What are some of your goals you have for your property management business? Do these goals inspire you? Do these goals make you feel motivated to take action TODAY?

In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull share ideas they learned from Dr. Benjamin Hardy at Mastermind in Paradise surrounding impossible goal setting as a strategy for growing faster.

You’ll Learn

[01:25 ] Using Goals and Time as Tools for Growth

[07:51 ] Changing Your Mindset 

[12:25 ] Changing Your Goals Changes Your Priorities

Quotables

“Goals that we set usually that are realistic are based on our current level of thinking.”

“If we only operate based on our current level of thinking, we don't grow.”

“You need to have something that's going to stretch you out of your current comfort zone and your current level of thinking.”

Resources

DoorGrow and Scale Mastermind

DoorGrow Academy

DoorGrow on YouTube

DoorGrowClub

DoorGrowLive

Transcript

Jason & Sarah Hull (00:00 )

if you felt uninspired in your business, you're not getting the growth that you want, you're on a bad

 

All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profits, simplify operations, and build and replace teams.

 

We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships and residual income. At DoorGrow, we are on a mission to transform property management business owners

 

and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. Okay, so we just recently got back from Mexico. We got back from Mexico and we had a good trip there. So what do we go to Mexico to do? We actually went to Mastermind in Paradise.

 

which was incredible. It was absolutely incredible. It was actually better than I thought it was going to be. Yeah, it was really cool. We got to connect and network with a lot of really cool people. And one of the key speakers that we got to do a private session with, with a small group was Dr. Benjamin Hardy. So Ben Hardy has written some amazing books. 10X is easier than 2X, The Gap and the Gain, Who Not How, and we got a preview

 

of two of his upcoming books one is time as a tool and the other is the science of scaling and everybody's mind were blown at this event and he He shared a different framework for how to look at goals. And so do you want to explain this? Why don't you why don't you explain it? Okay, and then i'll chime in. Okay So this is really exciting. So

 

A lot of times we set goals that are realistic and the challenge with realistic goals, goals that we set usually that are realistic are based on our current level of thinking. Our current level of thinking is the current problem. it's a limited thing. It's, it's our current thoughts and capacity and abilities and ideas. And if we only operate based on our current level of thinking, we don't grow. And so these are crappy goals. These are not effective goals to get us inspired, to get us excited. So

 

I realized I in some ways felt really unmotivated because I've had a goal for a while to get to a certain growth level and impact level and revenue level, but it was a linear goal. It was a realistic goal. was making sure the goal was realistic, that I could see how to do it. And then it just meant more work because it was realistic. I was just thinking, this is what I know how to do now. And I just need to do based on my current level of thinking, more work, like 10 times more work if I want to get.

 

10 times bigger. And that's just such a grind. It's just really draining. So if you felt unmotivated, if you felt uninspired in your business, you're not getting the growth that you want, you're on a bad path currently. path is not is a path based on your current reality, which means you're not thinking differently. And so he talked about how it's important, essential to have impossible goals. You have to pick a goal.

 

that is impossible or unrealistic or unreasonable based on your current level of thinking. And if you pick a goal that is currently impossible or unreasonable, what's amazing is your brain is like a masterful supercomputer. It's like a quantum computer and your unconscious mind and your subconscious and eventually your conscious mind will come up with ideas, new ways of thinking. If the goal is outside of your current level of thinking, it's currently impossible with your current level of thinking.

 

And so this was where the goal becomes a tool to get you to think differently. And so if you view goals instead of as something you have to hit or you beat yourself up or you try to hit because you want something and you try to get yourself really motivated, that's, think that's a poor way of thinking about the goal. The goal really is a tool to help you to think differently and help you to grow and help you to expand and get into a new mode and new level of thinking.

 

And then he compounded that with talking about time. And you can either make the goal way bigger to the point where it becomes impossible. And so you have to start finding new ways of thinking. Or you can shift the timeline to take your goals, like a lot of property managers say, I want to add 100 doors in a year. That's a crappy goal. I mean, it's a realistic goal. It's a decent goal. And we help lots of clients do that. But that's not a really exciting, inspiring goal.

 

But what if you shift the timeline to 90 days? That sounds impossible at first, like 100 doors in 90 days. And I shared this with some clients just before this call. I was on a call with some clients and suggested that some of them were like my goals 100 doors. But now based on what Jason's saying, I'm going to make it a 90 day goal. And then they start thinking of ideas. They start thinking like, what if I just found four real estate agents that have 25 units? They're tired of managing.

 

I could hit a hundred doors. What if I found one small acquisition deal? What if I found an investor? One of our clients on the call says he has an investor right now that's going to has like 120 units that he's going to onboard another investor with 40 units. And he's just like growing rapidly. Now he's fast on his way to being at a thousand units. It's going to happen. And so his goal is to get the 3000. He's now making a bigger goal. Yeah. Yeah. So

 

So you need to have something that's going to stretch you out of your current comfort zone and your current level of thinking. you know, but some of the people on the call were like, well, if I shoot for this goal in 90 days and I don't hit it, I said, well, what if you only got 50 in 90 days? Would you beat yourself up and feel horrible? They laughed and they're like, no. I said, what if you got 25 units in 90 days? Would you beat yourself up and feel horrible? They said, no, of course not. Because their goal was a hundred in a year originally.

 

So it's just having a better tool to give you a better path. And the current path that you're on towards a goal that you have, it's not the same path. It has to be a completely different path. It's like trying to fly to Hawaii versus New York. It's a completely different path to get to a much better destination. It's a totally different path. You cannot just 10 times the amount of phone calls that you're gonna make or 10 times the amount of hustle

 

they're going to do to hit this goal in 90 days or to hit your five year goal in a year or to, do something 10 X bigger or a hundred times bigger. You have to find a different path. And so when you get your brain working on that, you will start to find different paths. You will start to connect with others that may be able to put you on a different path and at DoorGrow, That's one of the things we do for clients is we help them have a bigger vision and we help give them, one of those who's he talks about