did not give out, Sarah did not give out this magical check that all of you tend to give out to all of your clients and your tenants.   This is this big, giant, glowing golden check that says, steal all

If you’ve ever worried that changing your pricing structure or raising your fees would scare away your property management clients, you are likely not making enough money for the work you and your team are doing. In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull dive into the psychology and strategy behind the innovative 3-tier hybrid pricing model.  You’ll Learn [01:08] Addressing the Common Fears of Changing Pricing [09:10] Creating 3 Pricing Tiers Based on Psychology [16:58] Shifting Your Mindset Surrounding Money [21:12] Distinguishing Your 3 Pricing Plans Quotables “Unless you want to be the cheapest and deliver the most cutthroat, like awful service, and just target the cheapest owners, which have the highest operational cost and the lowest margins, and just hemorrhage money and not be able to grow your business, that's the game you can play.” “That psychological impact of investing in yourself financially, doing something to financially invest in leveling up you and your business creates this unconscious perception that… you are worth being invested in.” “If you have good pricing, you have a really optimized pricing model, and you know how to sell it, it actually changes your portfolio. It incentivizes you having better properties.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) What would happen   if you doubled your pricing and half of your clients quit. well, then nothing would happen. Nothing would change. then I say, what would happen to your operational costs?   All right, we are coming to you from Mexico. We are Jason Hull and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses.   helping them at doors, improve pricing, increase profit, simplify operations, and build and replace teams. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win.   Now let's get into the show. All right. So we're going to be chatting about what today? Pricing. A little bit about pricing. we have coached and consulted property managers on pricing for a long time, like over a decade. And we've brought some innovative strategies. Like we were first to bring to market really and push   into the industry the three tier sort of pricing model having three plans. And this was based on the psychology that there's three types of buyers, cheapos, normals and premiums. You know who they are, right? You've dealt with them. And so, and then more recently in our evolution, we've been pushing a hybrid model. I got that idea originally from Scott Brady. Shout out to Scott, smart guy. And we innovated on that and developed   our own model for clients to make that really effective. And so this is something that we've coached quite a few people on. we consistently see some challenges come up over switching their pricing. first, what are some of the fears or concerns that come up, About switching pricing? Yeah. Everyone's always worried, oh my god, what if I lose all of my clients? Right. I'm going to change my pricing, and everyone's going to leave me. And we've helped a lot do that.   they lost all their clients. No, it never happens. It never happens. No, if they lose any, it's typically their worst clients. And then they end up finding that that was a blessing. Yeah. So they end up making money by getting rid of those and they're charging more money. So really they're increasing their revenue. So a lot of times to get them over that hurdle, I usually use this example. I say, What would happen   if you doubled your pricing and half of your clients quit. Like we did something crazy and extreme. So we go to the extreme. And what do people usually say at first? well, then nothing would happen. Nothing would change. I'm like, really? So then I have to ask deeper questions. So what do mean nothing would happen? Well, I'd still bring in the same amount of revenue. I've doubled my price, half the clients quit. I still have the same revenue. And then I say, what would happen to your operational costs? So they start thinking.   So you probably already figuring this out right now, listening to this. So what would happen to your operational costs? They'll say, it'd be cut in half. I'm like, would it? If you lost all of your worst properties and worst owners, like the most difficult, what would happen to your operational costs? It would probably be a fraction, because this is the 80-20 rule, right? 20 % of the properties, 20 % of your owners are eating up 80 % of your team and staff's attention. And so it might be a lot greater than that.   And so what would happen then to your profit margin? then they start to figure this out, right? And they say, look, we're not gonna do something that extreme. We're not gonna go that extreme. But if we raise your revenue a bit and we decrease your operational cost a bit without changing anything else, even if you lose some clients, you're going to have more profit. That's what actually matters. So that's one of the first initial things. It's just a mindset thing. And some are really afraid, like my owners won't.   They won't go for it. Like, I can't do it. No, I can't change the price and then they'll all leave. And that, I've noticed, it's very scarcity mindset. Right? Your owners aren't with you because you charged the least amount of money, hopefully. And if that's why you have clients is because you're the cheapest one, then that tells me that you have a lot of the cheap clients and you have a lot of clients that don't actually value you or your team.   or your services or anything that you do. And that feels like a really impossible game to win. Because then to win the game, all you have to do is just be the cheapest one. So there's another company that comes along and says, you know what? I'm going to be even cheaper. Well, what's going to happen? You'll lose almost all of your clients then. If it's only about the money, you'll lose almost all of your clients. And the only way to win that is what? A race to the bottom. That is nowhere to be in business.   And so some of the other challenges we deal with when helping our clients figure out their pricing, you know, we give them everything. We're like, here is how to do this weird hybrid model. Here are the things to include in your three plans. Here is a spreadsheet to figure out and compare to your competitors pricing to make sure you're in the realm of reality. We give them all the stuff and then they'll come back to us sometimes with what? A mess. Yeah.   It's like they don't and we have a training we have a training called pricing secrets where we explain all this and the principles that you need to make sure you're aligned with to make sure it's effective and then we'll get this really overly complex complicated messy model where they've got every fee is a different dollar amount for each of the three plans and so somebody looking at this would be like this one is a percentage and that one is a dollar amount and that one's back to a percentage and that one's so then in order for someone to   look at that and go, well, what would this actually cost me? It is now this very complex math formula that the further you go down your pricing sheet, the more math you have to do. You have to go, okay, well, this percent of that number, but now plus this flat fee and now, it's another percent of a different number. And then it's going to take you minutes to try to calculate what is my actual cost on this one plan? And then you have to do that three times because you have three different plans.   then it's so complex that it's hard to understand, it's hard to explain, and it's definitely going to be hard for people to sell, which means it's going to have a really low adoption rate. And then it's going to be something, well, that didn't work. It didn't work because it was too complex. So we need to find the balance. I don't want it to be so simple that it's just, you know, we charge 8%. But I don't want it to be so complex that   Someone just easily by looking at it can't go, okay, I have a pretty good gist of how much this is actually going to run. Yeah. We have an advantage too, because you know, there's concerns. There's concerns. Like everybody's like, well, we can't talk about pricing because of the antitrust stuff and NARPM rules and all this kind of stuff and it's collusion. So what's cool is I'm not a property manager. I'm not anymore. You're not a property manager.   We can talk about pricing with anybody. And so when we're coaching our clients, we can talk about their pricing. We're not colluding. And so we have that advantage that we can coach and help. that not just that, but we have a pretty good idea of what pricing, because the hundreds, the thousands of property managers that we've talked to over the last decade and a half, we have a perspective. Like I can pretty much know based on...   market or when you tell me the average rent, like where pricing should be, what is normal, what other companies are probably charging that market. We still tell our clients to do some competitive research and analysis to figure out what their competitors are charging.

Seth Williams (00:00) I was able to buy a lot of land at dirt cheap prices. So there's no mortgages or anything on it. And when you buy anything for a small fraction of its actual market value, it's not hard to turn around and sell that thing and make money on it. Jason Hull (00:14) All right, I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of business owners, coached, consulted, and cleaned up hundreds of property management businesses, helping them add doors, improve pricing, increase profit. simplify operations and build and replace entire teams, we are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. And my guest today I'm hanging out with is Seth Williams. Welcome, Seth. Seth Williams (01:28) Hey, Jason, good to be here. Thanks for having me. Jason Hull (01:31) Yeah, it's great to have you and of REtipster. so Seth, let's get into a little bit of your background. You've done a lot of different things connected to real estate. Give us the background on your journey and how you got it kind of got into entrepreneurism and what made you start all this crazy stuff. Seth Williams (01:48) Yeah, sure. Yeah. Well, my journey kind of starts back in about 2005, 2006 when I was still in college. And like most people, I was trying to find houses I could buy that I could flip or rent that kind of thing. Just get into the real estate game. But I didn't really know anything about how to do it. I had no competitive advantage. I was looking on the MLS. That was the only place I knew I could look for to find deals. And there weren't any deals. It was horrible. I spent hundreds of hours and found nothing that made any financial sense. And I was just like, man, how do people do this? Like, how do people find good real estate deals if I can't find them? I was looking everywhere and there was nothing out there. And it was around, you know, after struggling with this for a couple of years, I discovered two things that kind of worked hand in hand. The first was the land business. So buying vacant land and Like most people, when I first heard that I was like, what? Picket land? Like, why would I do that? That makes no sense. It's just dirt. Like, where's the cash flow? Where's the income? The other thing that I discovered though was how to find deals off market through something called the delinquent tax list. And this is basically a list of property owners that every county has of properties that are currently back due on their property taxes. This is not the same thing. Jason Hull (02:52) Yeah. Seth Williams (03:11) as the tax sale list. So it's not the list of properties that's going to go up for auction soon. It's people who still own their property, but they're back doing taxes. If they don't pay them off soon, they're going to get their property taken from them. And these two things together, land and the delinquent tax list, I was able to find and contact people who had land with delinquent taxes on it. And because there were delinquent taxes, they're in a situation where it's like, Jason Hull (03:18) Yeah, they're just behind. Seth Williams (03:37) You got to pay off these taxes in like weeks or you're going to lose everything. So why are you in this situation? Is it because you don't care about the property? Like what is the issue? And in many cases, that was it. Maybe they just inherited it. Maybe they bought it 20 years ago, but for whatever reason, they didn't care about the thing. And I'm sitting there saying, Hey, I'll pay you a few hundred dollars, maybe a few thousand dollars, and I'll pay off your taxes and I'll make this problem go away. And because a lot of these people didn't want their property anyway, and I was kind of taking care of a nuisance in their life, I was able to buy a lot of land at dirt cheap prices. And I could also buy it free and clear. So there's no mortgages or anything on it. And when you buy anything for a small fraction of its actual market value, it's not hard to turn around and sell that thing and make money on it. So that was the business I got into. And it's been awesome. It's changed a lot over the years, but It's just been a really great way to, you know, without needing a whole lot of cash, finding properties, getting them for a very cheap price, and then making money without having to change anything on the property. Jason Hull (04:45) Yeah, got it. Okay, cool. Is that still the go-to strategy? Delinquent tax lists. Seth Williams (04:52) So, it's definitely still effective, but the drawback of the delinquent tax list is that they're kind of a pain to get, and then even when you do get them, they're kind of a mess to sort through. So, if you're willing to go through the nuisance of getting the list and sorting through it, there's a ton of value on that. But there's another way that's actually easier through a data service that I use called the LAN portal. And it's basically just a much more streamlined Jason Hull (05:04) Yeah. Yeah. Seth Williams (05:20) seamless, organized way to get lists of landowners. They don't necessarily have delinquent taxes, but I can find specifically the types of properties I want and then either send the mail or a cold column, that kind of thing. So both ways work. They both have pros and cons. The delinquent tax list is more of an annoying way to do it, but it's probably the more effective way. The land portal is a lot easier, but you get a little bit less motivation on that list because people don't have this delinquent tax problem. Jason Hull (05:48) Yeah, less of a mess to clean up, but probably a little quicker. so cool. you're going to unpack today the secrets of building wealth through land investing. This is like your number one specialty. And we'll chat a little bit about self storage. And I'm sure there's some property managers that are listening that might be like, haven't done that yet. Like I have not gotten into. That sort of investment and most of the property managers listening you if you're on a property management business your number one goal Should not be to just manage other people's properties. It should probably be to build up your own portfolio of stuff and and make some money That's probably a bigger better play and leveraging your company to attract deals and to attract Real estate so let's get into this. Where do we start? Seth Williams (06:37) Yeah, well, what I just described, there's kind of the high level view of how you find properties in the first place. And I mean, in terms of like people out there who are property managers who might invest in houses and that kind of thing, there's only one tax list or the land portal can work for those kinds of properties to the main difference is that you're going to find usually less competition when dealing with vacant land, because most people aren't thinking about land, thinking about houses. They think that's the way they have to do it. And that's fine if you want that. But the problem with houses, as you probably know, in property management, there's a lot more wrinkles. There's a lot more people problems. There's things falling apart that are broken and get stolen and destroyed. With land, there's none of that. It's a much simpler animal to deal with. But if your strategy is to find rentals or something like that, you could certainly scope out rental properties using the same method. You would just be targeting different types of property owners than I do. Jason Hull (07:10) Thank got it. So how does this connect to self storage? Seth Williams (07:34) Well, self storage is a totally different business than buying and selling vacant land, but there is some crossover. So back in 2021, I found a piece of land that was zoned residential. It was 6.7 acres and I bought it and I rezoned it to commercial. And then I got approval to build a self storage facility because I had always wanted to get into this business. A land business is great for generating big influxes of cash. It's like a cash generating machine. But self storage is a little bit different. At least the way that I do it, it's more of a cash flow play. you know, all in all, took me a couple million dollars to buy the land and build this facility. It took me basically a year to design it and build it. And it's comparatively speaking, more of a trickle of cash, cash flow, but it's permanent cash flow. There's also a lot of depreciation write offs. It's also very scalable. So it's easy to increase every single person's rent by $5 and the value effectively goes way up because of that. But like nobody moves out because it's just five bucks and most people don't care about a $5 increase per month. So it's a very different business. And for me, my long-term goal is to do more of that because the benefit of self-storage is that unlike land, it's not like a thing that you have to keep peddling for it to keep working. Land is a very active, you know, got to keep peddling or the cashflow is going to stop. Whereas self-storage is, well, you can buy one facility a

