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The Average Not Average Podcast

The Average Not Average Podcast
Author: Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
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© Viktor Axelsen, Dr Chun Keat Yew (CK Yew)
Description
Join two-time Olympic champion Viktor Axelsen and Dr. Chun Keat Yew, also known as CK Yew, as they share their passion for badminton through insightful discussions and honest opinions.
Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations.
Get ready for engaging conversations and follow along!
Beyond the court, they’ll dive into the sport’s business side, media influence, family life, expert tips on improving your game, and equipment recommendations.
Get ready for engaging conversations and follow along!
20 Episodes
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In this episode of the Average on Average podcast, CK Yew and guest Ben Beckman discuss the innovative BXL badminton tournament, exploring its unique format, the impact of timed matches on players, and the role of umpires. Ben shares his personal connections to Indonesia and his journey into commentary, highlighting the importance of fan engagement and the future of badminton with new formats and opportunities. CK Yew and Ben Beckman delve into the intricacies of commentary, content creation, and the evolution of badminton as a sport. They discuss their experiences within the BWF community, the dynamics of working together as commentators, and the importance of effective communication. Ben shares his journey from being a player to a content creator and commentator, reflecting on his training, temperament, and future aspirations. The discussion highlights the significance of community, collaboration, and personal growth in the world of badminton.Chapters00:00 Introduction and Guest Introduction01:33 Exploring BXL: A Unique Badminton Tournament04:56 The Impact of Timed Matches on Gameplay11:19 Ben's Personal Connection to Indonesia14:40 Transition to Commentary: How Ben Became a Commentator19:36 Understanding BXL's Structure and Future Plans28:25 Exploring Accommodation Choices29:07 The Evolution of Badminton Events30:12 Innovative Formats in Badminton31:37 The Seriousness of Exhibition Matches33:39 The Role of Commentary in Badminton35:59 The BWF Community and Content Creation44:02 The Journey of a Content Creator51:59 Feedback and Growth in Content Production55:44 Cultural Differences in Timekeeping56:45 Morning Routines and Fitness59:42 Ben the Player: Playing Style and Career01:02:19 Temperament and Professionalism on Court01:07:10 Transitioning from Player to Coach and Commentator01:08:44 Future Aspirations in Commentary and Content Creation01:14:59 Engaging with the Community and Future of BadmintonFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
In this episode of the Average Not Average Podcast, CK Yew, Viktor Axelsen, and David Evans delve into the intricacies of badminton umpiring. They discuss the dynamics between players and umpires, the challenges faced in making split-second decisions, and the potential for technology like VAR to enhance the sport. David shares insights into the rigorous journey to becoming a BWF umpire, the importance of communication, and the evolving role of umpires in the game. The conversation also touches on the introduction of time clocks in badminton and the need for better support and recognition for umpires.Chapters00:00 Introduction to Umpiring and Player Dynamics02:48 The Role of Technology in Umpiring05:36 Communication Between Umpires and Players08:29 Controversial Calls and Interpretations11:21 The New 25-Second Time Clock Implementation22:24 The Art of Diving in Badminton23:30 Umpires' Role in Match Enforcement25:36 Implementing New Rules and Scoring Systems27:11 Challenges Faced by Umpires30:00 The Journey to Becoming a BWF Umpire35:48 The Commitment Required for Umpiring40:01 The Role of Umpires and Referees47:10 Controversial Calls and Decision-Making56:27 Understanding Badminton Rules and RegulationsFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
In this episode of the Average Not Average Podcast, CK Yew, Viktor Axelsen, and Ayush Shetty discuss their training routines, daily lives, and experiences in the world of badminton. They delve into the logistics of training together, the importance of consistency, and the dynamics of learning from each other. The conversation also touches on nutrition, recovery strategies, and the challenges faced by young athletes in the competitive landscape of badminton.Chapters00:00 Introduction and Training Setup02:50 Training Dynamics and Daily Routines05:49 Training with Peter Gade08:53 Ayush's Journey and Training Insights11:41 Training Philosophy and Learning from Each Other14:37 Match Preparation and Competitor Insights17:28 Future of Badminton and Personal Preferences20:20 Role Models and Inspirations23:06 Conclusion and Final Thoughts30:39 Chilling Out: Relaxation and Entertainment33:28 Balancing Life: Training, Family, and Hobbies35:06 Napping: The Art of Rest and Recovery37:57 Tracking Performance: The Role of Technology in Training43:18 Running and Fitness: Training Regimens and Strategies47:57 Recovery Techniques: What Works Best for Athletes50:55 Food and Nutrition: Eating Habits on the Go52:43 Hydration and Preferences: Sparkling Water vs. JuicesFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Ahmed Shahrazad Sani is an award-winning sports journalist from Malaysia, especially with his live coverage of the Paris 2024 Olympics. We delve into the state of badminton in Malaysia, as well as the character shown by players, media and everything in between in the world of badminton! Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen discuss Viktor's rehabilitation journey after injury, the mental challenges of managing identity while not competing, and the decision-making process regarding his participation in the upcoming 2025 BWF World Championships. They also delve into new badminton rules, the launch of Viktor's new racket line, and the financial aspects of being a professional badminton player. The conversation wraps up with predictions for the World Championships and insights on how to grow the sport of badminton.Timestamps00:00 Introduction and Casual Banter02:25 Rehabilitation Journey and Progress07:51 Managing Identity During Injury10:58 Mental Challenges and Routine Maintenance16:19 Decision-Making Process for Withdrawal21:52 Future Plans and Sponsorship Dynamics24:32 Adapting to Change in Badminton24:58 The Introduction of Shot Clocks26:36 Umpiring Challenges with New Rules28:13 Trialling New Match Formats30:00 Excitement for the VA Range Launch32:38 Engaging the Next Generation of Players34:30 The Financial Landscape of Badminton36:55 The Future of Badminton and Its Growth39:24 The Best Viewing Angles for Badminton41:40 Predictions for the World ChampionshipsFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQViktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
In this episode of the Average Not Average podcast, CK Yew and Viktor Axelsen engage in a deep conversation with Christian Luque Manjon about his journey in badminton coaching, particularly his work with the Chinese National Team and his transition to consulting. They discuss the importance of individualised training, data-driven approaches, and the challenges of managing injuries in elite sports. The conversation highlights the evolving training philosophies in badminton and the need for education to improve athlete development. In this conversation, Cristian and Viktor discuss the competitive mindset of badminton players, the importance of visualisation techniques, and the mental resilience required for injury recovery. They explore the evolving training intensity and load management in badminton, the challenges faced during the transition from junior to professional levels, and the significance of individualisation in training programs. Additionally, they introduce the Z-Swing Academy, which aims to nurture future badminton champions through a scientific approach to training.Timestamps:00:00 Introductions02:15 Why is Cristian in the UK02:21 Experiences in China and Career Development06:26 Transition to Consulting and Academy Development10:37 Working with the Chinese National Team12:30 Individualised Training Philosophy16:52 Data-Driven Training Approaches22:05 Managing Training Loads and Injury Prevention25:35 Training Strategies During Competitions26:15 Load Management in Badminton30:02 Injury Management and Recovery Strategies36:09 Mental Resilience and Visualisation Techniques42:06 The Evolution of Training Methods45:50 Balancing Competitive Drive and Personal Life51:31 The Role of Sports Science in Rehabilitation51:45 Coaching Dynamics and Player Development54:38 Individualisation in Training and Player Autonomy58:34 Cultural Influences on Coaching and Player Relationships01:00:14 Transitioning from Junior to Professional Levels01:02:33 Z-Swing Academy: A New Approach to Training01:11:03 Investment and Structure of Z-Swing Academy01:15:37 Building Trust and Connection in CoachingBen Beckman's conversations with Cristian Luque:Ep 1: https://www.youtube.com/watch?v=dQWRDFUszfcEp 2: https://www.youtube.com/watch?v=5nMfU4N0sDIFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
In this episode, Viktor Axelsen and CK Yew discuss various topics including the upcoming VA collection launch, CK's new marketing company - El Plan Studios, the growth of para badminton, and reflections on past matches. They also explore the importance of mental strategies in badminton, contract negotiations, and methods to enhance the fan experience. The conversation highlights personal growth, insights into the sport, and future aspirations for content creation.Time stamps00:00 Introduction and Current Updates02:58 VA Collection Launch and Sneak Peek05:56 CKU's New Marketing Company09:07 Podcast Journey and Improvements11:57 Recap of Previous Episodes17:58 Exploring Para Badminton21:23 The Comeback and Grip Strategies22:04 World Championships: Annual vs. Biannual Debate24:11 Memorable Championship Moments and Historical Context25:27 Contract Negotiations and Sponsorship Dynamics29:42 Umpiring Insights and Future Guests31:55 The Impact of Media on Badminton's Growth34:47 Training Mindset and Deception Techniques40:14 Techniques and Skills in Badminton42:00 Evolution of Playing Styles43:40 Memorable Matches and Experiences47:23 Enhancing the Fan Experience51:27 Engaging with Fans and FeedbackFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
