In this episode, Viktor Axelsen and CK Yew discuss various topics including the upcoming VA collection launch, CK's new marketing company - El Plan Studios, the growth of para badminton, and reflections on past matches. They also explore the importance of mental strategies in badminton, contract negotiations, and methods to enhance the fan experience. The conversation highlights personal growth, insights into the sport, and future aspirations for content creation.Time stamps00:00 Introduction and Current Updates02:58 VA Collection Launch and Sneak Peek05:56 CKU's New Marketing Company09:07 Podcast Journey and Improvements11:57 Recap of Previous Episodes17:58 Exploring Para Badminton21:23 The Comeback and Grip Strategies22:04 World Championships: Annual vs. Biannual Debate24:11 Memorable Championship Moments and Historical Context25:27 Contract Negotiations and Sponsorship Dynamics29:42 Umpiring Insights and Future Guests31:55 The Impact of Media on Badminton's Growth34:47 Training Mindset and Deception Techniques40:14 Techniques and Skills in Badminton42:00 Evolution of Playing Styles43:40 Memorable Matches and Experiences47:23 Enhancing the Fan Experience51:27 Engaging with Fans and FeedbackFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/