In business and in sales, the future is changing faster than most can keep up. AI isn’t just a buzzword anymore. It’s transforming how deals are made and how teams operate. In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Steve Trang of ObjectionProof.ai to explore how AI sales reps can book appointments, review calls, and follow up with leads instantly, what this means for property management entrepreneurs, and why learning to leverage AI now is critical to staying competitive. You’ll Learn [01:24] The AI Revolution [11:11] AI Sales Reps [17:39] The Future of AI in Sales [27:31] The Importance of Asking Good Questions [34:49] Setting Impossible Goals to Grow Faster Quotables “I’m not here to say your job is at stake, but you should operate as if it is—because if you’re not, you’re going to get replaced.” “The version of AI today is the worst version you’ll ever deal with—because it’s only getting better.” “AI can instantly—99.9% uptime—call the prospect, ask questions, and book an appointment for you or your salesperson to actually run the sales process.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Steve Trang ObjectionProof.ai (00:00) We are building out an AI agent that can actually run sales.   call the prospect, ask questions, book an appointment.   for you,   so it actually sounds like you're having a conversation with another human being.   Jason Hull (00:14) All right, I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing.   increase profit and simplify operations and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway.   to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, my guest today is Steve Trang of objectionproof.ai, and we're gonna be talking about, I guess, the future.   Does that sound about right?   Steve Trang ObjectionProof.ai (01:36) Yeah, I would say that's very, very relevant, even more acutely today than normal. Yes.   Jason Hull (01:42) So we are in the middle of this insane AI revolution. know, AI is taking over quickly. Everybody's talking about all the jobs that are going to go away. Everybody's playing with chat GPT. It's becoming like their second brain. We're all maybe getting a little dumber because of it. Who knows? But we're also getting more more capabilities.   Steve Trang ObjectionProof.ai (01:59) Yeah.   Jason Hull (02:03) It's all speeding up so quickly even before we started. I'm like, I just tried this tool and you're like, have you heard of this tool? And like, there's just so many tools out there. before we get into all that, Steve, tell us a little bit, give us a little background on you as an entrepreneur and how you kind of got into entrepreneurism and what led to objection proof.   Steve Trang ObjectionProof.ai (02:26) Yeah, so it's going to be a long, secretive road because I got into real estate in 2005. So, you know, I did the good, you know, the, the get good grades so can get a good job deal. Right. I all that. was an engineer. I worked at Intel. and I realized fairly quickly, I wasn't manageable. And so, I had to, I had to find something else where I could work for myself. I read rich dad, poor dad from that. It's like, I got to do real estate, but.   I didn't take the advice quite right because I became a realtor in 07, not a good time. So that was a major, major humbling experience. I did some short sales, which are relevant again today. I a list of properties for banks, eventually started my own brokerage. You know, when the bank, when the foreclosure started dying down, became, my own brokerage. Did pretty well. had almost 1 % or we had 1 % market share for a very, short period of time. In the Phoenix market, one of every 100 transactions went through our brokerage.   then, I started buying houses, cash started wholesaling, did some flipping, started a podcast disruptors, which is where most people know me from. And then along the way I started a sales training program, started a title company, did some mortgage joint ventures. and then where we are today is AI. I probably sound very ADHD. I promise you, I don't have it.   I'm just always chasing the next object, which is very much a symptom of ADHD. But I can sit down and focus for long periods of time. It's just that I'm an entrepreneur, I started out as entrepreneur, and it wasn't until the last two, three years that I've actually learned how to actually sit down and focus. So that's how we got here.   Jason Hull (03:58) Okay, yeah.   All right, cool. So now that you know how to focus, what are you focused on?   Steve Trang ObjectionProof.ai (04:05) Our focus is at this point more than half of my work schedule, which is more than 50 hours a week, right? It's probably like 60 or 70, is on AI. And the reason why is because things are changing so fast and the things we're trying to do are so innovative. And everyone says that, right? But like We are building out an AI agent that can actually run sales.   And so that is something that a lot of people have promised is something we're actually doing. Now, it's not going to buy a house. Is that going to convince a landlord to allow you to do property management? You're still going to have to do the heavy lifting. But what it can do is initiate the conversation, right? So if someone fills out a form, AI can instantly, 99.9 % uptime, right, because it's all technology now, call the prospect, ask questions, book an appointment.   for you, the business owner or salesperson, to actually run your sales process. So we can actually book appointments. It sounds real. You can't tell it's AI. Well, if you're really, really deep in the AI world, you could probably tell it's AI. But most people can't tell it's AI. And so it actually sounds like you're having a conversation with another human being. And it took a lot of effort to make that happen.   Jason Hull (05:22) Yeah.   Steve Trang ObjectionProof.ai (05:23) So that's where a core, a very, very heavy percentage of our detention is today.   Jason Hull (05:28) Got it. Yeah. I've started playing around with it. I haven't pulled the trigger to actually have AI agents calling or cold calling my prospects. I'm a little nervous about doing that.   Steve Trang ObjectionProof.ai (05:36) Mm-hmm.   It's a there's there's elements of leap of faith, right? But you can also test it. You know, we have a if you want to, you know, give it out, we have like a way to opt in for AI to call you so you can hear for yourself what it sounds like. It's not perfect, right? Like the we launched it on August 1st to all our existing clients. So, you know, not that long ago. ⁓ And we're learning about bugs that we weren't aware existed as we're testing it.   Jason Hull (05:59) Yeah.   Yeah.   Right. Yeah.   Steve Trang ObjectionProof.ai (06:06) because that's how new this is, right? So we're still iterating   and getting better all the time.   Jason Hull (06:10) Yeah, got it. OK, cool. Well, that's that's the future. I mean, the amazing thing is. I just signed up for an AI tool like this last weekend and they had this chat bot on the home page that you click talk and it's like a voice, it talks to you and it can hear you talk and it was in the voice of one of the principals of the company. And it was like really good. I don't know if they use 11 labs to do the voice or whatever.   Steve Trang ObjectionProof.ai (06:29) Yeah.   Right.   Mm-hmm. It's probably   11 labs, so that would be my guess.   Jason Hull (06:40) But   yeah, it was like his voice and I could ask it anything. I was asking like, it do AI, like can it do API integrations with HubSpot and how would it connect to this? And it was like giving me, yeah, you could do this and this is how it would work and this way. And I was like, there was no question I could ask it, it didn't know. And it knew everything about the tool. I could ask all sorts of questions about its capabilities and it's like, nope, we don't have that functionality but you could do it this way. And I was like, I was like.   Steve Trang ObjectionProof.ai (06:53) All right.   Jason Hull (07:07) I felt like it knew more than any salesperson at their company I could have talked to.   Steve Trang ObjectionProof.ai (07:12) Oh, 100%. Yeah.   Jason Hull (07:14) And so I was really blown away. was like, I I spend hours asking questions because they had, it was like, you have to pay for the year for this tool, right? So I was like, I'm not going to pay for the year for a tool. If I don't know, like I can't trial it or anything. So I was like, I'm asking every question and because it could answer every question I could throw at it with ease. I got all my answers asked and nobody there had to spend any human labor time to talk to me. And I signed up.   Steve Trang ObjectionProof.ai (07:22) Yeah. ⁓   Jason Hull (07:42) It

In business and in life, sometimes things don’t go as we planned. Sometimes, our plans are completely derailed. In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull share a recent experience where they ended up in the right place at the right time and discuss the importance of being able to trust the process. You’ll Learn [01:27] A Sudden Vet Visit Becomes An Unexpected Lesson [08:20] When the Plan is Derailed [16:30] Being in The Right Place at the Right Time [23:21] Trusting the Process When Things Don’t Go as Planned Quotables “In business, things are always changing.” “Things might derail us, but that doesn't mean that it has to be a worse outcome just because it didn't go the way that you wanted.” “A lot of times it's not the business stuff that derails us. It's everything else outside of business.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:00) In business, things are always changing. Things might derail us, but that doesn't mean that it's going to has to be a worse outcome just because it didn't go the way that you wanted.   All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses.   helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like Bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world.   and that property management is the ultimate high trust gateway to real estate deals, relationships and residual income at DoorGrow. We are on a mission to transform property management, business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. now let's get into the show. OK, so we were up way too late last night.   And it wasn't for any really exciting reason. It was because of dogs. So. Do you want to tell the story? Yeah, sure. So you start last night, we were about to settle down and we were going to watch something on Netflix and my dog, my biggest dog, Parker, he is he's our pit bull. Well, he's our pure red pit bull. And he's kind of scratching and pawing at the couch.   telling Jason he wants something. So Jason goes over, pulls it out. And we have these, they're water buffalo horns. Natural, like real water buffalo horns that they chew on. And there was a, how big was it? Like this big? Yeah, I don't know. Maybe like two by three inches kind of a thing. So little last piece of it and Parker wanted it. I got up.   Went to the bathroom. I come out. It's in pieces on the floor. So I did not want him to eat that. So I said, no, no, no, give me that. And he did not want to give it to me. So I took the remaining pieces off of the floor and I figured I would bribe him with a treat. I was pretty sure he swallowed. And at least some of it was kind of dark. Yeah. So pretty sure he swallowed some of it.   And I went, okay, I don't wanna play this game. I've played this game several times. It's not fun. I'm just gonna induce vomiting and then we'll get it out of him and we'll go on with our night. So we do this mixture of hydrogen peroxide and I some vanilla ice cream.   No vomit. So I did another batch of that. No vomit. I did a third batch of that. No vomit. And now I'm starting to panic because it's been about what? 15 minutes at that point. Maybe 20. Maybe 20. And I'm going, I'm panicking. I'm going, I have never given a dog hydrogen peroxide and they didn't vomit. I don't understand what to do. So he had looked up online and he said, okay, well.   Walking I guess will help stimulate that so I went okay. So we walked him down to the end of the block. We came back. No vomit we got into the house as soon as we got into the house, then he vomited twice And some of the pieces had come out, but I was quite large. Yeah. Yeah, I know I don't think they would have passed through a system. So it was a good thing that we did that. Yeah, I know so then I I felt like what if there's more in there because I just don't I don't know   And I get, I get really nervous about that. So we were thinking that most of it kind of came out. I thought maybe there was a little bit left, but wasn't quite sure. Didn't want to induce vomiting again, especially after that much time had passed. It's, it's, it's not going to be good at that point. So we were sitting on the couch. We were kind of keeping an eye on him. He was drinking some water, but then he started kind of drooling.   and that's not a good sign, I went, okay, we're going to the vet. So we went to the emergency room vet. We got there around 11 o'clock.   Okay. Thinking they would get him right in because it's an emergency. Yeah. And they just had a crazy night at this place. Such a sad night for them. So we got there. We drove my Chevy Tahoe, not my cyber truck. Yeah. Because that's the vehicle we usually drive if we're putting the dogs in it, because, know, who knows, maybe the dogs scratch stuff or puke or whatever. So we drove the Tahoe and   We get there and they wouldn't see us. And there's kind of a timeline in Sarah's mind. Well, no, you look it It says pretty much about two hours from when it goes to the stomach into, I think it's called the pyloric valve. You can quote me on that. But then it goes into the intestine. If it goes into the intestine, we're F'd because it's not going to pass through the intestine. I can tell you that for sure.   And once it's in there, you can't get it. It's not like it can regurgitate back out into the stomach. It's in there, it's done. So now your option is surgery or death. Ask me how I know. Been there, done that. Yeah, you had a dog have this issue. Two dogs. Two. Two dogs eating things they shouldn't eat. Yeah. So I'm trying to make sure we can get, if there is something in there, I just want to check and see. Don't even know. Maybe there's something in there. Maybe there's not.   But if there's something in there, I want to get it before it gets into the intestine Yeah, so by the time we got there it already been at least what an hour and a half Yeah Since the original incident so we don't know if there's still something in him and we get there and then we're sitting in the waiting room and there's a Lot of stuff happening. I guess there's just a lot of people ahead of us to have some serious Issues with their pets and so we're waiting   Eventually I go up and you were freaking out. You're like, we're nearing the deadline. I'm counting down. I'm going, okay, we have 20 minutes left. So I go up and I just say, is there any way we can rush this along or is there another place we can go? And she hands me a sheet. Here's some other hospitals in the area. This one's 20 minutes away. It's good. This one's 30 minutes away. It's good. And I was like, my gosh, it's another 20 and 30 minutes. That puts us past the two hour mark. So I...   Explain this to you brought you the sheet like and you said we might as well just yeah go home So I said well at that point if they cannot get us in here and then we have to go somewhere else either way We're gonna miss the two-hour deadline. So at that point now, it's a gamble Okay, so if it's moving on to his intestine now, we just go okay We keep an eye on him and he's gonna be fine or we keep an eye on him and we come right back here when we need to so   We talked about it, we thought about it, and then we said, okay, let's just head home because if there's nothing they can do at this point, like we missed the window. So let's just head home. Okay. So the story gets kind of interesting from here. So we go out to the car, we get Parker in and I push the button to start the Tahoe and it sort of turns over, but it doesn't start. So the battery must be low.   like never has happened ever with this vehicle. And so we were stuck. We were stuck. Okay. Could not. Yeah. Couldn't start the vehicle. So forced to stay there, which actually back for jumper cables. Right. I'm digging around, figuring out where I'd hide, hit my jumper cables in this vehicle. He was pissed. He like hit the steering wheel.   Okay, apparently I got violent with the the Tahoe. He was mad. So get it. It was like 11 45 at night. I understand. Okay, so the story gets even more interesting. Well at this point. Well wait. So at this point I had said to Jason I said wait. my god. What if This is god telling us You are supposed to be here like you are exactly where you are supposed to be I thought maybe because this is weird. This is weird All right, so we're tell you the conclusion of this because it does seem like   some little bit of magic happened. So maybe God really did want to stay. So, but I'm going to share our sponsor for this this this episode, Cover Pest. So Cover Pest is the easiest and seamless way to add on demand pest control to your resident benefit package. Residents love the simplicity of submitting a service request and how affordable it is compared to traditional pest control options. Investors love knowing that their property is kept pest free.   And property managers love getting their time back and making more revenue per door. Simply put, Cover Pest is the easiest way to handle pest control issues at all of your properties. To learn

