DiscoverProperty Management Growth with DoorGrowDGS 305: Beyond Bricks: The Psychology of Smart Property Buying
DGS 305: Beyond Bricks: The Psychology of Smart Property Buying

DGS 305: Beyond Bricks: The Psychology of Smart Property Buying

Update: 2025-08-29
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Description

For many investors, they start their journey by connecting with a real estate agent who doesn’t match their values or understand their goals. 

In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Andrew Rhatigan from Rhatigan Real Estate to go deep into the intersection of strategy and psychology and property investment, from navigating relocations and high-value deals to uncovering the mindset shifts that drive success in real estate.

You’ll Learn

[04:21 ] Using Psychology to Figure out Investors’ Motivations

[09:07 ] The New Model of Selling: Empathy

[13:16 ] The Property Management Industry in Ireland

[21:09 ] Saving Investors 80 Hours Per Month and Retaining Value

Quotables

“Most people's end goal is not to have rental property. There's a reason why.”

“If the investment vehicle isn't going to help them achieve their why or their purpose, then it's probably not a good idea.”

“I think that's really the crux of actual, valuable, true selling. It's not about trying to force people or convince people to buy a product or a service or to get into something. It's about figuring out, do they even need what maybe I could offer them?”

Resources

DoorGrow and Scale Mastermind

DoorGrow Academy

DoorGrow on YouTube

DoorGrowClub

DoorGrowLive

Transcript

Andrew Rhatigan (00:00 )

instead of just being sold something for the sake of transacting,

 

Jason Hull (00:00 )

And instead of just being sold something for the sake of transacting,

 

Andrew Rhatigan (00:03 )

they've been guided to something that's going to suit their risk tolerance, their life now, and also the future if they chose to rent it in time to come.

 

Jason Hull (00:03 )

they've been guided to something that's gonna suit their risk tolerance, their life now, and also the future if they chose to invest in the

 

All right, I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams.

 

We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners

 

and their businesses, we want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. And today, my guest is Andrew Rhatigan Welcome, Andrew.

 

Andrew Rhatigan (01:24 )

Pleasure to be here, thanks for having us.

 

Jason Hull (01:26 )

It's good to have you. So Andrew, we're going to go deep into the intersection of strategy and psychology and property investment from navigating relocations and high value deals to uncovering the mindset shifts that drive success in real estate and business and learn how your innovative approach helps investors save over 80 hours a month and retain up to 10 % more value in their property transactions. All right, so

 

Hopefully that's got some people ears perked up and their attention peaked and they're interested. So Andrew, give us a little background on you and how you kind of got into business and entrepreneurism and started into real estate investing and all of this stuff.

 

Andrew Rhatigan (02:09 )

So firstly, great to be here. And even from your introduction, it made me want to get involved in what you're doing. So it was a fabulous insight into the value you drive for your clients and potential clientele. So essentially, I suppose I've always had an entrepreneurial spirit and by virtue of life's experience, I've gone from every different avenue. And I suppose the backdrop to my life was that my family are and were in property in a very variety of ways. My late father was a developer and I have other family members that are still in development to this day. And

 

I suppose as I grew up, I was always interested in people and sales, but I ran away a little bit from the property side of things to go forge my own path and explore what I felt, you know, my version of winning was. And I originally studied psychology because at the time I thought it would sound good at a dinner party. I'm happy to say that now at the age of 40, that at the age of 18, guess what? Mic drop. I had no idea what I wanted to do with the rest of my life. So I studied what I thought would sound good at a party.

 

Jason Hull (02:47 )

explore what I felt my version of winning was. And I originally studied psychology because at the time I thought it would sound good at a dinner party. I'm happy to say that now at the age of 40, that at the age of 18, guess what? Mic drop. I had no idea what I wanted to do with the rest of my life. So I studied what I thought would sound good at a

 

party.

 

Andrew Rhatigan (03:06 )

But how it benefited me was that I understood more about myself, my inner workings, my drivers. And as I grew, I had different businesses throughout my life, but it all centered around two things, sales and people. And I suppose that was built on a foundation of authenticity, trust, and really seeking to build relationships for the long term rather than transactions. And I was in property, been in property for the last 10 years. And when COVID hit, I saw an opportunity to build a business.

 

Jason Hull (03:07 )

But how it benefited me was that I understood more about myself, my inner workings, my drivers. And as I grew, I had different businesses throughout my life, but it all centered around two things, sales and people. And I thought that was built on a foundation of authenticity, trust, and really seeking to build relationships for the long term rather than transactions. And I was in property, been in property for the last 10 years. And when COVID hit, I saw an opportunity to build a business

 

based on my

 

Andrew Rhatigan (03:36 )

based on my personality

 

Jason Hull (03:37 )

personality type and a niche in the market that was booking the trend of generic real estate agency. So as opposed to simply transacting, charging a simple fee and of rowing in with the rest of the property agency around the world, I decided to create a consultative business that was client first. I advocate for clients and independent. And I suppose I add that layer of

 

Andrew Rhatigan (03:37 )

type and a niche in the market that was booking the trend of generic real estate agency. So as opposed to simply transacting, charging a simple fee and kind of rowing in with the rest of property agency around the world, I decided to create a consultative business that was client first. I advocate for clients. I'm independent. And I suppose I add that layer of

 

Almost sports management to it, you know, so a big part of what we do is we were a fixer for a lot of our clients that come to us with almost a plastic bag full of a jumbled mixture of receipts at account season. And they come to us with a problem or an idea, and then they ask us to fix it or find a solution. And essentially we've become that advisor or that advocate for people who are looking to either put their money to work or who are looking to source a property in Ireland as a base for an investment or for supporting family or themselves going forward.

 

Jason Hull (04:02 )

almost sports management to it. know, so a big part of what we do is we're a fixer for a lot of our clients that come to us with almost a plastic bag full of a jumbled mixture of receipts at account season. And they come to us with a problem or an idea and then they ask us to fix it or find a solution. And essentially we've become that advisor or

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DGS 305: Beyond Bricks: The Psychology of Smart Property Buying

DGS 305: Beyond Bricks: The Psychology of Smart Property Buying