We finally have Indian badminton superstar, Chirag Shetty, on The Average Not Average Podcast! Alongside Viktor Axelsen, CK discusses the growth, status and impact that badminton is having on India. Chirag also shares some funny stories of his doubles partner, Satwiksairaj Rankireddy as well as his opinion on whether Viktor could win a 2 vs 1 match against, women's doubles Olympic medalists, Chiharu Shida and Nami Matsuyama.Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
We finally have a full episode guest! We welcome Henrik Axelsen, Viktor Axelsen's manager and father, to the podcast to discuss and break down the processes they have gone through to build the empire they have today. TRUST was a key word in this episode of the podcast, as was understanding the need to outsource and have experts around you, in addition to the hard work, commitment, and luck that go into it. If you want to go fast, go alone. If you want to go far, go together. Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK and Viktor discuss the MOST Underrated skill that is crucial to ensure success in everything - the mental side of things. They discuss what they have experienced in both the sporting world as well as the business world alongside personal relationships too. Managing the mental load is crucial to success and what sacrifices are required too. Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
We finally have our first guest on the podcast! CK and Viktor Axelsen discuss the businesses in which they are involved, both within and outside the world of badminton, as well as how CK entered the world of media within badminton with some key takeaways. Both CK and Viktor also discuss how they are building their brands and how important it is to continuously invest in their own brands and the opportunities it brings. Apologies for the shakiness of Viktor's camera! 😬🙏Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK Yew and Viktor Axelsen discuss Oatmeal Crimes & Rehab Times. Viktor dives deep into his injury and how he is doing post-surgery before both the boys move on to discuss some of their dietary choices, which involves some shocked (Pikachu) faces. This is also the first episode of The Average Not Average Podcast that went fully remote, as neither CK nor Viktor was travelling to tournaments at the time of recording. Enjoy!Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Ep 5: CK and Viktor let loose in this episode and discuss lots of family life, their love of coffee and also how their families support them as they continue with their careers. This episode is our personal favourite thus far. Enjoy :)Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Ep 4: Life On The Road At Tournaments & Introduction To Badminton MediaCK and Viktor dive into the fourth episode of The Average Not Average Podcast, discussing their life on the road while on tour. Viktor discusses his playing and training requirements, and CK discusses his work within badminton media. This one is interesting 👌.Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Episode 3: Taking charge of training = Taking charge of your lifeCK and Viktor dive into the third episode of The Average Not Average Podcast, discussing how having a structured training regime, working with his father-in-law as one of his coaches, moving countries and training base to Dubai and the standards Viktor has for himself and also his fellow training partners.Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
Episode 2: Tournaments are Relentless, Committed Players and Getting FinedCK and Viktor dive into the second episode of The Average Not Average Podcast, discussing BWF's tournament structure, the challenges of competing in so many tournaments, the logistics of it, fines, injuries and the proposed 3 by 15 scoring system. Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK and Viktor dive straight into this first-ever episode of The Average Not Average Podcast. They introduce Viktor's new equipment series and discuss BWF's challenges as a sporting regulatory body that needs to do business and potential solutions.The pair also discuss the importance of branding and how much impact it delivers over an extended period.Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK and Viktor dive behind the scenes on how The Average Not Average Podcast came to life. Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/
CK Yew introduces himself as the second host of The Average Not Average Podcast.In the full episodes, he will be sharing his experience, insights and honest opinions, inside and outside of the badminton world.Listen in and join in on 1st of March 2025, when the first full episode will be released!
Viktor Axelsen introduces himself as the host of The Average Not Average Podcast.In the full episodes, he will be sharing his experience, insights and honest opinions, inside and outside of the badminton world.Listen in and join in on 1st of March 2025, when the first full episode will be released!