For many investors, they start their journey by connecting with a real estate agent who doesn’t match their values or understand their goals.  In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Andrew Rhatigan from Rhatigan Real Estate to go deep into the intersection of strategy and psychology and property investment, from navigating relocations and high-value deals to uncovering the mindset shifts that drive success in real estate. You’ll Learn [04:21] Using Psychology to Figure out Investors’ Motivations [09:07] The New Model of Selling: Empathy [13:16] The Property Management Industry in Ireland [21:09] Saving Investors 80 Hours Per Month and Retaining Value Quotables “Most people's end goal is not to have rental property. There's a reason why.” “If the investment vehicle isn't going to help them achieve their why or their purpose, then it's probably not a good idea.” “I think that's really the crux of actual, valuable, true selling. It's not about trying to force people or convince people to buy a product or a service or to get into something. It's about figuring out, do they even need what maybe I could offer them?” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Andrew Rhatigan (00:00) instead of just being sold something for the sake of transacting,   Jason Hull (00:00) And instead of just being sold something for the sake of transacting,   Andrew Rhatigan (00:03) they've been guided to something that's going to suit their risk tolerance, their life now, and also the future if they chose to rent it in time to come.   Jason Hull (00:03) they've been guided to something that's gonna suit their risk tolerance, their life now, and also the future if they chose to invest in the   All right, I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams.   We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners   and their businesses, we want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. And today, my guest is Andrew Rhatigan Welcome, Andrew.   Andrew Rhatigan (01:24) Pleasure to be here, thanks for having us.   Jason Hull (01:26) It's good to have you. So Andrew, we're going to go deep into the intersection of strategy and psychology and property investment from navigating relocations and high value deals to uncovering the mindset shifts that drive success in real estate and business and learn how your innovative approach helps investors save over 80 hours a month and retain up to 10 % more value in their property transactions. All right, so   Hopefully that's got some people ears perked up and their attention peaked and they're interested. So Andrew, give us a little background on you and how you kind of got into business and entrepreneurism and started into real estate investing and all of this stuff.   Andrew Rhatigan (02:09) So firstly, great to be here. And even from your introduction, it made me want to get involved in what you're doing. So it was a fabulous insight into the value you drive for your clients and potential clientele. So essentially, I suppose I've always had an entrepreneurial spirit and by virtue of life's experience, I've gone from every different avenue. And I suppose the backdrop to my life was that my family are and were in property in a very variety of ways. My late father was a developer and I have other family members that are still in development to this day. And   I suppose as I grew up, I was always interested in people and sales, but I ran away a little bit from the property side of things to go forge my own path and explore what I felt, you know, my version of winning was. And I originally studied psychology because at the time I thought it would sound good at a dinner party. I'm happy to say that now at the age of 40, that at the age of 18, guess what? Mic drop. I had no idea what I wanted to do with the rest of my life. So I studied what I thought would sound good at a party.   Jason Hull (02:47) explore what I felt my version of winning was. And I originally studied psychology because at the time I thought it would sound good at a dinner party. I'm happy to say that now at the age of 40, that at the age of 18, guess what? Mic drop. I had no idea what I wanted to do with the rest of my life. So I studied what I thought would sound good at a   party.   Andrew Rhatigan (03:06) But how it benefited me was that I understood more about myself, my inner workings, my drivers. And as I grew, I had different businesses throughout my life, but it all centered around two things, sales and people. And I suppose that was built on a foundation of authenticity, trust, and really seeking to build relationships for the long term rather than transactions. And I was in property, been in property for the last 10 years. And when COVID hit, I saw an opportunity to build a business.   Jason Hull (03:07) But how it benefited me was that I understood more about myself, my inner workings, my drivers. And as I grew, I had different businesses throughout my life, but it all centered around two things, sales and people. And I thought that was built on a foundation of authenticity, trust, and really seeking to build relationships for the long term rather than transactions. And I was in property, been in property for the last 10 years. And when COVID hit, I saw an opportunity to build a business   based on my   Andrew Rhatigan (03:36) based on my personality   Jason Hull (03:37) personality type and a niche in the market that was booking the trend of generic real estate agency. So as opposed to simply transacting, charging a simple fee and of rowing in with the rest of the property agency around the world, I decided to create a consultative business that was client first. I advocate for clients and independent. And I suppose I add that layer of   Andrew Rhatigan (03:37) type and a niche in the market that was booking the trend of generic real estate agency. So as opposed to simply transacting, charging a simple fee and kind of rowing in with the rest of property agency around the world, I decided to create a consultative business that was client first. I advocate for clients. I'm independent. And I suppose I add that layer of   Almost sports management to it, you know, so a big part of what we do is we were a fixer for a lot of our clients that come to us with almost a plastic bag full of a jumbled mixture of receipts at account season. And they come to us with a problem or an idea, and then they ask us to fix it or find a solution. And essentially we've become that advisor or that advocate for people who are looking to either put their money to work or who are looking to source a property in Ireland as a base for an investment or for supporting family or themselves going forward.   Jason Hull (04:02) almost sports management to it. know, so a big part of what we do is we're a fixer for a lot of our clients that come to us with almost a plastic bag full of a jumbled mixture of receipts at account season. And they come to us with a problem or an idea and then they ask us to fix it or find a solution. And essentially we've become that advisor or that advocate for people who are looking to either put their money to work or who are looking to source a property in Ireland as a base for an investment or for supporting family or themselves going forward.   Well, let's get into the topic at hand then so how How have you sort of applied this psychology background that sounded cool at a party You know to you know what you're doing now with real estate investing   Andrew Rhatigan (04:46) I think the best way to describe it   is life. You'll often have that you have a different, let's say a room of people at a variety of age brackets and they all have a different view on the world by virtue of what they've experienced, the way they see the world now and obviously their disposition to what they want from life. So I suppose what we do when we're assessing a potential client is instead of me taking Jason's budget and just finding something for the sake of it, I front load the conversation by asking what is it Jason wants from life?   Jason Hull (04:58) I've decided.   So I suppose what we do...   of me taking Jason's budget and just finding something for the sake of it, I front load the conversation by asking what is it Jason wants from life?   Andrew Rhatigan (05:15) What is his appetite to risk? What does he think he wants in a property? And what would that mean if we were to work through that hypothetical? And I suppose what I found quite unique is the way we work with people is I'm quite challenging to what people want to do because I'm asking the question before they've had to buy it because   Jason Hull (05:15) What is his appetite to risk? What does he think he wants in a property? And what would that mean if we

Do you ever feel like your team doesn’t share the same vision for your property management company as you? How do you ensure your property management team is motivated and accountable without micromanaging them? In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss leadership in property management and getting your team aligned with your vision. You’ll Learn [01:38] Your Business is Not a Democracy and Not a Dictatorship [11:14] Creating Accountability for Your Team [21:20] The Business Owner is the Captain of the Ship [28:34] How to Gain Clarity about Your Business and Team Quotables “If you give the majority in your business a vote to just make a decision about the business and they don't have vision or purpose that they believe in they're going to go towards what makes them more comfortable.” “If you have team members that reject accountability and transparency, they're stealing from you.” “Winners want to be seen and recognized.” “If people are not money motivated, but their only motivation for working for you is money, because they're not really inspired by you to follow you. They're not inspired by your values, by your vision, or by the mission of the company, then they're going to steal from you,” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:00) You have to be a leader worth following. You have to have a vision that's worth following and you have to have team members that you've selected that.   are the type of people that share your values that would buy into your vision, that do believe you're a leader worth following.   We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses,   helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, built hundreds more than that of websites. We run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the space. At DoorGrow, we believe that good property managers can change the world.   and that property management is the ultimate high trust gateway to real estate deals, relationships and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show.   All right. So our topic for today. Sarah was like, what should we talk about? was like, I don't know. What should we talk about? And she's like, well, something's frustrated me lately is.   So something that has come up actually twice, I'd say in the last two months. So a little bit more frequent recently is leadership in the business and what the business owner needs to do and what the team needs to do and how those two should interact. Okay. So today we're talking about leadership in property management, specifically being a leader in your   property management business. All right. So I was thinking about this and I was thinking about the, and I don't want to say names. Okay. If we give examples. Sure. Of course. Okay. Okay. All right. But they'll know if they hear it, good. Sorry. be good for them. So, yeah, so, you know, we were thinking, we were talking about leadership and, what, what, what was the story? You want to share the story?   Okay. Well, this is what you mentioned when I said, should we talk about? Yeah, this is what I mentioned. So there's a business owner that wants to grow the business and wants to grow the team and has a few new hires recently, which is great. And that will get him out of the operational piece, which is also great. And I think he was making the right moves until   this happened. And he had recently messaged us and he was going to be moving forward with a few different pieces in his business that we were going to be helping him with, especially with the strategic planning. And then we got a message that essentially said, Hey, we're going to kind of put that on hold. We're going to pause. We're going to take a step back. My team voted. My team voted.   and they voted against making these changes. Yeah. And I don't know how to nicely say it. So I guess I'll say it in the way that I know how to. Okay. For the love of God, don't let the team make decisions like that. So everyone, we were talking about it a little bit this morning and   the team running the business and doing the day-to-day things and handling tasks, especially the day-to-day tasks. Great. That's fantastic. That's what they're there for. They are there to support you. You are there to guide them. You are there to lead them. we, I feel like it's fitting that this is actually being recorded on Independence Day. And it's funny that I'm going to make this statement on Independence Day. This is   not a democracy. Yeah. This is a business. Yeah. And it's also not, as you mentioned, it's not a dictatorship. So it isn't, I'm going to tell you everything and you're just going to go do it. But it's also not, this is what we want. Let's vote and see if we're actually going to do it. So the team needs to look to a leader, one leader usually, to set the vision, to set the mission.   and then the team and the leader will fulfill that. Where it gets mucky is when we have the team trying to set the vision for the business or even sometimes with the business owner. Then it gets really, really hard because have you ever had even just a small group of people, if you have three people or four people even, and you go, let's go for lunch, where do you guys wanna go?   That can be a tough discussion sometimes. Well, I want Mexican and no, I don't like that. I just had that yesterday. I would rather Italian. I don't want something so heavy. So if such a simple decision can take a really long time and be complex like that, imagine how complex it would be to set the vision and the big goal for the business with the team, with everybody putting their input in.   Yeah, that's often called death by committee. yeah. Okay. So I was thinking about this and I was thinking, well, it's not a democracy. It's not a dictatorship. So I was thinking about this and I was, you know, the scripture came to mind where there is no vision that people perish. So I looked it up and I did some research and that's Proverbs 29 18 and the word vision, I guess, is a word.   that means like revelation or divine insight or inner guidance and The word perish I'm like does this mean to die? I'm asking chat GPT Like the people die if there is a vision that sounds dramatic and it said that word actually means like to like uncovered or to set loose basically like Getting rid of restraints or becoming undisciplined or becoming lazy or chaotic   And, or just focusing on more survival instead of, you know, purpose and vision. And the verse continues, it says, but he that keepeth the law, happy is he. And, know, the law really has to do with, basically it translates basically like you need to be motivated towards some goals. there needs to be vision.   otherwise if there aren't constraints or rules or principles to follow then it leads towards chaos and or laziness and so when your team Don't have vision They don't have vision back up.   Yeah, so this this law is kind of like divine or universal order there's there's order or there's chaos and without vision and without guidance and without boundaries and without rules People tend to gravitate towards the middle right towards laziness towards chaos   And so the team has to be motivated towards some goals. If they're not motivated towards some goals or towards your goals as a business owner, they're not a culture fit. And they can't follow you and you can't lead them. And in order to lead them, you have to have goals. You have to have like provide some purpose. You and. So I thinking about this and I said, if it's not a democracy and not a dictatorship, what would it be?   And I guess it would be more like a benevolent theocracy of vision. That's what Chad GPT came up with. Basically a purpose driven monarchy, right? So there's a king, there's a queen and people believe in this person and they choose to follow and trust this person. That's really what a business is better designed to be. Now, why is that? Because democracy, if you give the majority in your business a vote to just make a decision about the business and they don't have   Vision or purpose that they believe in they're going to go towards what makes them more comfortable What makes them makes their job easier? It's not going to be what makes you more money. It's not gonna be it's not going to be what grows the business Typically, it's not going to be something that makes them uncomfortable It's not going to be something that adds more work for them Even if it's not actually more work if they perceive it as being more work So let's think about this not gonna do it   Yeah, so some business owners think, well, I'll motivate my team. I'll get them all focused on what I want. I'll get them focused on more money. And so they might do something like profit sharing or like bonus structures or giving them a split of revenue. The problem is entrepreneurs, most people are not like you and they don't really care that much about money. So money doesn't really motivate them. I know this is like a

In working with property management entrepreneurs, we have noticed that sometimes the leasing side gets neglected. In today’s episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Peter Roisman, founder of REV Leasing, to talk about unlocking the secret to high-performing leasing teams in property management. You’ll Learn [01:38] From the Sports Industry to Innovating in Leasing [06:39] How to Hire an Amazing Leasing Team [20:27] Why Leasing Should be a Priority [28:37] How REV Leasing Can Help You Transform Leasing Quotables “Having instability in that position is kind of dangerous from a property owner standpoint and from a management standpoint as well.” “It felt like, you know, if I could read, write and speak well and clearly and concisely, then it gave me an edge on the majority of the world and the world in general.” “Leasing is sales in a way.” “Owners tend to be focused on the bottom line, on the value they're creating because it's usually long-term and it affects them directly. Third-party managers are trying to get a job done and they're trying to do it as efficiently as possible.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Peter Roisman (00:00) So I was talking to a high, high up person at live core. this person said to me,   Listen, I'm afraid to invest in my leasing people because they turn over so often. You know what I said? I would be afraid not to invest in my leasing people because they turn over so often.   Jason Hull (00:14) All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses,   helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, done websites for hundreds more than that, and we've run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate   high trust, gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to expand the market, change perception, build awareness, eliminate the BS, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so today, my guest is Peter Roisman of REV Leasing. Welcome, Peter.   Peter Roisman (01:36) Thanks Jason, glad to be here.   Jason Hull (01:38) Great to have you. So before we get into REV Leasing and talking about the topic at hand, which is related to leasing teams and getting all that going, give us a little bit of background of how did you get into entrepreneurism and give us the backstory of leading to REV Leasing.   Peter Roisman (01:56) Yeah. So I guess I was born to be an entrepreneur because I started my first business at 23 and, uh, stayed in that business for 15 or so years. was a sports agent, sports lawyer, and, ran around the country representing athletes and coaches and other types of sporting celebrities. And then had a younger family and wanted to be home a little more than being on the road 26 weeks a year. So I got into other kinds of businesses.   including real estate, started developing surgery centers probably another five years after that, and did that for 10 years, developed 21 surgery centers around six states. And from there, I got into the multifamily leasing business because my business partners, longtime friends,   I saw a void in that particular position within the multifamily property management world. As you know, it's a high turnover position and, you know.   It's the tip of the spear, as you say, and probably deserves a lot of respect because it's responsible for 97 % plus all revenues. And it's the first person anyone meets on a property. it sets the tone and is really important. And having instability in that position is kind of dangerous from a property owner standpoint and from a management standpoint as well.   Jason Hull (03:16) Very cool. So what kind of inspired the, you went from sports to surgery centers to multifamily, then to property management. How did this path work out in your mind?   Peter Roisman (03:28) Well, when   I was in law school, my wife will remember this, I was debating very hard between being a developer and being a sports lawyer, sports agent. And the sports agent won because I had my first client when I was already in law school. And so, you know, I was started and I got going and didn't have a lot of time for real estate development at the time as I was doing this. And I was always, you my father was a real estate developer as well as a lawyer and it ran in the family. But, you know, a lot of my friends   are many decade developers and owners and property managers. And so it was a natural evolution. The development of surgery centers kind of led to the next phase of my real estate journey.   Jason Hull (04:07) Got it. Okay. Interesting. Interesting path. What do you feel like, I mean, being a sports agent and doing that, that's a very different and interesting career than doing the property management stuff. What do you feel like that empowered you or educated you on or enabled you to do? I mean, it sounds like there's some unique skills that come along with that.   Peter Roisman (04:28) I think so. I like to think that the thing I learned in college and I went to a liberal arts school was to communicate. it felt like, you know, if I could read, write and speak well and clearly and concisely, then it gave me an edge on the majority of the world and the world in general. So.   I think, you know, understanding for the sports agency world, had to understand value and marketing as well as contracts and positioning your clients. So, you know, it's not that different if you think of a client as a property in a way. It's how do you position it best? It's kind of similar. It was true when I   got to, you know, think that was similar when I was a sports agent, I was managing, you know, high profile.   you know, successful, strong ego people. And when I was in the development of surgery center business, the only reason I was able to get in it was because I had done that. You know, doctors very much parallel athletes in that way. They're   Jason Hull (05:27) Yeah.   Yes, yeah, a lot of ego there. how is that? also curious, part of your job, guess, in being a sports agent with spotting talent and picking potential. How is that translated into business?   Peter Roisman (05:43) Well, I think that's absolutely true. And there's a saying that, you know, what determines whether you're a sports agent or not, whether you have a client.   Jason Hull (05:52) Yeah.   Peter Roisman (05:53) That's your qualifications. If you have a client, you're now a sports agent. So I happen to have a legal background, but many of the people I was competing against in the world of sports agency did not have legal background. They would just hire legal and they were, they were more marketing and recruiting based. And, you know, so I had, I had to take on marketing and recruiting skills and develop them and they had to hire legal so that we were in the same place.   Jason Hull (06:17) So you had a little advantage because of the legal act.   Peter Roisman (06:21) say a slight advantage and certainly in contracts and negotiating, sure.   Jason Hull (06:26) Got it. Okay, so cool. Well, that leads us, you know, towards getting close to REV Leasing. So how did REV Leasing come about? What is it like? Give us, connect us to that.   Peter Roisman (06:37) Sure.   Yeah, so it's different today than when we started six years ago. We started in 2019. We realized that as we talked a little bit about in the intro here, the leasing position is very important, but really, would say not.   The focus on it isn't quite where it should be in order to maximize performance on the property. the turnover is a scary thing.   When you have two or three times turnover of the same position in a year, and I think in a statistics was, was more than two times a leasing position turns over a year. it's highly unstable as a position that's that destabilizes properties. And so we realized that, you know, what people were doing to fill those voids, the job openings, a lot of times was hiring temp agencies, BG and Liberty being the two largest.   And, and oftentimes these were either recycled people from, from who put in a resume that said, Hey, I leasing somewhere else, or they were people really lacking qualifications and, and each of those presents a problem. And so what we realized was we could go outside of the industry, find talented people who could communicate and, and train them to be successful leasing agents. And so we did this about 500 times and we only took.   under 1 % of the candidates, we looked at resumes and took a half of 1 % and hired those people and trained them and put them out there in the field. think at any given time, the most people we had working on our team was about between 80 and 90. And so we had a pretty sizable kind of leasing replacement business, if you will. And so then from there, realized our first person we hired and trained was a manager of a restaurant.   And so she went out on property. We only had a trainer for maybe two weeks, which was not a full training program. It was a partial training program

For Jason’s 48th birthday, we held an in-person sales workshop event for property management business owners in Orlando. What he didn’t know was that his wife, daughter, team, and clients had a surprise for him! In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss what Jason has learned in the last year in business, relationships, and life, and what he’s looking forward to in the next year. You’ll Learn [01:48] Reflecting on a Year of Innovation at DoorGrow [07:36] A Year of Relationship Growth  [16:27] The Power of Being Able to Ask for Help  [22:10] Shifting Your Beliefs and Setting Goals Quotables “Because boundaries are about setting your locus of control, not trying to control somebody else.” “If you have a partner that's growing, if you're with them, you're tethered to this roller coaster that's on the move.” “Leadership is about inspiring others to be willing to support and follow you.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:00) Yeah, no big deal. Just a bunch of property managers about to take over the whole industry. That's what I feel like us and our clients are really going to do is we're going to dominate the entire industry.   Hi everybody. So I'm Jason Hull and this is Sarah Hull, the founder and CEO of DoorGrow and the COO of DoorGrow, co-owners. And this is the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. We...   have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry.   At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. All right, now let's get into the show. All right, so today is   June 30th, which is my birthday. So some of you may see this later. You may see the recording later. We'll broadcast it live later, because that's what we do now. But it's my birthday today. And so we were thinking like, Happy birthday to me. So I am 48 years old. Sarah surprised me. We came out to Orlando.   to do a sales training event to teach our clients on the new model of selling stuff that we've been doing, to teach them my framework, the golden bridge formula, which I am now just starting to work on writing a book about that I think could revolutionize sales. And she surprised me by having my daughter, Madi who's our head of client success, be here.   and our clients be here the first day we got in, which I didn't expect. And they said surprise and they surprised me and we all hung out and it was very cool. And so I appreciate that. And so we were thinking like, what should we talk about today? my suggestion was let's talk about the last year and how things are different for you and then what you're hoping for in the next year.   So yeah, reflecting, so we actually do our planning year at DoorGrow starting on July 1st, not because of my birthday on June 30th, but because we want to offset it by two quarters because kind of trying to reach end of the year goals and hit your goals and strive towards success and winning as a company doesn't really work out super well at during the holidays when everybody's focused on family and Christmas and stuff like that. And so we offset it.   And so that we're hitting the end of our planning year in the middle of the summer, which really allows us to focus on things, get excited about new things and our upcoming plan. And so this is the end of our planning year. And it's also end of the next year of my life here on the earth. And so this is a good opportunity to reflect just on like what have we accomplished in the last year. And we've made a lot of changes at DoorGrow, so   What are some of the things that we've accomplished at DoorGrow in the last year? I think one of the big things that we did is we added more to the onboarding and now we're doing some of the onboarding with clients in person. So it used to all just be, you know, kind of talk with us and meet with us on Zoom and talk with us on Telegram and, you know, watch some courses on DoorGrow Academy.   And there is still all of that. And then of course you get your one-on-one meetings with coach for the first couple of weeks and we walk you through everything and make sure that you have access and make sure you know where to find everything and that you can log in and you know how to use it. And then there's another part of it that we bring you guys out to the North Austin, Texas area and we do a one day deep dive into your business. And that that's been a big shift.   We have been doing that for just about a year now Yeah, it's really there's something we've noticed and I call it the real bubble there's this bubble or this perception that we have to burst that the internet zoom calls videos like this are not real life and We have to break that or burst that bubble and connect them to us being real people because we're actually real people   Like you can fist bump us, hug us, give us a high five, give us a hug. Like we're real people. But until we pass that barrier with our clients, we've noticed they don't get as good of results. They don't absorb the content the same because this is not real life in their mind. So videos in DoorGrow Academy. so yeah, the in-person onboarding has been a really big deal in allowing us to really get to know clients better, to connect with them.   get people breakthroughs, usually we can offset the cost of the whole program, maybe even in that first in-person session. So that can be pretty powerful. And it's really increased our retention rate. It's really allowed us as coaches to keep clients more engaged and have them stay a lot longer. Yeah, and I think it makes us a lot more accessible to people. Because until you meet us in person, it's like, you can message us any time.   Sometimes people feel a little weird about doing that. Sometimes they don't know, am I allowed to do that? Or should I reach out? Or no, I don't want to bother them with that. But it's just so much more personal once you meet us in person. then it's like there's so much more of a deeper connection and relationship. And then people go, ⁓ yeah, they'll know the answer. I can talk to them at any point. And then they really start to leverage that resource.   So yeah, we've spent the last several years making a lot of improvements to our program. And I think the last several years, this last year, we've really put a lot of attention on lead generation, on focusing on how to actually grow our business now that we've got the program even more well dialed in and figuring out how can we reach more people. And ⁓ even just recently, we got some really strong breakthroughs in how I think we could help a lot more people.   a lot more quickly and just optimizing our sales process, which I think is just, I'm really excited about. Like I'm really excited about the stuff that we're rolling out and that we're doing at DoorGrow. Personally, man, I feel like this has been a big year of growth for me personally. A lot of changes. I feel like our relationship has evolved a lot. Like it's been, you know, I think coming into a new relationship.   and we've been together, we've known each other for total maybe what did you say today, six years? He's listening, yeah, almost six years. Almost six years. I'm bad with dates, stuff like that. yeah, almost six years. so, yes, we've known each other for a little while, but I feel like I'm just now starting to get clarity on some of the things, my own issues, some of the things that have helped me back, some of my own insecurities, some of my own challenges.   This year has been a year of me really learning and growing in relationship. I feel like quite a bit as well. But I think one of the things I've noticed in you, especially over the last year, is you   you shift much more easily into leadership at home with the family. Okay. Yeah. I think I've put a lot of study into the masculine and the feminine and just recognizing my role as being a leader and being willing to lead. And I think that allows you to feel lot safer and calmer.   in the relationship. yeah, yeah, for sure. Which also makes me feel a lot safer and calmer in the relationship. And so I think there's a lot of men that you see out there complaining about women. You see a lot of women complaining about men. And I think really, I really do believe that men really are meant to lead in that. And that leading doesn't mean controlling. It doesn't mean bossing people around.   Leadership is about inspiring others to be willing to support and follow you. And I think men are meant to be leaders. Like if they don't step out and be leaders, I think it's men's responsibility. And so if men are complaining about women, well, it's your fault guys. And if women are complaining about men, you're right. It's the men's fault. That's how I view it. Women, women. So it's your fault no matter what, men. Yes. Like, yeah.   Because if men really stand up and they really le

What are some of your goals you have for your property management business? Do these goals inspire you? Do these goals make you feel motivated to take action TODAY? In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull share ideas they learned from Dr. Benjamin Hardy at Mastermind in Paradise surrounding impossible goal setting as a strategy for growing faster. You’ll Learn [01:25] Using Goals and Time as Tools for Growth [07:51] Changing Your Mindset  [12:25] Changing Your Goals Changes Your Priorities Quotables “Goals that we set usually that are realistic are based on our current level of thinking.” “If we only operate based on our current level of thinking, we don't grow.” “You need to have something that's going to stretch you out of your current comfort zone and your current level of thinking.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason & Sarah Hull (00:00) if you felt uninspired in your business, you're not getting the growth that you want, you're on a bad   All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profits, simplify operations, and build and replace teams.   We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships and residual income. At DoorGrow, we are on a mission to transform property management business owners   and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. Okay, so we just recently got back from Mexico. We got back from Mexico and we had a good trip there. So what do we go to Mexico to do? We actually went to Mastermind in Paradise.   which was incredible. It was absolutely incredible. It was actually better than I thought it was going to be. Yeah, it was really cool. We got to connect and network with a lot of really cool people. And one of the key speakers that we got to do a private session with, with a small group was Dr. Benjamin Hardy. So Ben Hardy has written some amazing books. 10X is easier than 2X, The Gap and the Gain, Who Not How, and we got a preview   of two of his upcoming books one is time as a tool and the other is the science of scaling and everybody's mind were blown at this event and he He shared a different framework for how to look at goals. And so do you want to explain this? Why don't you why don't you explain it? Okay, and then i'll chime in. Okay So this is really exciting. So   A lot of times we set goals that are realistic and the challenge with realistic goals, goals that we set usually that are realistic are based on our current level of thinking. Our current level of thinking is the current problem. it's a limited thing. It's, it's our current thoughts and capacity and abilities and ideas. And if we only operate based on our current level of thinking, we don't grow. And so these are crappy goals. These are not effective goals to get us inspired, to get us excited. So   I realized I in some ways felt really unmotivated because I've had a goal for a while to get to a certain growth level and impact level and revenue level, but it was a linear goal. It was a realistic goal. was making sure the goal was realistic, that I could see how to do it. And then it just meant more work because it was realistic. I was just thinking, this is what I know how to do now. And I just need to do based on my current level of thinking, more work, like 10 times more work if I want to get.   10 times bigger. And that's just such a grind. It's just really draining. So if you felt unmotivated, if you felt uninspired in your business, you're not getting the growth that you want, you're on a bad path currently. path is not is a path based on your current reality, which means you're not thinking differently. And so he talked about how it's important, essential to have impossible goals. You have to pick a goal.   that is impossible or unrealistic or unreasonable based on your current level of thinking. And if you pick a goal that is currently impossible or unreasonable, what's amazing is your brain is like a masterful supercomputer. It's like a quantum computer and your unconscious mind and your subconscious and eventually your conscious mind will come up with ideas, new ways of thinking. If the goal is outside of your current level of thinking, it's currently impossible with your current level of thinking.   And so this was where the goal becomes a tool to get you to think differently. And so if you view goals instead of as something you have to hit or you beat yourself up or you try to hit because you want something and you try to get yourself really motivated, that's, think that's a poor way of thinking about the goal. The goal really is a tool to help you to think differently and help you to grow and help you to expand and get into a new mode and new level of thinking.   And then he compounded that with talking about time. And you can either make the goal way bigger to the point where it becomes impossible. And so you have to start finding new ways of thinking. Or you can shift the timeline to take your goals, like a lot of property managers say, I want to add 100 doors in a year. That's a crappy goal. I mean, it's a realistic goal. It's a decent goal. And we help lots of clients do that. But that's not a really exciting, inspiring goal.   But what if you shift the timeline to 90 days? That sounds impossible at first, like 100 doors in 90 days. And I shared this with some clients just before this call. I was on a call with some clients and suggested that some of them were like my goals 100 doors. But now based on what Jason's saying, I'm going to make it a 90 day goal. And then they start thinking of ideas. They start thinking like, what if I just found four real estate agents that have 25 units? They're tired of managing.   I could hit a hundred doors. What if I found one small acquisition deal? What if I found an investor? One of our clients on the call says he has an investor right now that's going to has like 120 units that he's going to onboard another investor with 40 units. And he's just like growing rapidly. Now he's fast on his way to being at a thousand units. It's going to happen. And so his goal is to get the 3000. He's now making a bigger goal. Yeah. Yeah. So   So you need to have something that's going to stretch you out of your current comfort zone and your current level of thinking. you know, but some of the people on the call were like, well, if I shoot for this goal in 90 days and I don't hit it, I said, well, what if you only got 50 in 90 days? Would you beat yourself up and feel horrible? They laughed and they're like, no. I said, what if you got 25 units in 90 days? Would you beat yourself up and feel horrible? They said, no, of course not. Because their goal was a hundred in a year originally.   So it's just having a better tool to give you a better path. And the current path that you're on towards a goal that you have, it's not the same path. It has to be a completely different path. It's like trying to fly to Hawaii versus New York. It's a completely different path to get to a much better destination. It's a totally different path. You cannot just 10 times the amount of phone calls that you're gonna make or 10 times the amount of hustle   they're going to do to hit this goal in 90 days or to hit your five year goal in a year or to, do something 10 X bigger or a hundred times bigger. You have to find a different path. And so when you get your brain working on that, you will start to find different paths. You will start to connect with others that may be able to put you on a different path and at DoorGrow, That's one of the things we do for clients is we help them have a bigger vision and we help give them, one of those who's he talks about.   Finding a who not a how and new who's can give you new paths and this is what we do We give clients a new path to get to these goals that they weren't able to think of before So that's my two cents on it. So I Think that's pretty good and then also when when the book comes out because you can't get it yet We were lucky enough to to preview it. Yeah, so when the book comes out   Definitely make sure that you read it. It is so fantastic. I don't even have enough good things to say about it. And Dr. Benjamin Hardy he's phenomenal. And all of his stuff is really good, but he pursues excellence in everything that he does. He doesn't want to just write a book and publish a book. He wants it to be a masterpiece, like an absolute work of art.   that really comes across in his work and hearing him speak. And it was great that we got to be a part of that, Do you remember him talking about the floor? Could you touch on the idea of the floor and how setting a big goal changes the floor? Yeah, absolutely. And I think that's something that you and I have both been really questioning. when he talks about what is your floor?   So this is kind of like the minimum that you will allow. What are the lowest level things that you will do? And when y

As a property manager, you know the value you provide to real estate investors. You offer peace of mind, safety and certainty, and expertise. What if every investor found a property manager to partner with before even contacting a realtor? On today’s episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with real estate investing author and coach Dustin Heiner to talk about building wealth through real estate investing and the role of property managers. You’ll Learn [06:06] Dustin's Journey to Financial Independence [17:48] The Importance of Property Management in Real Investing [30:04] The Importance of Finding Clients You Want to Work With [41:42] Investing as A Property Management Business Owner Quotables “If you try to serve people, then your life is going to get better.” “If you don't have your business that could run itself, then you're going to be losing money.” “Your property manager is absolutely your quarterback.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Dustin Heiner (00:00) this is the number one thing that I teach all my students, the first thing they always say, Hey Dustin, I found a great city to invest in. I've already got five realtors sending me deals. said, Whoa, Whoa, Whoa, Whoa. Let's say you bought one of those properties. Who's going to manage that? And they said, I don't know. I said come on. Like you, you're putting the cart way before the horse realtors are the last thing because you need to make sure that the   business is going to run perpetually without you. Cause the last thing you want is another job.   Jason Hull (00:26) All right, we are live. I am Jason Hull, the founder and CEO of DoorGrow, and we have the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted,   cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow we believe that good property managers can change the world and that property management is the ultimate   high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. I'm hanging out today with Dustin Heiner who is successfully unemployed, according to his shirt.   it for those that can't see this later. So Dustin, welcome to the DoorGrow show.   Dustin Heiner (01:53) Jason, thank you so much for having me on the show. just love, I love property managers. I'm a real estate investor, bought property since 2006. Just, I don't know, I've got 30 plus properties, 750 apartment unit complexes and hotels I invest in. And I love not doing any work because my property managers are amazing. it takes a lot of time finding the right property managers, but in the end they make my life easier and I love paying them. They're only one of two people I love to pay, my accountant   and my property managers, because they make my life easier. I love that you have this show. I'm super pumped to be on, so thank you so much for having me.   Jason Hull (02:31) Awesome. I love the positivity because a lot of my clients get a lot of... How do we say it? Shit. Really. And you know, they feel unappreciated in a lot of... So I know there's a lot of listening. They're like, man, I want investors like this guy. But yeah, I love that you love paying property managers. I think I've said on one of my TikToks or reels, I said, the biggest mistake landlords make...   with rental properties is not hiring a property manager. And during this process.   Dustin Heiner (03:01) I don't want to deal   with tenants personally. I invested so that my property would work for me and I did not want to handle talking to tenants. In fact, I did at the beginning, I started talking to tenants, but I found out I'm a pushover because it's my property and I'm trying to be nice and everything like that. And it's so much better when there's a middle man that's going to be there. I tell my property managers, use me as the bad guy. Like say, this landlord, he's a jerk, but this is what we got to do.   I want to help them to make it easier on them, but in the end they make my life easier. yeah, I absolutely love that. Well, one thing you and I both know, property managers should be investing themselves too. They should be grabbing properties. if you know of a, if you're a property manager, you will eventually know somebody, an investor, who's going to be selling a house. Well, shoot. Instead of like, oh, point this over to investor, which I get lots of property managers sending me deals, say, hey, this guy's looking to sell. I'm like, great, and I'll buy it.   how much better would be if you guys bought   Jason Hull (04:00) Yeah, absolutely. I mean if you're a property manager you should really understand and know real estate investing like you're you're basically the advisor for your clients to do this and You have a pulse You know an understanding of the market that nobody else has and so leaning on a good property manager It can also be they could be an invaluable resource   of knowledge. if you before you get into a property one of the smartest things you could do is go ask the property managers is this a good investment or is this a good area or is this like is this a good idea and they're like no you should not have a short-term rental property out in the middle of the desert that nobody wants to go to like it's not you're not gonna cash flow but the you know the guru I'd listen to said I could you know yeah don't do that   Dustin Heiner (04:47) I've got, yeah, no, and you're 100 % right. So I personally, I've coached thousands of people to buy properties and I like buy and hold. Like it could be long-term, short-term, medium-term, even co-living, but we're gonna buy and hold these properties. Like we've got five kids. So I'll give these properties to my kids. I started investing back in 2006, just kept buying property after property. And then I realized when you get cashflow, when you get money coming in every single month from every single property, then you get financial independence and everything else on top of that is just gravy.   Jason Hull (04:47) Okay.   Dustin Heiner (05:15) And I consider my property manager, my quarterback of my team, like the football football team, they're going to make me money. They're going to protect me. They're going to make sure that everything is going right there. They're the, they're the quarterback of my team. And so when I find a good property manager, I hold onto them. In fact, I love find, well, here's what I do also. So in finding a good property manager, I do interviewing. I don't just grab first person because I personally feel like it's best to, you know, not everybody can work with everybody meaning   Somebody might not work well with me. I might have a bad personality of them. They're like, I don't like this guy. He's too hyper. He's got too much energy. Or they might say, hey, this is a great person to work with. And so what I love to do is when I grab a property manager and I just keep buying properties and keep giving it to the property manager, they keep doing well. But I mean, honestly, in the end, I wanted financial freedom and I knew that as I bought real estate over time, the value goes up. But the biggest thing is I invest for cash flow so that   Jason Hull (05:48) Bye.   Dustin Heiner (06:10) Money comes in every single month and give you case in point, your property managers are sending money. Like if you're a property manager, you're sending money to your investors, which is great because you're, making money, but you're also making them money. But at the same time, imagine that money coming into your pocket.   Jason Hull (06:27) Okay, I love this. think the clients listen to this or even property managers just listen to this and be like, I should probably send this out to all my clients so they should they can listen to this because this guy knows something and I want all my clients to see us in this light. This is a great light to see us in. So let's let's go back because we skipped qualifying you. Let tell us about yourself. Qualify yourself. Why should investors that   that these property managers send this podcast episode to and say, listen to this guy Dustin, you should be, you want to be like Dustin. Why should investors be listening to you?   Dustin Heiner (07:00) Absolutely, totally.   you know what, I'm even gonna tell you a quick story of what really shoved me into real estate investing. I started investing back in 2006, but I was not born with money. In fact, I was born into a very poor family, and I did what everybody is taught. We're taught this same exact path. You go to school, you get good grades. You take those good grades, and you go to college or university and get thousands and thousands of dollars into debt.   and then you get a piece of paper or a degree, that's what it's called, and you take that degree and you shop around and you try to find a job, a quote unquote career from someplace. And so I'm doing that exact same thing. In fact, Jason, I get the most stable, secure job you

They say you are the sum of the 5 people you spend the most time with.  In this episode of the #DoorGrowShow, property management growth expert Jason Hull shares the importance of surrounding yourself with like-minded people, including growth-oriented entrepreneurs in the property management industry. You’ll Learn [01:24] The 3 Key Ingredients for Building Friendships [08:56] Creating Connections in Entrepreneurship [16:46] The Importance of Physical Proximity and Community Quotables “If you don't have the connections, the network, the friends, the success that you're hoping for, part of it may just be you don't have proximity. You haven't chosen to initiate stuff with people.” “They say you're the sum of the five friends you spend the most time with.  You'll start to adopt their mindset.” “Not a lot of people are willing to get a coach or hire a consultant or invest in themselves or invest in their business.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] The fastest path to growth is to do it with others. [00:00:03] It's to have people that are playing a game. They can make mistakes for you and tell you what they learned. They can tell you what's working and you can try that stuff too. And it just helps speed up momentum. [00:00:15] All right. I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted and cleaned up hundreds of businesses, helping them to figure out how to grow, add doors, improve pricing, increase profits, simplify operations, and build and replace teams. We are like Bar Rescue for property managers. [00:00:56] In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind, with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. [00:01:18] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We wanted to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. So what I wanted to talk about today with everybody, one of the things that's really interesting that I've been thinking a lot about is proximity. [00:01:43] I want you to think about the power of proximity, location, nearness, distance proximity can be very powerful. So I've been listening to this audio book by Mel Robbins called Let Them and All About the Let Them Theory that she came up with, and I think it's a brilliant book. It aligns with a lot of other books that I think have really good philosophy and ideology in it. And one of the things she talked about is creating friendships and how to create friends and how as adults that's hard and why. And what she explains in the book is that when you're young, you have like... First, friendship takes three key ingredients, proximity, timing, and energy. Proximity, timing and energy, these three pillars of friendship. And when you're a kid, you have set schedules, you're going to school all the time, you're around other people for hours and it takes like 70 plus hours to make a decent friendship and like, I don't know, 200-300 hours to make like a really strong friendship. [00:02:45] And we don't generally get that a lot of times as adults. It's hard to get that amount of time with people. Can you imagine 70 plus hours with somebody. Like it's difficult to get that. So then we end up, we've got our spouse, maybe our kids like, you know, so we, it becomes really difficult. Not only that, but she talks about how at around our twenties there's what she calls the great scattering where proximity and timing changes dramatically for everybody. [00:03:12] People are like, you know, leaving, graduating college moving away. Like there isn't this set system that you're caught up in that creates proximity and the timing is the same, where everybody has the same stuff going on. Then there starts to be marriage and kids and traveling and like moving places and work and so timing shifts for everybody. [00:03:35] And just because proximity or timing changes doesn't mean that you're no longer friends with that person and they're now your enemy. Because their timing changes and you feel maybe like they abandoned you, but really as soon as the timing aligns or proximity aligns like you're nearby or you're at a similar stage in life again, like you both have kids now or something like this, you're both married now, then the friendship can pick right back up. [00:04:01] And I thought that was a different perspective. A lot of people, you know, I think as adults find it difficult to make friends and so it's about proximity and you know, the person you have the most proximity to is going to be your spouse. Like, you got to choose your spouse wisely. So I'll give you an example. [00:04:16] So Sarah lately has been really into flying, really into getting her pilot's license, not because she wants to someday become a commercial pilot and fly people around. It's because she wants freedom and it's this hobby and this passion of hers that she's caught up in. And she really is into power and achievement. [00:04:35] So she loves being able to learn and level up and develop skill in whatever. Like at a young age, she got a black belt in kenpo karate, right? And you know, she's this kind of personality, power and achievement is her basic need. So she's been flying. Well, because I'm around her and I'm in proximity to her. [00:04:54] I'm learning a lot about aviation, I'm learning a lot about weather. I'm learning a lot about all the stuff she's learning about because she's telling me and she's excited about it. And so, you know, just in proximity, and she just did her first flight. She just did her very first solo flight, which was like a big celebration. [00:05:12] And her instructor cuts off the back of her shirt because I guess the tradition is when your trainer would sit behind you in a plane and tug on your shirt tails to let you know if you need to go right or left because they didn't have the planes they have now, which is like dual control and you can steer. [00:05:28] He cut off the back of her shirt and like there, there's this celebration. I got to watch her first flight. I got to go up in the tower at Georgetown Municipal Airport or whatever it's called. That's near our home. And I went up into the tower twice. I got you know, we bribed them with cupcakes to let us come up and they were willing to let us come up. [00:05:46] I got to see that I got to see, you know, takeoffs and landings from the airport. I got to see the hangar at Pilot's Choice where she was learning and meet instructors there. And I got to see kind of her whole world that she's been involved in for months and get the experience. And eventually she convinced me to do a flight. [00:06:06] I'd never flown in a small plane. Like these are small, these are like, it was a tomahawk. This is what she's been learning in. because they say it's the hardest plane to learn in, and that's what Sarah intentionally chose to do. She's like, I want to be in the most difficult plane to fly. It's like a lawnmower with wings. [00:06:26] Like it's just like it's really tiny, no air conditioning. Like you get really hot in the summer. And I went and did my first flight. It was a discovery flight with her instructor. And I got to go up and experience what it'd be like, and I had no idea, like, I thought maybe it'd be like flying in a... I thought it'd feel like a rollercoaster. because you know, big planes don't get moved around a lot. I thought the little plane would feel like I'm like a rollercoaster, like my stomach's moving around and I'm like freaking out and whatever. But it wasn't that exciting. It wasn't a rollercoaster. It felt like just bumping around on the air. [00:06:58] Like it was pretty cool and I got to do everything. He had me do the takeoff turn everything except landing, which thanks for helping me land, Mike. We tried to trick Sarah that I had landed my first time and I was an expert because that's one of the harder things to do. But she didn't give us the reaction we were hoping for. [00:07:16] And because she knew we were messing with her, I think. So it, that didn't work, but we were trying to mess with her because when she first started getting her first landing, she was so excited. So he was like, "he's a natural have been teaching him, because he just landed the plane by himself," and she didn't give us any reaction, which made it not fun. [00:07:33] Thanks Sarah. So she knew we were up to something. Anyway, so it was it was an experience. I would never have probably just chosen to get into a little plane and fly it and do a lesson or any of this if I wasn't in proximity to somebody that was doing it. And so the people that you choose to be around... what I'm trying to illustrate... are important. Proximity matters. [00:07:56] And so if you don't have the connections, the network, the friends, the success that you're hoping for, part of it may just be you don't have proximity. You haven't chosen to initiate stuff with people. You haven't been around the right people. You haven't been around people that are successful. [00:08:12] If you aren't feeling successful, it may just be you're lacking proximity. It really can be that simple. They say you're the sum of the

How did you end up in the property management industry? Becoming an entrepreneur is often a difficult and lonely path with many ups and downs along the way. Many property management business owners are miserable in their own businesses. In today’s episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with property manager and DoorGrow client Derek Morton to discuss how he was able to build his property management business and team around himself. You’ll Learn [01:53] The Entrepreneurial Struggle [09:03] Building a Business Based on Humanity and Care [26:48] The Impact of The Right Company Culture and Team [38:57] Masterminding with Savvy Property Managers Quotables “Property management really is a business of relationships.” “If people fail me, sometimes I don't have a proportional response. So why would I expect anyone else to act differently?”  ”Your internal beliefs really, I think, shape the environment that we allow or create around ourselves.” “If you're relying on team members, it's really dumb to think you've got all of the best ideas and nobody else is as smart as you.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Derek: Sarah was like, "Hey, you did all this stuff, how did you do it?" And I'm like, I don't know. And so we went back and we ran the numbers. 88% of my growth has come from my network and just those relationships.  [00:00:13] Jason: They say your network is your net worth, right? [00:00:15] Jason: Okay. I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management business owners. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. [00:00:32] Jason: At DoorGrow, we have spoken to thousands of property management business owners coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, done websites for hundreds more than that, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate, high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. [00:01:16] Jason: That's our mission statement. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show.  [00:01:27] Jason: So I'm hanging out today with one of our clients, Derek Morton, over at Net Gain Property Management. [00:01:32] Jason: Derek, welcome to the show.  [00:01:33] Derek: Thanks for having me. I'm excited.  [00:01:35] Jason: So, Derek, you're doing a lot of unique things there and you've had a lot of success and things have been going really well. I'm excited to to, you know, get into you know, some of this unique stuff that you're doing and chat about this topic of 'from crisis to connection.' [00:01:53] Jason: And so to kick things off, tell everybody how did you get into— when did you first figure out you were an entrepreneur? Like how'd you get into business? And then maybe that'll segue into starting a property management business and so on. Give us some back background on you.  [00:02:10] Derek: I still struggle viewing myself as an entrepreneur to be honest with you in that way. [00:02:16] Derek: Like I've done sales stuff growing up and my parents are like, you suck at this. Like, you're not going to be able to make a living.  [00:02:23] Jason: They didn't believe in you.  [00:02:23] Derek: No, they're very self-aware. Like, I mean, trust me, I understood like they were right. But like, what was funny is like on the sales, like I couldn't close but I could present and I could put on a show and make it entertaining. [00:02:37] Derek: And so, like, one of the things that I did is I sold Cutco knives. Okay. But I couldn't close. But I would have more people like, and I'd have a longer list of referrals of people's friends after the end of each one of the presentations than anyone else. But I couldn't close, so I was getting, I made a decent amount of money, because you got paid per presentation. [00:02:57] Derek: And they couldn't figure it out. And they sat in on one of my things and they're like, "you need to close the deal." And I'm like, "I don't know how to close the deal." I just, you know, and then I ran a snow cone shack, and that was probably one of the funnest things I ever did. And we went crazy with stuff. [00:03:10] Derek: Couldn't make any money, me and my partner, but we had a good time and made an impact. We had came up with all sorts of crazy combinations and all this time I was in the title industry when I was running that and marketing and just built relationships and that was all my sales, was just relationships. [00:03:26] Derek: I can't do hard sales like it makes me sick. Yeah. But the relationships and all that stuff comes naturally. And so, I mean that's—  [00:03:35] Jason: and property management really is a business of relationships.  [00:03:38] Derek: It is.  [00:03:38] Jason: And people that lose sight of that think it's some sort of tech game or like a lot of these businesses have felt failed. [00:03:45] Jason: They just, they don't get it.  [00:03:47] Derek: As you say, the deals close at the speed of trust. Yeah. I do say, and so see, I listen sometimes and sometimes, enough to gather a few things. But being able to work on those relationships and just see people has like, been that secret elixir. [00:04:03] Derek: And so when I was looking to start a property management company my parents were like, "you're an idiot. You failed at everything else." Even my wife was nervous. The only thing that convinced her was we were in the process of building a house and we were going to rent out our town home. And she's like, "there's too many property management companies where we're at. I'm not going to pay, you know, who's going to pay 10% or whatever for this, like, when you can do it yourself." And I said, "okay, you're going to do this on your own." And so I just let her do it. And she had asked questions and I said, "Google it." And as someone who's married yourself, you can understand how well that went over. [00:04:39] Derek: And so, and then hearing everyone's stories and different things like that, my wife, by the time we had it rented out was like, "okay, you have my support." And then the, you know, the rest is history. Rough first year, and then we've just been on a rocket ride since.  [00:04:53] Jason: So you, how important do you feel like it was to get your wife's support? [00:04:59] Jason: I've been the entrepreneur that didn't have support in a previous marriage, like that was a rough thing.  [00:05:05] Derek: Oh it's a hundred percent. Like, I mean, it's the only way I could do like, I mean, so about six months in, so I didn't take, really take a paycheck the first year. We were living off savings. Yeah. It was kind of a struggle. My partner was looking at me like, "you're going to make this work." And once again, like, I struggled one, you know, with hard sales and the hard part that I didn't realize that, you know, I was marketing for title companies, so I had all these real estate agent contacts. But it's a town. It's notorious. When you try something new, they're like, "we know you as the title guy. We don't know you as the property management guy. That's a different thing." And so I was like, "oh they know me, trust, and they sent me all these deals to close for them, you know, for the client. [00:05:42] Derek: So they're going to try. And they're like, it's different. And I'm like, okay. Yeah. So I didn't anticipate that, but I remember one time, my partner had set up with the real estate brokerage he was in the management company or the broker of the business. Were going to start a statewide management company. [00:05:59] Derek: And they were going to have me run Cedar and we had a conversation and my partner was laughing because I was, I had no leverage. But I was kind of belligerent because I'm like, your software sucks. Like, I know I don't have a whole lot of clients, but like why would I ask them to take a step down on the level of service? And with that being said, I'm like, I have a family to provide for, and I'm like, the dream's dead. Everyone's right, right? I can't do sales. I'm not an entrepreneur. I can't work for anyone else either, so I'm like, I'm kind of screwed.  [00:06:26] Jason: I'm unemployable. That kind of means you're an entrepreneur if you're unemployable. [00:06:30] Derek: I mean, that's the funny thing is my family's like, "why don't you find a job?" I'm like, "I tried." All these companies, like, "dude, you've done so many cool, amazing things. We love you and everything. We can't hire you." "Why not?" "You just don't fit our culture." And I'm like, "**** you!" Oh yeah that's probably why I don't fit your culture. [00:06:45] Derek: Right. And so like I had at that point decided I was going to sell out and I'm like, okay, I'll work for something else and if not something else, I'll just kind of, this will be the next step. I'll just balance and then figure out where I go to next.  [00:06:56] Sarah: Yeah.  [00:06:57] Derek: But I woke up at like three o'clock in the morning and I'm just like, I can't do it. [00:07:00] Derek: I can't do it. And told my wife, I said, "I can't sell." And she's like, "okay

As a property manager, have you ever worked with foreign investors? If not, what is stopping you? Is it because you don’t know another language or because you don’t know where to find foreign investors? What if there were a service that handled that piece for you? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with the founder of HomeAbroad and Ziffy to talk about how property managers can connect with investors living outside of the United States.  You’ll Learn [01:49] Building a Platform that Helps Foreign Investors Find Properties  [08:21] Helping Investors in the U.S. Find Investment Properties  [14:46] How HomeAbroad and Ziffy Can Benefit Property Managers  [25:23] Using Real Estate Investing and Property Management to Move to the U.S.  Quotables “No one wants to be a landlord… They're looking for a good way to maximize return on their investment or return on their cash.” “If you are a smart investor, if you are running this as a business, right, you got to have property management.” “You can't build a portfolio of a hundred properties by managing each property yourself.” “You grow together. It's a small industry, you know, we got to help each other and we grow as a business together.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Client finds the property through a platform. We do the mortgage financing, so we will introduce the property manager at the right time and say, "Hey, by the way, you can find the right property manager to help you manage this property, so, we'll kind of introduce you in the right point in that journey to make sure that you have a high conversion as well.  [00:00:20] All right, I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like Bar Rescue for property managers. We have rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. [00:01:06] And if you are wanting help with any of that stuff, then reach out to us at DoorGrow. So we believe at DoorGrow that good property managers can change the world, and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. [00:01:28] We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win.  [00:01:38] Now let's get into the show. All right, so my guest today, I am hanging out with Amresh Singh, welcome to the DoorGrow Show.  [00:01:46] Thanks, Jason. Thanks for having me. Appreciate it.  [00:01:49] It's good to have you. So I would love to get into your background so people understand, like who are they listening to or viewing on this, and tell us a little bit about your journey into entrepreneurism and how you kind of got started and that will lead us into your business. [00:02:04] Awesome. So my background has been at the intersection of mortgages and technology. I used to work for a leading international bank before I started HomeAbroad. And originally I'm from India, so I moved to the US 10 years back, working for this big bank who moved me from India to the US to work closer to the headquarters over here. [00:02:25] I managed their international customer acquisition. And you know, in that journey, you know, I realized that two things that we have. Or I should say two really fascinating things about the US real estate market, which is, you know, 30 year fixed state mortgages, which we, in the US you know, we tend to ignore and we take it for granted. [00:02:45] It does not exist in most places around the world. It's a superpower, 30 year fixed state mortgages. Right? Yeah. Plus combine that with, you know, higher rental leads in the US market. You know, you're really looking at a true wealth building too. Right? So that realization coming from, you know, an international market into the US market, seeing the superpower of the, you know, how real estate in the US can really help you build generational wealth. You know, gave me the idea to start HomeAbroad, you know, which was a company that was focused on global investors investing in USD asset market, right? You know, and taking the advantages of, you know, some of these superpowers, I will speak later in your podcast. [00:03:24] Right? But that's how the journey started. And then, you know, as part of that journey, we realized, you know, some similar gaps exist in the domestic market as well that led to formation of Ziffy, which I'll talk about as well as we progress in the podcast. So that's kind of in nutshell, my know, my entrepreneur journey, my background, so.  [00:03:40] Very cool. I've noticed, you know, every now and then I get clients that they've got some special connection to an international market. You know, I've got a client from Israel and he's able to pull in Israeli investors and they're wanting to get into the US market, and he helps them handle all of that. [00:03:56] I had a client that same thing with China you know, and other different foreign countries, you know, and so that's a competitive advantage that each of these property management business owners have, but it's not one that every property manager can just create because they don't know a different language. [00:04:14] They don't have a network or connections overseas, and so that could be a challenge. But I see how that could be a competitive advantage for building up your own portfolio if you could access international investors. And I didn't really realize that, but I just grew up in this bubble of the US but 30 year fixed rate mortgages sounds so normal. You know? Yes. So, okay. So cool. So, so tell us a little bit about what you've got going on.  [00:04:40] Yeah, so, you know, as I mentioned, you know, we operate two brands. HomeAbroad is where we started, right? And that's a shop, that's a PropTech and FinTech shop that's focused on helping global investors invest in the US real estate market. [00:04:52] Right? If you think about, you know, real estate, right? It's kind of, you know, wealth building tool or is a mode of, you know, building generational wealth around the world. People invest in real estate for stability, right? For, you know, that that ease of mind, okay my investment is going to grow, right? [00:05:08] But you know, in most places around the world when you're investing in real estate, you're not doing that with leverage. You know, you are buying that in cash and you are, you know, mode for return on that investment is really banking on the capital appreciation on that property, right? What changes in the US market is because of 30 year fixed rate mortgages, there's no payment shock. [00:05:28] The rate is fixed for the term of the loan. That's 30 years. Since it's amortized for a 30 year period, your monthly payments are lower, right? Rental liens are higher. So what ends up happening in the US market is rent covers mortgage in majority of the scenario. [00:05:44] Yeah. It cash flows day one. Absolutely right. And that is something. So think about it, right? So you are generating cash flow from day one with leverage. I'll repeat that with leverage, right? So 20-25% of your money is able to help you buy a hundred percent of the property with cash flow or passive income from day one. [00:06:05] It just does not happen in most places around the world. Now imagine this: you explain this to someone who has no idea about the US state market, right? And then you tell them, Hey, not only you know the value prop, but as a company HomeAbroad, we are going to give you mortgage financing with no US state history. [00:06:25] Right. And we are going to underwrite you not based on your personal income or assets from your home country. We are going to look at the property's income, right? And we're going to underwrite based on that, right? Suddenly someone who has no affiliation with the US, you know, market or financial market is able to invest or buy US real estate for the obvious benefits I mentioned, right? [00:06:49] Cash flow with leverage, but also you're putting your money in the largest economy in the world. USD is still the reserve currency, right? So you're shielding yourself from currency risk that's might exist in your home country, right? And suddenly when you explain this to a global investor, it's an aha moment for them, right? [00:07:04] Because this is something that does not exist in their home market. You know, they want to, you know, kind of diversify their assets and dip into what US has to offer this kind of opening American dream to the world. Yeah. Without them having to live or work in the US. You can live and work in your home country and dip into what America or American dream has to offer, you know, while you sit in your home country. Right. And that's kind of what was a game changing phenomena for us. Great traction, great, you know, reserves. But what we saw, Jason, you know, these people were coming in and we're like, okay, great. I want to invest in USA asset market. But I don't know where to invest. [00:07:40] Right. I don't know the US market, I don't know which city to invest in. Right. And my team, you know, we found ourselves going onto Zillow doing invest

If you are still doing sales the old-fashioned way in your property management business, or selling the same way you sold 5-10 years ago, you are likely struggling to add doors right now In this episode of the #DoorGrowShow, property management growth expert Jason Hull shares his current model of sales and the sales strategies working for him right now. You’ll Learn [02:26] Generating and Nurturing Leads [09:08] The Discovery Phase [14:39] Creating a Sense of Urgency [20:45] The Golden Bridge Formula Quotables “You want to be careful about the type of leads that you're getting on because it actually can limit your growth and hurt your growth.” “There's very few people searching for property management online and the biggest companies are already spending tons of money on that.” “So I want them to be clear on the problem because if they're not clear on the problem, and I'm not clear on the problem, then there's no point.” “There's always a motivator that's driven them to action.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] I've made millions and millions of dollars, right, doing sales. I've made millions of dollars and it's because I believe in what I do and I love being able to help people and being able to help people and get paid to do it almost feels like cheating, right? [00:00:15] I'm Jason Hull, the founder and CEO of DoorGrow. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. [00:00:31] At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace entire teams. We are like Bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, built websites for hundreds more than that, and we run the leading property management Mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. [00:01:16] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Alright, so what are we talking about today? [00:01:36] This is the first day in a while that I don't have a guest and I don't have Sarah to be on the show with me. So this is just me getting to talk about whatever I want to talk about. By myself. So Sarah is actually flying right now. She has a pilot's lesson. She's working on getting her pilot's license, which is just super awesome, very proud of her, and she's just a badass. [00:01:57] Anyone that knows her, like she just achieves, achieves, achieves. All right, so. What I wanted to talk about today is I just got done with a sales call and I was thinking, what should I talk about on today's podcast that would be really interesting? And I thought maybe some of you would like to know how does Jason sell? [00:02:17] How would he sell to me if I actually ended up getting on a call with him? How does sales go with Jason, like how does DoorGrow do sales? So let me tell you a bit about some of our processes. Okay? So sales includes the first three functions of business, which is lead generation, nurturing those leads, and converting those leads. [00:02:39] So let's start at the beginning and I think you're going to hopefully get some really strong value out of this. And I'll tell you how I sell, some of the things I would say. What I would ask, I'm going to give you a little bit of a quick masterclass on how does DoorGrow do sales? How do we do this? [00:02:55] Okay? All right, so let's talk about this. Very beginning, lead generation. So how are we getting leads? Well, at DoorGrow, we're getting leads from a lot of different channels, a lot of sources. We're doing everything from paid Facebook ads to I do this podcast, and some of these are more nurture tools, like this podcast is more nurture, that second stage, it kind of warms people up, gets people familiar. We're doing short form video. We're doing long form video. We're doing lots and lots of different stuff, right? YouTube... what else are we doing for lead gen? Also, I have three setters currently that they will do about a hundred dials a day, calling colder leads, leads that are in our system. [00:03:40] Maybe you will get a call from them at some point. And they will probably have maybe only about 10 conversations out of all those a hundred in a day, maybe even less because there's a lot of voicemails, a lot of people don't answer, you know, whatever, receptionist. So they'll have like maybe 10 or less conversations, and out of those, they'll usually get one appointment booked a day. [00:04:04] Those are kind of their stats. If they're doing at least that, then we don't fire them. Right? That's the idea. So we've got three setters. They're really great right now. We're about to add a fourth and we may continue to just add setters because we have a lot of people that they could be reaching out to. [00:04:19] So that's kind of the idea. So, they're just filling up my calendar right now. And in the past I've had sales teams, I've had closers, I've had people that would you know, do the calls, but right now I'm doing the sales calls, so if you know, pretty close to hearing this podcast, reach out. [00:04:36] You may actually end up talking directly with me. I talk with basically every single client that joins our program, gets to talk with me and there's some filters. So what happens is the setters do these dials, they schedule these appointments. Some of these appointments end up being with themselves, not with me. [00:04:51] The appointment is with the setter to qualify them, but if they're already qualified, and so this is the first stage is we do cold outreach. Then the next stage is qualification in sales. So the goal is for them to figure out: are these people that could maybe afford our program? There's the financial qualification. [00:05:09] Are they people that maybe do they have a property management business? Is it a type of property management business that maybe we could help? because not every vertical or every type of business may need help growing. Or do they need help with systems and most any property management business, we could help with that side. [00:05:24] So they're trying to figure out like are they qualified? Are they somebody that maybe could use us, that maybe we could help? And do they have enough revenue or just enough money set aside that they can maybe afford to do our program. Otherwise, I end up on a lot of calls with people that are broke, think our stuff's awesome, they can't afford to do anything, and they're starting a business or something like that. [00:05:46] Right. So that's qualification. If they're qualified during that initial quick call that they'll do with one of my setters. And sometimes I call that a fit call or a qualification call or whatever it might be. If they do that call and things go well, then the goal during that call is to book them on a next call. [00:06:06] If they just do that during their first cold interaction or cold call, they qualify the person and ask these questions. And then one of the qualifications that we do is we want to ask, what would lower your stress more as a business owner now? Would it be adding more doors? Another a hundred, 200 doors and more money? Or would it be getting your systems team and processes more dialed in so you felt comfortable adding more doors? What would help you out personally as a business owner. And so based on that answer, then my setters will send you a free training. [00:06:38] They'll send you an email. "I would love to send you this free training," and it helps you understand something that is about lead generation or something that's about process, the process myth. Basically we're breaking down two myths people believe at these stages, the leads myth. "I just need more leads," which you might be thinking if you need to grow and it's not accurate. You might think you need more leads, but we'll explain that and we'll send you free training. Just say, "Hey team, give me the leads training" on any of my social media. I want to see it. And if you want to see that, you can just go to doorgrow.com/leads and you should be able to get to that training and watch that. And that explains why you don't just need more leads and not all leads are equal. And you want to be careful about the type of leads that you're getting on because it actually can limit your growth and hurt your growth. And some leads are really expensive and it's not worth it, or you're losing money, et cetera. [00:07:28] Right. And I explain and break down why most marketing doesn't work, why you don't need to do SEO or pay per click or content marketing or paper lead or social media marketing or any of this kind of stuff to grow your property management business because there's very few people searching for property management online and the biggest companies are already spending tons of money on that. [00:07:47] So I break that all down in that leads training. Otherwise, if it's systems and team, and that's usually more like 200 door plus companies. If you're growing fast, maybe you hit that a little prematurely, like around 150 or something like that, or you break a hundred. But this is where you need team, hiring, syst

Recently, Sarah was working with a BDM (salesperson) who believed she was ready to hire a sales setter to help with some of the sales outreach and follow up. In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss how to know when you need to hire a sales setter and things you can do to increase your sales volume without one. You’ll Learn [00:43] The Importance of Having Sales Metrics and Data  [05:45] Setting Your Salesperson Up for Success [07:57] More Volume = More Results [09:47] The Two Main Components of Sales Quotables “There are certain things that we're gauging all the time in our business, but I think sales has to be probably number one.” “ You have a BDM and they're good at sales and you have them doing anything other than sales, you are making a very stupid mistake because that's the lifeblood of the business.” “Just do more of the things that you should be doing and you'll get more results.” “If something's not working, you just got to not tolerate it.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Sarah: I bet you, you can just get more results by doing more work, which means stop doing the other things that you're doing. [00:00:05] Sarah: Just do more of the things that you should be doing and you'll get more results. And then you can probably don't even need to pay a setter. [00:00:12] Jason: We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. And we're going to keep this episode a little brief, so I'm going to skip some of our intro. At DoorGrow, we are on a mission to transform property management business owners and their businesses. [00:00:31] Jason: We want to transform the industry, eliminate the bs, build awareness, change the perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show.  [00:00:41] Jason: Alright. What are we chatting about today?  [00:00:43] Sarah: Alright. I wanted to talk about this just because I think it happens a lot in business and we have to just kind of gauge, right? So there are certain things that we're gauging all the time in our business, but I think sales has to be probably number one. So one of our clients had asked me last week on the scale call she's a BDM, so she does all the sales and she said, "Hey, we are actually thinking about hiring an appointment setter. And they will kind of help with a lot of the outbound calls and you know, the follow up and the scheduling and you know, rescheduling any appointments and just kind of like staying on top of things and making sure that everything is being tracked and, you know, moving forward and doing a whole bunch of outbound calls." [00:01:36] Sarah: That's really what setters do is they just sit and call all day long. Yeah. So she says, "yeah, we're thinking about hiring this sales setter, and I want to know what you think about it." So the first thing I did is I was like, okay, if you actually need a sales setter, then like, here's the Rdoc and that's great. [00:01:56] Sarah: Like, we would hire a sales setter...  [00:01:58] Jason: which is a job description for those unfamiliar.  [00:02:00] Sarah: Yes. So we would hire a sales setter the same way that we would hire A BDM. Mm-hmm. I always recommend going through the DoorGrow Hiring process, but before we really dig into the hiring piece is we should first figure out is this actually something that you need right now? [00:02:16] Sarah: So one of the tools that we have for our clients in our client workbook is a sales tracker, and I happened to pull up the sales tracker for them just out of curiosity. And lucky for me, she had actually filled it out. So my one recommendation is for whoever is doing sales, and if it's multiple people, then that's fine. Multiple people need to then fill out the sales tracker. So fill out the sales tracker at the end of every single day. This is like your end of day report.  [00:02:42] Sarah: If you have two BDMs, then they both need to be doing it. If you have a, BDM and a setter, they both need to be doing it. It doesn't matter. [00:02:50] Sarah: Every single sales person needs to be filling out and submitting their own data and metrics. So I said, well, let me look through your sales tracker. Now, she did not have it filled out consistently every day. There were some days that she had it filled out. There were some days that were not filled out. [00:03:07] Sarah: And then there were some days that had pretty solid data, and there were some days that had like, you know, "I did three to four hours," or "I did, you know, six to eight appointments." Well, is it six, is it seven or is it eight? So don't give me like the range, give me the actual raw data. So I was looking through this, and even with the data that she had in there, I was able to kind of make an assessment. [00:03:31] Sarah: I said, "listen, if this was my business, I would not be, at this point in time, I would not be looking at hiring a sales setter. The reason being is that with the resources that we currently have, which is A BDM, what we need to do is just turn up the volume for the BDM. And once that BDM is totally maxed out, then we can look to see, hey, do we actually need some additional support? [00:03:59] Sarah: And that might be a sales setter. So what I was noticing, and now she's a newer hire. She's been there only a few months and she's doing a great job so far. So. The early on data, she was still in training and onboarding and learning and kind of testing and figuring things out. And you could see that as you go down the list, the later the date, the better results that she was getting. [00:04:24] Sarah: So in the very beginning, she was maybe doing like half an hour or 45 minutes a day, and later on in the list she was doing, you know, one to two hours and then she was doing three to four hours. And then she tends to do about four hours a day on average now. And then same thing with phone calls. [00:04:41] Sarah: You know, she would do, you know, a couple of phone calls in the beginning and then later on down in the data you would see, hey, she was doing more phone calls, she was getting, doing more time. She was doing more phone calls. She was setting more appointments, and therefore some things were starting to close. [00:04:58] Sarah: But what I could also see is that she is not fully maxed out.  [00:05:01] Jason: Right.  [00:05:01] Sarah: So if we have a BDM who is full-time, meaning at least 30, maybe even 40 hours a week, and they're doing four hours per day, that's like 20 hours a week. So that's like part-time BDM work. Yeah. So then what is happening with the rest of the time? [00:05:18] Sarah: So I said, "first of all, anything that you are doing at all that does not have to do with sales, cut it out immediately. Stop it. If you're on like client success meetings, because the property manager was also on that call." Yeah. So, and I know that they work in tandem. They work as a team, which is really great. [00:05:34] Sarah: Like the team culture there is fantastic. But when you're dragging the salespeople into the customer service side.  [00:05:42] Jason: Big mistake.  [00:05:43] Sarah: You're costing yourself so much money.  [00:05:45] Jason:  I want to comment on that just real quick. I mean, everybody listening, if you have anybody in your organization that's good at sales, whether it's you that should be doing the sales and you don't have anyone else to do it, and you're the business owner, or you have a BDM and they're good at sales and you have them doing anything other than sales, you are making a very stupid mistake because that's the lifeblood of the business. They feed the business, they pay everybody else's salary. They're the only people that bring money, fresh money into the business. And they should not be dabbling as a property manager. They should not be dabbling as a leasing agent. They should not be dabbling or picking up slack for anybody else. [00:06:27] Jason: No. Hire other people if you need to, but get your salesperson spending full time spending their time on sales if they're good and they will make you a lot of money. And having them do anything else is a massive waste of a resource.  [00:06:40] Sarah: Absolutely. I've said it like this before, if you have a star quarterback on a football team, do you want that quarterback doing any other, like playing any other position? [00:06:50] Jason: I like that analogy.  [00:06:51] Sarah: Do you want them kicking? Do you want them walking? Do you want them to be a tight end?  [00:06:54] Jason: No, there'd be dumb. No.  [00:06:56] Sarah: Why? Why on earth would you do that? No. If I've got somebody who can hurl that ball with pinpoint precision and accuracy to any spot on the field at will... [00:07:08] Jason: don't make them a kicker. [00:07:09] Sarah: I got to preserve that resource. And then I'm like, that's literally the only thing you're going to do.  [00:07:14] Jason: The kickers, kick. That's all the kickers do. The kickers do one thing. They just kick the ball's. That's it, and they're not used very often. Like, it would be ridiculous to say, "you know what, kicker, why don't you also occasionally be our backup quarterback?" [00:07:26] Jason: Like, you're second string now. Like, it just, it doesn't make sense. If he could be a quarterback, he would not be a kicker.  [00:07:32] Sarah: Right.  [00:07:33] Jason: Yeah.  [00:07:33] Sarah: Yeah. So I said, anything that you're doing that is not sales, stop it immediately. Like today. Don't stop it. Monday. Stop it today. Okay. That's it, period. That's number one. [00:07:43] Sarah: Then number two, we need to just get more time out of you. So if you're doing, you know, four hours a day, what's the rest of your

What if you could retain the doors you manage even when your owners decide to sell? What would that mean for you and your property management business? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Lior from Blanket to talk about how property managers can retain doors while also helping investors grow and add more to their portfolios. You’ll Learn [02:59] Property Managers Can Become Asset Managers [11:13] Valuable Lessons Learned from Tough Situations [25:40] How to Move into More of an Asset Manager Role [37:25] Reducing Client and Retaining Clients [47:51] Helping Your Investors Grow Their Portfolios Quotables “You have to be very robotic, very technical, and that is one of the most important skills that really allows me to face difficult, you know, decisions in life, especially in business, without taking them personally.” “When you are rational and you're not driven by emotions, that actually allows you to be a lot more, you know, empathetic and kind and caring.” “There are no failures in life. There are only challenges, and every challenge is an opportunity for success.” ”Why be so focused on the failure if you can be focused on the lesson that you're going to learn, even before you even know it?” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Lior: The combination of these two, this is what allows you to be that ultimate asset manager to your clients. That can help your clients, optimize their portfolio and generate more cash flow, but on the other hand, help them make more money by expanding their portfolio, buying more properties, and growing it. [00:00:18] Jason: Welcome everybody to the DoorGrow Show. I'm Jason Hull, the founder and CEO of DoorGrow. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. [00:00:31] Jason: For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. [00:00:52] Jason: We are like Bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. [00:01:17] Jason: At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today I'm hanging out with Lior. [00:01:37] Jason: How do you say your last name? Abramovich?  [00:01:42] Jason: Abramovich.  [00:01:43] Jason: Abramovich. Man. I butchered that one. All right. So with Blanket, he's repping it on a t-shirt, if you're seeing the video version of this. And so, Lior, we've had several calls, hanging out and you're just a really cool guy and we've really enjoyed hanging out. [00:02:01] Jason: Yeah. We've really enjoyed hanging out. He's given me a heart shape with his hand for those listening. But I haven't had you on the podcast yet, have I?  [00:02:09] Lior: True. This is the first time.  [00:02:11] Jason: Yeah. That's so odd to me. Usually people start by doing the podcast with me and so we're doing the reverse. [00:02:17] Jason: And you're a sponsor at DoorGrow Live, our conference coming up. Thank you. And we're really excited to have you there. One of our vendors said it's the only conference he still attends now. That's it. He's like, "it's the one I get the most value from learning, and the other ones just aren't worth the, you know, paying to go be a vendor there." [00:02:36] Jason: And I'm like, okay, cool. So hopefully you get some benefit from doing that as well. So I'm excited Lior to expose people to Blanket because I think it's very complimentary to our vision and what we do at DoorGrow in helping grow property managers. And I would call it like a client retention platform, but maybe you describe it differently. [00:02:57] Jason: But before we get into that, why don't we give some background on you and why don't you tell everybody how you kind of got into entrepreneurism, then got into property management and give us some backstory. We need the origin story of Lior.  [00:03:11] Lior: Will do. I'll try to make it exciting and interesting. [00:03:13] Jason: Okay.  [00:03:14] Lior: I started from real estate. I didn't start from the tech side or from, you know, the startup world. I started as an investor. I bought my first rental property in Atlanta, Georgia when I was about 18 years old. So started quite early with a lot of inspiration from my mom, which is my role model in life for pretty much everything. [00:03:33] Lior: And at that point in time, I actually was doing that investment from Israel, thousands of miles away. This is where I was born and raised. I actually moved here to the States just about a year, yeah, exactly a year ago. Moved to Miami, Florida. After just, you know, living on the line, flying back and forth almost every month for multiple years, but in that first stage of like my, you know, real estate, I would say career, at that point I also started my active duty service in the Israeli Navy. [00:04:05] Lior: So I'm a graduate of the Israeli Naval Academy, then served for almost nine years as a naval commander commanding hundreds of soldiers, officers, and combat soldiers in quite intense and interesting situations I would say. That's a whole topic that we can talk about for hours in another podcast. [00:04:25] Lior: Yeah. Episode.  [00:04:26] Jason: Interesting. I didn't know that about you.  [00:04:28] Lior: Yeah. That was quite an intense nine years and definitely shaped me as a person and as an entrepreneur as well. Most of what I know, most of what I do, most of what I act upon is pretty much majority, you know, of what I learned and implemented in myself as a person in my qualities, in my values, in my worldviews through that time in the Navy. [00:04:52] Lior: And, you know, before that, before like that step of buying that first rental property, it's not like it came from out of nowhere. You know, probably I started as most of our listeners today by reading the book Rich Dad, Poor Dad by Robert Kiyosaki when I was about 13 years old. Again, my mom gave me that as a birthday gift at 13 years old. [00:05:14] Lior: And to me it was fascinating, this whole concept that you can, you know, like make money from like a property that you actually took money from the bank to pay for it, and it pays for itself and it makes some extra money. So this whole like very, you know, conceptualized plan was very interesting to me. [00:05:35] Lior: And I said like, this is something I would like to do at some capacity in my life. Especially because the fact that I was born for a family of immigrants, my entire family came from Ukraine to Israel. So we didn't have, you know, very good financial you know, let's say position in life as most immigrants do. [00:05:54] Lior: And my grandparents don't have, you know, today also a pension plan that, or that's how we call it in Israel. And here we call it 401k. So they don't have that. And to me, real estate was always a way to take care of my loved ones, to take care of my grandparents, to be able to at least give them one rental property that can enable them stable, and I would say secure financial retirement, and just really retire with dignity, retire safely. And that was like the big why behind everything I'm doing. So. Quick, you know, fast forward nine years in the Navy, kept doing real estate throughout that time. Helped a lot of my fellow naval officers to buy properties in the United States. [00:06:38] Lior: Okay. And then started working for a big investment firm in the United States that was doing build to rent before build to rent was a thing. You know, today, you know, people are talking about build to rent is with this cool name, but back then we just called it new construction you know, for investors. [00:06:52] Lior: So we were one of the largest operators in the Southeast. We were one of the largest operators, specifically in Georgia and Alabama. And I started there as their head of acquisitions quickly promoted to vice president of business development, overseeing our entire operation from due diligence, meaning land acquisition development, and then, you know, disposition and sales and marketing. [00:07:14] Lior: So, really had the opportunity to experience every part of the value chain of real estate investments from start to finish, seeing all the good, seeing all the bad, I had, you know, contractors that went bankrupt in the middle of a 300 property community. And I had very good stories as well. But that whole period of time of me working there for almost three years was the best school I ever got to really, you know, operate as an operator and manage an operation of hundreds of millions of dollars because in that time alone, I personally oversaw about $200 million worth of acquisitions and worked directly with over a thousand individual investors, mainly mom and pop investors, like most of you know, the clients of most of our listeners today. And the unique thing about it, and this is where Blanket sort of like starts to form up as an idea, the unique thing about my position in that company was that it had a

DoorGrow has been helping property management business owners transform and grow their businesses for over a decade… what’s changed? In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull explore some of the things DoorGrow has been working on in the last 5 years to innovate the property management industry. You’ll Learn [01:24] Why DoorGrow Continues to Innovate [06:94] Helping Property Managers Avoid Common Mistakes [13:23] Changes and Improvements to the DoorGrow Mastermind [21:52] Innovative New Sales Strategies Quotables “A lot of people think, ‘I just need more leads. I just need to turn that on.’ And they ignore this hose that has six major leaks in it.” “If you ask them the right questions, people will basically sell themselves.” “It's like when you go to a buffet, you're not going to eat everything at the buffet… You only want to eat the things that you want right now.” “You are the sum of the five property management business owners that you're the most connected to.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Sarah: Do you have any idea how powerful it is to be connected to a coach? 24 hours a day? Like there is no time in the world that you cannot message us. [00:00:08] Jason: All right. We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted and cleaned up hundreds of businesses, helping them add doors, improved pricing, increase profit, simplify operations, and build and replace teams. We are like Bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind for the industry with more video testimonials and reviews than any other coach or consultant in the industry.  [00:00:59] Jason: At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income.  [00:01:09] Jason: At DoorGrow, we are on a mission to transform property management, business owners and their businesses. [00:01:13] Jason: We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show.  [00:01:24] Jason: Alright, so today, what are we talking about, Sarah?  [00:01:28] Jason: We're talking about what's new.  [00:01:30] Jason: So we've helped a lot of clients in the past, and if we've helped you three, five, maybe 10 years ago, there's been a lot that's changed at DoorGrow because we innovate and make changes pretty quickly, right? [00:01:44] Jason: And we've got systems for innovation in our business. And so, I think this is why we have the most comprehensive program in the industry and why nobody else can keep up with our pace and our level of creating and innovating and adding new stuff. And so a lot of you maybe have listened to this podcast a bit, maybe a while, maybe you're past clients. Maybe you've never worked with DoorGrow, but I'm going to talk about some of the stuff we've implemented since somebody was maybe a client in our older programs, like our seed program, or maybe did some initial marketing stuff with us back in the day. And so we're going to chat a little bit about what's new since then. [00:02:24] Jason: And so if you are a past client, this will be a great episode for you to catch up on what is new at DoorGrow. And if you'd like us to go deeper, I have a 37 minute video I recorded with slides on this subject going into a little bit more detail, but we're going to skim through some of this and help you understand there's a lot of innovation. [00:02:44] Jason: So if you had some connection with DoorGrow in the past, since then, we have become the world leaders at growing and scaling property management companies. And especially in the long term residential space. We've become the world leaders of property management branding. Like I said in the intro, we've rebranded over 300 companies. [00:03:04] Jason: We have launched hundreds of websites, more than we've done rebrands. And so hundreds and hundreds of websites. And we're still the leader in building responsive mobile friendly WordPress sites for property managers, which is the world's leading content management system. And if you're past client, you might be due for a website refresh. [00:03:24] Jason: We have over 70 different designs you can choose from, and they are clean designs, they're set up so that these sites, we call them seed sites, they're optimized for conversions, they're optimized to build trust. And so if it's, if you have an old website from us, you might be due for a refresh and we can certainly help you with that. [00:03:46] Jason: And past clients, we'll give you a discounted rate. So we're really great at doing websites for those that aren't a past client. And so, reach out, we can help you with that. And we include websites for free in some of our programs. You still have to pay like the support costs monthly, but the design piece, which normally is thousands of dollars to get a site built, we cover and take care of that. [00:04:09] Jason: That's included in our mastermind program. Related to that, we've also launched the world's leading mastermind for long-term residential property managers called The DoorGrow Mastermind. So, do you want to talk about this one?  [00:04:22] Sarah: Sure. I guess. Okay. All right. So one of the things that we had launched, what, like two years ago now maybe? [00:04:29] Sarah: Yeah. Is what we call the DoorGrow code. So what we've done is we've just seen over the many years and over Jason talking with thousands of property managers. He's just amassed a whole bunch of data. And after that happens, then you start to kind of see some patterns. So. What we did is we created this whole map that lays out stage by stage and step by step. [00:04:56] Sarah: The various different ,I'm going to call them stages, of a property management business. So all the way from, "I'm brand new, I have no doors yet, not quite sure I really want to get started, but I, you know, I don't actually have any clients yet" to, "well, now I have my first client and then I'm growing up to, you know, 50, a hundred, 200, 300, 400 doors, all the way up to a thousand plus. So we've created this whole roadmap, and then if you're in the DoorGrow Mastermind, we also have created some corresponding belt levels. So we kind of like a martial arts system, we've created different color coded built levels that corresponds to both your door count and your income because both things are important. [00:05:43] Sarah: And what are the things that you need to do at each different stage in order to progress to the next level in your business? Meaning you are making more revenue, you're adding more doors, and hopefully you're stepping back a bit from the things that you're not loving in the business.  [00:06:02] Jason: Yeah, and we call that the DoorGrow code, like we've cracked the code on growth and this is based on talking to thousands of property managers. [00:06:09] Jason: We started to notice a pattern. So if you'd like a copy of the DoorGrow code and see where you're at and stuck, reach out to us. We'd be happy to send you a copy. Just shoot us a DM on any social platform. Say, Hey. Just send us the word code and we'll, we can send you information about the DoorGrow code and that'll help you get some clarity on where you're at. [00:06:28] Jason: So that's been a game changer. We used to have this old program called the Seed Program, where we would kind of clean up their business and get it ready for growth. And it used to be a six month program. Some clients would take a year to do it. We've replaced that with a 90 day Rapid Revamp program, and so our Rapid Revamp program is even faster and this is where usually I use a diagram of a hose and there's like a faucet to turn on the hose. And that faucet Or spigot, it usually says lead generation. A lot of people think, "I just need more leads. I just need to turn that on." And they ignore this hose that has six major leaks in it, and so we've identified six major leaks, and so as part of this Rapid Revamp. [00:07:09] Jason: We spend like three months with clients, usually our newer clients that come on board, we do this first. This is like sharpening the ax before we go try to chop down trees, you know, try to do the work to grow the business, and we're optimizing it for growth and we're shoring up those six major leaks. [00:07:24] Jason: And the big leaks are branding, reviews, website, pricing, trust, and sales, your pitch. So we call it positioning, perception, presence, pricing, purpose, and pitch. And if we can get those things really well dialed in, we find that companies without even changing their lead gen sources, can double the amount of deals that they're getting on right now. [00:07:43] Jason: So if you feel like it's been hard and you can't see why, these are usually six major blind spots. And this is why it's been so hard. If we can get this stuff dialed in, even without changing any of the lead sources, however you're getting business right now, you could potentially double the amount of business you're getting on just by getting these leaks shored up. [00:08:02] Jason: And do you want to talk about pricing?  [00:08:04] Sarah: Okay. Pricing is actually one of the things that we cover now in the Rapid Revamp. And what we've noticed is even companies that grow to a considerable door count